CONTENTS INTRODUCTION APPENDICES A The sample B The Interview C Fieldwork and results D AnalysIs weighting factors . E Definitions used In the survey maps F Confidence limits G Field documents (including questionnaire) ARCHIVE CODE BOOK AREA CODE LIST FEBRUARY· JUNE JULY· DECEMBER CODE LIST FEBRUARY - JUNE 1968 JULY - DECEMBER 1968 WEIGHTED CONTROL FIGURES FEBRUARY -JUNE 1968 JULY - DECEMBER 1968 116 152 189 196 1 6 9 11 12 15 23 24 40 69 92 UK Data Archive Study Number 100: National Readership Surveys, 1968 1st Quarter
Transcript
CONTENTS
INTRODUCTION
APPENDICES
A The sampleB The InterviewC Fieldwork and resultsD AnalysIs weighting factors .E Definitions used In the survey mapsF Confidence limitsG Field documents (including questionnaire)
ARCHIVE CODE BOOK
AREA CODE LIST
FEBRUARY· JUNE
JULY· DECEMBER
CODE LIST
FEBRUARY - JUNE 1968
JULY - DECEMBER 1968
WEIGHTED CONTROL FIGURES
FEBRUARY -JUNE 1968
JULY - DECEMBER 1968
116
152
189
196
1
69
1112152324
40
69
92
UK Data Archive Study Number 100: National Readership Surveys, 1968 1st Quarter
Introduction
This volume IS part of the flrst report in the new series of theNahonal Readership Surveys Major changes have been made in theadmmlstrahon and design of the surveys These changes mean that theresults pubhshed m this report are not strictly comparable with thoseproduced by the prevlOus surveys Consequently, great cauhon IS necessary m mterpreting apparent changes m readership levels as comparedWlth the last report m the old senes (January-December, 1967)
The ch:lnges wluch have been made mclude
1. New Administration
A new Joint mdustry committee has been set up to admmister thesurveys Known as JICNARS (Jomt Industry Committee for NabonalReaderslup Surveys), the committee IS under the independent chairmanslup of Hugh Holker, Advertisement Dlrector of Internabonal PubhshmgCorporation Newspapers and perlOdical publishers are representedon the committee through the Newspaper and PeriodIcal ContributorsCommittee (NPCC) Advertising agencies are represented through theInsbtute of Pracbboners m Advertlsmg (IPA) and advertisers throughthe Incorporated Society of British Advertisers (ISBA)
The Secretanat IS accommodated at the IPA and enqUlries shouldbe addressed to the Secretary of JICNARS, at 44, Beigrave SquareLondon,S W 1
2. New Sample Design
The sample size has been increased from 16,000 mterviews perannum to 30, 000. This greatly mcreased investment m the surveys hasthe effect of producing data tn SIX months which formerly took twelvemonths to accumulate ThiS means that analyses can be made on moreup-to-date data Secondly, the larger sample permits the mvestlgatlonof much smaller sub-groups of the population than prevIOusly
As well as bemg much larger, the new sample is also of somewhatdifferent deSign from prevIOus samples Use has been made of the 1966Census of Populabon data to produce a sampling frame consistmg oflocal authority areas, strahfled by Registrar General's planning regions,
10
by area type, sOClo-eCOnomlC mdex, etc For a full description of thesample design see Appendix A
3. New Questionnaire
A considerable number of changes have been made to the questionnaire as a result of a two-year programme of experimental workcarried out by the Press Communications Research Committee, whichwas set up in September, 1965 under the chairmanshlp of W D McClellandof IPC Group Management Lid The flndtngs of these experimentalstudIes were made available to the NRS Teclulical sub-Committee andthe deSign for the new sUrvey was drawn up by a Working Party of thesub-Committee. All three of the main mterests contributing to thesurveys (I e tbe IPA, ISBA and NPCC) were represented on the WorkingParty, under the chairmanship of David Altchlson of Hobson Bates andPartners Lid
The principal changes to the questionnaire are:-
(a) The reading frequency questioo, wluch was formerly apphed laterm the mtervlew and only in respect of a selected hst of pubhcations, IS now the first quesbon and IS applled to all pubhcationscovered by the survey Reading frequency data are therefore nowavailable for all publications and not JUst a selecbon.
(b) The old ftlter question ("looked at any copy in the past threemonths") is thus abolished and the traditional readership question("When was the last time that you looked at a copy of. ? ") is now preceded by the reading frequency question This means that the traditional (average issue) readership question Is now asked of allinformants who claim to read or look at a publication with any frequency greater than nought This use of thll reading frequencyquestion as the filter means, in effect, that more informants areasked the traditional readership question in respect of each publication Average issue readership estimates produced by this newarrangement of the questionnaire tend to be very similar to thoseproduced by the old questionnaire in the case of daily newspapersand weekly publications, but somewhat higher in the case of monthiyperiodicals. This is believed to be a revision in the right directionIn the case of the monthlies, since there is some evidence that theold surveys under -estimated the readership of monthly periodicals'
• "studies In Readership, • W A Belson, 1962
(c) A corollary of the change to the readmg frequency question as thefirst questIon IS that the nlu::.lfh'W' (In cl::. "'ladl the miurUl..lIlt 19shown for each publIcatIon now have the readmg frequency scalespnnted on them (see Appendu< G) Tlus is an important dilferencefrom the mterVlewmg technique employed m the earlier surveysHItherto, the masthead cards represented only the mastheads of thepublication The reading frequency questIon was admmistered byshowing the informant a separate frequency scale card, while themterviewer read out the names of the pubhcatlons.
(d) An outstandmg mnovatlon is the mtroductlOn of an altogether newdimensIon to the mformahoo about readerslup produced by thesurveys A form of questloomg has been designed to estimate theoverall level of page exposure and to grade informants accordmgtd their mtenslty of reading the publication Thus, in additloo tothe tradttional average issue readerShip estimates, the surveyswill shortly be providing two probabilIty measures, namely, thelikelthood of being exposed to any issue (from the reading frequencyquestion) and the likelihood of being exposed to any page (from thereading intensity question) For the time betng, the reading intensity data is being treated as experimental and will not be published,either in the reports or on the punched cards If experimentalwork Justifies publication of the reading intensity figures, the dataWIll be pubhshed later See the Quesnonnalre In Appendix G(Quesnon 3) and the reading intensIty scale In the same Appendu<for a fuller understandtng of the quesnoning procedure
(e) The increased sample size means that It IS now poSSIble to coversome smaller publIcations than hitherto It IS the mtenb.on eachyear to mclude certam publIcations of specIalised interest for oneyear only. In this first year, for example, a number of motormgmagazines, which had not previously been covered, here appearedon the survey.
The quarterly magazine DRIVE is mcluded on an experImentalbaSIS, the fIrst time that a quarterly magazine has been so mcluded.
(f) The "specIal interest" questions have also been modtfied. Thoserelatmg to motormg have especially been expanded, parhally as anaccompaniment to the extra data on readerslup by motorists.
(g) In the queshons relating to exposure to other media, use has beenmade of the expenence obtained m the All Medta and Product
Survey to modify the questIOns on ITV vlewrng, cmema gomg andhstenmg to Radio Luxembourg It IS beheved that the new ques-lh.Hl~ \<0'111 IJ!UVldc lIiUIL LI::>dd 11,1,_ LlI ~ I1 r 'TI'1t'c;
lIkelIhood of bemg exposed to these medIa
(h) The classification section has been expanded to prOVIde more Information about home ownership and about the length of hme forwluch housewtfe informants have performed theIr housewifelyduhes
4. New Research Contractors
From February 1st 1968, responSIbIlIty for the conduct of the surveys has been vested m Research Services LImited Tlus company hasthroughout been mvolved in the expenmental work leadmg to thechanges described in this introductIon. The Press CommuDlcahonsResearch Committee engaged Research Services LimIted to carry outa serIes of small-scale pilot studtes, wluch were followed by a maJorfield trial in the north -east of England, deVIsed to show how changes mtechniques affected results by comparIson WIth the (then) currentNational Readership Surveys. Finally, the company carrIed out a largescale nahonal trial of the new techniques late in 1967. This development work IS descnbed In a report prepared for the PCRC by ResearchServices LImited enhtled "Development Work for the 1968 NatIOnalReadershIp Survey· ThIS report has been pubhshed by JICNARS(January, 1969)
Publication Changes
DeWls of the pubhcahon changes affectmg the surveys and whichhave taken place durmg the penod covered by tlus report will be foundon page 13
ITV Area Tables
In order to produce the tables showmg readership WIthin ITV areas,each of the polling districts in which mterviews were made during theperiod was allocated to one or more ITV Areas, all interviews withinany polling district were thus allocated to the same ITV Area or AreasOnly the eight largest ITV Areas account for numbers of mterviewswhich are sufficient to prOVIde adequate bases for separate reportingNo fIgures are therefore given for the other ITV Areas
11
Appendix E contams a map of the ITV Areas and a discussion oftheir definitions.
Confidence Limits
AppendlX F explaInS a sImple method of obtalmng the confidencelImits of any of the readershIp percentages contaIned In this report. Afuller treatment of this subject will be found In the monograph "ThestatIstical accuracy of the IPA NHS results" by T eorlett, MA,AMlPA,(publIshed by the IPA)
Readership Among Special Groups
The section of the report dealing with readership among specialgroups of the population contaIns some additional analyses which havenot appeared In preVIOUS reports. These are -
!I) Male Heads of Owner Occupied Households (Tables 125-128)
(11) Single Women (In total and aged 16-24) (Tables 129-133)
!Ill) Marned Women (Tables 129-133)
('v) Length of time Housewives have carried out Housewifely Duties(Tables 129-133)
(v) Men Petrol Buyers (by Social Grade) (Tables 134-138)
(VI) Petrol Buyers with Heavy Mileage (Tables 134-138)
(vII) Petrol Buyers with Heavy Expenditure on Accessories (Tables134-138)
(VIII) Petrol Buyers with New Car 1966,1967,1968 (Tables 134-138)
(Ix) Young People Aged 16-20 (Tables 129-133)
Tfm1ng of Fieldwork
No IntervIews were taken In January, WhICh was devoted to an examInation of results of experimental work.
Readers will note that although the report relates to the periodFebruary-December, 1968, the fieldwork did not actually end untIlJanuary 6th, 1969. ThIs IS due to the new arrangements whIch have beenmade to achieve a better spread of Interviews over the days of the weekand by days of the month As before, the annual sample is divided mtotwelve equal and balanced sub-samples. These sub-samples correspondroughlY,but not exactlY,Wlth the months of the year. Thus,sub-sample
12
2 consists of fieldwork batches scheduled to be started durIng themonth of February. Since SIX working days are allowed for each batchof Interviews, Interviewers who begin work towards the end of thecalendar month WIll run over Into the next calendar month Althoughthis means that a few interviews are conducted after the close of thereport period, It eliminates a tendency noted preViously for the distribution of interviews over the days of the month to be somewhat peakedtowards the middle of the month
Structure of the Report
As the survey now produces much more data than formerly, the reports WIll be splIt Into a number of separate volumes These volumes,for any one reporting period, will all be based upon the same InterviewsIn tills case, the report volumes are based upon 30,218 InterVIewscarried out between 1st February 1968 and 6th January, 1969. Thereare three volumes to thIS senes, to be publIshed consecutIvely, over aspan of about a fortnight:
Volume 3, contalmng:
(a) Average Issue readership of all major publIcations, analysed bysex, age, social grade, region and ITV area.
