latest UK / European internet trends

japie swanepoel: 15 / 17 May 2013

video responses by brands mobile search: 77% close to

PC 73% of mobile search trigger

action ads noticed when users are

“in-market” NB: responsive design dont just use sales as

measurement: site visits, store visits, interaction, downloads shares drive sales storytelling CREATE video content get everyone on board!

mobile first philosophy 680 m on mobile next focus areas: mobile /

search / gifts / insights maggi sauces: 8% adspend,

19% sales in UK

1 billion tweets every 2,5 days 80% on mobile 1/3 while shopping brand banter / Superbowl drive campaigns via twitter mercedes campaign

if police & army can manage risk of SM, your organisation can keep relevant & interesting: case study tldr tcdnf 10 - 15 % of budget for unplanned

activity

Responding to your audience

http://www.youtube.com/watch?v=Bpy75q2DDow

social media + ecommerce = social commerce value of incremental revenue

per share: fb - 65%, t - 330%

Key take-aways

• SOCIAL COMMERCE

• MOBILE

• VIDEO

• RESPOND

www.interactiveconcepts.co.za

japie@interactiveconcepts.co.za

@japies