Date post: | 18-May-2015 |
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Technology |
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Carla Pendergraft Associates Web Designwww.carlapendergraft.com
What We’ll Cover
Characteristics of Social Media… statistics
How to Listen – setting up alerts Intro to Facebook Intro to Twitter – Twelve Tips
Social Media Characteristics It’s about conversations and
communities It requires a new way of thinking. Push vs. Pull; Telling vs. Asking Allows your audience to connect with
you and with each other. It can no longer be ignored.
Social Media Communities
Facebook – 350 million users, top 10 websiteMySpace – 110 million users
LinkedIn – about 30 million usersTwitter – about 100 million users
YouTube – 70 million videosFlickr – hosts over 2 billion images
Blogs – over 200 million
And new social communities are added every day.
What do you get from it?
Singapore marathon gets 4,000 of its 8,000 volunteers from its Facebook page
South by Southwest has 42,000 fans on its page. Every announcement goes to this list.
Austin City Limits Music Festival has 86,000 fans.
Reasons to Use Social Media Promote your festival or event – and
the events that lead up to it Make announcements about
performers Recruit volunteers Solicit opinions, get suggestions Drive traffic to your main website Get more sponsors! Recruit exhibitors
You Can’t Do it all…
Start with a Facebook Fan page Start a Twitter feed Look for user-generated videos you
can use from YouTube Invite people to share their photos of
your festival Don’t neglect your core website
Facebook – Getting Started Start by setting up your own personal
Facebook page. “Friend” family, friends, business acquaintances.
Listen and learn Facebook’s communication style.
Study the Facebook pages of your competitors and others in your industry.
Then set up your entity’s Facebook fan page. This is separate from your personal Facebook page. Your name will not show up when you post.
Facebook Groups vs. Pages “Facebook Groups” are for groups of
people with some interest in common – biking, Star Trek, etc.
“Facebook Fan Pages” are for businesses, including non-profits.
Pages are visible to everyone, even those who are not a member of Facebook
Pages allow you to view statistics on page usage (“Insights”)
Groups have members; Pages have fans.
Creating a Facebook Fan Page
Creating a Facebook Page
Go to facebook.com/pages/create.php
Some festivals choose Local – Other Business.
Others choose Brand, Product or Organization - Non-profit. This is my recommendation.
Just don’t put it under groups!
South by Southwest Music Festival
42,000 fans
History and background of the festival
Info on performers
Soundtracks
Discussions on where to stay, transportation, newsletter signup.
Florida Strawberry Festival
Grew from 1,400 fansto 6,700 fans in 1 year
Hours – parking – costs
12 photo albums
Parade and contest winners
Performer stories
Links to website, Twitter
Singapore Marathon
50,000 runners
9,500 fans
96 discussions – People trading T-shirts, talkingabout the raceexperience
Your Facebook Profile Badge Use your festival logo in about a
200x200 size Change it out every year Customize it with the festival’s dates This is the main flaw I see with
festival fan pages!
Stratford Shakespeare Festival
Facebook's Main Tabs
Wall – mini press releases, announcements
Info – static information about your event. Overview, mission, etc.
Photos – multiple photo albums Many other possible tabs; start with
these 3 and build.
Oklahoma Mozart Music Festival
Following 1,9831,462 followers106 updates
search.twitter.com listen to the conversations about your
world “Follow” other festivals to learn the lingo
and style
Set up a twitter account for your festival or event Choose an easy username related to the
festival Oklahoma Mozart Music Festival: okmozart
Twelve Twitter Tips
Decide what your voice and theme will be before you start.
Dialog with other Twitterers. You address another person on Twitter by using their username and the “@” sign. Example: “@carlapen”.
Post interesting articles you find, as well as your own.
“Retweet” interesting posts from others – use RT and the other poster’s Twitter ID. Example: RT @carlapen: [original post goes here]
Twelve Twitter Tips (Continued) It’s not a competition to get the
highest number of followers. Don’t tweet too much! Only tweet if
you have something to say. You don’t have to follow everyone
who follows you. Unfollow people who spam you.
Twelve Twitter Tips
Hashtags (#) are used to group posts into topics (example: #festival). Go to hashtags.org or wefollow.com to see the most popular hashtags.
List yourself at the Twitter directory at wefollow.com.
Use Tinyurl.com to shorten the URLs that you post.
Download a Tweetdeck (www.tweetdeck.com) to manage Twitter.
Other Social Media Tools
YouTube – upload some videos and display them on your website and/or Facebook page.
Flickr – Create a photo gallery of pictures from the various events you conduct. Put a link to the gallery from your website or FB page.
Blogs – Create one at Wordpress.com or Blogger.com and put a link to it on your website.
Questions?
Thank you for your attention!