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Intrapreneurship

Becoming an Entrepreneur on the Job

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What is your definition of

an entrepreneur?

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Entrepreneur

An individual who, rather than working as an employee,

runs a small business and assumes all the risk and

reward of a given business venture, idea, or good or

service offered for sale.

The entrepreneur is commonly seen as a business

leader and innovator of new ideas and businessprocesses.

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What keeps most people from

becoming entrepreneurs?

Funding

Manpower

Strong backing Branding/Marketing

Fear

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What is your definition of

an intrapreneur?

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Intrapreneur

A person within a large corporation who takes direct

responsibility for turning an idea into a profitable finished

product through assertive risk taking and innovation.

Intrapreneurs have entrepreneurial skills blended with

managerial skills but operate within the confines of an

organization.

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Positive differences between

entrepreneur vs intrapreneur

Funding

company/organization often has capital to fund the project

Manpower

intrapreneurs do not have to worry about finding the talent to

get tasks performed

Branding

intrapreneurs can use the branding of thecompany/organization to get their ideas to take root

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Quick Triva Question

Do you know the difference between a

intrapreneur and a intrepreneur?

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Intrepreneur

One who sets up, maintains and assumes the financial

risks of an Internet business venture not to be confused

with intrapreneur or the more traditional entrepreneur.

They are the new breed of Internet Entrepreneurs.

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Name some companies

started by intrepreneurs?

Google

Yahoo

MySpace Facebook

YouTube

Second Life

LinkedIn eBay

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Characteristics

Results driven

Ambitious

Creative Original

Self Confident

Risk Tolerant

Persistent

Influencing

High Energy Action oriented

Interpersonal

Innovative

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Misdiagnosed

Characteristics

Ambitious over zealous

Creative does not follow guidelines

Persistent pushy Self confident cocky

Innovative dreamer

High energy high strung

Risk Tolerant bends the rules / challenges the system

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Defined as

Intrapreneurs are dreamers who do, those who take

hands-on responsibility for creating innovation of any

kind within an organization.Gifford Pinchot

The intrapreneur is an essential ingredient in every

innovation. Dr. William Souder

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Why should organizations

embrace intrapreneurs?

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Innovation

To create and bring into use profitable new products,

processes, services, and ways of doing business.

Creation of new or alternative products

Opening of a new market

Capture of new sources of supply

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Intrapreneurial Activity

Spotting ways to improve service

Save time, money, or make life easier

Visualizing variations of current products / services

Realizing new communication avenues with customers

Enhancing the quality

New ways to get the job done quicker or smarter

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How does Business

benefit?

Firms create competitive advantages by discovering newand better ways to compete in an industry and bringingthem to market

An enterprise that does not daily innovate inevitablyages and declines

Even in a successful business the disease ofbureaucracy and complacency is dangerous

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How do Intrapreneurs

benefit?

Flexibility

Less restrictions but supportive environment

Recognition

Their ideas are vehicles towards advancement

Increased value to organization - increased PAYCHECK

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Implementing the

Intrapreneurship Culture

Encourage employees to be creative and to look for new

ways to improve your current way of doing business

Grant intrapreneurs something akin to ownership rights

in the internal intraprises they create

Encourage company wide involvement by insisting ontruth and honesty in marketing and marketplace

feedback

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Implementing the

Intrapreneurship Culture

Treat intrapreneurial teams as profit centers rather than

as cost centers

Allow team members a variety of options in jobs, in

innovation efforts, alliances, and exchanges

Encourage employees to develop through trainingprograms

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Companies that get it

3M

Post-It Notes

Apple Ipod

Google

Orkut Google News

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History of Intrapreneurship

Word was coined in 1976 by Gifford and Elizabeth Pinchot

Based on their concept of an intra-corporate entrepreneur

Began a school for intraprenuers in Sweden in 1985

The American Heritage Dictionary made the word mainstream byadding it in 1992

I have found an example of Intrapreneurship dating back centuriesearlier

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GO INVENT THE FUTURE !

Otis Collier

Collier Management Services

Atlanta, Georgia

678-797-1322

otis@otiscollier.com