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Introducing our learning & evaluation Mandy Barnett April 2014
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Introducing our learning & evaluation
Mandy BarnettApril 2014
Re-imagining museums for a sustainable future by fostering wellbeing that doesn’t cost the Earth
• Advocacy• Learning• Empowerment
Rationale for Happy Museum learning & evaluation
• What matters locally, for learning & empowerment
• What matters nationally, for advocacy
• Using stories and numbers
Measure What Matters principle
• What matters? To whom?• How do we best measure,
learn and plan better work?
What we’ve learnt
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
Our principles are robust
Value for money
Funders
Staff
Managers
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
Principles are two types
Value for money
Funders
Staff
Managers
Learning
Conversation Hub, LTM
InteractionPaper Apothecary, the Beaney
Feelings‘This is a beautiful piece of work and that's coming from someone that doesn't like Shakespeare. But the whispered prose combined with the magic of Peter's violin is something very special. It puts you in a better place for a while .– SBT visitor
Paper Apothecary, the Beaney
The Story Museum
Shakespeare’s Birthplace Trust
IWM North
Environment & surroundings
Godalming Museum
‘History can be disruptive - The Orts Road area became a community in the first part of the 19th century when workers from the biscuit factory and the tin makers were re-settled here from the countryside during the industrial revolution. By the 1970s compulsory purchase and demolition of the factory workers’ dwellings dispersed the community that had grown up here into new estates in Whitley and Dee Park and relationships were broken and disrupted again; the main employers left and the area became a ‘brand new estate’ with people being thrown together. For decades this new community’s chances have been hindered by the abusive activity of drug dealers and this will take time to overcome. The present is a challenging time because with the removal of the gangsters, a new power vacuum exists and there is a fear that control will slip to organised criminals supplying harder drugs; there are signs of this already. The area will be hindered by this, especially because there are now a high volume of single occupancy dwellings and mental health problems with few family dwellings so that a large proportion of residents are introspective and insular in outlook. As community activists, undertaking research into the historical narrative of this area has empowered us to see the area with a historical perspective. Households have much of what they need for achieving a greater sense of wellbeing and happiness and all that is lacking is social support and shared activity. There was a sense that when drug dealing was at its worst, residents felt the need to keep themselves to themselves. We minded our own business. The Happy Museum activities have brought some residents out and perhaps this could be a starting point. Plans are afoot to organise reunions of East Reading residents. We are also looking forward to sharing the results of our research with displays and literature and a presence at the East Reading Carnival in June when large numbers of the community get together. This is certain to generate conversations, and so we are interested in taking this further and looking for opportunities to develop a history strand within future regeneration initiatives in the area’ – Reading participant
Environment & surroundingsReading Museum
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
How to re-imagine museums
Value for money
Funders
Staff
Managers
Share a vision. Work out the Story of Change and put in place leadership to make it happen
Broker honest networks and be a hub for communities, including green groups
Find out and use every individuals’ potential Be ambitious and experimental; allow people to experience and accept the discomfort of change
Work across departments and across hierarchies to create wellbeing and resilient teams Encourage playfulness and social encounters
Time, resources and scope all interplay in a project. Where resources are short, use time or be creative about scope
Use activity, creativity and aesthetics
Create clear roles, shared ownership and mutual benefit with stakeholders through a facilitative approach
Describe wellbeing seriously and make it an explicit aim
Use ways to measure what’s changing that are appropriate to the stakeholder and style of delivery
Lead by example in the care of people, place and planet - make stewardship explicit to stakeholders
Be a host and make the museum welcoming Learn the business benefits of being lean and green
How to re-imagine museums
www.happymuseumproject.org
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
These matter to different people
Value for money
Funders
Staff
Managers
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
And different responses apply
Value for money
Funders
Staff
Managers
www.happymuseumproject.org
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Wellbeing
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
Action research is like marketing
Value for money
Funders
Staff
Managers
Time Capsule self assessmentNarrative evaluationAttitude Behaviour MatrixMood TreeWhere do you stand?Happy TrackerTipping PointEmbedded
Action research in Happy Museum
Time Capsule
Narrative evaluation
Narrative evaluationObservation Emotion Count
emotion Group
excited 9 adult involved
quiet 3 mixed
fun 25 multiple children
negative 0 single child
enthusiastic 1 teenagers
creative 28
imaginitive 30
One little girl picked up the smallest spider and carried it around before placing it carefully on the floor.
