Introducing

DUO: PCHPorcelain Composite Hybrid

Vanessa Amador

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Proprietary & Confidential

To reposition, rebrand, repackage & enhance the product quality of Cerinate One-Hour

● Reposition from being a ‘cheap veneer’ to a premium anterior direct restoration system

● Rebrand away from the misleading name of One-Hour Cerinate Permanent Veneers

● Establish a new sub-category within direct restorations

● Introduce a simpler product and a smaller 28 unit starter kit

Objective

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Proprietary & Confidential

Dilemmas with current Procedures

● Compositeo Complex sculpting into ideal formo Significant reduction of natural tooth structureo More susceptible to staining and fracturingo Require regular polish due to staining and loss

of luster● Veneer

o Involve custom lab work that can extend into long turn around times

o High end of the price spectrum with average unit price of about $1000

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Proprietary & Confidential

Current One-Hour Obstacles/Challenges

1. Cumbersome Intro Kit (80 units, difficulty shade modifying)

2. Difficulty Identifying Suitable Target Market (targeting Lumineer dentists)

3. False promise of 1 hour treatment time

4. Positioned as a ‘cheap veneer’

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Proprietary & Confidential

Customer Insight

Dentist Insight:

“Many of my patients have thought about improving their smile, but they simply are not committed enough to invest the time and money into veneers. I am doing far fewer veneer cases today than I used to. I would offer these patients a composite veneer solution, but the quality of an anterior composite restoration does not meet my standard of practice. I wish there was a product that addresses the shortcomings of current direct bonding techniques so I can provide quality anterior restorations more affordably.”

Consumer VOC (Inside Dentistry, May 2012.):

I want to fix my teeth with either orthodontics or veneers, but I don’t want it to take forever and I can’t afford to pay a lot.

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Proprietary & Confidential

Target Market

● Clinicians who currently do a lot of direct composite bonding

● Clinicians catering to lower to middle income patients

● Clinicians who do a lot of PFM repair

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Proprietary & Confidential

Duo: PCH Value Proposition

● Duo PCH (concept name) + Porcelain Composite Hybrid (descriptor)

● Duo PCH is the next evolution in anterior direct composite finishing, providing a superior solution to composite veneers.

Reasons To Believe

1. No need to layer composite “free-hand”

2. Porcelain holds its luster better than composite and does not chip or fracture as easily

3. Porcelain facing provides improved durability and easy finishing

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Proprietary & Confidential

Clinical Applications

● Permanently whiten stained or dark teeth

● Reshape misaligned, awkward or crooked teeth

● Even out uneven teeth● Lengthen short teeth● Close gaps● Revitalize old crowns and

bridgework ● Fix chipped teeth

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Proprietary & Confidential

Duo: PCH - New 28 Unit Kit

Starter Kit Veneer Content

All Uppers – Pre Etched (14) Medium & (14) Large(2) Bicuspids, (4) Cuspids, (4) Laterals, (4) Centrals per size Standard translucency

Price Point DISTRIBUTOR PRICE

Composite Cement Shades

A1/B1A2/B2A3.5OM1

Flexural Strength 195 MPA

Thickness .3 - .4mm

Opacity 35% / B1 Shade

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Proprietary & Confidential

Bottom Tray • 28 Veneer Units

o Uppers: (14) Medium & (14) LargePer Size: (2) Bicuspids, (4) Cuspids, (4) Laterals, (4) Centrals

• Patient Caddy Station

• Pink Syringe Tips 18g/30* (20pc)

• Black Composite Syringe Tips (25 pc)

• Brush Tips (25pc)

• Brush Tip Handle (1pc)

• Matrix Strips CLR

• Schure 349 Instrument

• CeriSaw Anterior Handle (1pc)

• CeriSander Strips o Fine (6 pc), Ultra-Fine (6 pc)

• Sizing Guide Upper S, M, L• Sizing Guide Upper XS, XL• Sizing Guide Lower S, M

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Proprietary & Confidential

Top Tray• 4 Composite Cement Shades (A1/B1, A2/B2, A3.5,

OM1

• TetraPaque® Enamel Paste 1g

• Porcelock® Porcelain Etchant 1.7mL

• Etch ‘N Seal® 3mL

• Porcelain Laminate Polishing Paste 5g

• Porcelain Conditioner 6g

• Cerinate Prime® 5mL

• Tenure® A&B Adhesives 6mL

• Tenure® S Dab-Eze® 3g

• Dappen dishes (7pc)

• Patient Caddy (7pc)

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Proprietary & Confidential

Supplemental Features & Accessories

● Covering from Bicuspid-Bicuspid● 5 Available Sizes: XS, S, M, L, XL

o Uppers- in all sizeso Lowers- in S/M only

● Standard and High* translucency to emulate natural tooth esthetics

● 4 Cement shades instead of shade modifiers

*Available December 2012

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Proprietary & Confidential

Key BenefitsPatient ● Duo: PCH gives those patients who could not afford

traditional veneers the opportunity for a smile makeover

Dental Professional ● A more affordable cosmetic solution that you can stand

behind clinically● Combines the convenience of a composite build up with

the finishing beauty of porcelain ● An enhanced anterior direct restoration that does not

require ‘free hand’ layering ● No lab fee required

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Proprietary & Confidential

Placement Protocol: Pre- Procedure

● Determine if composite build up and/or prepping is needed. Complete build up- or reduction.

● Determine if either intraoral or extra-oral customization is preferred.

● If latter is preferred, impression taking is required to create stone model.

