Avesta RasouliFounder, Coloft

INTRODUCTION TO THELOS ANGELESSTARTUP COMMUNITY

Thursday, February 21, 13

AGENDA

‣ About Me‣ Introduction‣ Startup Communities‣ Los Angeles‣ Getting Started‣ Final Tips

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INTRODUCTION

AVESTA RASOULIFOUNDER, COLOFT

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INTRODUCTION 4

LOS ANGELES STARTUPSTECH + [ ]

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INTRODUCTION

WHAT DEFINES A STARTUP ECOSYSTEM?

‣ Startups‣ Talent‣ Investors‣ Mentors‣ Partners‣ Service Providers

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STARTUP COMMUNITY 6

WHAT CREATES A GREAT STARTUP COMMUNITY?P

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STARTUP COMMUNITY 7

WHAT CREATES A GREAT STARTUP COMMUNITY?

Physical Capital

Human Capital

Social Capital

$ANGEL INVESTORS

$VENTURE CAPITAL

$LARGE COMPANIES

$RECYCLED CAPITAL

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STARTUP COMMUNITY 8

WHAT CREATES A GREAT STARTUP COMMUNITY?

Physical Capital

Human Capital

Social Capital

Types of Talent‣ Business‣ Technical

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STARTUP COMMUNITY 9

WHAT CREATES A GREAT STARTUP COMMUNITY?

Physical Capital

Human Capital

Social Capital

Where do they come from?‣ Large Companies‣ Universities‣ Non-local

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STARTUP COMMUNITY 10

WHAT CREATES A GREAT STARTUP COMMUNITY?

Physical Capital

Human Capital

Social Capital

Social capital refers to the economic benefit, both on an individual and community level, of social networks.

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STARTUP COMMUNITY 11

WHAT CREATES A GREAT STARTUP COMMUNITY?

Physical Capital

Human Capital

Social Capital

Benefits‣ Connecting co-founders‣ Connecting talent with startups‣ Connecting mentors with mentees‣ Connecting investors with entrepreneurs‣ Connecting businesses with customers

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LOS ANGELES

STARTUPS12

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LOS ANGELES

CO-WORKING SPACES13

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LOS ANGELES 14

ACCELERATORS

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LOS ANGELES 15

INCUBATORS

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LOS ANGELES 16

EDUCATION

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LOS ANGELES 17

EVENTS

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LOS ANGELES 18

DEVELOPER MEETUPS

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LOS ANGELES

OTHER MEETUPS19

Los Angeles Lean Startup

Circle

LA Web/MobileSoftware

Entrepreneurs

Startup Nights

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LOS ANGELES

ANGELS20

Brian Lee

Tom McInerney

Jason Calacanis

Kamran Pourzanjani

Paige Craig

Gil ElbazTroy Carter

Farhad Mohit

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LOS ANGELES

VC FIRMS21

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LOS ANGELES

PRESS22

Michael CarneyPandoDaily

Lori KozlowskiForbes.com

Ryan LawlerTechCrunch

Amanda CoolongTechzulu

Andrea ChangLA Times

Mark MilianBloomberg

Benjamin KuoSoCal Tech

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GET INVOLVED

COMMON MISCONCEPTIONS23

FOUNDING ACOMPANY IS THE BEST WAY TO GET INVOLVED

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GET INVOLVED

COMMON MISCONCEPTIONS23

SILICON VALLEY IS ALL THAT MATTERS!

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GET INVOLVED

COMMON MISCONCEPTIONS23

THE LOUDEST PEOPLE ARE THE SMARTEST!

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GET INVOLVED

COMMON MISCONCEPTIONS23

TOO HARD TO GET “IN” OR CATCH UP

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GET INVOLVED

COMMON MISCONCEPTIONS23

ENTREPRENEURSHIP IS TOO RISKEY OF A CAREER PATH.

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GET INVOLVED

COMMON MISCONCEPTIONS23

NDAs - “PEOPLE WILL STEAL MY IDEA”

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GET INVOLVED

COMMON MISCONCEPTIONS23

ONLY DEVELOPERS CAN GET A GOOD JOB AT STARTUPS.

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GET INVOLVED

COMMON MISCONCEPTIONS23

JUST NEED A CODER TO BUILD MY PRODUCT.

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GET INVOLVED

COMMON MISCONCEPTIONS23

WRITE A BUSINESS PLAN = GET FUNDING

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GET INVOLVED

EXAMPLES OF STARTUP JOBS

‣ Front-End Developer (CSS,HTML)

‣ Back-End Developer (Ruby, Python, Java)

‣ UX/UI Designer (inDesign, Photoshop)

‣ Product Manager (Light Front-End Developer, Design)

‣ Business Development (Sales, Partnerships)

‣ Marketing/User Acquisition (Email Marketing, Social Media, SEO, Data Analytics)

‣ Data Scientist (Hadoop, Matlab, SQL)

‣ Sales (Willingness to find and follow leads)

‣ Community Management (Social Media)

‣ Operations (Customer Services, Office Management)

‣ Other roles depending on vertical

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GET INVOLVED

WHAT TO LOOK FOR IN A STARTUP JOB

‣ Challenge‣ People‣ Environment‣ Purpose

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DOGENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS

• Learn the lexicon and how to best position your skillset• Make it easy for people to help you• Think long and hard about what kinds of environments best suit you and

seek those out• Roll up your sleeves and learn new skills• Remain humble and figure out ways to give back to the community even

when you’re a giant success

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DON’TGENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS

• Think everyone knows something you don’t• Be afraid to ask for help, guidance, and introductions• Hesitate to offer whatever it is that YOU do best• Get discouraged

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HOW DO I GET STARTED? ASK YOURSELF (BE HONEST):

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS

• What am I passionate about? • What types of environments suit me?• What am I good at?• What part of the tech community best matches up to my passions and

skills? • How do I best hone these skills and communicate them to others?

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GET INVOLVED

HOW DO I GET STARTED?ASK YOURSELF (BE HONEST):‣ What am I passionate about?‣ What type of environment suits me?‣ What am I good at?‣ What part of the tech community matches up to my passions and

skills?‣ How do I best hone these skills and communicate them with others?

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GET INVOLVED

READING LIST‣ VentureHacks — venturehacks.com ‣ TechMeme — techmeme.com ‣ Paul Graham — paulgraham.com‣ Fred Wilson — avc.com‣ Mark Suster — bothsidesofthetable.com‣ Chris Dixon — cdixon.org‣ PandoDaily — pandodaily.com‣ TechCrunch — techcrunch.com‣ Hacker News — news.ycombinator.com‣ General Assembly — generalassemb.ly/blog

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GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

• Sign up for event newsletters• Attend meet ups, happy hours, panels, and classes• Learn how to code / design• Check out hackathons and Startup Weekends• Take interesting people you meet out for coffee• Be useful – make introductions, give feedback, help people you meet, keep

an open mind• Blog about our experiences and adventures• Engage on Social Media

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GET INVOLVED!

FINAL TIPS32

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FINAL TIPS33

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FINAL TIPS34

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GET INVOLVED!

FINAL TIPS35

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INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

ATTRIBUTION

General AssemblySam TellerAngel designed by Henry Ryder from The Noun Project

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