How to juggle jelly-fish(or get started on social networking)

Helen HammondManaging Consultant – Elephant Creative SolutionsMarketing Manager - Wards Solicitors

w. www.elephantcreative.co.ukl. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammonde. elephantcreative@googlemail.com

How does it work?

How can we use it?

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The problem…

The statistics speak for themselves…

Why bother - reason 1

Why bother - reason 2

Why bother - reason 3

• Relax: it’s traditional networking

• Listen -> Talk -> Engage

• It’s not about technology

• It’s about people and communication

Why bother - reason 4

Ad type Enquiry or click through rate

Conversion

Print ads 0.05 - 0.5% 6-7%

Banner ads 0.17 - 0.30% 2.8%

Google AdWords 1-2% 1%

Email campaigns 2-3% 4-5%

Tweets 2-4% 7-8%

The big five

(+ your blog)

… actually, your news might come first

•What can you say in 140 characters?•It’s very “now”•Try and post a tweet once per day•Don’t post TOO often•Say something useful and strategic•Design a background•Ads are coming…•Re-tweet to build relationships •Hootsuite – use to schedule Tweets

Why is Linkedin useful… your profile

Why is Linkedin useful… your profile

Connecting - how not to do it…

Connecting - how not to do it…

Connected… now what?

Connected… now what?

Why is Linkedin useful… groups

Why is Linkedin useful… companies

Why is Linkedin useful… answers

Why is Linkedin useful… search

Why is Linkedin useful… search

Why is Linkedin useful… the extras

The elephant in the room

There’s the theory… now what?

www.elephantcreative.co.uk