(b) ProfIle tables showing for all adults and houseWIves separately thecomposition of the readership of each publication m terms of sex,age, social grade and ITV area.
(c) Tables showing exposure to ITV, cinema and Radio Luxembourganalysed by age, social grade and ITV area.
(d) ReadershIp of each publication by weight of ITV vieWIng
(e) Readership of each publication among certain speCIal interestgroups
Volume 4, containing:
(a) Frequency of reading each publicatIon plus the group probabIlitIesof readIng for Informants claIming each reading frequency
Volume 5, contaIning.
(a) DuplIcation tables.
Volumes 1 and 2 were publIshed In August, 1968 and contaIn respect�vely main tables and readIng frequency tables relatIng to the periodFebruary-June,1968
(
(
r
II[
I
Publication Changes Affecting the Survey During the FieldworkPeriod Covered by this Report
Pubbcatum Change FIeldwork Penod on whIchpublIshed ftgw-es are based
General Weekly Magazmes
EASY
TV TIMES
Began publication with Issue of March, 1968 No fIgures m thIs reportIncluded in the survey from March 1st, 1968Incorporated m HOMEMAKER 11th January, 1969.
Incorporated THE VIEWER, LOOK WES'IWARD, February-December,1968TV WORLD and TELEVISION WEEKLY fromissue of 19th September, 1968
General Monthly Magaziaes
SHOWGUIDE
NATIONAL GEOGRAPillC
Women's Monthly Magazmes
IDEAL HOME
Quarterly Magazine
DRIVE
Began publIcatIon WIth issue of February, 1968Included in the survey from July 1st, 1968.
Included m survey from 1st November ,1968
Incorporated HOUSEWIFE WIth the Issue ofMarch, 1968 Note that IDEAL HOME waspreVIously treated as a General MonthlyMagaZIne (as was HOMES r. GARDENS)
The AA magazme, began publication WIth Issueof March, 1967 Included experImentally in thesurvey from February 1st, 1968
No fIgures m thIS report
No figures In thIS report.
February-December, 1968
February-December, 1968.
13
o
" ,.,~~tfl ~ ~ "1 I
...;,l· :I',· I
, , '
Interpretation of Symbols Used in the Tables
1
2
00, R t.. epresen s a percentage less than 0 5°10
6 One 'ssue of VANITY FAIH was pul>lIshed lO each of the elevenmonths February to Decembel, 1968
5 Two Issues of VOGUE wel e published III each of the fOUl monlhs ofMarLh, Aplll, Septembel and Octobel 0 1968 The questlOlllng andanalySIS we' e not amended to allow for these addItIOnal Issues andthe, eadershlp fIgures al e thus not stllclly corn pal able WIth thosemagaZInes WhIch had only one Issue each rnonth
DRIVE was Included In the su, vey experImentally from FebruaryIst,1968 DRIVE Is the magazlIle of the Automobile Associationand 's the first quartelly publicatIOn to appear In the NUS Notethat the masthead for DRIVE always appeared last In the mastheadbooklets
Represents all adults goIng away for a hohday e,the, ,n the BllhshIsles 01 abroad In the twelve months pI JOl 10 the InterVIew Thequestion relallng to holtdays (H la) was Illcluded lO the quesllonnaIrecontllluously from Fel>rual y 1st
IDEAL HOME and HOMES & GARDENS a, e now treated In the report as women's monthly magazllles For the tIme belllg, they stdlappeal In the same posltlOn In the questlOnnal1 eo I e WIth thegeneral monthly magazlOes Howevel, SlOee all monthty magazinesform One single g' oup III the masthead booklet, the re-classlllcatlOn of these two magazines IS not expected to make any signifIcantdifference to their readel sh'p est,mates
7,
8
••
DAILY RECORD was asked about III Scotland only
The Ilgures publlshed for ITV PROGI1AMME PUBUCATIONS arethe aggl egate of the followIng group of pubhcallons
LOOK WESTWARDTELEVISION WEEKLY \THE VIEWERTV WORLDTV TIMES
This Is a temporary al rangement brought about by the fact that theTV TIMES absol bed the other four ITV programme publIcationsOn September 19th, 1968 The aggregate flgure~ for the five publlcatIons may sllghtly over state the readership of the new,largerTV TIMES, because some readers III overlap areas may have reador looked at two ITV programme pubhcatlons I
3 EVENING NEWS and EVENING STANDARD are asked about In theLondon, South Eastern and East Angllan planning reglons onlyIn fact, the mastheads fo, these two publicatIOns were Inadve,tentlyonlltted from the booklets used III U,e East Angllan plannlllg ,eglOnthroughout the perIod 1st February-1st October, 1968 This w,llhave resulted In the estImated readershIp figures III this repol!for both the EVENING NEWS and the EVENING STANDARD belllgshghtly lower than they would otherwIse have been It 's pOSSIbleto estImate the extent of the under-statement caused by this omisSIOn and lhls has been the subject of Butlehns Issued by JICNARSSee Bulletm Number 7, Issued On 18th December 1968" ', ,
i
4 The fIgures pubhshed for the ARGUS WOMEN'S GROUP ARE netreaders)lIp ftguI es of the followmg group of publtcations.-
PHOTOPLAY TRUE STORYTRUE ROMANCES WOMAN'S STORY
15
C')
Appendix A - The Sample
The sampllng population
The sample 18 desIgned to be rt~presentahveof the populahon ofGreat Brltam aged 16 years and over, excludIng those liVIng north ofthe Ca1edoman Canal On the basIs of the most recent mformahon pubhshed by the RegIstrar General at the hme of pubbcahon, the surveypopulahon IS eshmated to have been approXImately 40, 300, 000 onJune 30th, 1968
Sample DesJg11
A two-stage sample was desIgned for the new surveys, lnvolvmg theselection of 1, 200 polhng dIstrIcts as the prImary samplmg umts atthe brst stage. At the second stage, persons aged 16 and over wereselected wlthm the chosen polhng dlstrlcts
First stage: selection of polling chstricts
A samplmg frame of all Local AuthOrIty Areas south of the Caledoman Canal was created, usmg the followmg strahficahon procedures -
(1) by the RegIstrar -General's 11 planmng regIOns,
(11) wlthm each plannmg region, by 3 area types
(a) conurbahons
(b) non-conurbahon urban areas
(c) non -conurbahon rural areas
(l1i) wlthm each area type, by dIffermg strata
(a) m conurbatIOns by hIgh employment areas/low employmentareas
(b) m non-conurbatJon urban areas. by adult populahon 75,000 ormore/less than 75,000
(c) m non-conurbatIOn rural areas by hIgh populatIOn denslty/lowpopulatJon densIty
(IV) Wlthm each of the resultant cells, Local Authorlty Areas (LAA's)were arranged m descendIng order of a SOCIO-economlC mdex de-
rlved from the 1966 Census of Populahon Certam very largeLAA's were sub-dIvIded mto groups of wards and the resultantgroupmgs hsted m descendmg order of theIr SOCIal grade mdexThis index is sImply the percentage of economIcally achve andrenred males m the Registrar-General's SOCIO-economlC groups1,2,3,4 and 13 (1 e "profeSSIOnal and managerIal· occupatJons).
For each LAA the adult population aged 15 and over was calculatedby reference to the county volumes and ward hbrary tabulations of the1966 Census of Populahon WIthm each planmng regIOn a cumulahvesum of the adult populatIon was formed. A total of I, 200 samphngpoints was then selected WIth probablhty of selechon proporhonate tothe adult populatIon. Systemahc random samp1mg procedures wereused That IS, for each planmng regIOn a fIxed samphng interval wasapphed to a random start
ThIS procedure not only IdentIfIed the LAA's for which pollmg dIstrIcts were to be selected, It also prOVIded an actual pomt withm anLAA correspondIng to a named pollmg dIstrIct Thus, wlthm an LAApolling dIstrIcts were hsted WIth theIr respechve popu1ahon totals andcumulated such that the samplmg pomt(s) selected m the LAA samphngframe IdenW,ed the selected pollmg dIstrIcts ThIs procedure neceSSItated a conversion from adult populahon to electorate when relallngsampling pomts to polling dIstrIcts
Balancing the sample over bme
The sample was reqUIred to be representahve by each 6 -monthlyreporhng period, and by month wlthm thIs perIOd In addIhon, the deSIgn incorporated a balanced daIly mtervIewmg schedule, such that apprOXImately equal numbers of mterVIews would be carrIed out on eachof the six workIng days of the week (i e all except Sundays). The followmg procedure was carried out to meet these reqUIrements.
b) Allocahon to reporhng perIod
The hrst report iD the new serIes was based on a heldwork perIodof 5 months (February to June) WhIlst thls second report covers alsothe next (normal) SIX month perIOd (July to December). In order toensure thAt the size of the sample would be about the same for eachof these fIrst two reportmg perIOds, the 1,200 selected pollmg dIstricts were allocated alternately to the 1st and 2nd reportmg perIods, gJvmg 600 pollmg dIstrIcts per perIod In other words, thenormal S1X months' mterVIewmg was condensed mto the avaIlable5 months of the hrst reporhng perIod
17
(il) Allocation to month
Wlth10 each reporting perIod, the 600 polling dIstricts were systematIcally and randomly allocated to a calendar month. Thus, forthe first (5-month) reporting perlOd, there were 120 polhng dIStrIcts per month In the second (6-month) period there were 100poll1Og distrIcts per month
(111) Allocation to day of 10terview
Each polllOg distrIct seiected for a partIcular month was randomlyallocated to a day of the week InterVlewers were 10structed tostart thIS assIgnment on that partIcular day. For each month asamphng frame of workmg days was constructed, omIttIng allSundays and Bank Hohdays The poll1Og dlstrIcts selected for themonth were then allocated to these working days, using a randomstart and samphng 10terval procedure interviewers were givenSIX consecutive workmg days to complete the assIgnment, startIngon the specifIed day In thIS way,intervIewing was spread evenlyover all the working days m the week.
Second stage: selection of Individuals
The most comprehensive hstIng of persons aV3..1lable as a samplmgframe for thIS stage of the survey IS the Electoral RegIsters which,however, do not include certalO categorIes of persons. The populationcovered by the survey may therefore be regarded as falhng into twodist10ct groups.
