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Internship Report

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A REPORT ON

ORGANISATIONAL STUDYAt

HINDUSTAN COCA COLA BEVERAGES PVT LTD, MOULA ALI (HYDERABAD)

Project submitted in partial fulfilment for the award of Post Graduation Degree in Management

By ANKITA GUPTA Register No.- 09XQCMA011 Under the guidance of Mrs. Hema Harsha

M.P BIRLA INSTITUTE MANAGEMENT Associate Bharatiya Vidya Bhavan #43, Race Course Road, Bangalore-590001

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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PART AORGANIZATIONAL STUDY AT HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED, MOULA ALI HYDERABAD

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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GUIDES CERTIFICATE

I hereby certify that this internship report entitled ORGANISATION STUDY AT HCCBPL (HINDUSTAN COCA COLA BEVERAGES PVT. LTD.) AND RESEARCH ON SATISFACTION LEVEL OF EMPLOYEES WITH THE WELFARE ACTIVITIES, has been prepared by ANKITA GUPTA (bearing USN 09XQCMA011) under my guidance and supervision.

Place: Bangalore Date: (Mrs. Hema Harsha)

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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PRINCIPAL'S CERTIFICATEThis is to certify that this internship report entitled '' ORGANISATION STUDY AT HCCBPL (HINDUSTAN COCA COLA BEVERAGES PVT. LTD.) AND RESEARCH ON SATISFACTION LEVEL OF EMPLOYEES WITH THE WELFARE ACTIVITIES has been prepared by ANKITA GUPTA (bearing register number 09XQCMA011) under the guidance of Mrs. Hema Harsha, M P Birla Institute of Management, Bangalore

Place: Bangalore Date: Malavalli) (Dr Nagesh

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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DECLARATIONI hereby declare that this Project Report titled ORGANISATION STUDY ATHCCBPL (HINDUSTAN COCA COLA BEVERAGES PVT. LTD.) AND RESEARCH ON SATISFACTION LEVEL OF EMPLOYEES WITH THE WELFARE ACTIVITIES ,

submitted by me is a bonafide work undertaken by me and it is not submitted to any other institution or university for the award of any degree/diploma certificate or published any time before.

(ANKITA GUPTA)

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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CONTENTS Page no. PART A 1. Introduction 1.1 Objective of the Study 1.2 Scope of the Study 1.3 Limitation of the Study 2. Industry Profile 2.1 Food and Beverage: Background 2.1.1 History 2.1.2 Leaders 2.1.3 Trends 02 02 02 02 04 04 04 05 06

2.2 Challenges in the food and beverage industry 07 2.3 Growth Prospects 2.4 Future Outlook 2.5 Key findings 2.6 Beverage Industry in India: A brief insight 3. Company Profile 3.1 History 3.1.1 Fast factsMP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

07 08 08 09 11 13 14

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3.1.2 History of bottling 3.2 Values and mission of coca cola 3.2.1 Values 3.2.2 Mission 3.2.3 Vision for sustainable growth 3.3 Corporate social responsibility 3.4 HCCBPL 3.4.1 About the company 3.5 Mission and values of HCCBPL 3.5.1 Values 3.5.2 Mission 3.5.3 Quality policy 3.6 Manufacturing unit at HCCBPL 3.7 Manufacturing process at HCCBPL 3.8 Business plan model at HCCBPL 3.9 Distribution network 3.9.1 Distribution routes 3.9.2 Distribution system 3.9.3 Departments involved in the Distribution ProcessMP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

15 18 18 18 18 19 21 21 23 23 23 24 24 25 26 27 27 28

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3.10 Companys Product mix 3.11 Packaging details 3.12 Competitors to HCCBPL 3.13 SWOT Analysis 3.13.1 Strengths 3.13.2 Weakness 3.13.3 Opportunities 3.13.4 Threats

29 31 35 36 36 36 37 37

PART B 4. Employee Welfare 4.1 Introduction 4.2 Employee welfare schemes 4.2.1 Statutory welfare schemes 4.2.2 Non Statutory welfare schemes 39 39 40 40 40

5.

