Date post: | 19-Jan-2015 |
Category: |
Technology |
Upload: | edelman |
View: | 311 times |
Download: | 5 times |
• Free tools to identify and track influential people on any topic, any language across the blog and twittersphere
BlogLevel and TweetLevel: a GPS for navigating influence
Used by brands as a social media planning and measurement tool
analyze buzz share of voice related phrases
which web links are shared most
Used to identify who is influential on any specific topic
First sort by context and relevance
...then analyze relevant people’s influence
Understanding the influentialdetailed analysis of blogger and tweeter
The science behind the toolsbased upon two pillars1) Open, unique algorithm• BlogLevel ranks importance by
how much a post is discussed on twitter, and how optimized the blog’s content is for search.
• TweetLevel ranks those who break news or are ‘idea starters’ higher than those who ‘amplify’ other people’s ideas.
• Extra weight given to those who are highly engaged.
2) The new influentials • Influence is derived from how
information flows between different people – this is known as the ‘Topology of Influence’.
• Backed-up by the Web Science team at the University of Southampton, influential people can be: idea starters, amplifiers, curators, commentators or viewers.
• People within thesedifferent categories allportray behavioralattributes that whencomplemented aremore likely to promotethe spread of a message.
For more information....
TweetLevel questions: [email protected]
BlogLevel questions: [email protected]
Via twitter: @jonnybentwood
Media inquiries: [email protected]
Thank you for using these tools --
we hope you find them valuable!