"Electors'
defined as persons listed In the current electoral register and stIlllivmg at theIr regIstered address when the 10tervlewer calls, and
•Non-eleclors"
defIned as all other persons aged 16 years and over, espeCIally
(i) adults aged 16 years and over not of voting age
(il) ahens and others not listed on the regIster
(ni) persons who have moved from theIr regIstered address sincethe regIster was complied
18
'Starred" electors
Wlth10 each selected poll1Og dlstrIct, a sample of 30 names wasdrawn from the current electoral register, by tak10g every n'th namethroughout the regIster, begmning at a randomly selected startIng polOtbetween 1 and n, where n is the samphng 10terval calculated to yIeldthe reqUlred number of names
For each person selected, the sampler recorded on a "Sample IssueSheet" the full name and address and, in addition, the full names of allother persons registered at the same address The name of the selected person was marked wIth an asterisk (The" starred" elector)
Non-electors
interVIewers were lOstructed to construct a llst of all persons aged16 and over who were resident members of the "starred" elector'shousehold-but who were not listed on the" Sample Issue Sheet" for thataddress he non-electors) (where the "starred" elector has moved,It IS the household now occupY1Og the same accommodatIon)
At all households where there was one such "non-elector", an 1OterVIew was attempted WIth that person If there were two or more "nonelectors', the interviewer listed them (on a "Contact Sheet" to be returned for each address), surname followed by lmtIals and then num-bered them (I, 2, 3, ) In alphabetical order. She then referred toa SImple table prInted on the back of the "Contact Sheet" WhICh gIves,for any serial number of the address on her "Sample Issue Sheet (from1 to 30) and for any number of "non-electors' 10 the household (from 1to '6 or more') wh1ch one to select for 10terview The 3..1m of this procedure is to select for 10terVlew one "non-elector" at random fromthose In the household, where there are two or more See AppendIx Gfor an example of the "Contact Sheet"
In short,1f there IS only one "non-elector" m the household, the 10tervlewer proceeds to 10tervlew that person If there are two or more"non -electors" , the 10tervlewer selects one of them, us10g the stipulated selection procedure. In thIS way, a sample of "non-electors" ISselected and 10tervlewed m addltlon to the sample of "electors"
Instttutlons
Although the above dlstInctIon between" electors" and "non-electors"can be successfully employed wIth prIvate households, who form, ofcourse, the great majorIty of the populatlOn of the country, there are
11
J
IJ
I
I.00 several practlcal d1fflculties in rigorously applying it to the population
of Institutions. The very large number of names that may appear in theelectoral register for one Institutional address Is one obvious difficulty.A modified procedure was therefore used in these cases.
The term "instltutlon" Is used In the survey to cover hotels, publichouses, boarding houses, hostels, hosplWs, old peoples' homes, nursinghomes, prisons, schools, colleges and other similar establishments(Ordinary households containing four or more boarders are treatedas boarding houses and thus as "Institutions"). They mayor may not berecognizable as such In the t;lectoral register.
For such addresses (where they were recognIzable In the register)only the selected name or names were recorded on the Sample IssueSheet The interviewer was Instructed to establIsh at her first call atthe address the number of residents aged 16 and over, excluding patlentsand Inmates of hospitals or Similar Institutions and temporary guestsat hotels and boarding houses If necessary, she then selected additionalpersons so as to apply approximately the sam e sampling fraction to theInstitutional population as IS applied to the prIvate household populatIonIn the main part of the sample deSign. The selected person or personson the interviewer's hst were always Included in the number of attempted InterVIews,1f the number of persons to be interviewed exceeded thenumber of selected persons, the interVIewer was Instructed to seekaccess to a list of residents and to select the required additional number of persons from It by a random procedure.
Weighting of "non-electors-
The sample of "non-electors" has not,lIke the "electors" sample,been selected with probablhtles equal for all members of the sample,and It therefore requires weighting. The relatlve probability of selection of any "non-elector" Is, In fact, given by the fraction:
the number of names ID the register leadIng to that householdthe number of "non-electors- In that household
and a weight equivalent to the reciprocal of this fractIon,l.e.. -
the number of -non-electors" In that householdthe number of names In the register leadIng to that household
requires to be applied to each -non-elector" In the analysIs of the results.
No special weighting procedures are applied to persons Interviewedat Institutions
Classification of registered pers011S
To ensure that the persons resident in a - starred" elector's household were correctly IdentIfied for the purposes of categorising "electors" and "non-electors", a classifIcatIon procedure was adopted whereby each person listed on the sample Issue sheet was classIfIed accordIng to theIr relationship to the "starred" elector The detaIls of thefive classes employed may be found with reference to the Sample IssueSheet (AppendIx G) and fuller explanatIons are Included in the Interviewer's Manual
Number 01. calls
Interviewers were instructed to make at least three calls, wherenecessary, before abandoning the attempt to interVIew any person selected for interVIew, whether "elector", "non-elector" or member of anInstitution. No substitutes were taken in any circumstances, and theinstructIons and recordIng procedures employed in the selection of"non-electors" and members of institutIons were carefully designed toavoid concealed substitutions.
19
Appendix B - The Interview
The NHS mtervlew IS desIgned to generate two mam classes of mformatlon about readershIp
(I) "Average Issue readershIp"
(u) "Reading frequency"
In addltlon, a thIrd class of Informatlon, " Readmg IntensIty", hasbeen collected experImentally since February 1st, 1968
Average Issue Readership
The prmclple of measuring' readership" which has been used Inthese surveys smce theIr mceptlon Is to attempt to estabhsh at eachmtervlew whether or not the person Interviewed has looked at any copyof the penodIcal m question durmg a perIod back fram the day of InterVIew equal to the mterval at WhICh the penodlcal appears (Reading onthe actual day of mtervlew IS not mcluded ) Thus for each dally paperthe survey attempts to establlsh whether or not the person mtervlewedlooked at a copy of It "yesterday", the day before the mtervlew (Nomtervlews are made on Sundays Saturday, as well as Sunday, IS treatedas "yesterday" for mtervlews made on Mondays) For each Sundaypaper or weekly magazme, the survey fmds out whether or not the Informant has looked at a copy of It m the past seven days, and for each monthly magazme, whether or not he has looked at a copy of It dunng thepast four weeks SImIlarly, for the quarterly magazine, the survey findsout whether the Informant has looked at any copy of It m the past threemonths
The questIons and mtervlewlng technique used to ellclt thIS Informahon were fundamentally unchanged for twelve years until the re-desIgnof the Survey descnbed In the IntroductIon to thIS report ExperImentalwork m 1967 showed that the form of words used In thIS questIon (nowQ. 2) was reasonably approprIate for Its purpose It has therefore beenkept m a very SImIlar form for the new surveys
PrincIpal changes to the "average Issue readershIp" questlon are,
(I) whereas formerly the mtervlew started WIth the Informantgomg through the masthead booklet saymg whIch publlcatlonshe had "looked at" m "the past three months", thIS threemonths filter question Is now done away with. Instead, the
20
Interview opens with the Informant gOlng through the mastheadbooklet saYing WIth what frequency he "reads or looks at" eachpublication All Informants who read or look at a publlcatlonWIth any frequency greater than "None" are asked Q. 2, (theaverage Issue readership question) This Is m effect a widerfIlter than the old "three months" questlon, so more peopleare asked the average Issue readershIp questlon
(u) The actual words used In the average Issue readershIp questionhave been changed from
"When was the last time that you lookedat a copy of ?
to "When was the last time that you read or lookedatacopyof.. ?
Also, thIS questIon Is now preceded by an explanatory Introduct�on WhICh repeats the explanations given In Q. 1 of the phrases"read or looked at", "It doesn't matter where" and "any copy"
Reading FrequencyFor the past two years, reading frequency data have been collected
In respect of only a selection of the publlcatIOns covered by the surveyThe new survey collects readmg frequency data for all of the publlcabons on the questionnaire
The essence of the techmque used to collect reading frequency dataIS that the Informant looks at a masthead card on WhICh IS also prmteda reading frequency scale (Ep.mples of Some of the masthead/frequency scale cards are gIven m AppendiX G) The Informant IS askedto choose a pOSItion on the frequency scale which best corresponds tothe frequency WIth WhICh he sees the pubhcatlon
In principle, the Informant Is asked how many Issues he reads orlooks at "In an average week these days" m the case of dally newspapers For publications appearing at weekly mtervals, the Informantchooses a scale pOSItion to mdIcate how many Issues he reads or looksat "In an average month" For monthly publlcatlons (and for the quarterly) It IS not practical to ask about SOme average penod, so the Informant Is asked how many separate Issues he has read or looked at "mthe last 6 months", (12 months for the quarterly)
Users who WIsh to repllcate the Intervlewmg techniques used m theSurvey can obtain, at a cost of £ 10, a complete "kIt" of the held documents, Includmg the InterVIewer's Manual, from Research ServicesLImIted. Alternatively, these documents may be mspected at the IPA onapplicatIOn to the Secretary of JICNARS
'!'he 'booklet' referred to in Question 1 consists of a set of blackSundays
and white photographic reproductions of the mastheads of each periodi- 5 WCM Weeklies DallIes Monthlies Quarterlycal covered by the survey, printed on cards and bound together in the Sundaysform of a booklet. Some specimens of the reproductions of mastheads 6 Monthlies Dailies Weeklies WCM Quarterlyused in the booklet are shown in Appendix G. Sundays
The mastheads for four groups of periodicals covered by the survey-7 Dailies WCM Weeklies Monthlies Quarterly
daily newspapers, Sunday newspapers, weekly magazines and monthly Sundaysmagazines-are kept separate m the booklet A sub-group, consisting ofMonthlies Dailies WCM WeeklIes Quarterlythe weekend colour magazines, has also been kept separate in the book- a
let but IS always adjacent to the Sunday newspapers. The masthead of Sundaysthe quarterly magaz10e forms a separate, fifth group WhICh lS alwayslast m the booklet.
•
S10ce the survey normally covers around eighty publIcations, it hasalways been a feature of the interviewing technique to rotate the orderof publications in the masthead booklet Two types of rotation of orderare used. FIrst, the order in which groups of publications appear isvaried from booklet to booklet, using eight different orders as follows.-
Order in which publicatiOll groups appear in different versions of thehooklet
VersIOnofbooklet Flrst Second Thlrd Fourth Flfth
1 Dailles Weeklies Monthlies WCM QuarterlySundays
2 WeeklIes WCM Monthlies Dallies QuarterlySundays
3 WCM Monthlles Dailies Weeklies QuarterlySundays
The second type of rotation is that within each of these eIght dIfferent group orders, half the booklets have the perIodicals in each groupin the order in WhICh they appear on the questionnaIre and half have theperiodicals within groups listed in the reverse order from the questIonnaire. Thus there are 16 different versions of the booklet. The weekend colour magazines and Sundays are treated as one group in thls respeet (even though they are shown with separate dIvIders 10 the booklet),so that m the reverse order booklets, the weekerv:i colour magazinesalways appear after the Sundays-e g In the reverse order booklet corresporv:ilng to No. 1 above, the group order would be Dailies, WeeklIes,Monthlies, Surv:iays arv:i WCM. Quarterly
The allocation of booklets to intervIewers IS controlled in such away that all the different versions of the booklet are used in each regIon
The main readership questions are asked at the beglnn10g of theinterview and the remaimng questions follow m the order shown on the'questionnaire.
NB. WCM = Weekend Colour Magazines
21
Appendix C - Fieldwork and Results Total attempted Interviews withnamed IndIVIdualS 30,876 100 O~.
14 0·/. 99 7·/.
o 3·/.
24 7·/.
77 9·k
75 3·k
22 l·k
100 O·k
100 O~.8,315
97
6,265
30,218
30,315
24, 050
527616600185122
1,315I, 191
7672,453
894206
All personsTotal number of IntervIews obtainedNumber of quesbonnalres rejectedat editIng stageNumber of questIonnaIres availablefor analySIS
Less Known to be away temporarIlyOut,3 or more calls madeRefusedInterview not pOSSibleOther reasons for no mten'lew
Other PersonsNumber of other persons selected forInterVIew (I e. "non-electors" andaddItIonal Interviews reqUIred atmstItutlons)
Less No reply received at any callKnown to be away temporarIlyOut, 3 or more calls madeRefusedInterview not pOSSIbleOther reasons for no InterVIew
Number of Interviews obtaIned WIthother selected persons
Num ber of Interviews obtained WIthnam ed IndIVIduals
100. O~.35,89392
832119519
3,455
The tables In the report are based on mtervlews carrIed out between 1st February, 1968 and 6th January, 1969
Fully tramed female IntervIewers were used on the survey and avery high standard of accuracy and relIabIlIty was set ThIS was maIntaIned by a comprehensIve edItIng procedure and constant supervIsIOnEvery questIonnaIre falhng to come up to the standard reqUIred byreason of omiSSIOns or InCOnSIstencIes was rejected
The fIgures gIven below show the fIeldwork results for the perIodcovered by the report The folloWIng explanatIon of some of the termsused may be helpful
Known to be away temporanly means that the mterVIewer foundthat the person to be IntervIewed would be away from horn e for thewhole of the InterVIewmg perIod m that area.
