6. Our Target Customer100 60% Single 10% 70% 8025% Couple 60%
60% Family 60 Female 40 Male 60 - 65 20 45 - 60 0 25 - 45 Age Sex
Marital Status Median HHI College Grad Green Minded
7. Market ResearchMarket Research Interviews8 Groups 3 to 4
People per GroupConfirmed primary target segmentsHighlighted
interest but misconception that it is unaffordableTrouble selecting
destination and itinerariesHad no idea it was so affordable
8. Social Media & Online AdsFacebook PageFacebook
Advertisement3 Google AdsCraigslist Ad with Google Docs
SurveyTwitter Account
9. Validation2 Consumers requested more information1 Paid
Reservation -Facebook Campaign