Research Methodology 5.1 Need for the studyMP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

42 43

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5.2 Objectives of the study 5.3 Scope of the study 5.4 Methodology 5.4.1 Primary data collection 5.4.2 Secondary data collection 5.5 Sampling 5.5.1 Size 5.5.2 Scaling technique 5.6 Limitations of the study 6. Findings and Inferences 6.1 Findings 6.2 Suggestions 7. 8. 9. Conclusion Bibliography Annexure

43 44 44 44 45 45 45 46 46 47 60 61 63 65 67

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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LIST OF FLOWCHARTS1. Beverage Industry in India Chain followed from Manufacture to distribution Business Plan Model at HCCBPL Organisational Structure of Coca Cola in India Organisational Structure at the regional level Organisational Structure of the Sales Department 09 24 27 32 33 34

2. 3. 4. 5. 6.

LIST OF FIGURES 1. 2. 3.Vision for sustainable growth Location of COBO, FOBO and Contract packaging in India Manufacturing Process at HCCBPL 19 22 25

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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LIST OF GRAPHS1. Graph showing that welfare schemes play an important role in increasing the employees loyalty and motivation 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Graph showing satisfaction with physical conditions Graph showing satisfaction with safety measures Graph showing satisfaction with drinking water facility Graph showing satisfaction with no. of lavatories Graph showing satisfaction with restroom facilities Graph showing satisfaction with sanitary conditions Graph showing management of grievances by organisation Graph showing facilities provided by company Graph showing satisfaction with canteen facility Graph showing satisfaction with first-aid facility Graph showing satisfaction with welfare activities 48 49 50 51 52 53 54 55 56 57 58 59

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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ACKNOWLEDGEMENTThe ideal way to begin this research would be, to extend my heartfelt gratitude to everyone who has encouraged and guided me all through my project in particular, I would like to thank Mr. Rajesh Pebbilli (Human Resource Manager), Hindustan CocaCola Beverages Pvt. Ltd, who gave me opportunity to learn the subject in a more practical manner in this organization. I extend my thank to Mr. P.Srinivasa Rao (HR Team leader) and Ms.Komali (HR Executive), HINDUSTAN COCA COLA BEVERAGES PVT LTD, Moula-Ali, Hyderabad, who in spite of their busy schedule helped and guided me throughout the project . All those employees of HINDUSTAN COCA COLA BEVERAGES PVT LTD deserve special thanks for their cooperation and help in the collection of necessary and relevant material for the project. I take this opportunity to thank the management and staff of MP Birla Institute of Management for giving this opportunity to do this project and for their endless support.

(ANKITA GUPTA)

MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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EXECUTIVE SUMMARY

Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the worlds leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Companys beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: Provide a moment of refreshment for a small amount of money- a billion times a day. In this project I intend to study about the satisfaction levels of the employees of HCCBPL (Hindustan Coca-Cola Beverages Pvt. Ltd), Moula Ali related to the welfare activities. Employee welfare is a comprehensive term including various services, benefits and facilities offered to employees & by the employers. Through such generous fringe benefits the employer makes life worth living foe employees. Welfare includes anything that is done for the comfort and improvement of employees and is provided over and above the wages. Welfare helps in keeping the morale and motivation of the employees high so as to retain the employees for longer duration. The welfare measures need not be in monetary terms only but in any kind/forms. Employee welfare includes monitoring of working conditions, creation of industrial harmony through infrastructure for health, industrial relations and insurance against disease, accident and unemployment for the workers and their families. Employee welfare entails all those activities of employer which are directed towards providing the employees with certain facilities and services in addition to wages or to salaries.MP BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN)

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The very logic behind providing welfare schemes is to create efficient, healthy, loyal and satisfied labour force for the organization. The purpose of providing such facilities is to make their work life better and also to raise their standard of living. The important benefits of welfare measures can be summarised as follows: They provide better physical and mental health to workers and thus promote a healthy work environment. Facilities like housing schemes, medical benefits, and education and recreation facilities for workers families help in raising their standards of living. This makes workers to pay more attention towards work and thus increases their productivity. Employers get stable labour force by providing welfare facilities. Workers take active interest in their jobs and work with a feeli

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