Out, 3 or more calls means that the person to be Interviewed wasknown to be "In reSIdence" but was out on each of the three or moreoccasions that the IntervIewer called
Refused Includes all refusals both by and on behalf of the person tobe interviewed. These Include refusals on behalf of that person onthe grounds of Illness
Intervtew not posstble means that the person to be IntervIewed wasIncapable of givmg a sabsfactory InterVIew because of SIckness,Infirmity, deafness, lI1abIllty to speak EnglIsh or other such IncapaCIty
Named PersonsTotal names Issued
Less Address not locatedPremIses empty or demolishedNot known at addressDeadMoved away
..........22
-Appendix 0 - Analysis
The editing and codmg and preparatlon of punched cards was carrIed out byResearch Services Limited The tabulation was carried out on their behalf byContract Computing Limited on a CDC 3200 computer. The tables were photographed from the print-out.
All welght10g processes were carried out by the computer. This Is moreefficient than the weIghting methods necessary In analysis by punched cardssince It makes use of the Informahon obtained from every eligible Interview Itrenders unnecessary both the d,scardl1ljf of questionnaires, where weIghts of lessthan unity have to be applied, and also the process of selection 1Ovolved In thepunched card method when applying non-1Otegral weights greater than unity.
Two weighting procedures were necessary. The fIrst was to bring the sampleof "non-electors" Into line with that of the "electors" and has already been descrIbed In Appendix A. The second weighting process was nece ssary to ensurethat the sample was representatively balanced by sex, age and region. The number of interviews was broken down Into 72 cells (by sex, by six age groups, bysix survey regions) and each of these cells was weIghted to bring It to Its correctproportion of the population.
ThIS was carrIed out for the February-June and July-December fIeldworkperiods separately. The weights apphed to each cell are shown m the tables Onthe next pages
23
Welgbtlng Factors Applied to Interviews
February-June,19G8
LONDON S.W. NDRTH- N.E I
+S.E. • WALES MIDLANDS WEST .NORTH SCOTLAND
MEN •16-24 1.2939 1.2271 1.1952 1.0360 1.0884 1.3048
25-34 1. 0825 1.0326 1.1395 1.1249 1.0132 1.1943
35-44 1.1522 1. 0687 .9930 1.1102 1.0053 .9583
45-54 1. 0156 .8237 .8631 1.0296 .8528 1. 0638
55-64 .9617 .8220 1.0405 1.1382 .9861 1.1939
65 • .9757 .9182 .8679 1.0105 .8109 .8242
1I0MEN
16-24 1.2438 1.1044 .9996 1.2081 1.0391 1.1706
25-34 1.0235 1.0164 .8851 .8741 .9637 .9125
35-44 .8806 .8101 .8669 .9538 .8263 .7978
45-54 .9710 .8118 .9153 .8980 .8529 .7633
55-64 1. 0311 .8661 .9918 .8581 .9980 .9431
65 • 1.1484 1.0008 .9314 1.2507 .8884 .9668
~ 24~
Weighting Factors Applied to InterviewsJ-O.~ July-DecelDber, 1968
l.ONDON S.W. NORTH- N.E.·5.E. • WAl.ES "IOl.ANDS WEST .NDRTH SCOTl.AND
"EN
16-24 1.4322 1.1509 1.2565 1.1547 1.2179 1.1690
25-34 1.1415 1.0663 1.0635 1.0191 .9714 1.0560
35-44 1.1189 1. U714 1.1362 1.2239 1.0587 .9532
45-54 1.0396 .d392 .96'3 .9765 .86~4 .1233
55-64 .9284 .9108 .9461 1.2514 .8475 .9002
65 • 1.0015 .8521 .8266 .9676 .9349 .9825
WOMEN
16-24 1.1176 1.0426 1.2421 1.0336 1.0564 .9429
25-34 .9215 1.0603 .8387 .9632 .8126 .7771
35-44 .9949 .8325 1.0293 .981 9 .8 608 .8225
45-54 .9'74 .9229 .8539 .9405 .9170 1.0215
55-64 1.0278 .8162 1.0167 1.0953 .9069 .64U9
65 • 1.1137 .9141 .9513 .9871 .8811 1.0691
25
Appendix E- Definitions Used In the Survey
ITV Areas
The dehmtIons of the ITV areas used In the tables are derived fromthose publIshed by TelevIsIon Audience Measurement LImIted as shownon theIr map publIshed m September 1967
Survey RegIons
The survey regIOns are defmed m terms of the RegIstrar General'sNew Standard RegIOns as defIned by the General RegIster OffIce InDecember 1965
For the heldwork perIod February-December, 1968 the survey regIonsare defIned as follows
The areas of Scotland excluded from the survey are the countIes ofCaIthness. Orkney, Ross & Cromarty, Zetland and Sutherland, the followIng admmIstratIve areas In the County of Argyll -the Burgh of Tobermory and the Landward DIstricts of Ardnamurchan, Islay, Jura 6<Colonsay, Mull and TIree & Coli, and the followmg Landward DIStrictSm the county of Inverness -AIrd, Barra, HarrIs, Lochaber (part of),North UISt, Skye and South UISt
A map shOWIng the survey regions Will be found In thIS AppendIX
Conurbation
Greater London As dehned by the RegIstrar General In December, 1965
Household
A private household consIsts of eIther one person IIvmg alone or agroup of persons, usually but not always, members of one family, whohve together and whose food and other household expenses are managed as one umt ReSIdent domestIc servants and "boarders", "lodgers",etc (however deSCribed), are Included m the household prOVided thatthey have at least one malO meal a day from the common source
HousewIfe
A housewIfe IS defIned as the female member of a prIvate householdwho IS solely or maInly responsIble for the household dutIes
Head of Household
The head of a private household IS that member of the householdwho eIther owns the accommodatIon occupIed by the household or ISresponsIble for the rent, or, If the accommodation IS occupIed rent-free,the person who IS responsIble for the household haVIng It rent-free IfthIS person IS a married woman whose husband IS a member of thehousehold, then the husband IS counted as the "Head of Household"
In order to enable thIS analysIs to be made, each of the pollmg districtsm WhICh mtervIews were made durmg the period was allocated to oneor more ITV Areas accordIng to the defImtIons of these areas referredto above, all mtervIews wlthm any pollmg dIstrIct were thus allocatedto the same area or areas
It should be noted that the areas used In the orIgmal selectIOn of 10
tervlewmg POInts to ensure a representatIve dIstrIbution of mtervlewsthroughout the country were the Registrar General's Standard Regions,nol the ITV Areas themselves, the subsequent weIghtmg of the samplewas also done m terms of combInations of these Standard RegIOns ForthIS reason the estImated populatIons of the ITV Areas derived from thesurvey and shown at the head of the columns must be regarded as bemgonly approXimatIOns to the true populatIons of the a_reas as defIned above
A map showmg the ITV areaboundaries used Will be found m thiS appendIX
Users' attention IS drawn to Q TV 3, whIch asks members of ITVhouseholds WhICh ITV statIon they generally watch ThIS prOVIdes analternatIve method of allocatIng mformants to ITV areas The questionproduces a few mcongruous answers, e g claIms to VIew ITV statIOnsremote from the Informant's home, but these account for less than 1°,(,of mformants
Registrar General's New Standard RegionsGreater LondonEast AngllaSouth East
South WestWales
East MIdlandsWest MIdlands
North West
NorthYorkshire and HumbersIde
Scotland south of the Caledoman Canal
MIdlands
Survey RegionLondon and South East
Scotland
North West
North East and North
South West and Wales
26
Social Grade
The social grade of an mformant IS normally based on the occupationof the head of his or her household, 1f the Head of Household IS retired11 IS based on the Head of Household's former occupation Where thereIS no such occupation, or information about it is unobtainable, the assessment of SOCIal grade is based on environmental factors such as thetype of dwelling, the amemtles In the home, the presence of domestichelp, and so on
The social grade of boarders, lodgers and resident domestic servants In private households, and also that of members of institutions, ISbased on the Informant's own occupation
Soc,al Socwl Head of Household'sGrade Status OccupatlOn
A Upper middle Higher managerial, admlnls-class tratlve or professional
B Middle class Intermediate managerial,administrative orprofeSSional
Cl Lower middle SuperVIsory or clerical, andclass jumor managerial, admln-
, istratlve or profeSSional
C2 Slulled work- Skllled manual workersmg class
D Working class Semi and unskilled manualworkers
E Those at low- Slate pensIOners or Widowsest levels (no other earner), casualof sub- or lowest-grade workerssistence
The above table broadly defines the SIX social grades used The relationship between social grade and net Income of the Head of theHousehold is a complex one This will he the subject of a forthcomingpubllcab.on Readers should note that income IS In any case not adeterminant of SOCial grade -
ITV Viewing Intensity (Q. TV. 4)
Informants are aSSigned to ITV viewing intensity groups accordingto their claimed viewing of ITV, as follows
(a) There are three pieces of Informatlon about teleVISion VIewing In
respect of each Informant, namely
-days per week any teleVISIOn watched (from Q TV. 4a)-hours per day any teleVISIOn watched (from Q TV 4b)-hours out of ten ITV IS watched ("ITV loyalty") (from Q TV 4c)
(b) On the baSIS of these three factors, mformants' ITV vieWing intensity groups are determined according to the scheme shown on thelast page of this Appendix The object is to diVIde Informants whoever view ITV Into five approximately equal-sIZed groups accordingto their intensity of vlewmg ITV
LIGHTLIGHT MEDIUMMEDIUMMEDIUM HEAVYHEAVY
(c) AddltionallY,there IS a sixth categorY,namelY,NEVER VIEW ITVThese informants are all the rejects from the above analySIS, I e.
-those who have no ITV set (l.e not asked these queshons)-those who say they never watch teleVISion-those who say they never watch ITV
Frequency 01 Visiting the Cinema (Q.C. 1-3)
The four cinema-going frequency groups are defined as follows
27
REGULARLY Those who go to the Cinema once a week or moreoften
OCCASIONALLY Those who go to the Cinema less often than once aweek but more often than once a month
"Lawn mower, head of household"
Male heads of household answering "Yes" to Q L I "Do you have alawn mower at home 7" .
INFREQUENTLY Those who go to the Cinema less often than once amonth
Frequency of Listenmg to Racho Luxembourg (Q.R.I)
Informants are assIgned to llsternng frequency groups as follows
REGULARLY Those who hsten on three or more days a week
OCCASIONALLY Those who llsten two days a week or less often
NEVER LISTEN Those who say they never hsten
NEVER GO Those who say they never go to the Cinema
Holiday takers
Informants were asked whether they had taken a holiday away from home"durIng the last twelve months". Hohdays could be eIther In the BritIsh Isles or abroad, but short VISItS to relatives or friends were specifICally excluded. FIgures for these tables were based On the wholehalf-year's Interviews (Q. H la).
Adults owning shares
Informants who themselves owned "any stocks or shares, or anyholdIngS In a urnt trust" (Q L 3).