imaginitive single child
Another child shouted ‘don’t wake the spider!’ excited multiple children A group of children started jumping on the bubble wrap shouting ‘is it real?’
imaginitive multiple children
One parent said to his children ‘don’t wake the spider’ so they tiptoed towards it had a look and then carefully walked away.
quiet adult involved
Several children walked into the area with parents and tip toe over the bubble wrap to see the display cases- it appeared they thought they shouldn’t walk over it.
VSA observation
mixed
Attitude Behaviour Matrix
Mood Tree
Embedded methods
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Mana?g
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
How do these fit together?
Value for money
Funders
Staff
Managers
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
‘Managers’ look in and outwards
Value for money
Funders
Staff
Managers
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
Story of Change draws it together
Value for money
Funders
Staff
Managers
Happy Museum’s Story of Change
Investments What we do Difference HM makes
People who matter
Vision
Work to scale Our and others’ action research
Wellbeing Personal change Re-imagining museums for a sustainable future by fostering wellbeing that doesn't cost the Earth
Work to principles Communications, relationships & resources
Care of surroundings
Organisational change
Work smart Our and others’ academic research
Resilience Sector change
Happy Museum’s Story of Change
Investments it
What we do Difference HM makes
People who matter
Vision
Work to scale Our and others’ action research
Wellbeing Personal change Re-imagining museums for a sustainable future by fostering wellbeing that doesn't cost the Earth
Work to principles Communications, relationships & resources
Care of surroundings
Organisational change
Work smart Our and others’ academic research
Resilience Sector change
Happy Museum’s Story of Change
Investments What we do Difference HM makes
People who matter
Vision
Work to scale Our and others’ action research
Happiness Personal change Re-imagining museums for a sustainable future by fostering wellbeing that doesn't cost the Earth
Work to principles Communications, relationships & resources
Environment & surroundings
Organisational change
Work smart Our and others’ academic research
Resilience Sector change
Happy Museum’s Story of Change
Investments Delivery Difference HM makes
People who matter
Vision
Work to scale Our and others’ action research
Happiness Personal change Re-imagining museums for a sustainable future by fostering wellbeing that doesn't cost the Earth
Work to principles Communications, relationships & resources
Environment & surroundings
Organisational change
Work smart Our and others’ academic research
Resilience Sector change
Happy Museum’s Story of Change
Drivers Delivery Difference HM makes
People who matter
Vision
Work to scale Our and others’ action research
Happiness Personal change Re-imagining museums for a sustainable future by fostering wellbeing that doesn't cost the Earth
Work to principles Communications, relationships & resources
Environment & surroundings
Organisational change
Work smart Our and others’ academic research
Resilience Sector change
What matters? To whom? How is it best measured?
Principles In Happy MuseumIn the future
The difference we make
(outcomes)Policy makers & funders
Managers
Academic research(evidence)
LIFE in the arts?Resilience
Happiness
Environment Story of changeROCI Triple line budgeting
How we make the difference (good practice)
Delivery staff
Action research (marketing)
Observational evaluation?
Mutual Relationships Re-imagining
museums for a changing worldActive
Citizenship
What we need to do next
Value for money
Funders
Staff
Managers
www.artscouncil.org.uk/media/uploads/pdf/RSA-Arts-Towards-Plan-A.pdf
www.mbassociates.org
• Causality• Larger, longitudinal,
experimental• Economic and wider impact of
museums and libraries• Savings from prevention• Digital technology for
organisational resilience• Equality and diversity
ACE – Evidence gaps
