Social Media on Mobile

What’s hot for 2013 ?

Georges-Alexandre Hanin

CEO – Founder @mobilosoft

@gahanin

http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm

33%

36%

http://www.moodoffday.org/

Source: http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm

54%

In 2013, consumers will look to their mobile devices to maximize absolutely every moment*

http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-2013

http://hbr.org/2013/01/how-people-really-use-mobile/ar/1

http://hbr.org/2013/01/how-people-really-use-mobile/ar/1* http://www.ourmobileplanet.com

• 71% Visit social Networks*• 31% Visit at least once a day*

Social shopping

http://www.slideshare.net/mobilosoft/how-do-shoppers-use-their-smartphone-as-a-shopping-companion

63%

37%YesNo

15-25 y

19%

81%

YesNo

40 +

Do they use social media while shopping ?

36%

64%

YesNo

25-40 y

What is their favorite network ?

Twitter

Foursquare

Facebook

Pinterest

19%

59%

88%

31%

33%

48%

93%

25%

Men

Ladies

What is their favorite topic ?

About the shop itself

About a totally other topic

About a promo

Aout a product

About an event happening in the store

55%

61%

50%

55%

44%

Percentage

64%

36%YesNo

25-40 y

73%

37%YesNo

15-25 y

47%53%

YesNo

40 +

Will they use more social media while shopping ?

Diesel on Facebook

Total Belgium on Foursquare

Belgium is the Foursquare country !

https://foursquare.com/infographics/500million

Pinterest – by Oscar de la Renta

Critical success factors

1. Think “Action”

2. Optimize for mobile

3. Reward customers

Test your media for mobile

And your places for actions

Mobile video – x39 in 5 years

http://www.businessinsider.com/state-of-internet-slides-2012-10#-59

Snapchat: temporary pictures (for when you are drunk - ;-)))

More info ?

• Contact: ga@mobilosoft.com

• Blog: http://www.mobilosoft.com/blog

• Audit tools:– Test your site: http://www.mobilosoft.com– Test your places: http://www.mobilosoft.com