Members of car-owning Households Adults with cheque book
Adults moving house In last two years
Informants who had been hVlng in theIr present accommodation forless than two years
Housewives worklng full or part-tIme
HouseWIves (female) who have a paId Job, full or part-tIme, Incluchngthose who work for less than eIght hours a week
Male heads of owner-occupied households
Male heads of households who accommodation IS stated to be"owned" at Q CD. 3a, eIther on mortgage or owned outrIght
Members of 2-car Households
Members of households In WhICh there was more than one car(Q M la)
Petrol Buyers
Members of car-owning households answering "Yes" to Q. M. lb, "Doyou buy most of the petrol for the car (any of the cars) 7". "BUYingpetrol" means gOing to the petrol pump and asking for petrol No inqUIry IS made as to who hterally pays for the petrol
Informants answering "Yes" to Q M la, "Is there a car In this house- Informants who saId they owned a cheque book of theIr own (Q. L 2)hold 7" Note that this questIon IS worded chfferently from the corres-ponding questIon In the earher surveys No Inquiry IS made as to theactual ownershIp of the car Adult. with telephone
Informants answermg "Yes" to the question "Have you your own telephone 7" (Q. L 4) A telephone on a party line was counted as the informants' own telephone Also, In multI-household dwellings, the abIlItyto receIve incoming calls was regarded as "haVlng a telephone"
Terminal education age
The questIon asked was "How old were you when you hrnshed yourfull-tIme educatIon 7"
In the table, Informants stIll at school or college have been claSSIfIed as "16 to 18" if aged under 19 at the date of InterVlew and as "19or over" If aged 19 ur uver
28
Single women
Female lnformants whose mar Ital status lS glven as "smgle", l.e.not Includmg wldows, divorcees and separated wives.
Married women
Female Informants whose marital status Is glven as "married", I e.not Including wldows, dlvorcees and separated Wlves.
Number of years housewifely duties carried out
For housewife lnformants (female), the number of years they havecarrled out the housewrle's duhes for their present household, regardless of where the household has hved during that time. Effectively, thismeans the length of hme since the present household was formed (bythe accession of the present housewlfe) Not all recently formed households are necessarlly young households. Changes In the domesticarrangements, at any hme, can result In the acceSSlon of a new houseWlfe
Men petrol buyers
Male Informants who say they buy most of the petrol for at leastone car In answer to Q M Ib "BUying" petrol In thlS context meansactually gOing to the petrol pump and askmg for petrol No InqUlry Ismade as to who literally pays for the petrol
Petrol buyers with heavy mlleage
Chlef petrol buyers (of eIther sex) who personally drive mbre than180 mlles per week (Q. M If).
Petrol buyers with new car 1968,1967,1966
Chlef petrol buyers (of elther sex) In households where the newestcar was flrst registered In 1966,1967 or 1968
Petrol buyers Wlth heavy expendlture on accessones
Chief petrol buyers (of elther sex) who personally spent more than£10 on accessorles and lmprovements for cars In the twelve monthsprlOr to Intervlew
29
Assignment of Informants to ITV Viewing Intensity CategoriesHoun per day T V Watched Col 22. .
Position 0 1 2 3 4
Over 1 Over 2 Over 3 Over 4Hours 1 or less up to 2 up to 3 up to 4 up to 5
Days per IF THEN IF THEN IF THEN IF THEN IF, THENWeek TV ITV ITV ITV ITV ITV ITV ITV ITV ITV ITVWatched LOYALTY VIEWING LOYALTY VIEWING LOYALTY VIEWING LOYALTY VIEWING LOYALTY VIEWINGCol. 21 IS IS IS IS IS IS IS IS IS IS
Y LOW LIGHT LOW LIGHT LOW LIGHT LOW LIGHT LOW LIGHTLess MED LIGHT MED LIGHT MED LIGHT MED LIGHT MED LIGHToften
HIGH LIGHT HIGH LIGHT HIGH LIGHT HIGH LIGHT HIGH L MED
X LOW LIGHT LOW LIGHT LOW LIGHT LOW LIGHT LOW LIGHTlor 2 MED LIGHT MED LIGHT MED LIGHT MED L MED MED L MEDdays
HIGH LIGHT HIGH L MED HIGH L MED HIGH MEDIUM HIGH MEDIUM
1 LOW LIGHT LOW LIGHT LOW LIGHT LOW LIGHT LOW L MED3 or 4 MED LIGHT MED LIGHT MED L MED MED L MED MED MEDIUMdays
HIGH LIGHT HIGH L MED HIGH MEDIUM HIGH MEDIUM HIGH M HEAVY
2 LOW LIGHT LOW LIGHT LOW LIGHT LOW L MED LOW L MED5 days MED LIGHT MED L MED MED L MED MED MEDIUM MED MEDIUM
HIGH L MED HIGH MEDIUM HIGH MEDIUM HIGH M HEAVY HIGH M HEAVY
3 LOW LIGHT LOW LIGHT LOW L MED LOW L MED LOW MEDIUM6 days MED LIGHT MED L.MED MED L MED MED MEDIUM MED M HEAVY
HIGH L MED HIGH MEDIUM HIGH MEDIUM HIGH M HEAVY HIGH HEAVY
4 LOW LIGHT LOW LIGHT LOW L MED LOW MEDIUM LOW MEDIUM7 days MED L MED MED L MED MED MEDIUM MED M.HEAVY MED M HEAVY
HIGH L MED HIGH MEDIUM HIGH M HEAVY HIGH HEAVY HIGH HEAVY
"ITV LOYALTY" = LOWMEDIUMHIGH
30
If 0-4 hours out of ten (Col 23 positions 0, 1, 2 or 3)If over 4 and up to 6 hours out of ten (Col 23 poSitions 4 or 5)If over 6 hours out of ten (Col 23 positions 6,7,8 or 9)
NICl ITV Viewing Intensity (Continued)
5 6 7 8 9
Over 5 Over 6 Over 7 Over 8up to 6 up to 7 up to 8 up to 9 Over 9
IF THEN IF THEN IF THEN IF THEN IF THENITV ITV ITV ITV IT¥ ITV ITV ITV ITV ITVLOYALTY VIEWING LOYALTY VIEWING LOYALTY VIEWING LOYALTY VIEWING LOYALTY VIEWINGIS IS IS IS IS IS IS IS IS IS
LOW LIGHT LOW LIGHT LOW LIGHT LOW LIGHT LOW LIGHT
MED LIGHT MED LIGHT MED LIGHT MED L MED MED L MED
HIGH L MED HIGH L MED HIGH L.MED HIGH MEDIUM HIGH MEDIUM
LOW LIGHT LOW LIGHT LOW L MED LOW L MED LOW L MED
MED L MED MED L MED MED MEDIUM MED MEDIUM MED MEDIUM
HIGH MEDIUM HIGH MEDIUM HIGH M HEAVY HIGH M HEAVY HIGH M HEAVY
LOW L MED LOW L MED LOW MEDIUM LOW MEDIUM LOW MEDIUM
MED MEDIUM MED MEDIUM MED M HEAVY MED M HEAVY MED M HEAVY
HIGH M HEAVY HIGH M HEAVY HIGH HEAVY HIGH HEAVY HIGH HEAVY
LOW L MED LOW MEDIUM LOW MEDIUM LOW MEDIUM LOW MEDIUM
MED MEDIUM MED M HEAVY MED M HEAVY MED M HEAVY MED M HEAVY
HIGH M HEAVY HIGH HEAVY HIGH HEAVY HIGH HEAVY HIGH HEAVY
LOW MEDIUM LOW MEDIUM LOW MEDIUM LOW MEDIUM LOW M HEAVY
MED M HEAVY MED M HEAVY MED M HEAVY MED M HEAVY MED HEAVY
HIGH HEAVY ' HIGH HEAVY HIGH HEAVY HIGH HEAVY HIGH HEAVY
LOW MEDIUM LOW MEDIUM LOW MEDIUM LOW M HEAVY LOW M HEAVY
MED M HEAVY MED M HEAVY MED M HEAVY MED HEAVY MED HEAVY
HIGH HEAVY HIGH HEAVY HIGH HEAVY HIGH HEAVY HIGH HEAVY
Appendix F - The Confidence Limits of NRS Readership Percentages
0'5~
1000027
037
20.000
25000 02/30000
This chart g.ves the apprmumate "95'. confldence lImlta" for anyreaderslup percentage contamed .n reports of the National ReaderahipSurveys These "confIdence hrolts" are such that there IS only about1 chance In 20 of the Irue readerahip percentage lying outalde the bmltagiven by the observed percentage Plus or m.nus the" confidence bmita"
To obtain the confidence bm.ta for any readerah.p percentage, lay aatr...ght edge acroas the chart ao that it Jolna (1) the alze of the uowelghted sample on the left-hand scale (e.g "5,000") and (11) the obaervedreadersh.p percentage (e g "20'.") on the nghl-hand acale The conf.dence limits can then be read off the central acale at the point where thescale 's cut by the stralght edge (e g "I 6'.")
The conf.dence limits of a readerslup percentage are the aame asthose for 100 mmus that percentage Thus to use the chart for readership percentages great er than 50'. (e g 65'.), subtract the percentagefrom 100 (e g 35'.) and then use the chart m the normal way (. e , readIng 35·1•• mstead of 65'., on the nght-hand scale)
To obt3.ln the confidence bm.ts In terms of numbers of readers, mulhply the result by the "eshmated populalJ.on aged 16 yeara and over"g.ven at the head of the column from wh.ch the readership percentagewas taken
Comparmg estimates from two reports
The confIdence IIm.ts g.ven by the chart can also be uaed to teat theslgnlflcance of the d.jjerence between the readerelup eabmatea for aparticular periodical given m two different reports For example, If twoconsecutz ve reports are being compared (j 'e J two reports Sharing acommon six months of fleldwork), a difference between the two eatimateswinch IS less than the confidence bmlts shown by the chart may wellhave arisen by chance of sampbng, a dtlference greater than the confidence bmlts Is rather unlikely to be due to chance and thus probablyreflecls a real change If estimatea from two non- consecult ve reportaare being compared he, no overlap of fieldwork), the confIdence limitsgiven by the chart should be multipbed by 1 4 before being comparedwIth the observed difference In the same way
Tecluuwllote
The confidence lImlta given by the chart repreaent 2 0 x 1 4Jp(IOO-p)/n The last term Is the atandard error of a percentage, p,based On a simple random aample of size n The factor 1 4 Is an allowance for the fact that the sample used In this aurvey Is a "two-atage, "not a "simple," random sample, 80 that the standard error for a givenalze of sample la Increased The factor 2 0 la the multiple of the standard error required to give 95·1. confidence lIm.ta
This appenm contains reproducllons of the following
Sample List
Contact Sheet
Specimen pages from the recall-aid booklet
Reading Intensity scale
Questionnaire
At the samplmg stage, each selected name is entered on the samplehst together with the address and the names of all other persons registered at that address. The selected name is indicated by an asterisk.The interviewer is required to complete for each name the • classification of persons registered'. The number classified' A' , • Il' or • C·gives 'the number of names in the register leading to that household",which is the denominator of the weight applied to each non-elector asdescribed in Appenm A.
A contact sheet is completed for every starred name on the samplehst On it the interviewer records
(i) whether the selected person is resident at a private householdor at an institution,
(il) the date and time of each call made;
(111) for mstitutions only' the type of mstitullon and the number of• residents' aged 16 and over,
(iv) the names of non-electors at a private household or the namesof additional persons selected for mterview at an instltution,
(v) the result of each call.