● Use the sizing guide to help assist in selecting appropriate veneer size.

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Proprietary & Confidential

Preparation – Porcelain Shells

1. Contour outline of veneers for aesthetic alignment; mesial-to-distal and incissal-to-gingival margins

2. Contour lingual (mating) surface as required for proper fit

3. Treat the veneers with Porcelain Conditioner for 30 seconds. Rinse and dry well.

4. Apply Cerinate Prime to the porcelain shells for 30 seconds and blow thin

5. Apply one coat of Tenure S

6. Place porcelain shells into Patient Caddy and immediately shield from light until the veneers are seated

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Proprietary & Confidential

Surface Preparation – Tooth

7. Prepare tooth using minimally invasive techniques, if desired

8. Trial fit the porcelain veneer to the prepared tooth. If another shell is more suitable, clean and sterilize the discarded unit for future reuse. Repeat steps 3-7

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Bonding

9. Apply Etch N’ Seal for 20 seconds, then rinse and dry

10. Apply 3-5 coats of the Tenure A-B mixture to each tooth and gently blow thin with air

11. Apply 1 coat of Tenure S and blow to a thin coat

12. Place Mylar strips interproximally, if desired

13. Select the appropriate shade and apply the composite cement to the prepared shell, then seat the veneer

14. Wipe off gross excess composite cement and ensure veneer is positioned properly

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Proprietary & Confidential

Bonding

15. Tack cure using a curing light such as the Sapphire PAC light or FlashLite with a 2mm tip near the mid-incisal edge for 3-5 seconds to stabilize veneer

16. Repeat steps 9-15 to place the remaining veneers

17. Remove excess uncured composite cement from all veneers

18. Final cure all surfaces of every tooth veneered for 5-10 seconds with a 9mm broad tip

19. Finish all margins as you would for a composite

20. Finish interproximal areas using finish and polishing strips

We recommend using the Lumineers Finishing Kit or your own fine diamonds

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Proprietary & Confidential

New Duo: PCH Advertisement

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Proprietary & Confidential

Edelweiss Competitive OverviewManufacturer Ultradent

Brand Edelweiss

Product Positioning

Direct Composite Veneers: Minimally invasive, reduces the amount of necessary tooth preparation, less costly than Lab based veneers, seated in just one appointment

Comes in one shade and uses composite to modify shade Come in different shapes and sizes so there is minimal tooth

prep allowing you to keep more natural tooth structure

Clinical Indications

Correcting anatomical deformities, Repairing damage caused by bruxism, Changing the shape and length of teeth, Closing a diastema, Fixing tooth discoloration, Treating caries

Technology Laser Sintering (Durability), Amelogen Plus (76% fill rate by weight)

Starter Kit Contents

(18 Veneers total): 6 Small Uppers (#6 -11), 6 Medium Uppers (#6 -11), 6 Large Uppers (#6-11), 1, 1.2 mL syringe Ultra-Etch, 1, 1/2mL syringe Peak Universal Bond, 7 Jiffy Polishing Cups, 5, 0.3g Composite Compules of ea. Amelogen Plus shade (A1, A2, A3, A3.5, N, SL), 20 Inspiral Brush Tips, 10 Blue Micro Tips, 1 Shade Guide

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Edelweiss Competitive Selling

Ultradent Claim DenMat’s Response

Harder; more resistant to scratching and wear than other composite veneers

Duo: PCH offers: Superior esthetics, stain resistance, durability -Composite lasts 4-8 years while porcelain lasts 12-25 years

-Composite requires constant maintenance and Porcelain is extremely resistant to staining and chipping

Laser sintered combining high gloss uniform surface with a thermally tempered base for added durability

Duo: PCH offers: Strongest leucite reinforced, pressable glass ceramic on the market today

-Porcelain has better physical properties including hardness, finish and resiliency of enamel and dentin

18 Veneers

28 Veneers

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Proprietary & Confidential

Componeers Competitive OverviewManufacturer Coltène (Whaledent AG)

Brand Name Componeer

Product Positioning

Direct Composite Veneers: nano-hybrid- composite material offers strength and stability- used same way as enamel veneers

Cement is light-cured Shiny and naturally designed surface adds a look of vitality to the

restoration

Clinical IndicationsSingle tooth Reconstruction, Complete Reconstruction in the anterior region: Extending incisors, Malposition, Cosmetic Correction, Discoloration, Anatomical Malformation, and Diastema

TechnologyHighly filled nano-hybrid-composite which ensures excellent homogeneity and stability of the enamel shells

Starter Kit Contents84-unit Premium System Kit & 36-Unit Basic System Kit: Both include Accessory Set/Instruments, Accessory Set/ Materials. May order both Kits with Synergy D6 Tips or Syringes

Comments Pre-shaped veneers available in different sizes and two shades

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Proprietary & Confidential

Componeers Competitive Selling

Coltene Claim DenMat’s Response

Extremely thin veneer coatings from 0.3mm allow a high level of conservation of hard tooth substance during preparation

Duo: PCH Thickness: 0.3mm – 0.4mm  

Novel micro-retentive inner surface increases wettability and ensures a durable bond

Duo: PCH offers: Strongest leucite reinforced, pressable glass ceramic on the market today

-Porcelain has better physical properties including hardness, finish and resiliency of enamel and dentin

If Componeers chip, doesn’t have to be replaced (like porcelain) but can be repaired

Composite lasts 4-8 years while porcelain lasts 12-25 years

-Composite requires constant maintenance and Porcelain is extremely resistant to staining and chipping

84 Veneers 28 Veneers