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Intro to Linkable Networks - Retail

Date post: 11-Apr-2017
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21
TM Digital Shopper Acquisition And In-Store Attribution
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TM

Digital Shopper Acquisition!

And In-Store Attribution!

Card Linked Offers - Look like a coupon to your shoppers, but are 100% digital…!

In-store attribution based on SALES!

•  No paper!

•  No codes!

•  No coupons!

•  No app!

•  Just their credit card!

Proprietary & Confidential | Linkable Networks, Inc.!TM

Sources: Bond, Inmar!

68%will change stores to receive more benefits

78%want coupons to

redeem automatically

Because Millennials Love Deals, But Want Simplicity !

Proprietary & Confidential | Linkable Networks, Inc.!TMSource:  Linkable  Networks,  Forrester  2015    

Where 93% of sales occur !

Proprietary & Confidential | Linkable Networks, Inc.!TM

And you want to drive millennials in-store!

And attribute the media that drove them there? !

We do that. 100% Digitally !

No Printing. No Apps!

With Linkable Offers!

Linkable Networks Connects Your Brand To Millennials !

With  Any  Credit  or  Debit  Card        

Proprietary & Confidential | Linkable Networks, Inc.!TM

On  their  favorite  Media          

Promotion On Savings Sites !

Proprietary & Confidential | Linkable Networks, Inc.!TM

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1)  Consumers see Macy’s offer on ShopAtHome.com and click on !“Link this Offer” button. !

2)  First-time users are taken to a co-branded registration form to sign up and link offers to their favorite credit or debit card. !

3)  Registered users are taken to “Offer Is Now Linked to Your Card” confirmation page. !

4)  After linking offer to their card, consumers shop at Macy’s and purchase the promoted products.!

Drives In-store Conversion And Attribution !

Proprietary & Confidential | Linkable Networks, Inc.!TM

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Proprietary & Confidential | Linkable Networks, Inc.!TM

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Promotion on Mobile !

1)  Consumers see Macy’s offer on ShopAtHomes Mobile Appf and click on “Link this Offer” button. !

2)  First-time users are taken to a co-branded registration form to sign up and link offers to their favorite credit or debit card. !

3)  Registered users are taken to “Offer Is Now Linked to Your Card” confirmation page. !

4)  After linking offer to their card, consumers shop at Macy’s and purchase the promoted products.!

Drives Mobile In-store Conversion And Attribution !

Proprietary & Confidential | Linkable Networks, Inc.!TM

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Promotion on Pintrest!

Proprietary & Confidential | Linkable Networks, Inc.!

1)  Consumers see Kors offer on Pintrest page and click on “Link this Offer” button. !

2)  First-time users are taken to a co-branded registration form to sign up and link offers to their favorite credit or debit card. !

3)  Registered users are taken to “Offer Is Now Linked to Your Card” confirmation page. !

4)  After linking offer to their card, consumers shop at Michael Kors and purchase the promoted products.!

Drives Social to In-store Conversion And Attribution !

Proprietary & Confidential | Linkable Networks, Inc.!TM

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Proprietary & Confidential | Linkable Networks, Inc.!

•  Vendor Funded SKU Level Offers!

•  Merchant Funded SKU Level Offers!

•  Merchant Funded Whole Store Discounts!

The Only Card Linked Solution That Delivers SKU Level Offers!

TM

Leverage vendor funding. !- 20% Off Michael Kors At Macy’s. !!!!

Vendor-Funded or Whole-Store!

Proprietary & Confidential | Linkable Networks, Inc.!TM

SKU-level exclusions.! - $20 Off $100 Spend, Excluding Electronics  

No Risk!

•  100% performance based!

•  100% attribution. Zero Waste!

Proprietary & Confidential | Linkable Networks, Inc.!TM

•  Only Pay For A Confirmed Sale !

Scales Fast!

•  No POS integration!

•  No staff training!

•  No PII !

Proprietary & Confidential | Linkable Networks, Inc.!TM

•  No cashier involvement!

Average Consumer Basket! Average Basket with Linked Offers!

Drives Measurable Results!

Proprietary & Confidential | Linkable Networks, Inc.!

Thank You!!

TM

Mark Bees VP Product Marketing [email protected]

Proprietary & Confidential | Linkable Networks, Inc.!

Email Activation Of Vendor Funded Offers!

Linkables Drive Acquisition, Data and Remarketing!

Proprietary & Confidential | Linkable Networks, Inc.!

Linkable Offers go beyond coupons, delivering data driven, direct to consumer marketing!

Acquisition MediaTargeting, Awareness, Acquisition & Activation!

Linkable NetworksItem Level Attribution, Data & Reporting!

Your Brand’s Data + CRMItem Direct to Consumer Loyalty:!•  Consumer Data!•  Segmentation !•  Facebook Remarketing!•  Display Remarketing!•  Email Marketing!•  Sampling !

Brand to Consumer Direct Remarketing

Promotion on Facebook!

Proprietary & Confidential | Linkable Networks, Inc.!TM

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1)  Consumers see Macy’s offer on ShopAtHome’s Facebook page and click on “Link this Offer” button. !

2)  First-time users are taken to a co-branded registration form to sign up and link offers to their favorite credit or debit card. !

3)  Registered users are taken to “Offer Is Now Linked to Your Card” confirmation page. !

4)  After linking offer to their card, consumers shop at Macy’s and purchase the promoted products.!

Social to In-store Conversion And Attribution !

Proprietary & Confidential | Linkable Networks, Inc.!TM

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