Intershop @ Jump StartE-Commerce Platforms

March 10th 2010

Stephan Leschke - Intershop

2

Agenda

Company Introduction

E-Commerce Trends & Visions

E-Commerce Market

The New Shop Manager

3

Intershop – The E-Commerce Company

Corporate Data:

Software- and Solution Vendor for E-Commerce

Founded 1992 in Jena Headquarter in Germany;

Offices in Australia, USA, Bulgaria

• Over 300 international Customers

• Ca. 100 Partner• Ca. 300 Employees worldwide

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Intershop – Development

Vis

ibili

ty

1990

Dot Com

Founding Intershop

2000

TechnologyTrigger

Peak of Expectations

Trough ofDisillusionment

Slope ofEnlightenment

IPO

2005 2010 2015

Today(Sweet Spot)

Rock bottom

Plateau ofProductivity

20082008 €

Intershop – Positive and Stable after Turnaround

5

Net Revenue

EBITDA

6

Agenda

Company Introduction

E-Commerce Trends & Visions

E-Commerce Market

The New Shop Manager

E-Commerce Market – Development in Europe

7

Co

mm

erc

e S

ale

s in

€ b

n

CAGR: 13%CAGR: 13%

Source: TNS Infratest, Bundesministerium für Wirtschaft und Technologie

Germany

8

2010

2020

21,2 Mrd. €

29,4 Mrd. €

34,2Mrd. €

E-CommerceMail OrderCatalog selling

E-Commerce Market – Booming and Changing

Quelle: bvh, Werte 2009Quelle:http://www.excitingcommerce.de/

2000

E-Commerce Landscape

9

POSPOSRichMedia

RichMedia

Pay-ment

Pay-ment

CRMCRM

FinanceFinance

CreditControl

CreditControl

PIM /PDM

PIM /PDM

LogisticLogistic

ServiceService

HostingHostingMarket-places

Market-places

E-Marekt-

ing

E-Marekt-

ing

Stat-istics

Stat-istics

Company Introduction

Agenda

10

E-Commerce Trends & Visions

E-Commerce Market

The New Shop Manager

Changing Markets – New Job Description

E-commerce is management

12

Changing E-Commerce Challenges

The newShop Manager

drives e-commerceinitiatives

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Strategic Key Factors

for Success in E-Commerce

Strategic Key Factors

for Success in E-Commerce

Assortment

Reach

Cust

omer

Se

rvice

UsabilityTechnology

Innovation

Brand

Logi

stics

Strategy

Business Plan

Capacity Lead timeProcess flexibility

Countries

Carriers

Service qualityDebt collection

Payments

Web 2.0ePayment

Virtual fitting room

360° views

Recommendations

Personalization

Catwalk videos

Mobile

Maintenance

Publishing lead timeInterfaces

Stability

PerformanceFeatures Scalability

NavigationUsability testsAbandoned baskets

Conversion rateCustomer retention

Call Center complaints

Call Center

Pick & ship lead timeDelivery times

Languages

PaymentSelf-servicesReturn time

Refunds

Channels NewsletterLoyalty Program

Print

TV Affiliate program

SubsidiariesSponsoring

Pricing# Products Product mix

Licensing Product groupsReturn reasonsReturns

Collections

Basic / trend productsBrand value

Target group

RevenueMarketing budget

Cognition

Market segments

Corporate Identity

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Optimal Shop Manager Support

E-Commerce Solutions

enable the Shop Manager

to optimise the

E-Commerce processesin all stages of the

E-Business life cycle.

Company Introduction

Agenda

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E-Commerce Trends & Visions

E-Commere Market

The New Shop Manager

Trend – Cloud Computing

E-Commerce Search

Feed Engine

eMail-MarketingSEO/SEM

Merchandizing

Order ManagementCouponing

Enfinity SuiteManaged

Service

Enfinity SuiteManaged

Service

Enfinity Suiteon-premise

Enfinity Suiteon-premise

Enfinity SuiteFull Service

Enfinity SuiteFull Service

Trend – Mobile Commerce

Mass Media

Mass Media

Person-alised

Person-alised RealtimeRealtime

IdentifiedIdentified

Omni-present

Omni-present

LocalisedLocalised

Multi-fuctional

Multi-fuctional

InteractiveInteractive

Trend – Mobile Commerce

Forecast: Western European Mobile Internet Penetration, 2009 To 2014August 2009 “Western European Mobile Forecast, 2009 To 2014”

European mobile Internet users (millions)

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Trend – Mobile Commerce

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Trend – Social Commerce

Recommen-dation

Recommen-dation

ComparisonsComparisons TwitterTwitter

BlogBlog

CommunityCommunity

ReviewsReviews

Tell a friend

Tell a friend

FacebookFacebook

Trend – Social Commerce

Recommen-dation

Recommen-dation

ComparisonsComparisons TwitterTwitter

BlogBlog

CommunityCommunity

ReviewsReviews

Tell a friend

Tell a friend

FacebookFacebook

Emotional Shopping

Thank you

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© 2009 Intershop Communications AG. Alle Rechte vorbehalten. Alle Warenzeichen sind Eigentum ihrer jeweiligen Inhaber. Angaben in diesem Dokument dienen nur der Produktbeschreibung und stellen keine zugesicherten Eigenschaften im Rechtssinn oder Garantien dar. Garantien bedürfen einer ausdrücklichen und schriftlichen Bestätigung von Intershop. Intershop behält sich Änderungen und Anpassungen vor.

Corporate HeadquartersIntershop Communications AGIntershop TowerD - 07740 JenaGermanyTelefon +49-3641-50-0Fax +49-3641-50-1111info@intershop.dewww.intershop.de

Americas HeadquartersIntershop Communications, Inc.282 2nd Street, 2nd FloorSan Francisco, CA 94105USAPhone +1-415-844-1500Fax +1-415-844-3800info@intershop.comwww.intershop.com

SoQuero GmbH- Online Marketing -Ludwigstraße 31D-60327 Franfurt am MainGermanyTelefon +49-69-2549-490Fax +49-69-2549-4949info@soquero.dewww.soquero.de