Introducing FastKeySelling a Property Successfully in the New Decade: Is Big Data & PropTechthe Ultimate Solution?

Jason Gregory – Managing Director, PropertyGuru FastKey

Expectations have changed in 13 years…

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Company Confidential.

Slow RESPONSE TIME with high risk of enquiry leakage leading to a loss of opportunity and revenue

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Company Confidential.8

High volume & manual data entry leading to longer processing times and poor consumer experience

Company Confidential.

Company Confidential.

Largest Proptech Company in SEA

PropertyGuru Group Portal Asia Real Estate Summit Asia Property Awards

2.4 MillionProperty Listings

23 MillionProperty Seekers Monthly

800,000Sales Enquiries Monthly

45,000Agent Customers Monthly

5Leading Marketplaces

SINGAPORE

INDONESIA

MALAYSIA

THAILAND

VIETNAMCAMBODIA

PHILIPPINES

MYANMAR

HONGKONGMACAU

SRI LANKA

CHINA

MONGOLIA

JAPAN

Singapore

Malaysia

Thailand

Indonesia

Vietnam

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Our Trusted Partners

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Thailand

Malaysia

Singapore

Indonesia

Vietnam

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To help people make confident property decisions

through relevant content, actionable insights and world-class service.

• Branded Application (White Label) to strengthen your brand

• Interactive online experiencesincluding virtual tours & high impactvisuals with Storyteller

• Live inventory availability, pricing & booking delivers a great Consumer Experience

• Gamified Lead Managementdriving greater sales & marketing efficiency

•Sales and Engagement leaderboards to encourage prompt customer service

• End to end channel and process management from leadaggregation, through to sales

• Expose your project tomore Agents with buyersthrough Agent Marketplace

• Over 15,000 agentsin Singapore

• Soon to launch to 50,000 Agents in all PropertyGuru core markets

• V isualize key metricson interactive dashboards

• In app notifications tonurture leads effectively

• Customized Excel report scheduling in your inbox

• API Integrations availablewith your partners

Best in class Branded Consumer Experience

Underpinned by PropertyGuru Data Privacy, Security, Customer Service & Full Support

Close more deals, Faster; with Gamified Lead Management

Extended Reach with Agent Marketplace

Real-time Data Driven Decision Making

• Digital Launch on PG Websites

FastKey Enhanced Value Proposition

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Project discovery,Online registration

of Interest & booking anytime

anywhere

Professional representation to meet consumer’s

demand with customised sales

pitch

Best in Class Consumer Experience

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Configure Online Lead

Gen Campaigns

Lead and ROI measures

Automatic lead routing to next

available ‘checked in’ salesperson

Task based ‘next best

action’ Lead Management

Financing Module with affordability check and loan

tracking

Lawyers Module for SPA Signing

Automated Real time Reports& salesleader

boards

Full product refresh and re-platform 01 02 03 04 05 06 07

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• In app notifications ensuring leads are responded to and engaged effectively

• Sales leaderboards on Response time and sales performance increasing salesperson effectiveness

• Task based reporting & notifications highlighting overdue tasks and leads withouttasks

• Live Dashboards and reporting enables quick decision making at both group and individual saleslevel

• Detailed reporting at unit level with real time data and insights to enable quick decisionmaking

• Gain deeper understanding of the drivers andmetrics across your entire projectportfolio

Actionable Real Time Data with Automated Reports

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Extend your project’s outreach to more than 30,000 agents from Real Estate agencies across 4 regions with FastKey Projects.

• Singapore: >14K agents• Malaysia: >9K agents • Indonesia: >8K agents• Thailand: >2K agents

Go Beyond your appointed agencies.

Thailand

Vietnam Coming Soon*

Malaysia

Singapore

Indonesia

Unprecedented & unparalleled agent reach across SEA!

• Projects exposed to over 30,000agents across SEA Agent Marketplace in Singapore, Malaysia, Thailand, Indonesia.

• Readily available information for Agent’s co-broking opportunities for yourproject

Close More Sales, Faster; with Agent Marketplace exposure

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Data, Insights, Privacy & Support

• A PropertyGuruCompany• First to market in2012• Over 500 projects across100

developers• > SGD$5Bil in bookings

through FastKey acrossSE Asia• Over 99.99%uptime• Strict SLA’s

• Seamless integrationwith other systems

• GPDR compliance toensure data privacy andsecurity

• No PII stored ondevices• Data encrypted atrest and in

transit

• Simplifies IT withmodular APIs

• Customizable useraccess Controls

• AWS Cloudinfrastructure forstability

• In-product guidedtours• In-productnotifications and

messaging• In-app chatsupport• Self Help withFAQs• Automated answers for

common queries

• DedicatedEngagement Manager

• 5 days turnaroundtime for new project setup

• Quarterly Businessreviews• Regular teamtrainings• Scheduled reports set up&

management

Trusted byproperty developers

Data security & Integration

Reliable & Scalable UserOn-Boarding &Engagement

Full Customer Support

• Digitize your showroom and accelerate sales with Interactive VirtualTours, Smart Floorplans, RichMedia and Digital Projection of unitavailability.

• FastKey StoryTeller brings your whole project to live, and takes the sales gallery to your buyers

• Eliminates manual distribution andlead leakage with Smart routing and Smart lead assignment

• End-to-end data capture from leads tosales conversion all on oneplatform

• Facilitate bookings in real timeover multiple teams in multiple locations

• Manage price and inventory in real time• Live updates on salesprogress

• Gain real-time visibility of buyer demand with eBalloting for better inventory management

• Facilitates payment for booking or sale anytime,anywhere• Online payment system allows buyers to reserve a unit on the spot• Customized sales documentgeneration

• Accelerate sales with PropertyGuru Agents viewing your projects and schemes across South East Asia

• Capture and compile buyer details digitally at every stageof thesales process, from pre-launch tosale.

• Reduce processing time and send documents digitally to 3rdparties

• Full support from Content, inventory management &team training, to launch daysupport

• Connect to Agent Marketplaces with customized Saleskit access of information tounlock potential salesregionally

• Lawyer access for SPAsigning

• Multiple layers of booking statuswith customized access &visibility

• Home loan pre-approval checks• Lawyers access to endorse and stamp

paperwork

Pre-Launch

SalesKit & Storyteller

Lead Management

Registration of Interest & Balloting

Unit Booking

Agent Marketplace

Forms Dedicated Customer Engagement Team

Launch Sales Conversion Extended Sales Support

How FastKey supports the end to end journey from discovery to sale

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Create multiple internal 360

experiences to represent all unit

configurations

Virtual CityScape, Project and Interiors

Teck Fatt, Regional Business Analyst & Head of Content

View unit availability overlaid on the 3rd

model in Sales Galleries, Property

Shows, inside FastKey and Online

Customers can experience the

location insights from anywhere

in the world

Bringing the Sales Gallery to the Buyers…

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