The recall-aid booklets contain rsproductions of the title-block. ofevery publication covered by the surveys. Four specimens are shownhere. They are printed on card and are bound togethep to form a booklet.
The Questwnnalre shown here is a photographically reproduced version of the form actually used In the field.
35
SAMPLE ISSUE SHEET
NATIONAL READERSHIP SURVEY
Research Servicps Ltd.,Cambridge House,24 Broadwick Street,London, W.l. (01-240-2450)
AIJMIN. AREA :
CONSTITUENCY :
WARD/PARISH :
POLLING DISTRICT
J.6000
BOOKlEl' TO BE USED IINl'ERVIEWER : _
INTERVlEWERS NUMBER
FIELD OFFICER
STARTING DATE
COMPLETION DATE
:r..:r. v: '1> S.Jr.G. SS
I__SA_MPL_C_~_DE_G_A_REA__----..J~A • Member of present ho~sehold
B • Former member of present householdC • Never member of present household but formerly
lived in the accommodation now occupied bypresent household
D • Never lived in the accommodation now occupiedby the present household
ADMIN AREA SAMPLING AREA CODE ADDRESS ADDRESS INTERVIEWERSERIAL
CONSTITUENCY PR AT LA-A PO ITV "S E G SS NUMBER INTERVIEWER S No
WARD/PARISH FIELD OFFICER
POLLING DIST
1 PRIVATE HOUSEHOLDSNON ELECTORS STARRED ELECTOR
HOUSEHOLD MEMBERS No In PersonAGED 18+ NOT LISTED ON alpha· 'obe
SAMPLE ISSUE SHEET beuul Inte,·Surn.me and Imll.ls orde, Ylewad
Name specified onSample Issue Sheel10 be InleNlawed
RECORD OF CALLS RESULT Of CALLS
CALL DATE TIME STARRED ELECTOR NON-elECTOR
1
2
3
4
5
6
OFfiCEUSE
ONLY
E
NE
I
2 INSTITUTIONS
RECORD OF CALLS AND RESULTS Of CALLS
1Si call on selecled person 2nd ull on seleclad person 3,d call on &elected pefson
Cod. PERSONS SELECTED FOR INTERVIEW Dale Time Result of call Dale T,mo Result of call Date Time Resul1 01 call
1
2
3
4
5
6
IType of ..""UI,on
SELECTION OF NON-ElECTOR' FOR INTERVIEW
After you have hsted the non-electors In the household you should number them In alphehelical order The table below will then tell you which one of the non electors you should attemplto Inlervlew
Count how mlny non electors lhere are on your list and salecl the apprOPfllte column Inthe table below then run down lhe column until you come to the hgure opposite the Senll Number01 Ihe address ThiS number IS the number of lhe non-elector you should Interview
EXAMPLE If there are 3 non-electors on your i1st Ind thl Serial Numbar of the Iddrass IS14 you should selecl the column headed 3 and run down that column until you come to the figureoPPOsite 14 thalls - 2 You should then Inlervlew the non-elector you have numbered 2
Address Se,,_/ NumberNumber 0/ non·e/.ctors In hou.eho/d
I 2 3 4 5 6 Of more
01 1 2 1 3 , •02 1 , 2 • 2 5
03 1 2 3 1 3 6
O. 1 1 , 2 • 1
05 1 2 2 3 5 2
06 1 1 3 • 1 3
07 1 2 1 , 2 •06 1 , 2 2 3 5
09 1 2 3 3 • 6
10 1 1 1 • 5 1
11 1 2 2 1 , 2
12 1 1 3 2 2 3
13 1 2 1 3 3 •,. 1 1 2 • • 5
15 , 2 3 1 5 6
16 1 1 1 2 1 1
17 1 2 2 3 2 2
'6 1 , 3 • 3 3
19 , 2 , 1 • •20 , 1 2 2 5 5
21 , 2 3 3 1 6
22 1 1 1 • 2 ,23 1 2 2 1 3 2
2. 1 , 3 2 • 3
25 , 2 1 3 5 •26 1 1 2 • 1 5
27 1 2 3 1 2 6
26 1 1 1 2 3 1
29 1 2 2 3 • 2
30 1 1 3 • 5 3
SElECTION OF ADDITIONAL PERSONSFOR INTERVIEW AT INSTITUTIONS
At Inslltutlons I1 may be necessary to selecl additIonal persons to IntervIew The table belowshows how many additIonal names Ire required
At a partlcullr inStitution thera mlY be one or mOre starred nlmes on the Sample Issue SheelSelecl the column of the table below according 10 the number 0' SlllTed names appeanng on theSample Issue Sheelfor Ihe Instltullon Then run down the column until you come to the flgule whichIS opPOsite the number of resldenls Iged 16+ hVlng at the Instltullon Th,s figure IS the number ofadditional persons you should selecl for interview
Numbet of re"denr5 Number of sr_rred n_mes_lied 16+ I 2 3 4 5 6 or more
Where a dish Ippears In Ihe table no addlllon.1 Ollmes are required
DO NOT SELECT PERSONS TO REpLACE STARRED NAMES WHO ARE NOT ELIGIBLE(, e moved aWlY patients etc) IF THE STARRED PERSON IS NOT A RESIDENT AND NOADDITIONAL NAMES ARE REQUIRED ACCORDING TO THE ABOVE TABLE NO INTERVIEWIS REQUIRED AT ALL
DailyMirror
D8
IN AN AVERAGE WEEK THESE DAYSI SEE THIS NUMBER OF ISSUES
6 514 312 1LESSTHAN NONEONE
THE SUNDAY TIMES
s23\
IN AN AVERAGE MONTH I SEE THIS NUMBER OF ISSUES
1 I LESSTHANONE NONE I
29
GW432
IN AN AVERAGE MONTH I SEE THIS NUMBER OF ISSUES
4 I 3 I 2 I 1 I }~~~ NONE I
5HDWliUIDEGM
23
IN THE LAST SIX MONTHS I HAVE SEENTHIS NUMBER OF SEPARATE ISSUES
6 I 5 I 4 I 3 I 2
30
---~=-~- --- --
1 NONE
ANONE
B c o E FOR MORE
J 1000
· .
32
J 8000
QUESTIONNAIRE FORM
NATIONAL
READERSHIP SURVEYS
RESEARCH SERVICES LIMITED
20-24 BROADWICK STREET
LONDON W1
EDITION 5 UN USE FROM NOYEMBER lat. 1968)
J8000 -1-
[ ASK 0.1 ABOUT ALL PUBLICATIONS IEFORElGOING ON TO 0.2 ASK IN IOOKLn ORDER
I ASK Q.2 FOR £ACH PUBLICATION WH6AE ANY READING (CODED II OTHER THAN NONE AT a 1)
, I wlnt you to go through that bookl~with me Indtell mllor lach Pipei' roughly how many ,uu•• youhIi......ad Of looked It f.clntly-lt doean t mlnarwh.. M I ahow you '.ch card Will you 'Ill m.which of the stltam,nu IPpI,.l
2 INTRa I would now Iika1:o go through loma 01 1tt, publlcl1lona 1,,'In and .,k you 10••y lor "ch ona whin you 1••, ...d or looked ., • copy
AGAIN EXPLAIN_ r••d or looked ItI1 daft" t manl' whir,.ny copy
IASIC FOR EACH PUBLICATION COpED OTHER THAN NONE IWhin ""I' Ihl I... time thal you r••d Of looked 11 • copy 01
NOW EXPLAIN- r••d or looked 11It da.n 1 man.r Whir.Iny copy
IF TODAY ASK-Whin did you 1"1 look III copy 01lpan from today 7
'ASK a 3 FOR EACH PUBLICATION WHERE ANY READING I3 INTRO For some publlclllonsl wlnt 'IOU 'a sly which of the.. plCtU.... beat shows lbout
how much 'IOU u,ullly 'M bV the 'Iml you IlnlSh with I copY
lAM FOR EACH PUlL/CAPON 'Dam OTHER TtwfNONE IOn Ive"ge when you reld or look It. copy ofhow mlnV plge. hlv, you usuIIlV ....n.by 1111 tlfne yOU Mve IlnlShed with 111How mlnV by the time you hlvl hnlshad wl,h the 1~8g1 copy 01 1
Enter order of leklng ,h. group 0OROUP I DAILY N!:WSPA"ER&
01 NUMB!:R OF ISSUES READ OR lOOKED AT 02 03 PICTURE CHOSENlAST SEEN
PUIUCATION Lep V.., lo~-
6 5 4 3 2 1 1hln Non. ~~d..,., A B C D E F
on. 5.' -0-D.uyNew..".,..
~ Dlllyb~ • • • 3 2 1 0,
y A Y X 0 1 2 3
"• Dllly MIn'OI' " 6 • 3 2 , 0 X A • 6 • 7 • 9
-.!.- Dllly Skeu:h • 6 • 3 2 , 0 , A Y X 0 1 2 3 ..N 0111'1 Mill • 6 • 3 2 , 0 2 A • 6 • 7 • 9
~ TheTlm.. • 6 • 3 2 , 0i !:'.,-
3 A Y X 0 , 2 3,5 .... Dill" TeI-rl"h • 6 • 3 2 , 0 ,·, • A • 6 • 7 • 9
f-!!- The GUlrdlln' 6 6 • 3 2 1 0 6 A Y X 0 , 2 3 ..H F""ncIII Tlm. • 6 • 3 2 1 0 • A • 6 • 7 • 9
">-!!- 0111'1 ReeOl'd (Scodlnd) • 6 • 3 2 1 0 7 A Y I X 0 , 2 3
"N Sun • 6 • 3 2 , 0 · • A • 6 • 7 • •7 '" I--
"7.-(londonlEwnlng S'lndlrd • 6 • 3 2 1 0 · ~/, . • W A Y X 0 1 2 3 ..
(London} Evening New, • 6 • 3 2 , 0 -1\."'; X A • 6 6 7 • 9
OROUP 11 WEEKEND COLOUR MAGAZINES AND SUNDAY NEWSPAPERS
Inter order of .,klng rhls group D01 NUMBER OF ISSUES READ 02 03 PICTURE CHOSENOR LOOKED AT LAST SEEN
PUBLICATION
~.-.-4 3 2 1 1hln Nonl I~~~.: 7 ~!!S A B C D E Fonl I
'NeM.~ou..,.-,;;rII1UJn.~
ObMrver Colour Mlglzlnl Y X 0 ,2 . "" 1 A Y X 0 1 2 3..
" 01,1'1 Tllegrlph Mlglzlnl Y X 0 1 2 '~S" 3 A Y X 0 1 2 3 ..,;-¥;v ~.I_
$undlY N.w,plpe,~ :t':"'"'.~'.~~* .:;I--
SundlY Telegrlph Y X 0 1 2 4:.3"7: • y A Y X 0 , 2 3..News 01 'hi World • 5 • 7 • ~\l~'~ X A • 6 • 7 • 9
..Sund.y llm.. Y X 0 , 2 fI; , A v X 0 , 2 3.. "Sund.y Exprlu • 6 • 7 • ,~ '" 2 A • 6 • 7 • •Sund.V Mirror Y X 0 , 2 ti:,'~ 3 A Y X 0 , 2 3..
Oblltl'Ver • 6 6 7 • • A • 5 6 7 • • ..People Y X 0 , 2 3 5 A Y X 0 1 2 3.. ..
