Internship Report A report on the Internship done at TBWA

Prepared for Symbiosis Institute of Media and CommunicationFor internship period from 6.5.2013 to 14.6.2013 (6 Weeks)

Internship ReportA report on the Internship done at TBWA

About TBWATBWA Worldwide - International advertising agency Headquarters - Midtown Manhattan, New York City, United StatesUnit of Omnicom GroupTBWA India Head Office - Mumbai Disruption- Disruption of creativity and ideas

Their clients

Aim To secure a challenging, full time position as an intern in an advertising agency that offers professional growth while being resourceful, innovative and competitive To be able to deliver to the bottom-line in whatever work I do To understand and learn the dynamics of ad industry and implement the gained knowledge in achieving my goals in future

Job ProfileAttending client meetingsMinutes of the meeting Coordinating between the client and the creative team Conducting and attending briefings with the client and the creative teamGetting the work done by the creative department, getting artwork generated from the studioResearch for new launch and pitches

Brands I worked onNissanNissan Evalia Print adsCompetitor Deck-Evalia vs EnjoyResearch about Chevrolet Enjoy (Evalias Competitor)Research for their new car launch- Terrano

Nissan Evalia Print Ads

Enjoy Launch Ppt.

Enjoy Launch Ppt.

Research ppt. for Nissan H79N/ Terrano by Dragon Fly

Brands I worked onIDFC Mutual FundsAttended all client meetingsMinutes of meeting formulatedProjects I worked on:SIP Chart BookletIDFC LnD (Learning and Development) BriefcaseIDFC One Idiot Movie Mailers for launch of LnD KitClassic Equity Fund one pagerPoster for IT & College

SIP Chart Booklet

LnD Briefcase Cards

IT Posters

IT PostersCollege Magazine Poster

EmailerOne PagerBPO PosterEmailerBrands I worked onMc Donalds Research Project

Press Releases

Brands I worked onDSP Black Rock Mutual Fund Pitch

Brands I worked onTotal/Elf Pitch: Research

Key Learnings Understand the working of an advertising agencyHands on experience of the entire client servicing work Improved my writing, researching and communication skillsEnhanced my existing knowledge and helped me learn new thingsLearnt how to co-ordinate between various departments of an ad agency and get the work doneTime and stress managementIncreased my self-confidence while dealing with clients, strangers and employees Gave a new shape to my creativity, hard-work, communication and writing skillsLearnt multi-tasking and management skillsAlso worked with the account planning department- added advantageLearnt Research Skills

Challenges FacedCommunicating the same message sent across by the client to all the different departments and people in the agency without any discrepancies in the message Dealing with different kinds of people from different departments and getting the work done by meSitting and getting every small changes implemented in the creative work as suggested by the client, every now and then Keeping the client as well as the creative team happy and satisfied at the same timeMeeting deadlinesWorking on multiple brands and multiple tasks Coping up with the volume of work given each day, inconsistent office timings and yet producing quality work Thank You!