AP Human Geography - Damon - 2016
Intro to Local and Popular Culture
Local vs. Popular Culture
• Local (folk) culture: smaller, homogeneous population, typically rural, cohesive cultural traits
• Popular culture: larger, heterogeneous populations, typically urban, changing cultural traits
Challenge: Holding on to local culture in the face of increasing globalization
Examples of U.S. Popular Culture
Material Culture
Non-material culture
• Material culture: housing, clothing, food, music, art, etc.
• Nonmaterial culture: beliefs, values, etc.
How Do Local Cultures Sustain Themselves?
• They keep other cultures out and their own culture in
• They define a place (town or neighborhood) or space (annual festival, parade, etc.) as representing their culture
Example: Irish-American Chicago St. Patrick’s Day Celebration
U.S. Rural Local Culture Example:The Amish
U.S. Urban Local Culture Example:
Ethnic Neighborhoods
There are 3 Chinatowns in New York City. This one is in Manhattan.
Forced Cultural Assimilation Example: American Indian Boarding Schools
1870s to 1970s“… forbidden to speak native languages, taught Christianity
instead of native religions …forced to abandon their Indian identity and adopt European-American culture.”
Culture RealmsAreas with common cultural complexes
Culture RegionsAreas with common cultural traits
Natural Landscape
Cultural LandscapesImprint of human culture on the surface of the Earth
Placelessness
Lack of cultural uniqueness
Cultural DiffusionThe spread of ideas, innovations, etc.
from one person or group to another
Diffusion Isn’t Random: It Starts With a Cultural Hearth
• Cultural hearth: geographic source of innovation or idea
• Example: cultural hearth of hip hop music = Bronx, New York
DJ Kool Herc, Founder of Hip Hop
• Distance decay: the farther from the hearth, the less likely an idea is to be adopted
• Time-space compression: ideas diffuse more quickly to places that are highly connected via transportation and communication networks
Diffusion of Innovation Model
Example: Diffusion of Smartphone
Relocation DiffusionIdeas spread by the movement of people from one
location to another
Example: Spanish Language
Expansion Diffusion• Ideas spread without the physical relocation
of people– Types:
• Contagious• Hierarchical• Stimulus
Expansion Diffusion Type 1Contagious Diffusion
Ideas spread by person to person contact, media
https://youtu.be/ul7TZy9_fo4
Expansion Diffusion Type 2Hierarchical Diffusion
Ideas spread through a hierarchyFrom big cities to small places
From “trendsetters” to “the average Joe”
Stimulus DiffusionCore idea spreads and is adapted to fit local
culture
Germany - with beer!
India - no beef
Chile - with guacamole
Canada - lobster roll Japan - shrimp burger
Expansion Diffusion Type 2
Barriers to Diffusion• Physical barriers
– Oceans, mountain ranges, walls, etc.• Cultural barriers
– Language, religion, government, income level, education level, technology access, etc.