(Glllgow) SundlV Post • • • 7 • 0, 6 A • 5 • 7 • 9.. (GIIlgow) SundlV MI.I Y X 0 1 2,
3 7 A Y X 0 , 2 3 ..
33
J 6000
'
ASK a 1 ABOUT ALL PUBLICATIONS BEFORE IGOING ON TO Q 2 ASK IN BOOKLET ORDER
I w.n1 you to go through Ihll booklet with me .ndt.1I rntI for ••eh PIper roughly how m.n., tuu.. youn.w fftd of looked ., rK.nd.,........' dMln", m.n.,wh.r. AI 1 show you ••ch c.rd will you ,el' m.which 01 Ih••,.1.mentt. appll.s?
NOW EXPLAIN_ 'Md or look.d .1It dOMn 1man_ wk.,..ny copy
-2-
j ASK 02 FOR lACH PUBUCATION WHIPlE ANY PlEADING (CODED IOTHER THAN NONE AT Q 1)
2 INTRO I would now Ilk. 10 go through .am. of Ih. pubhclttonl 'g'ln .nd .Ik you touy for ••ch on. whin you ,.., r••d or looked It I copy
AGAIN EXPLAIN- r••d or looked .tIt doesn 1 m.n.r where.ny COpy
IASK FOR EACH PUBLlCA'T'ON CODED OTHER THAN NONE IWh.n WI. the lilt time th.l you "Id or looked It • copy of
IF TOOA Y ASK-Whin did you 1.1t look .t I copy 01'PI" from 10d.V 1
IASK a 3 FOR EACH PU8UCATION WHERE ANY READING I3 INTRO For .ome publlc.llonll...,.nl VDU 10 I'V which ollhe.. plClur.. belllhowl .boU1
how much vou ulu.lly ... by Ihe III"e yOU tlnl.h wilh • copy
lAM FOR EACH PUBLICA nON COp'D OTHER THAN NONE IOn .ver.g. when you rNd or look '1' copy ofhow m.ny p.g.. h.v. you ulu.lly ...n by 1h. Ilm. you h.v. IlnllhMl wil" 111How m.ny by Ih.llm. you h..... flnllhed wllh Ih••v.r.g. COpy of 1
QROUP III WEEKLY MAGAZINES Enter order 01 IIku'!il Ihll group c::=:JQ1 NUMBER OF ISSUES READ Q2 Q3 PICTURE CHOSEN
OR LOOKED AT LAST SEEN
PU8L1CATION L... WithIn 0..,4 3 2 1 Ih.n Non. 1.1t 7 7 d.yl A B C D E F
• n. d'YI •••Oanaral Waa.'y Ma,az",a.
Punch Y X 0 , 2,
Y A Y X 0 , 2 3.. "Rev,lll. • • e 7 e X A • • e 7 e 9
Unlv"" & C'lhollc Times y X 0 , 2 , A Y X 0 , 2 3.. "Chrlltl.n H••ld • • e 7 8 2 A • • • 7 8 9
TV Times Y X 0 , 2 3 A Y X 0 , 2 3.. ..Tit 8hl • • • 7 8 • A • • e 7 e 8
W••kly N.ws (GI••gow WMtly
N.wI In W.....n SCOlI.nd) Y X 0 , 2 • A Y X 0 , 2 3.. ..Week.nd & Tod.y • • e 7 8 • A • • • 7 8 8
P.r.d. Y X 0 1 2 7 A Y X 0 , 2 3.. ~
R.dlo Tlm.. • • • 7 e 8 A • • e 7 e 9
MOlor Y X 0 , 2 • A Y X 0 , 2 3.. , y • • 7 e ..AUlocer • • • 7 8 A • 9
".y y X 0 , 2 X A Y X 0 , 2 3.. .... J .... ..
,"Women _ W".'y Me,uma
Wom.n s R••lm Y X 0 , 2l·~
7 A Y X 0 , 2 3
" ..Penico.1 • • e 7 B ".,};.~, 8 A • • e 7 8 •Wom.n y X 0 , 2 31·' • A y X 0 , 2 3..
"y..
Wom.n I WHkly • 5 e 7 8 ...~•.;- A • 5 • 7 8 9
Wom.n. Own y X 0 1 2 $'3' X A y X 0 1 2 3.. 'Jj~'a ..My W••kIV • 5 e 7 8 t I,~ , A • • e 7 B 9. , '.
Peopl. s Fn.nd Y X 0 , 2 Ti:3..;" 2 A y X 0 , 2 3.. rtk: ..Z~c/i, •
GROUP V QUARTERLY MAGAZINE En1er ord.r 01 liking thIS group IQ1 NUMBER OF ISSUES READ Q2 Q3 PICTURE CHOSEN
OR LOOKED AT LAST SEEN
PUBLICATION Wllhln Ov.r4 3 2 1 Non. 1.11 3 3Manth. A B C D E F• -~'
•••Ollertarly Megezlna.. Dnv•
y X 0 , . '1 5 A Y X 0 , 2 3 72
34
J 6000
I ASK a, ABOUT ALL PUBLICATIONS BEFORE 1GOING ON TO a 2 ASK IN !OOKLET ORDER
3-
IASK a 2 fOR EACH PUBLICATION WHERE ANY READING (OTHER THAN INONE-Ie ANV CODE OTHER THAN Y)
I want you 10 go through thla booklet with ma .nd1-'1 m. for "ch piper roughly how m.ny I.u•• you1'1,'1' r.ad or loolc.ed .t r.c.ntly--h doesn 1 m.te"whir. AI I ,how you ••ch card will you 1.11 mawhich of the It.tamants appli•• ?
2 INTRa I would now Ilk. to go through som. of the publlc.tlon. egeln .nd e.k you toMy tor .ech one wh.n you le" r.ed or look" .t e copy
AGAIN EXPLAIN_ re.d or look" elIt dO.lln t men.r wh....eny copy
IASK FOR EACH PUBLICATION CODED OTHER THAN yl"When W.II the le.ttlm.thet you ...ed or look".t • copy of
NOW EXPLAIN- r••d Or look.d Itn dO"n 1 m.n.r whar..ny copy
IF TODAY ASK-Wh.n did you le.t look et e copy ofep.n from tod.y 7
["ASK Q 3 FOR EACH PUBLICATION WHERE ANY READING l3 INTIIO for .om. publlcetlon. I went you to uy which ot th... plctur•• but.howlI .bout
how much you Ulluelly ••• by th. time you flnllh whh e copy
IASK FOR EACH PUBLICATION CODED OTHER THAN yjOn .v.r.g. wh.n you r••d or look et e copy ofhow m.ny peg•• he"" you ulu.lly ...n by th. time you h.v. flnllh" With It 7How m.ny by the tlm. you h.v. flnllh.. WIth th.......g. copy 01 7
Ent.r ord.r of e.lng thlll group IGROUP IV MONTHLY MAQAZINU
01 NUMBER OF ISSUES READ 02 LAST SEEN Q 3 PICTURE CHOSENOR LOOKED AT
PUBLICATION Wnhm Ov.r6 5 4 3 2 1 Non. 1.1t .. 4 week, A B C 0 E F
wMk,~.n.,.1Monthly M.11.zln••
">-!- Practical HOUMhold.r 6 • 3 2 1 Y A Y X 0 1 2 33
..• R••d,r I Dlg.1t • • 2 1 X A • • • 7 8 8
~ Id,.1 Horn. • • 3 2 1 1 A Y X 0 1 2 3 .... Horn•• & Glrd,nl • • 3 2 1 2 A • • • 7 8 •~ M.n Only 6 • 3 2 1 3 A Y X 0 1 2 3 .... PhotOpllY • • 3 2 1 • A • 6 • 7 8 •~ Pr.ellclt Motorilt • • 3 2 1 6 A Y X 0 1 2 3
~
" Do 11 You,..11 • • 3 2 1 • A • • • 7 8 •I-!!- Hom.m.k.... • • 3 2 1 7 A Y X 0 , 2 3 .... Cif M-eh.nICl • • 3 2 1 8 A • • • 7 8 •l2!- Ale Film Revl.w 6 • 3 2 1 8 A Y X 0 1 2 3, .." Penthou.. • • 3 2 1 Y A • 6 • 7 8 9
~ Geographlc.1 M.g.:rJna 8 • • 3 2 1 X A Y X 0 1 2 3 .... Popular Motoring • • • 3 2 1 , A • 6 • 7 8 8
~ Motor Span • • • 3 2 1 2 A Y X 0 1 2 3 .... C.rnlY.I • • • 3 2 1 3 A • • • 7 8 •I!!--- Srowoulclo • 5 • 3 2 , • A Y X 0 1 2 3 nIf Natlonal_ • 5 4 3 2 1 5 A • 5 • 7 8 9
~om.n • Monthly M.lI.~/n••
• 3 2 8 A Y X 0 2 3~ Vogu. • , 1
".. My Horn. Et F.mlly 6 • 3 2 1 • A • • 8 7 8 9
~ Tru. Rom.nc.1I 6 • 3 2 1 .. Y A Y X 0 1 2 3 .... R..... • • 3 2 1 X A • • • 7 8 9
I-!!- on. • • 3 2 1 , A Y X 0 1 2 3 ..» Good Houuk..plng 6 • 3 2 1 2 A • • • 7 8 •I-!!- V.nlty F.l, • • 3 2 1 3 A Y X 0 , 2 3 ..» Tru. M.g.zln. • • 3 2 1 • A • 6 • 7 8 •
Wom.n & Horn. • • 3 2 1 " • A Y X 0 1 2 3~ "» Tru. Story • • 3 2 , • A • 6 • 7 8 8
~Wom.n • Horn. Journ.1 • • 3 2 , 7 A Y X 0 1 2 3 .... Wom.n • Story • • 3 2 1 8 A • 6 6 7 8 9
~Hon.y • • • 3 2 , 8 A Y X 0 , 2 3
• 3 2 "y A 6 • 8 9.... FI.lr • • 1 • 7
t-!!- Moth.r • • • 3 2 1 X A Y X 0 , 2 33 2 A 6 8
.... f.mlly Clrcl• • , • 1 1 • • 7 8
• • • 3 2 1 " 2 A Y X 0 1 2 3~
Nov.
• 3 2 3 A • • 8 • .... Ann.bel • • 1 • 7
~ H... • 6 • 3 2 1 • A Y X 0 1 2 3 .... living • 6 • 3 2 1 • A • • • 7 8 •I-!- PinS & NMdIM 8 6 • 3 2 1 • A Y X 0 1 2 3 ..
