Date post: | 13-May-2015 |
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Business |
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Presented by
Dawn A Crawford Social Media & Communications Consultant
@SocMediaRckStr
Intersection of Social Media and Fundraising
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Social Media is a Conversation
Do NOT Be This Guy
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Social Media
is a Relationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
Creating Your Sustainable Plan
Master ToolsMake a Plan
Pick-A-PlatformExplore & Experiment
Take It Off LineQuit
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Social Media DashboardHootSuite – HootSuite.com
• Manage all your social media in one place• Schedule updates• Batch upload• Analytics
Analytics for $5 a Month!
Peer-To-Peer Fundraising
• 7.5% transaction fees are industry standard + monthly fees
• Make sure it’s completely social media optimized
• Start small and repeat
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Prime the Pump
• Give value• Be a person• Identify champions• Take it off social media• Engage often
Create a Plan
• Time limited• Clear call to action• Creative themes work• Update often• Use multi-media• Ideas!
• Beth Kanter Case Study Search http://www.bethkanter.org/category/case-studies/
Surround Sound Approach
• Mention on all your current communications – newsletters, website, etc.
• Engage bloggers to tell your story• Leverage advocates to repost• Reach out to the media
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• Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community
• Ask often• Leverage celebrations with Causes
• Backend through Network for Good
• Get on VIP's radar• Ask for Retweets• Leverage advocates• Fundraise one tweet at a time
• Have a sponsor/partner match number of tweets $1 up to a total
• Video is the next social media revolution – be ready for it!
• Great article on video fundraising ideas:• Video Can Help Boost Donations in End-Of-The-Year
Fundraising - http://www.bethkanter.org/hoffman-vide/ • Tips for Shooting A Winning Video For Your Nonprofit -
http://www.bethkanter.org/tips-video-shoot/
• Claim your page – you never know• Do check-in fundraiser with a corporate
sponsor
• Showcase what the fundraiser will fund – people, places and things
• Feature guest posts by bloggers about why they donate = your customers
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Project OverviewPurpose:
• Year-end fundraising campaign for the Autism Science Foundation
• Get small/medium donors who have some autism familiarity to donate
Distribution: Social media, website and email
Timeline:
• Material development: November 12 – November 30
• Campaign: December 1 – December 31http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Set Realistic GoalsContribute to achieving the ASF's year-end fundraising goal
Of $15,000
Contribute to an 15% increase in ASF's Twitter and Facebook followership for the month
Receive 2,000 views on the video
Place 5 posts on blogs
Place 1 media story
Campaign ElementsLandscape Analysis
Campaign Logo Development Video
Website/Blog
Email Flight
Social Media Engagement
Blogger Outreach
Media Outreach
Thank You Notes
Website – Recipe4Hope.org1,016 visits (758 absolute unique
visits)
74.41% new visits
63 sources and mediums drove traffic to the site
Nearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
One of the best engagement tools of the campaign
Highlights included cookie photos and December 15 Status Update Contest
13% “Like” increase for the month
1,585% increase in Post Views in comparison to Nov 2010
16% increase in Post Feedback in comparison to Nov 2010
5% overall increase in Twitter followers
Frequency – 101 tweets
Reach – 4,540 followers
Impressions – 219,318 followers
175 clicks on links in tweets
Biggest lull around Christmas
Media & Bloggers2 media stories including USA Today “How to make your impact
this holiday season”
15 Placed Blog Posts and got 2 “Ripples”
Call2Action WidgetDonation widget that could be embedded in blogs or websites
• 32,593 Hits
• 15,756 Unique Views
Fundraising Stats$10,954 raised online between 11/30 - 12/31
64 gifts overall
$171 average gift
Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time
$307 donations + some larger donations through ASF website
6 national blog posts
31 tweets with amazing reach
Social Media is a Conversation
Explore
Nerd Out & Experiment
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Take It Off Line
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Say Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
Passion is Infectious
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Biz Card + Magic = Presentation + Reading List
Dawn CrawfordPrincipal Communicator
720-231-1930@SocMediaRckStr