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<Insert Picture Here> Introducing Big Data - Exalytics Lisboa 10 April 2012 Johan Hendrickx – EMEA Core Technology Director
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Introducing Big Data - Exalytics
Lisboa 10 April 2012
Johan Hendrickx – EMEA Core Technology Director
2 © 2012 Oracle Corporation – Proprietary and Confidential
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Agenda
• The Business of Big Data
• Oracle Big Data Strategy
• The Value of Exalytics
• Data Discovery with Endeca
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The Business of Big Data
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Big Data Buzz
“Big data, analytics get even bigger,
hotter in 2012” InfoWorld – 12/30/11
“The promise of big data”
Intelligent Utility - 8/28/11
“Are you ready for the era of big
data?” McKinsey Quarterly - 11/11
“Health care is next frontier for big
data” Wall Street Journal – 1/19/12
“Big data: science’s microscope of the
21st century” Business Week – 11/8/11
“Decisions, decisions…will big data have big impact?”
Financial Times – 1/24/12
5 © 2012 Oracle Corporation – Proprietary and Confidential
BLOG
What makes it Big Data?
Volume
Very large quantities of data
Velocity
Extremely fast streams
of data
Variety
Wide range of datatype
characteristics
BLOG
Smart Metering
Social
Social
Value
High potential business value
if harnessed
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Why Is Big Data Important?
Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011)
US HEALTH CARE
$300 B
Increase industry value per year by
US RETAIL
60+%
Increase net margin by
MANUFACTURING
–50%
Decrease dev., assembly costs by
GLOBAL PERSONAL LOCATION DATA
$100 B
Increase service provider revenue by
EUROPE PUBLIC SECTOR ADMIN
€250 B
Increase industry value per year by
7 © 2012 Oracle Corporation – Proprietary and Confidential
Typical Big Data Use Cases
Today’s Challenge New Data What’s Possible
Healthcare
Expensive office visits Remote patient monitoring
Preventive care, reduced
hospitalization
Manufacturing
In-person support Product sensors Automated diagnosis, support
Financial Services
Retail/Investment Weblogs, network usage data
Trends, Risk Analysis & Fraud
detection
Public Sector
Standardized services Citizen surveys
Tailored services,
cost reductions
Retail/Comms
One size fits all marketing
Social media, Loyalty
Programmes
Sentiment analysis
segmentation
8 © 2012 Oracle Corporation – Proprietary and Confidential
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Oracle Big Data Strategy
Overview
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Make Better Decisions Using Big Data
Big Data in Action
ANALYZE
DECIDE ACQUIRE
ORGANIZE
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Oracle Integrated Solution Stack for Big Data
ACQUIRE
Oracle NoSQL
Database
HDFS
Enterprise
Applications
ORGANIZE
Hadoop (MapReduce)
Oracle Loader for Hadoop
Oracle Data Integrator
DECIDE
Analytic
Applications
ANALYZE
In-D
ata
ba
se
An
aly
tics
Data
Warehouse
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Oracle Engineered Systems
ACQUIRE ORGANIZE ANALYZE DECIDE
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Hardware:
• 216 CPU cores, 864 GB RAM, 648 TB disk
• 40 Gb/s InfiniBand, inter-rack, node connectivity
• 10 Gb/s Ethernet, data center connectivity
System Software:
• Oracle Linux, Oracle Java Hotspot VM
• Oracle NoSQL Database Community Edition
• Open-source R distribution
• Cloudera’s Distribution including Apache Hadoop
• Cloudera Manager
Oracle Big Data Appliance
13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
Oracle Exalytics In-Memory Machine
• First Engineered System for Analytics
• Best Visual Analysis with No Limits
• Smarter Analytic Applications
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Oracle Exalytics
• Speed-of-Thought Analysis at Enterprise Scale – 20x better response times
– Sub-second performance enables speed-of-thought analytics
– Grow to 50,000 enterprise users on one appliance
• What-if Analysis and Forecasting – 16x better response times
– More accurate – use more detail, include more scope, evaluate wider operations
– More scale – more users and higher volumes at busy periods
– Greater agility – do daily instead of monthly
• Enterprise Planning – Reduce planning cycle times with 5x better response time and 6x better throughput
– Run more planning models with finer grained operational detail to improve accuracy
