“We’re going two-way

baby!”

How Vancity took its intranetfrom static to social

Heather HarmseDigital Marketing ManagerVancity

business drivers

doing things differently

social featureslessons learned

adoption tactics

Agenda

• Largest Canadian credit union• Based in Vancouver, BC• 2500 staff• 56 branches• 3 separate intranets

About us

Business drivers

Business drivers

find-ability of content

ability to identify internal subject matter experts

quality of online content

Objectives

enabling socialfeatures

Social features

• 20 responses received daily• Connections made with 455 staff• 10 best bets created per week

Social features

480 best bets created to date

Social features

Approximately 60% of staff have populated their my site profiles

Social features

Social features

Social features

Social features

Social features

Social features

• An average of 18 picturesare posted via featuredphoto in a month

Social features

• Over half our staffregularly read inthe spotlight articles

• Every week anemployee or teamare featured in thespotlight

Social features

How do members feel

about saving while paying

down a mortgage?

Doing things differently

Doing things differently

Doing things differently

Doing things differently

Doing things differently

48

12 branches call centre4 support

departments

CEO Tamara Vrooman

Doing things differently

Doing things differently

Doing things differently

Doing things differently

Doing things differently

Doing things differently

Doing things differently

Doing things differently

Driving adoption

Driving adoption

• Search is a process of continual improvement• The role of the intranet manager has changed • Social features can render business value• A social environment flourishes within a culture of

trust

Learnings

engage

trust

prepare

Learnings