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Amazon Web Services Ian Massingham - Technical Evangelist 23 October 2014 [email protected] @IanMmmm
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Amazon Web Services
Ian Massingham - Technical Evangelist
23 October 2014
@IanMmmm
Why are organisations using the Cloud?
The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility
Why does agility matter?
Hotels Music StorageMagazines
Old World: Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow
A Culture of Innovation: Experiment Often & Fail Without Risk
A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth
Infrastructure
Foundation Services
Regions Availability Zones CDN Points of Presence
Storage (Object, Block and Archive) NetworkingSecurity &
Access Control
Platform Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real-time
Data warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Search
Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Mobile & Devices
Identity
Sync
Mobile Analytics
Notifications
Applications Virtual Desktops Collaboration and Sharing
Data Workflows
Usage Tracking
Monitoring and Logs
Compute (VMs, Auto-scaling and Load Balancing)
11 regions
28 availability zones
52 edge locations
#3: Continual Iteration and Innovation
AWS continuously upgrades infrastructure, so you don’t have to
New SSD-Backed Elastic Block Storage
New default block storage option
Simple pricing structure, you only pay for the storage provisioned (no need to provision IOPS or to factor in the cost of I/O operations
Predictably burst up to 3,000 IOPS,
Deliver 3 sustained IOPS for every GB of configured storage
GENERAL PURPOSE (SSD) EBS VOLUMES
JUNE 17 2014https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/
EC2 T2 Instances
Reduce costs for applications that can benefit from bursts of CPU power
Available in three sizes (micro, small, and medium) with On-Demand prices that start at $0.013 per hour ($9.50 per month)
Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode)
T2 INSTANCE FAMILY
JULY 01 2014https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/
Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month t2.micro 1 10% 1.0 6 $0.013 $9.50 t2.small 1 20% 2.0 12 $0.026 $19.00 t2.medium 2 40% 4.0 24 $0.052 $38.00
Trade Capex for variable expense
1
Pricing model choice to support variable & stable
workloads
On-demand
Reserved
Spot
3
Save more money as you grow bigger
Tiered pricing
Volume discounts
Custom pricing
4Economies-of-scale provide lower costs
than companies can do on their own
2
45 price reductions since 2006
#4: Cost Savings and Flexibility
To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings
Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings
Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment.
-Amazon Web Services
AWS Trusted Advisor: Automated Cost Optimization and Advice
1,700,000+ recommendations
$300M in cost reductions
To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings
Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment.
-Amazon Web Services
Who is using AWS and what are they using it for?
Startups on AWS
150,000people are hosted on any given night
Total Number of Guests
January 2013 4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014 15 Million
Up by Over 10 Million in One YearTotal Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
Why AWS?
EC2 Servers, Production
Traffic, Hive, Hadoop
RDS All Relational Databases
S3 Storage, User Generated
Content
DynamoDB Rollups, Metadata
ElastiCache Memcache
Route 53 DNS, Inventory
We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“”
Enterprises on AWS
How does AWS Innovate?
Small, autonomous teams Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the Hands of Customers, Quickly
Small, “Two Pizza” Teams
Operational stability High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic Collaboration+ =
2008 2009 2010 2011
Amazon EBSAmazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import & Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct ConnectAWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS Storage Gateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61+82
+159
+280
20132012
Since inception AWS has: • Released 1002 new services and features • Introduced over 35 major new services • Announced 45 price reductions
+345
2014
Amazon Mobile Analytics
Amazon Cognito
AWS Zocalo
AWS Directory Service
Amazon Cognito Amazon
Mobile Analytics Amazon
Mobile SDK SNS Push
Notifications
Hi!
AWS Mobile Services
AWS SUMMIT NEW YORK, JULY 10 2014OVER 10,000 REGISTRATIONSANNOUNCED AMAZON COGNITO, AMAZON MOBILE ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH
https://aws.amazon.com/mobile/
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
