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EDI(SS)
WHO IS AN INTRAPRENEUR ?WHO IS AN INTRAPRENEUR ?
The person who does entrepreneurial work within an organization is an intrapreneur, and the process by which he/she affects change, intrapreneurship.
Thus, intrapreneurs are called as employed entrepreneurs who work within the constraints and support of complex organizations. Their work takes place within the context of organizational responsibilities and relationship. They exist at all levels in organizations.
EDI(SS)
• Considers him/herself as the manger or boss. Primary motive is power.
• Follows a defined chain of command.
• Manages information.• Has the confidence to
make decisions alone.
• Considers him/herself as a team leader, mentor, and Role Model. Primary motive is autonomy.
• Deals with anyone necessary to make a decision or do the job.
• Shares information.• Accepts responsibility
but involves others in the decision.
Traditional Manager
Intrapreneurial Manager
PARADIGM SHIFT IN MANAGERIAL CHARACTERISTICS
EDI(SS)
Traditional Manager
Intrapreneurial Manager• Concentrates on what
he or she is best at, such as finance or marketing.
• Demands hard work; expects long hours as evidence of commitment.
• Imposes decisions.• Is rigid.
• Usually delegates & supervises.
• Keeps attention on events inside the organization.
• Tries to master a number of management disciplines, forever learning.
• Demands result.
• Creates options.• Is flexible. Understands
situations.• No hesitation in doing any
work, may delegate also.• Keeps attention on events
both inside and outside.
EDI(SS)
Traditional Manager
Intrapreneurial Manager
• Is very careful in taking risk.
• Status symbol more important.
• Tendency to agree with boss.
• Is moderate risk taker, may take little personal risk.
• Freedom symbols more important.
• Capable at getting others to agree, has more patience.
EDI(SS)
INTRAPRENEURIAL GRID
Artist * Inventor * Intrapreneur *
Planner *
Line Manager *
Worker *
Dre
am
er
*
Action
Vis
ion
EDI(SS)
Vision Skills Incentives Resources ActionPlan Action
Skills Incentives Resources ActionPlan Action
Vision Incentives Resources ActionPlan Action
Vision Skills Resources ActionPlan Action
Vision Skills Incentives ActionPlan Action
Vision Skills Incentives Resources Action
Vision Skills Incentives Resources ActionPlan
Change
Confusion
Anxiety
GradualChange
Frustration
Falsestarts
Day-dreaming
EDI(SS)
INTRAPRENEUR’S TEN COMMANDMENTS
Come to work each day willing to be fired.
Avoid any orders aimed at stopping your dream.
Do what you feel necessary, regardless of job description.
Find people to help you.
Follow your intuition about people, work only with the best.
Work calmly as long as you can. Publicity often hampers.
Never bet on a race unless you are running in it.
Remember it is easier to ask for forgiveness than for permission.
Be true to your goals, but realistic about the ways.
Honor your sponsors.
EDI(SS)
THE STAGES OF INTRAPRENEURSHIP
1. PROBLEM DEFINITION2. COALITION BUILDING3. RESOURCE MOBILIZATION4. PROJECT EXECUTION5. VENTURE COMPLETION
EDI(SS)
INTRAPRENEURIAL OPPORTUNITIES
• COMPLEMENTARY PRODUCTS• DEFEATURING PRODUCT/ SERVICE• UNRECOGNISED OPPORTUNITIES
AND IMPROVEMENTS• MARKETING PRODUCTS USED
INSIDE • NEW TECHNOLOGY VENTURES• PRODUCTION INTRAPRENEURING• CUSTOMER SERVICE• TRAINING
EDI(SS)
CRITERIA FOR THE CRITERIA FOR THE INTRAPRENEURIAL IDEAINTRAPRENEURIAL IDEA
* CUSTOMER’S NEEDS* CORPORATION’S NEEDS• Projected Margins• Proprietary Advantages• Fitness With Vision• Sponsor Support* INTRAPRENEUR’S NEEDS• Skills, Experience & Interest• Accurate Self-assessment• Positive Regard For
Customers
EDI(SS)
PROMOTING PROMOTING INTRAPRENEURSHIPINTRAPRENEURSHIP Encourage self-appointed intrapreneurs Provide them ways to stay with their plans. Permit people to do the job in their own way. Have quick & informal ways to access
resources. Develop ways to manage small innovation. Encourage risk taking and tolerate mistakes Learn to wait for results. Never allow jealous tendencies to happen. Encourage cross-functional team-building. Allow frequent use of inter-divisional
resources.