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8/7/2019 Intimations 4th Quarter 2010
1/4
Advertising DollaAnywhere?
Brown Bag It.
Its Trick or Twee
You Can Do That
Spotlight. New Hires Bring
Happy Birthday Y
Now Thats Impr
Impressions Capt
SNU Alumni MakReturn.
A Closer Look.
Its WhatApparently, Americans are feeling the love.
In the midst of one of the worst economic
downturns in U.S. history, volunteerism is on
the upswing. Americans spent 100 million more
hours helping their communities in 2009, a new
federal report says, and the number of people
getting involved went up by 1.6 million to
63.4 million.
Its the biggest increase in volunteers in a single
year since 2003, according to a report released
in June by the Corporation for National andCommunity Service. The government-run
agency oversees national service programs
including AmeriCorps. Here are some of
its findings.
Women largely contributed to the jump in
volunteers. In 2009, 36.7 million women
volunteered, up 1.2 million from 2008. More
African Americans also gave their time.
Americans overall set aside 8.1 billion hours
to lend a hand, with the typical volunteer
donating about 52 hours for the year.
Raising money or selling items was the top
volunteer activity, followed by collecting and
distributing food. Others spent time providing
transportation or labor, and tutoring or teaching.
People primarily served through religious
organizations or social and community groups.
Though the number of volunteer hours
increased, charitable donations fell as some
people chose to give their time rather
than money.
A recent report from the Giving USA
Foundation and the Center on Philanthropy
found that total charitable contributions fell
3.6 percent last year to $303.75 billionthe
first decline in giving since 1987 and only the
second since Giving USA began publishing
annual reports in 1956.
The Corporation for National and Community
Service prepared the report, called
Volunteering in America, in partnership with
the Bureau of Labor Statistics and the
Census Bureau.
First Impressions Advertising Dollars Not Going Anywhere? Brown Bag It. Its Trick or Tweet!
You Can Do That? Customer Spotlight. New Hires Bring New Talent. Happy Birthday YouTube.
Now Thats Impressive - Impressions Captures National Honor SNU Alumni Make an Impressive Return.
A Closer Look.
Pre-Sorted
First Class Mail
U S POSTAGE
PAID
PERMIT #1
OKLAHOMACITY, OK 7312241 W. I-44 Service RoadOklahoma City, OK 73112405.524.2800Fax 405.524.2823www.impressionsprinting.com
4 t h Q u a r t e r - 2 0 1 0
B i r t h d a y s
AN IMPRESSIONS PRINTING PUBLICATIONFOURTH QUARTER ~ 2010
......at Impressions Printing
Love, American Style
Alex Albers ~ 1 year Buddy Billen ~ 12 years Catlin Braaten ~ 3 years
Carl Brewsaugh ~ 6 years Al Coffman ~ 10 years Steve Drew ~ 14 years Jason Grotelueschen ~ 14 years Jay Hardin ~ 1 year
Carla Hornbeak ~ 1 year Scott Johnson ~ 9 years Jake Kay ~ 5 years Nat McKinnis ~ 8 years Jerry Moland ~ 7 years
Clint Morris ~ 7 years Brian OBar ~ 2 years
Cheri Priddy ~ 3 years Pam Wilcox~ 3 years
A Closer Look....
4 t h Q u a r t e r - 2 0 1 0
S e r v i c e A n n i v e r s a ri e s
Alex Albers ~ Lee Atkins ~ Buddy Billen ~ Catlin Braaten ~ Carl Brewsaugh ~ Steve Drew
Tony Evans ~ Jason Grotelueschen ~ Adam Haynes ~ Nat McKinnis ~ Clint Morris ~ Jerry Moland ~ Linda Pohl
Cheri Priddy ~ Gregory Roberts ~ Mike Shubin ~ Mike Stuart ~ Eddie Wallace
8/7/2019 Intimations 4th Quarter 2010
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Advertising DollarsNot Going Anywhere?STOP and Make aMoving Impres s ion! These days, there are so many
marketing mediums and options that
many refer to as information over-
load. So when its time to start
thinking about where your advertising
dollars are going and if theyre really
working make a move with an
Impressions Printing vehicle wrap.
Vehicle wraps are a large vinyl
graphic or decal
that is applied
directly over a
vehicle. Whether
its a car, truck, bus or even a
boatvehicle wraps allow you to turn your vehicle into a marketing tool,
with the convenience of removing the wrap and returning the vehicle back
to its original condition at any time.
Why would anyone think about wrapping a vehicle?
VALUE According to The Traffic Audit Bureaufor Media Measurement, vehicle wrap advertising
can generate 30,000 to 70,000 daily impressions,
unlike static print and billboards that are often seen
by the same day to day traffic and billed monthly.
Plus, you own it!
No more renting space. Wherever you go, your great
advertising goes. Its like a business card on wheels.
SentimentsThe real art of conversation is not
only to say the right thing at the
right place but to leave unsaid the
wrong thing at the temptingmoment. Dorothy Nevill
Tired of traveling? Pack your bag and stay put.
