Intro to Media Advocacy

Sarah Whitmarsh May 26, 2016

What is media advocacy?

•  Thestrategicuseofmassmediaandcommunityadvocacytoadvanceapolicychange

Name of Presentation AN EVIDENCE-BASED ADVOCACY INITIATIVE 2

Behavior Change vs. Media Advocacy Communication

Behaviorchangecommunica7on:•  strategicuseofcommunica7ontopromoteposi7vehealthoutcomes,usuallybychangingpersonalbehaviors

Name of Presentation AN EVIDENCE-BASED ADVOCACY INITIATIVE 3

Mediaadvocacycommunica7on:•  strategicuseofmediafocusingontheforcesthatshapebehavior—publicandprivatepolicy—ratherthanpersonalbehavior

Media Advocacy Can Help…

§  Overcomepolicyformula7onandimplementa7onbarriers

§  Influencegovernments,donorsandimplemen7ngpartnerstoadoptorimproveprograms

§  Enableevidencegatheredonwhatworkstoinfluencepolicyandprac7ce

§  Bringnewdomes7cfundingforprograms§  Ensureaccountability

Name of Presentation AN EVIDENCE-BASED ADVOCACY INITIATIVE 4

QUIZ

•  BehaviorChangeORMediaAdvocacy?

Name of Presentation AN EVIDENCE-BASED ADVOCACY INITIATIVE 5

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No2tobacco.org

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