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Introduction to Fundraising Planning
!Andrea Snyder
Grants Collection
What You Will Learn Today
An overview of how to develop a fundraising plan, including:
• Conducting an assets inventory
• Developing a case statement
• Setting realistic fundraising goals
• Diversifying funding partners
• Preparing a fundraising plan and timetable
Why Plan?
• Helps you set priorities
• Increases board involvement
• Assists in diversifying your fundraising vehicles
• Limits crisis fundraising
Source: Nonprofit Almanac 2008National Center for Charitable Statistics, the Urban Institute
Other Income 2.9%
Fees for Services and Goods
70.3%
Private Contributions
12.3%
Government Grants9.0%
Investment Income 5.4%
Sources of Revenue for Reporting Public Charities
Securing Your Organization’s Financial Stability
A Step-by-Step Approach to Fundraising Planning
1. Presenting a strong mission statement and vital programs
2. Conducting an assets inventory for your organization
3. Creating a dynamic case statement
4. Setting realistic fundraising goals
5. Diversifying funding mix for your organization
A Step-by-Step Approach to Fundraising Planning,
6. Formulating strategies for raising money from individual donors
7. Formulating strategies for raising money from institutions
8. Putting the fundraising plan/calendar together
9. Making the approach/Building relationships
10. Monitoring and evaluating your fundraising effort
Presenting a Strong Mission Statement and
Vital Programs
Conducting an Assets Inventory for
Your Organization
Assess Strengths in the Following Areas:
• Program
• Board and staff
• Organizational
• Funding
Establishing Your Case for Support
• The reasons why your organization both needs and merits philanthropic support
• Case statement includes:– Mission and values– Programs and services– Accomplishments– Plans for the future– Budget needs
Setting Fundraising Goals
Why set fundraising goals?• Communication• Motivation• Internal planning
Types of fundraising goals• Annual• Program
– Unit-of-service
Securing Your Organization’s Financial Stability
Diversifying Funding Mix for Your Organization
• Which funding partners do you currently have?• Which funding partners are viable for your
funding mix? Which partners will provide long-term security?
• What level of support can you expect from each partner?
• How much time and money will it take to secure additional partners?
Putting the Fundraising Plan/Calendar Together
1. Set a goal for each revenue strategy
2. Think through the details: who, when, what, where, and how.
3. Create a chart or narrative description outlining the details
Monitoring and Evaluating Your Fundraising Efforts
• Was the money raised worth the expenditure of time and effort?• Laying the groundwork for next year
Review: Strategic Fundraising—
The Steps to Success • Identify your organization’s strengths
and assets• Create a case statement• Set realistic fundraising goals• Diversify funding mix for your organization• Put together a fundraising plan and timetable• Evaluate strategies to lay the groundwork
for future fundraising
For More Information
• Resource list is available athttp://foundationcenter.org/course_ materials/free_training/
Andrea Snyder
Grants CollectionEnoch Pratt Free Library
State Library Resource [email protected]
(410)396-5320twitter: grants_pratt