Heading out to a restaurant every day for lunch can
be hard on both your wallet and your waistline.
Most people typically consume more calories for
lunch when they eat out, and money-wise, theres
no comparison.
To give both your budget and your calorie count a
break, here are some ways to make brown baggin it
easier and more appealing.
When you make dinner, prepare a little extra so
you can bring leftovers for lunch the next day.
If you eat out, save back half your dinner for
tomorrows lunch.
Brown BagIt When you shop for groceries, make sure your list
includes items that are easy to include in a lunch
sandwich meats, fruit, crackers, dried fruits, nuts and
various types of cheese are good, basic options.
When you purchase containers for your lunch, includelittle ones for condiments. That way you can add extras
like mustard, dressings and mayo right before you eat
instead of risking a soggy lunch.
You might want to treat yourself once in a while. If you
pack your lunch every day, youll likely get tired of it,
even if you mix it up with a variety of foods. Wednesday is
the optimal day to eat out, giving you a lunchbox break
right in the middle of the week.
Average ONE-TIME full vehicle wrap cost(lasting up to five years) - $2,900
vs.
Average billboard cost for five years - $72,000
(based on annual cost of $14,400)
IMPACT A recent poll shows that 90% of travelers notice
graphics on wrapped vehicles, with 75% of consumers
forming an impression about a company based on the
professionalism and brand positioning vehicle wraps provide.
SERVICE - Dont worry if you just cant imagine it...weve
got a specialized team that can! Our staff will handle
the complete project from measuring your
vehicle, to designing the wrap, to dropping it off
when its complete.
And did we mention our great turnaround time?
Many vehicles can be dropped off on a Friday and
picked up on Monday.
If youre looking for smarter, more creative and
money-saving ways to increase your advertising
results, contact your sales team today for a project
quote and ideas. And start making your own
moving impression.
Its Trick orTweet!
Follow Impressions Printing on Twitter or Like It and Share It on Facebook for ghoulish
the upcoming fall months starting this month!
Today 110 million Americans, or 60 percent of the online populationetworks. The average social networker goes to social sites five dayand checks in about four times a day for a total of an hour each daA super-connected 9 percent stay logged in all day. according to A
t i t i i
I I
I
r i i . c
r k t i / r t i i
8/7/2019 Intimations 4th Quarter 2010
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You Can Do That?Customer Spotlight Amatuer Softball Association / USA
Ask Julie Bartel, Marketing and Communica-
tions Director for ASA/USA Softball, why she
chooses Impressions Printingand she just
might tell you in familiar termsBecause they
always hit it out of the park.
The ASA, Amateur Softball Association,
founded in 1933, is the National Governing
Body of softball in the United States and
a member of the United States OlympicCommittee. The ASA has become one
of the nations largest sports organiza-
tions and now sanctions competition in
every state through a network of 76
local associations. Julie and her team
over-see the day to day operations
of the marketing department at
the ASA Hall of Fame Stadium,
located in Oklahoma Citys his-
toric Adventure District.
A customer since 2003, Julie
began using Impressions for
traditional print projects like busi-
ness cards, letterhead and game
programs, but soon realized shewasnt working with a traditional
printer. More like a teammate
waiting to get in the game.
No matter how big or small
the job, the customer service
experience at
Impressions is
always great,
said Bartel.
And working with Mike and
Linda, I always get the feeling
that theyre not just interested
in the business, they want
to be a part of our team. We
always look forward to seeing
their delivery guys. Thatspretty impressive!
This past summer, ASA
approached Impressions to
assist with a collection of
panels to be housed inside the
stadium.
Upon completion, Julie once again thinks about
the question so many Impressions customers
ask, You Can Do That?
One of my favorite things about working with
Impressions, is their ability to adjust with my
print and creative needs as I grow, and not just
with printing. During tournament play, I usually
need quicker than average turn around for game
day materials and they always make it happen.
I guess you could say theyre my MVPMost
Valuable Printer of course.
On a blustery spring day five years ago,
Yakov Lapitzy pointed a video camera at
his friend Jawed Karim standing in front
of two elephants at the San Diego Zoo
and hit the record button.
The resulting 19-second clip, titled Me
at the Zoo, was not a cinematic
masterpiece, but as the first video
uploaded to YouTube, it played a pivotal
role in altering how people consumed
media and helped usher in a golden eraof the 60-second video. This year,
YouTube celebrated its fifth birthday.
Heres a look at some of the significant
numbers that have helped shape
YouTubes five-year history.
April 23, 2005 The date the first
video was uploaded to YouTube.
$1.65 billion The amount of dollars
worth of stock that Google paid to
acquire YouTube in November 2006.
2 billion (and countin
views per day. Thats n
prime-time audience of
U.S. television network
3.15 The factor by whic
number of unique mon
(96.1 million) exceeds
(30.5 million), the seco
online video site in tha
according to Nielsen.
