The Research Intelligence

2014

WHO WE ARE

We are a team of Research Intelligence with a professional history

deeply rooted in marketing, communication and market research.

We are moved by

Sensitivity to the brand, Passion for the consumer,

Commitment to grasp the most hidden aspects of reality,

Desire to support Companies with our knowledge and expertise.

Insight: an intuitive and sharp vision able to unlock a problem, opening up to new opportunities.

We catch Trends

We disclose Insights

We set the insight

within the context of the Market and within the Company’s ambition

We enhance the encounter of

Business objectives Consumer market’s desire and

WHAT WE DO

WHY TO CHOOSE US …

… we inspire disruptive questions... to

identify – encourage – exchange new consumption experiences,

both locally and internationally

… we facilitate the dialogue between the consumer and yourselves... to

design - experiment – loyalise – include and also reject …

...we do what you do not have the time for … to

know – plan – take a deeper dive – develop - monitor

I. We break up and reorganise reality.

II. We overcome obvious facts to identify those latent signs that will let us unveil an

actionable insight.

III. We develop the insight in practical terms and attribute it to practical strategic

guidelines.

THE APPROACH AND THE TOOLS

We penetrate reality, we search it, observe it, listen to it,

not just to have a picture.

We break out reality to read trends in embryo.

The approach

We investigate geography because territory does characterize and condition the culture

We turn to psychology to track down the relationship between personality and need

We use sociology because events must be assessed

We analyse economy because purchasing power is the real driver, the only one able to explain

consumption and its expressions

We listen to the street because it represents the daily social sphere, where thinking originates

and behaviours are performed

The tools social economical data - Company’s data - desk analysis - ad hoc market research - trend scouting

- competitive arena analysis - trade analysis - media ethnology analysis

I. WE BREAK UP AND REORGANISE REALITY

The approach and the tools Selection: we weigh exceptions to keep them or reject them – brand, consumer, trade

Contamination: we funnel multiple desires

Elaboration: we stay in touch with consumers to safeguard the company’s ambition

Co-creation: we invite the consumers and the company to the game. And we create together.

We reorganise reality in behavioural styles.

We identify the fil rouge or the catalyst aspiration.

We combine reality again in unexpected and sense-generating paradigms. .

II. WE IDENTIFY AN ACTIONABLE INSIGHT

We connect the insight to the Company’s context and ambition.

III. WE ATTRIBUTE THE INSIGHT TO THE STRATEGY

The tools Brand

Qual/quant competitive Analysis - Brand Review - Portfolio Strategy - Target Profiling –

Brand Footprint - Brand Positioning - Brand Strategy

Communication

Media & comms competitive Analysis - ATL/BTL Comms Strategy - Creative Strategy -

Creative brief - Trade Activation

The approach We guide you in the preparation of your business plans by identifying the strategic context

We help you in your dialogue with the ad agency, from the definition of the communication brief

to the critical evaluation of agency’s proposals.

We support you in the identification of the opportunities useful for your marketing plans;

we accompany you in the result monitoring stage.

In the triangulation of our professional histories,

we consolidated a meaningful experience in FMCG, Retail, Luxury Goods,

Fashion, Banking, Insurance, Pharmaceutical, TLC&IT and Automotive.

MAIN CLIENTS

Euro Rscg

Fallon Currie Consulting UK

Lowe International

McCann-Erickson Italy/

Frankfurt/ Paris/London/New

York

Publicis

Rgb Torre Lazur

Selection

TBWA

Universal McCann Media

Y & R

Dolci Associati

Advertising Agencies

TNS Abacus

Delta Espana

Gatard & Associés

Paris

Mc Donnel-Spence

UK

King Brown USA

Tell Us France

Research institutes Companies/Brands

Barilla

Banca Popolare Milano

BritishAmerican

Tobacco

Conad

DBA

Gewiss

Henry Wintermans

Illy

Isaia

Ikea

L’Oréal

Mastercard

Merlin Gerin

Microsoft

Natexis Equity

Funds

Opel Gm

Orafti Chemical

Co

Sara Lee

Sector

Scarpe & Scarpe

Sony

Ssl Healthcare

Sunstar

Televita

Unipol

WE WORKED FOR…

OUR STUDIES

The consumer after the crisis: from the Consumer to the Prosumer

The Green economy trend as the answer to the crisis and consumers’ request to more value and sustainability

The female universe and its evolution as founding element in most experiences of consumption and lifestyle

The new concept of value for money and low price: from Low Cost to New Affordable

The new ways of enjoyment during the crisis: the Going Slim trend: the encouragement of a self-regulating consumption which favours brands,

product formats and brand stories in tune with an “easy lightness” concept

the Popular concept and revised the timeless hit light consumption, with taste

The New Luxury: how the luxury has changed in the new socio-economic context

All our studies include a workshop at the Client

to connect the specific topic to the Company context and strategies.

THE TUTORING ACTIVITIES

We set our experience and knowledge available also for:

Coordination of Local and International research projects

Training and Tutoring of individuals and teams as far as Research,

Insight generation and its business implementation

Marita Mariani Simona Orlandi

Marita Mariani Mobile +39 335 1309500

Email marita.mariani@fastwebnet.it Skype marita.mariani

Simona Orlandi Mobile +39 334 6641081

Email orlandisimo13@gmail.com Skype orlandisimo13

SAM FOUNDERS’ MINI BIO’S

The experience in the dialogue with the consumer: 10 year at Int’l Research Institute, followed by 22 years as a member of McCann-Erickson Int’l Strategic Planner team, where she contributed to the success of Boots, Camel, Coca Cola, GM, Illy, Levi’s, Mac Donald’s, Microsoft, Nescafé, Sony.

The passion for discovery: in 2001 founder of “CREATIVE .DIAMOND. RESEARCH", specializing in qualitative research with a specific focus on advertising and trends.

When not working… she likes cooking, running, studying, writing, loving.

20 years experience in the Marketing Intelligence of multinational companies: Barilla, the start and the tools in marketing research in Italy and abroad; Sara Lee Branded Apparel, the challenge to start–up the market research unit; British American Tobacco, the consolidation, the business management and the professional growth as team leader.

She is an Executive & Life Coach and a trainer in Leadership.

She recharges her batteries gardening, cuddling her beloved cats, reading and hiking mountains.

And do not forget that …

… reality is never just as it appears, it is much more promising than first

impression!!!

That’s the secret of the Insight

THANK YOU

Web-site coming soon