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Introduction toSocial Media for
Business
CLASS 2
Course Outcomes1. Social Media Theory: How It Works
2. Facebook for Business
3. Twitter & Instagram For Business
4. LinkedIn & Google+ For Business & Role of SM in SEO
5. Social Video & Managing Online Risk
» overview» user experience» brand experience» 5 tips for better pages
WHAT IS FACEBOOK?
» OVERVIEW
1.317Billion active usersUpdated 7/23/14
1in7
60%
80pages
130friends
1.07access Facebook on mobile.
4,750,000,000pieces of content shared every DAY.
$1,000,000,000ACQUIRED INSTAGRAM in SEP 2012
GLANCEEACQUIRED in 2012
$19,000,000,000ACQUIRED WhatsApp in FEB 2014
50Facebook pages
43%
77%
» IMPACT
2:53 am
FB: USER SIDE
Personal
• Your profile
Pages
• Attached to a Brand
• Indexed by Google
• No friend limit
Groups
• Attached to a person
• Not indexed• Max 5000
friends
SHARE MECHANICS
15 MINUTE BREAK
EDGERANK
PURPOSE!•Brand Awareness •Building a community •Customer service •Establish authority •Gather Leads •Get sales
FACEBOOK ADSDESKTOP ADSMOBILE ADS
5 TIPS FOR BETTER PAGES
1: Image > Video > Link > Status
1: Image > Video > Link > Status2: Anatomy of a Status Update
1: Image > Video > Link > Status2: Anatomy of a Status Update3: Conversion Strategy
1: Image > Video > Link > Status2: Anatomy of a Status Update3: Conversion Strategy4: Make use of the Cover Image
1: Image > Video > Link > Status2: Anatomy of a Status Update3: Conversion Strategy4: Make use of the Cover Image5: Develop a schedule
1: Thank You2: Apology3: Solution4: Connection
GROUP BREAK OUT
•Each group will review the initial Applebee’s response. Then follow the 4 steps and move forward with how you would have responded.•Present it to the class
NEXT CLASSFacebook & Instagram
for Business