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ADLATTE: CPQ & CPS
INTERACTIVE ADVERTISING ON MOBILE APP
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AGENDA
1. WHAT IS ADLATTE?
2. WHY ADLATTE?
3. CPQ (Cost Per Quiz)
4. CPS (Cost Per Survey)
5. FREQUENTLY ASKED QUESTIONS
6. CUSTOMERS AND PARTNERS
Interactive advertising on mobile app
WHAT IS ADLATTE?
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INTERACTIVE ADVERTISING ON MOBILE APP
ADVERTISER USER
WHY ADLATTE?
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MULTI TYPE OF MESSAGE DELIVERY
INTERACT
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WATCH ADS WITH INTENTION
OF WATCHING IT
WHY ADLATTE?
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HIGH ATTENTION TO KNOW THE
ANSWER OF THE QUIZ
WHY ADLATTE?
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ONLY PAY FOR COMPLETE
ACTION OF TARGETED USER
WHY ADLATTE?
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ADS
LIST VIDEO IMAGES
ANWSER
QUIZ
CPQ: WATCH ADS AND ANSWER THE QUIZ CORRECTLY
QUIZ
PLAYING ADS
AD LIST
CPQ = Cost Per Quiz
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10
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12
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9,085
3,991
606 130
0
2,000
4,000
6,000
8,000
10,000
20's 30's 40's 50's
Users
13,812
Watched ads and
anwser quiz
CPQ CASE STUDY– KIA K3
KIA K3
Marketing the KIA’s new K-line automobile before
launch date, Sept. 13th, 2012
The Mission
To raise the brand awareness and spread news about
K3
The Result
Volume of the ad was expelled within two days.
95% of total users watched is in 20’s and 30’s,
raising the awareness to the targeted automobile
consumers.
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Merino Ice – Cream:
Introduce and advertise the promotion
campaign and prizes from Merino
Objective:
Quickly attract a number of people to the
campaign to increase instant sales and
awareness of the target to Merino
Result:
3012 targeted people watched ad and answered
correctly question about the campaign in 5
hours. 91% of them aged between 15 and 30.
Gender distribution: male: 55% and female:
45%.
CPQ CASE STUDY – MERINO
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CPS (Cost Per Survey)
Ads List Survey instruction
Complete questionare
CPS
COMPLETING
QUESTIONARE ADS LIST
ADS AND INSTRUCTION
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Case Study CPS
Objective:
Survey on habits, interests of AdLatte users to
increase effectiveness of advertising campaign on
AdLatte
Result
260 results completed in 10 minutes
CPS CASE STUDY – ADLATTE USER’S INTEREST
33%
24%
5% 5%
11%
26% 29%
9h - 10h 11h - 12h
13h - 14h
15h - 16h
17h - 18h
19-20h 21h-22h
Preferred hours for watching
advertisement
63%
40%
66%
41% 38%
64%
Favorite Product & Service
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FREQUENTLY ASKED QUESTIONS
Question 1:
Who are AdLatte’s users?
Answer:
Data of AdLatte Vietnam’s user is as
in the graphs
22%
45%
28%
5%
By age
13-18
19-24
25-34
35-60
Nam
71%
Nữ
29%
By gender
iOS
39%
Android
61%
By OS
By Location
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Question 2: What are characteristics of AdLatte’s community?
Answer:
Most of AdLatte’s users are young, at fairly good income group, allocating in big cities.
The key common behavior of AdLatte’s community is “sharing culture”, they are new
social trend drivers.
Question 3: What is other product that AdLatte can provide?
Answer:
CPI (Cost Per Install), CPA (Cost Per Action): CPI and CPA are the best solutions for
promoting products and services which could be purchased and used by the
Smartphone such as mobile apps, games, subscription and member registration, service
order. (visit contact us at www.gmarkcorp.com for the introduction of CPI & CPA)
FREQUENTLY ASKED QUESTIONS
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Question 4: AdLatte may bring in a number of users who watch advertisement because
of reward not because they like the product?
Answer: we think differently from that:
First, key objective of advertising is to deliver right message to right target in proper
way. AdLatte enables users to have full perception about products/service because it
create a watching of intention, attention, and comfort; That is the most important for
advertising objective. The product itself will decide if users like it or not. You also have
people who like and who don’t like your ads in TV or internet and apparently, ads are
not purposely but accidently watched.
Second, one of key advertising objectives is to target new people and people who are
able to change their consumption habit. AdLatte can well support this objective. We
think that advertising to people who already like a specific product and stick
themselves to that product is not an effective way, it is a lot more costly way. Those
people should be the target of sales instead of advertising
FREQUENTLY ASKED QUESTIONS
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CUSTOMERS AND PARTNERS
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CONTACT
Gmark Corporation
Address: 7F, CMC Building, Duy Tan, Cau Giay Dist, Hanoi, Vietnam
Email: [email protected]
Telephone:
+ 84902660507 (Ho Chi Minh City)
+ 84947079455 (Hanoi and North)
+ 84989082183 (Partnership)
Website: www.gmarkcorp.com - www.adlatte.vn