Case Study

THE CHALLENGE:

To engage people in a meaningful atmosphere while making it fun and informative. It was January 10th of 2012 and our executive team was meeting to discuss new and innovative ideas to grow business. We have all been to shows before when you take far too many vendors and products and just bombard your clients with information and hope some sticks. Through our discussion the idea was presented about having a show aboard the USS Intrepid which is a living museum here on the Westside of Manhattan. After all the ship has a 17,000 square foot room, a flight deck and the newest attraction being the USS Enterprise Space Shuttle would make for quite the setting. However we still needed to make it fun, exciting, informative about what today’s professionals are faced with. We also required a transportation system to get people back to main hubs after the event for the commute home.We had to attract Marketing Professionals, Facility Managers, Procurement & Purchasing Coordinators and show them value as to why they should interrupt their day look at our video, then attend our event, not an easy task!

FUN:

We decided to make this a Mission Possible theme where our participants could be part of a game and actually use spy glasses to decode their mission cards which were personalized for them to visit key manufactures, drop their card into a bin and be reg-istered to win prizes that evening.

THE INVITATION:

Print by Premier + More were challenged with this task, develop a concept which is unique, informative and would generate curios-ity. We had a think tank session using our core philosophy “Creative Free Thinking” with some exceptional minds and this is what we came up with. We developed an amazing, and the results “ROMI” return on marketing investment was exceptional, above all of our expectations..

THE CROSS MEDIA ADVERTISING CAMPAIGN:

We started with a unique design using the latest in stamping, papers from Neenah, Offset Lithography and personalization via digi-tal along with mounting and fulfillment, direct mail, email, video, personalized URL’s. We welcomed our guests with a very unique package for the front end and provided management with a easy to use real time backend reporting module, which is all part of our on-line technology. We then added another dimension utilizing red lenses within glasses which optically allow for hidden mes-sages to be part of the custom mission cards, also part of the invitation package and digitally printed.

PROGRAMMING:

Using our own in house technology we had our professional team design the solution. We started with great data, a solid easy to use platform we call our Basic’s Corporate Store. The solution allows for variable data print, email, Personal URL’s, video all to be developed and launched within 2 weeks of designing the program. The beauty of our solution is you do not need to have a programming degree, be a designer or be a creative genius. The technology does it for you with some very easy to use industry leading steps.

STATISTICS ENGINE:

The backend of the solution is every bit as easy to use as the front end. All statistics: views of pages, soft and hard bounces, IP addresses, time spent, questions answered, RSVP’s are all available to be viewed and exported in real time with some very simple clicks of a mouse.

Case Study:

460 West 34th StreetNew York, NY 10001

The Invitation Package

THE RESPONSE RATES: We launched a Cross Media Print Campaign for 2000 people and an email only campaign for 1300 people, here are the results: The Print and Email Campaign:

• The cross media campaign was looked at by over 60% of the people who received the first email and the mailed invitation• We averaged an overall response rate of 25% by integrating the multiple channels• The cross media print campaign results of 2000 people had 450+ RSVP’s within the first two weeks, that’s over 25% The Email Only Campaign

• Personal URL’s sent via email were looked at by 50% of the people who received them• The RSVP’s in the first 3 days totaled over 15.3% of the 1300 people who received the email. • The average email campaign usually sees a response rate of 7-13%

The Facts:• On 2000 Cross Media Campaign we have netted over 450 Attendees a 25% success rate• On the 1300 emailed only campaigns we netted over 200 attendees a 15.38% success rate

THE CONCLUSION: Integrate communications generated by Solutions by Premier provided a highly successful event. To learn more about this can work for your business logon to www.printbypremier.com or contact Edward Sanders esanders@printbypremier.com