By Chris Kieff

@ckieff

*Intro to Social Media Day 3

2

*Agenda

*In depth social media platform review:

*Twitter

*YouTube

*LinkedIn

*Blogging

*Twitter in Depth

*Terminology

*Best Practices

*Accounts

*Lists

*HashTags

*Link Shorteners

*Tools

*Twitter Terminology

*Following/Follower= asynchronous

*Tweet = post

*@UserName (Handle) = account

*DM or Direct Message = private message

*RT or ReTweet = like

*#HashTag = search term

*Trending Topics = ET tonight

*Tweetup = meetup arranged on Twitter

*Bit.ly/aii8sdf = shortened URL

*Get a Bit.ly account they’re free and provide stats

@ckieff

*Twitter Best Practices*7-10 Tweets per day

*50% promotional/ 50% informational

*Follow back (real accounts not spammers)

*Show your personality

*Dialog- not monologue

*Retweet often

*Give Credit

*Support Other Brands

*Run Contests and Promotions

*You don’t have to always be on topic

*Twitter Accounts

*Create special purpose accounts as needed

*Create accounts for promotions (broadcast only)

*Create placeholder accounts for any names you may use in the future

*Create accounts for major customer facing departments

*2000 Following limit, 90% rule above that

*Most Follow 30-50 with similar Followers

*Twitter Lists

*Public or Private

*Track friends, competitors, industry, influencers, with private lists

*Recommend great tweeters, good sources, funny, insightful, helpful or interesting accounts with public lists

*Good indicator of influence- more lists=better

*Follow people without them knowing you’re following them

*Create automatic lists- www.Listorious.com

*Twitter #HashTags

*#HashTags mark keywords or topics in a tweet so others can easily find it via searching.

*Twitter will automatically search on a #hashtag if clicked.

*Often used for conferences and gatherings

*#Hashtags make TweetChats happen

*Link Shorteners

*Because of Twitters 140 character limit long URL’s need to be shortened.

*Bit.ly (TweetDeck)

*Goo.gl (Feedburner)

*Ow.ly (HootSuite)

*Bit.ly offers free account with tracking

*Hootsuite requires paid account ($6/mo.) for tracking over 30 days.

*Twitter Tools

*www.onefourty.com

*http://oneforty.com/pages/twitterverse

*TweetDeck.com (twitter)

*HootSuite.com

*Twellow.com

*TweetChat.com

*WhatTheHashtag.com

*Twitter Review

*Influencers, press, media, competitors

*You don’t have approve Followers

*You don’t have to Follow Back

*Requires more updates and activity

*Big potential for reaching influencers

*Some tricks, vernacular, but friendly

*LinkedIn In Depth

*Capabilities

*Searches

*Groups

*Best Practices

*LinkedIn Capabilities

*Download email list (unique)

* Search for former employees

*Determine how many employees

* Locate many employees

* Limited communications (Paid is unlimited)

*Can be updated from Hootsuite/TweetDeck, etc.

* 500 Connections is the magic number

*LinkedIn Searches

*Companies

*People

*Positions/Titles

*Schools

*New hires

*Promotions

*LinkedIn Groups

* Groups are where all of the action is

* Formal associations – trade, industry, professional

* Informative – similar products, publications, blogs, news sites

* Post your articles, blogs and links in groups

* Be active, ask and answer questions

* No tools for posting to groups (except multiclippers like M8 Free Clipboard)

* Limited to 50 groups per account

*LinkedIn Best Practices

* Create a business listing for your company

* Link your blogs and sites

* Look at other profiles for leads on how to improve yours

* C-Level executives should have profiles

* Stay active in groups, start one if none exists

* Answer questions

* Inmaps.linkedinlabs.com

* 1 Good Reason 2011 LinkedIn Guide for Business

* http://www.1goodreason.com/blog/wp-content/uploads/2010/12/1-Good-Reasons-LinkedIn-Guide-20111.pdf

*LinkedIn Maps

*Clickable zoomable network map from LinkedIn

*http://inmaps.linkedinlabs.com

*LinkedIn Review

*Most powerful for white collar business, especially B2B

*Great research tool to find leads

*Become active in groups, participate, respond, engage

*Build out your profile &your company’s profile

*YouTube In Depth

*Channels

*Videos

*Best Practices

*YouTube Channels

* Collections of your videos

* Encourages additional viewing by visitors

* Vanity URL’s available www.YouTube.com/1GoodReason/

* Logos, colors- major customers can get more customization

* Invite subscribers- and track them

* Respond to comments

* Add to your Facebook page

* Track Insights

*YouTube Videos

* Short is best 2-3 minutes

* People not things- do interviews

* Use a mic whenever possible

* Add titles and credits (with keywords), brand name, and URL

* Always post a description with keywords

* Promote your video on other social sites

* Always post your videos to many places (TubeMogul.com)

* You have 27 characters before …

* Fill in the Tags

* Use a URL first and it’s clickable

*Video Best Practices

* Use a posting service like TubeMogul.com to post to many different sites, Google, Vimeo, Viddler, Yahoo, etc…

* Release the video to Creative Commons so others can post it too, don’t restrict it

* Don’t be insulted if they use it wrong, it’s still exposure

* Use a Tripod and a Mic (Kodak Zi-8) whenever possible

* YouTube has a keyword suggestion tool

* Complete the location info too

* Encourage people to rate the video, higher ratings mean more viewers

*Lab Time

*Looking at Twitter, LinkedIn, YouTube

*Sharing your finds on the Facebook Group