– Extend beyond Finance to every LOB, with 10,000 Planning users on one appliance
Extreme Performance for Enterprise Analytics
15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
Oracle Exalytics – Under the Hood
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
In-Memory Analytics Software
Essbase
TimesTen for Exalytics
Adaptive In-Memory Tools
1 TB RAM
40 Processing Cores
High Speed Networking
In-Memory Analytics Hardware Oracle Business Intelligence Foundation Suite
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In-Memory Analytics
Adaptive In-Memory Cache – Decides what gets stored in-memory
– Adapts to changes in analytic workload
In-Memory Databases – Parallel TimesTen Database
– Parallel Essbase
– Advanced Columnar Compression
– In-Memory Analytic Functions
1 TB RAM
TimesTen
In-Memory
Database for
Exalytics
Heuristic
In-Memory
Cache
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End-user Experience with Exalytics Speed of Thought Interactive Analysis
• Highly Interactive Analysis
• Free Form Data Exploration
• High Density Visualizations
• View Auto Suggestions
• Contextual Actions
• All on Mobile
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
Oracle Exalytics
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
• Super fast R-OLAP and M-OLAP
• Super fast Financial & Operational Planning
• Optimized Hardware • Memory: 1 Terabyte DRAM • Processors: 40 Intel Cores
• Software Breakthroughs • Adaptive In-Memory Caching • In-Memory Columnar Compression • Optimized Storage Block Access • Free Form Data Exploration • High Density Visualizations • Optimized for Exadata
• Best Cost/Performance
19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
Exalytics Optimized to work with Exadata Extreme Performance: Query Processing & Analytics
Speed-of-thought enterprise
Business Intelligence platform
Extreme performance via pre-integrated,
optimized Oracle database platform
InfiniBand
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
Oracle Exalytics Impressive Results from Early Customer Benchmarks
• Largest mortgage provider in Denmark, major private bond issuer in Europe
• Need to deliver outstanding performance for summary and transaction grain analysis
• 35x to 70x faster with Exadata + Exalytics
• Supplies automotive industry with market intelligence “PolkInsight”
• Need highly interactive dashboards and visualizations for global analyst community
• > 10x faster on average and up to 100x faster in specific cases
• Large oilfield services company with about ~860 rigs deployed around the world
• Need to drive usage of packaged BI Applications across the organization
• 5x shorter time to develop; 50x faster than a custom report (without tuning)
• Large cloud infrastructure services company
• Need highly interactive visualizations for large numbers of individual analyst data sets
• Consistent Sub-second interactivity on par with desktop tools down from ~30 secs
• Global consumer pre-packaged foods company
• Need more frequent planning and budgeting cycles for 2000+ users
• 6x faster cycle time - 4 hours down from more than 24 hours
A Global
CPG Company
21 | © 2012 Oracle Corporation | Confidential – Oracle Internal
What is Data Discovery? Simplified
Quickly explore all relevant data
Advanced search
Faceted navigation
Analytics
Structured
Semi-structured
Unstructured
Even messy data is ok
Beyond the data
warehouse
Relationships
undefined or unknown
No pre-defined model
required
Rapid, iterative change
22 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Data Volume, Variety Growth Presents New Challenges
More and
Different Data
Rapid growth in
structured and unstructured,
internal and external data
More
Unanticipated
Questions
Self-service ability to explore
data, add new data, and construct
analysis as required
More Change and
Uncertainty
Unanticipated business needs
can’t be addressed by predefined
models, dashboards, and reports
Discovery with Oracle Endeca
Combined view of enterprise data and additional data sources Incorporates unstructured data Search, navigate, and analyze data before loading into sandbox
Additional Data Sources
Endeca Information Discovery
© 2012 Oracle Corporation – Proprietary and Confidential
Maximizing the Value of Enterprise Big Data
•Hardware and software for Big Data
•Integrates all enterprise data
–Structured and unstructured
–SQL and NoSQL
•Fastest time-to-market
•Single vendor support
© 2012 Oracle Corporation – Proprietary and Confidential
