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Our Mission is to accelerate the success of creative entrepreneurs and economies. Alice Loy, PhD Amy Slater, MBA
| Date post: | 17-Jan-2017 |
| Category: |
Economy & Finance |
| Upload: | creativestartups |
| View: | 375 times |
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Our Mission is to accelerate the success of creative
entrepreneurs and economies.Alice Loy, PhDAmy Slater, MBA
Tweet!
@createstartups@aliceloy
#agritourism#startups#newmexico
Social Media for Small Business
PLATFORMSCONTENT
CONNECTIONS
Social Media for Small Business • Developing content• Blogs• Platforms/Communities• Facebook• Twitter• Instagram• Pinterest• Social Media Management tools• Search Engine Optimization (SEO)
Marketing is a process 1.) Identifying likely customers2.) Reaching likely customers3.) Exchanging value4.) Delivering delight 5.) Repeat
Relationship Marketing• Emphasizes customer retention and satisfaction• Find, attract, win new clients • Nurture and retain customers• Reduce the costs of marketing and client service
Relationship MarketingSTEP 1 Websites/blogs
STEP 2 Search Engine OptimizationSTEP 3 Social Media
Platforms and Communities
Developing Content• You need relevant new content on a regular basis• New content will help generate steady traffic while attracting
repeat visitors
Developing ContentAlways be Ahead• Be ahead of yourself. If your posts aren’t time sensitive, then
schedule them out a week or two in advance.
Choose the days of the week you want to post
• Blogging cycles - Tuesday, Wednesday and Thursday are the best days of the week to have big, content rich posts go out.
• Friday link roundup day – Topics don’t warrant their own post, but are worth sharing.
Developing Content
Provide value
Expand people’s thinking on...
Quality is more important than quantity.
It’s hard to compete with an original content site.
Developing Content
www.sophisticatedgourmet.com/
Developing Content
Facebook – What does it do?
• Builds relationships
• Brand exposure
Maximize Your Facebook Page
Fill Out Your Profile Make sure to fill out
your profile !
Post• Once daily • Attract new fans • Current fans engaged• Like your own page
posts
Multiple Admins
Facebook Pages
Create Discussions• Encourage interaction• Participate • Post pictures• Post Videos• Ask a question
Twitter – What is it?Who Cares?• Micro blogging• Social network• Send and read other
users' messages called tweets
Twitter = Community
Maximize Your Twitter Account
What does it do? How to use it?
• Engage customers, partners, thought leaders• Receive customer complaints• Advertise events• Interact with your competition• Create brand loyalty
Sprout Social
Hootsuite
Search Engine Optimization• SEO is the process of optimizing web
content to appear high in search engine results pages
• GOAL: to be in positions 1-10 on page one
• The more of your social media outlets appear high in listings the more you control Search Results Real Estate.
• Search engines now also display real-time search results for social media
Search Engine Optimization
https://moz.com/beginners-guide-to-seo
[email protected] [email protected]
www.slideshare.net/aliceloy
www.aliceloy.com
www.creativestartups.org
@aliceloy
Facebook.com/createstartups
@createstartups
www.pinterest.com/createstartups/
THANK YOU!