15 The number of minu
person spends on YouT
51 The number of lang
Googles automatic spe
technology can translate
and create captions.
94 The number ofAdve
Ages Top 100 advertis
run campaigns on YouT
Google Content Netwo
Happy Birthday, YouTub
About 24 hours of video areuploaded to YouTube everyminute these days. Itd take 1,700years to watch all the videocurrently available.New Hires Bring New Talent
Insights
Impressions Printing welcomes the two newest full-time
members of their team: Cody Rains and Tony T.J. Evans.
T.J. will head-up the Shipping/Receiving and Warehouse
Department and is known for his jack of all trades
experience within the industry.
It was an awesome opportunity and Im glad to be
a part of such a great family of professionals,
said Evans.
Cody, a recent graphic design graduate from Southen Nazarene
University, comes onboard as a Graphic Design Specialist. And
special is right. Cody has already been hard at work as the designer
of a new banner to be featured on the exterior of the Impressions
corporate building. I knew it would be a great place to work and look
forward to making a positive difference for both our employees and
customers, said Rains.
Welcome Cody and T.J.
8/7/2019 Intimations 4th Quarter 2010
4/4
Now Thats Impressive..!Impressions Printing Captures National Honor
Impressions Printing announced their third consecu-
tive year of being named to Quick Printings 2010 Top
100 List, honoring a total of 188 printing locations,
employing 3,702 people and represent $512,447,521 in
sales nationally. Quick Printing is a monthly magazine
for quick printers, small commercial printers, in-plant
printers, copy shop owners and managers. It is the
oldest and largest monthly magazine for this industry.
Editorials focus on improv-
ing efficiency and increasing
sales and profits in the print-
ing industry.Impressions, established
in 1996, is a full-service
commercial printer whose
portfolio of products includes a variety
of specialized and technologically-ad-
vanced services and products, includ-
ing Heidelberg full-color printing,
digital large format printing, digital
color and black & white printing,
advanced e-commerce capabilities,
creative design, complete bindery
service and business to businessconsulting.
The award comes right on the heels
of Impressions being named one of
Oklahomas Best Places to Work (BPTW)
by OKCBiz this past June. The annual award
identifies and honors Oklahoma employers striving for
workplace excellence, both internally and externally.
We like the idea of knowing that our offering of great
products balanced with great service is still something
of value within our industry, said Jeff Summerford,
Impressions CEO. But this award is just as much
for our customers too.
Because our goal is to
make sure that every cus-
tomer knows that whenthey choose Impressions
Printing, theyre choos-
ing a winning team
every time.
As Southern Nazarene University alumni, CEO Jeff Summerford, Presi-
dent John Braaten and Vice President Jason McWilliams realized they
had the opportunity to give back to their Alma Mater in a way that just so
happened to be right up their creative alley.
Founded in 1899, Southern Nazarene Uni-
versity is a private, Christian, liberal arts
university; a service of the Church of theNazarene, located on a 40-acre campus just
west of Oklahoma City.
The school was in the process of enhancing
their overall brand identity across campus
among students, faculty and the local com-
munity. So what better time to involve a few
people who know a little something about
SNU?
Since were all SNU alumni, it was unique
and very rewarding to come back and assist
with such a phenomenal project, said Mc-
Williams. When you live at and attend SNU,
you sometimes forget that not everyone is
fortunate to know about
the university. So I think
our years of not beingon campus gave us a
fresh prospective of their
brand identity needs.
The project consisted of
three main components:
Creating and install-
ing 80 pole banners
throughout the campus,
designing a 25 x 7 wall
mural installed in the
student lounge and
hanging a 8 x 12
graphic comprised of
three sheets of plexi-
glass that were printed
and suspended in the
center of a 40 highatrium.
The team
also faced the
challenge of
designing,
printing and
installing the
entire project
before students
and faculty
returned for
the fall, which
ended up being
a matter of just
four weeks.
Looks like theschool mascot,
The Storm, wasnt the only one stirring up some fun
I think I can speak for all three of us by saying it w
be able to support the institution that has been and st
our personal and professional success, continued M
Were proud of the opportunity to give something b
You Can Do That? Yes We Canand YesThey DidCongratulations to all our winners who participated in our year-long You Can Do That
Campaign! Customers submitted monthly phrases found on their 2010 You Can Do That?
calendar for a variety of cool prizes, ranging from restaurant gift certificates to the
latest tech gadgets. Just a couple more months of fun! Make sure to get on the list
for your 2011 Impressions calendar where it pays to play!
InsightsOf all the candy soldannually, one quarter of itis sold during Halloweentime, making it thesweetest holiday of theyear. Snickers is thenumber one choice ofcandy during this time.
Southern Nazarene University Alumni
Make an Impressive Re
Sentiments Ive been on a constant diet for the last two decades. I've lost a total of789 pounds. By all accounts, I should be hanging from a charm bracelet. Erma Bombeck