Introduction to YouTube Creators Playbook

By: Muhammad Sayed Rashad – Social Media Manager at Axeer Studio

According To Social Bakers:

11 Steps to +100k Subscribers

or

11 Steps to +100k Subscribers

or

WHAT ARE WE GOING TO TALK ABOUT?

• Programming

• Optimization

• Community

• Summary

• YouTube Vs. Facebook Videos

Programming

What is Programming?

CAPTIVATE YOUR AUDIENCE

Research shows• First 5-10 Seconds are what holds Viewer to

Continue watching video

Beyond The Veil 14,313,797 Views

في المطار–101أمريكا

1,196,176 Views

Ana Satreen1,103,756 Views

1

TYPES OF CTA’S

• Subscribe

• Watch more

• Like/Share/Follow

• Comment

• Other

2

REGULAR SCHEDULE & FREQUENCY3

REGULAR SCHEDULE & FREQUENCY3

REGULAR SCHEDULE & FREQUENCY

Frequent uploads and other platform engagement.

Keep your feed active. Favorite, like and comment on other videos.

Create trailers or previews.

Timing matters.

Don’t be too locked into your schedule.

3

TENT-POLE PROGRAMMING4

TENT-POLE PROGRAMMING

What are Tent-Pole Events?

4

TENT-POLE PROGRAMMING4

Getting Started • Identify tent-pole events relevant to your audience.

• Develop a programming calendar.

• Capitalize on search trends using appropriate thumbnails and metadata.

• Repackage old videos in new ways.

Assistance• Google Trends

TENT-POLE PROGRAMMING4

CHECKLIST

1. Captivate Audience

2. CTA’s

3. Regular Schedule

4. Tent-Pole Programming

Optimization

What is Optimization ?

What is the worlds second-largest search engine?

METADATA5

METADATA

Strategy: • Optimized

– Titles – Tags – Descriptions for your content.

Why It Works: • Metadata helps YouTube index your content. This is

critical to building views from Search and Suggested Videos.

5

METADATA

Title: • Title and thumbnail tell a cohesive story.

• Update video titles so they continue to grab views.

5

METADATATags:

Standard tags.

Mix of both general and specific tags.

Keywords from our title in tags, ex: Artist name, Music Name.

Update the metadata on older video’s.

Axeer Studio, Music Videos, etc.

مصر, عربية, موسيقى

Zap Tharwat, إحلم

5

Description: • Describe our channel and link to our channel page.

• Drive viewers to subscribe.

• Other episodes or related videos

• Our site and social media presence.

• Buy or Download our Music (Call Tone)

• Lyrics.

METADATA5

THUMBNAIL OPTIMIZATION6

THUMBNAIL OPTIMIZATION6

THUMBNAIL COMPARISON6

ANNOTATIONS7

ANNOTATIONS

Promote Your most recent upload

Promote Collaboration videos

CTA for Subscribing

7

MAINTAINING CHANNEL FEED

“الزن على الودان أمر من السحر”

8

MAINTAINING CHANNEL FEED

For creators who don’t upload every week.

Space out your interactions.

Filler Content

Boosting other videos = Tastemaker Destination.

8

YOUTUBE ANALYTICS9

YOUTUBE ANALYTICS9

2ND CHECKLIST

5. METADATA

6. Thumbnail Optimization

7. Annotations

8. Maintaining Channel Feed

9. YouTube Analytics

Community

What do we mean by Community ?

BUILD YOUR COMMUNITY10

BUILD YOUR COMMUNITY10

BUILD YOUR COMMUNITY

Comments

Recognize

Include “Top Fans”

10

COLLABORATION(CROSS-PROMOTION)

11

COLLABORATION11

COLLABORATION11

COLLABORATION11

CHECKLIST

10. Build our community

11. Collaborate

Kaizen

Summary

11 STEPS TO +100K SUBSCRIBERS

YouTube Vs Facebook Videos

References:

1- YouTube Creators Playbook (Download Link: http://youtube.com/playbook)2- Social Bakers3- Penny Stock4- Concept5.com

Thank you