35
J 600c -4-
IASK ALL I r----Code TV .. (e) How oft.n do VOU witch t.I......lon th,•• dlYs
~would It be n••r.r to- -
C, How oh.n th••• dl.,.a do twIce. w.lk or mOle ohen ~you go to the clnemll? 5 or more d,ya • week Le.. oh.n --.!....-Would 11 b. n..'er to- onc. I we.k X
30r4d• .,."WHk onl or tWO dl.,.a • we.k Xonc. I fonmght 0 -
on. or two d,ys 1I week 3 or 4 dlya • w..k ,onc. I month , -
or In' oft.n '1 5 dlya. we.k 2thr•• or four Ilm••• V", 2 -
IIF 5 OR MORE OAV5 ASK I 8 dIY•• WHk 3I... oft.n 3 -
Do you view 5 dlya 6 dlYs 0' 7 dlYs ., 7 dly,. we.k •or do you nlv,r go Ih... dlya" • (N,ver Witch TV) --- . 5
I---C2 How long ego w •• the 1.lt Wllhln I,.t 4 WHk, 5
IIF EVER WATCH (COOES V.... ) I OUO 9occ'lIon you went to • ~
cinema? Ov'r 1 month up to endincluding 3 month. ego 6 TV .. (b) On I dey whin you WItch for .bout how meny
Qv.r 3 months up 10 andhou,. on Iv,r.ge do you VI'W t.lev.llon .,
Includmg e month. Igo 7
Within 11.1 6 months butNUMBER OF HOURS A DAV TV WATCHED
cln t remlmber when B 0 Ov.r OVlr Ov.r Over Over Over Ov.r OverU , 0' , up 2 up 3 up • up 5 up " up 7 up B up OVlr
Longlr .go, bUI can I 0 1- la 2 la 3 to' la 5 to" to 7 loB ID 9 9rem.mber al III 9
I ,,\ V 0 , 2 3 • 6 " 7 B 9IIF IN LAST. WEEKS (COOE 5)1
..-C3 How mlnv limes hive VOU Once , TV 4 (c) Aboul how m.nv houl'l out of every ten Ihlt you
been to the Clnlml In the Witch tel,Vlllon would you Sly you Witch ITV.,lilt. weeks" TWlc. 2
31imes 3 WATCH ITV
.lIm'l • 0 Ov.r Over OVlr Ov.r Over Ov.r Over OVlrU Non. , a. , up 2 up 3 up 'up 6 up 6 up 7 up B up QVII
5--6 tlm.. 6 0 IIII ID 2 to 3 '0' la 5 ID" '07 loB la 9 9
7-8 tlmll " l"lv X 0 , 2 3 • 5 " 7 B 9
More than 8 tlmel 7 Cel H ,, __
OUO 9
IASK ALL I -!!-- IASK ALL IBBC Ind I T V VTV , II there. t.levlllon NI In thll
home" IF 'YES C.n you g.t BBC only X R' le) About how often Ihel. dlY. do you h.lln to R.dlo~
both BBC Ind the Independent Luxembourg on 208 metr"" Would It b. nllrer to- •TV It'llon(l} or only one" No TV lit 0 I---
5 or more d.YI I week Le.lol1ln VOUO , f----
IF NOTV SET ORIF BBC ONLY SK'PTOO R, I 3 or 4 daYI I wHk one or two dlVI I week XI---
IF I T V (CODE V) ASK 0 • TV 2.... I one or two d.YI , week 3 or 4 days. week ,f----
or leu oftln ., 5 days, week 2TV2 C,n you reCllve I T V progr,mm.. Ve. 2 f----
I,tlltlctonly on more thanNo/Don t know 3 jlF ~ QR MORE DAYS ASK I e dlyla week 3
ani chlnnel number of your I.t"
I tf----
OUODo you hltln 5 d'YI 6 d'YI or 7 dlYI" 7 dlYI. week 4
TV3 *London -Which I T V ItltlOn do you V 5(generllly) witch If you (Never Illten th.I' days) -.re w'tchlng I TV" "Mldllnd X
IIF EVER LISTEN (COOES V....) I ouO ~"(G...nadal Lancash,re 0
"YorkahlreR' (b) On • d.y wh.n you do hlten to RadiO Luxembourg.
Arrp JmJ ,ot.h. 1968,
for .bout how meny hourl on .verage do you Itlten"
on- l.l:a:Ian TV CCEltNet._ Southern 2..ill be n-. TV '£"_IiIIdQ.)Iilld Lan40::l W..and TV NUMBER OF HOURS A DAY
(Angh.) Ealt Anghl 3". Mill.lUld cerlU'AC\'_ will Qver Ov.rbe ArV 'U'irC!UCh_1. toN ._k (Harlech) Wal'l • , 1 3 MoreIn u. MOI"'Uwnl ...... ar-an.4a hour upto up to th,n 0w:lll OerlUm. 1.0 be U. (Scottllh) C.ntrll Scotl'nd 5 0' 3 5 5 UcontNe\Gr. fW' U- lAncuh1r-. leu hourl hour. hours 0_a. -.lI Tor.ll::al:l1.roa T't' ..:Ill bot (Tyne T..I) North E.lt 6v. CCElU'.c1._ for u- n , 2 3 • 9Y_bhi,.. _.
(Weltward) South W..t 7
(Grlmplln) N E Scotllnd B
(Border) SW Scotllnd NW England 9
36
5-J8000 -Cod. Cod.IASK ALL I • IIF PETROL .UYER (COOES 3 OR 4 AT M' (~) ASKI ~
M 1 (.) I, there a ell In thll~
y... on. CII Y M 1 (SI) Apert frorh th. tOlt of Nothing YhouHhold'1 norm,l ,lip-I,", .ndV,. more ,.pl.c.m.nts to the Cl'
IF 'YES On, or moretMn on. car X roughly how much ('-(9 X
thin on.1 money hlv. you .pent
No no Clr 0 on car .cc.ao"...nd "0-[24 0Improv.ment. dUring the1.lt tWllve month,?
OUO '-~-[25 or more ,
j,F NO C...R (COOE 0) SKIP TO H , I OUO 9
IASK ALL IIIF YES C"'R (COOES Y OR X) "'SK II.-
H 1 Cl) Excluding short VII'" to rel'llvI' ~M 1 (b) 00 you buy pettollor Do•• not buy end f"end, h,VI you hid. hohd.y Y•• Y
the Cl' (the.. clra) '1 moat of the petrol 2 .way from horn. dunng th, Ill''2 months, 1hlt .1 IlnCI thllllm,I", YI,r '1 No X
IF YES Do you buy Buy. mOlt ofmoat of the petrol for the the petrol for on. CII 3 OUa> 0car ('Ry of the c.ra) '1
Buy. mOlt of IIF NO SKIP TO a L 11-the petrol for more
than one clr 4
OUO 9 IIF YES "'SK I(c) (d)
•M 1 (c) Wh.t year 01 clr IIIt1 19117/88 Y 4 H 1 (b) Old you go .broad No-Engl.nd/
(Wh.t ye.r II the at all 1 IF YES Scotland/new.t of the c.rsn
191!US 5Wherl did you go 1 WailS/Ill.
X of M.n ,'885 0 8 V../lrlland/
Chlnnll Ill.. 2, 9114 1 7
Vel/oth.r
1983 or IIrher 2 • countrl" abra.d 3
OUO 3 9 I IF ....ROAO (COOES 2 OR 3). "'SK I OUO 4----M 1 (d) In Whll year WII it (th. nlwelt) oblllned 1
H 1 (c) W.. It In 111-10 Y•• 5ICODE ABOVE IN COL (d) I pack.gMi holiday 1
No 8
• OUO 9M 1 Cl) How old Wlllt N.w Y
(the nlwllt) when 11wal obl,lned 1
Le.. lhln 1 Yllr X I ASK ALL I~
1-2 yllrl 0l, Do you hlv, • Ilwn mower Y•• Y
3-.. y••rl , al homa1
No X
5 or mOra Yllrl 2OUO 0
OUO 9
IIF PETROL .UYER (COOES 3 OR 4 AT M 1 (~) "'SK I l2 Do you havI a chequI book Y•• ,"
ot yOur own 1
No 2M 1 (f) On avarage how many ~7gmll.. Y
mll.1 per we.k do you OUO 3personally drive the car
8~119 mll.. X(th.M cars) 1 l3 Do you your..lf own .ny Itockl Y•• 4or Ih.r.. or any holdlOgl 10 a
120-179 mllel 0 unll truI11No 5
18~239 mll•• 1 OUO 6
2.~399 mll.. 2 l4 H.v. you your own t.l.phonI1 y" 7
400 or mOre mile. 3 No 8
OUO • OUO •
37
J6000
-6-
CLASSIFICATION DATA (I)
CD 1 HOUSEHOLD COMPOSITION Can you tell me about1h, people hVlng In lhl' nou..hold (I don I m••n people who Clllr for lh'm..l~s IIPllf"lly)
Cl) FIRST ctIn I 'Ika your own I.mlly and ..llt,y.. (r.cord detlil,ln GRID SECTION A)
(b) NOW " there anyone ,I.. nOl ralalMf to you who " • mamba, at thl hou..hold hVlng hl,.-.gIJn not Including any who may Cltlr forIhlmMlv....perll'ly 1
YES-1 (RICOfd In GRID SECTION B)
NO-2 (Go to CO 2 )
LIST BELOW STARTING WITH INFORMANT RECORDING INFORMATION REOUIREO
Normel Occupation Sllllla How ok! w•• you5.. M,r'tll St.tu.
No p.ICI/OtlA". group of InfO/IMnl whin you ',n••Md your
"- FAMILY UNIT OF INFORMANT I .. "" .., INFORMANT Y X 0 , 2 • 8 a 7 8 y X 0 , 2 3 • 8 6 7 ,2 Y X 0 , 2 • 8 8 7 8
!OFFICE USE ONLy! ..3 Y X 0 , 2 • 8 a 7 8 - -
INFORMANT IS-F,m.I, HoUMwrl, (m'ln or Ih.red ,..p)
y
• y X 0 , 2 • 8 0 7 a M,I, HOUMwif. (m'In or Ih.red r.ap ) X
8 0 7 8 Not houNwll, 06 Y X 0 , 2 •0 y X 0 , 2 • • • 7 8 He.d 01 houNhold ,
Not Mad ot hOUMhold 2
7 Y X 0 , 2 • 8 0 7 8AGE OF HDUSEWIFE- 1e 2~ 3
8 y X 0 , 2 • 8 0 7 8 (If tem.ll) 2834 •3!5·~ 8415-54 65& e' 7
I00+ 8
a OTHERS IN HOUSEHOLDDon t know 9
9 y X 0 , 2 • 0 0 7 8 HOUSEHOLD COMPOSITION AND TYPE ..-
10 Y X 0 , 2 • • 8 7 8 NUMBER -;;- HOUSEHOLDAGED TYPE Adulu only Y
" Y X 0 , 2 • 8 a 7 8 0' -;;-- Adulu .hd chlldr.n X51.
12 Y X 0 , 2 • • 6 7 8 2. -;;--Adult. and Inl,nll 0
Adult. chlldr.n
'3 y X 0 , 2 • 6 0 7 8 5·16 ....-- and tnl,nll ,'--.. y X 0 , 2 • • 6 7 8 1620 ..--
16 y X 0 , 2 • 8 6 7 8 2'+ -r-,. y X 0 , 2 • • 6 7 8 TOTAL -CD Z ~.) Who In your hOUNhold would VDU ••y .1 mainly r••pon'I~' lor or ,h.,.. Ihl -n
houlehold dUll" luch la ,hopping or cooking 1 I NUMBER WITH FULL TIMERECORD CODE NO OF PERSON RESPONSIBLE FROM GRID ABOVE IFMORE THAN ONE PERSON RESPONSIBLE PUT IN ALL THE RELEVANT JOBS (Code 4 I In gnd)CODE NUMBERS Col 48lp.re
01 Ih. hOUNholdI/F INFORMANT S CODE 1 IS ENTERED IN BOX AT 2el
CO. tl) Which member(Wrll. o."er dOli) ... 1I... lng h.re
(b) For how mlny ye.rl h.w you clmed OU1ltM. dUIII.? PROBE-Me M.nu.1 I own,ll?
.l!-II relponllbl,lol p.ylng Ihl rlnl (I Ihll hll/ner n,ml on In. f.nt book 7)
CO 3 Cl) II tnl. hOUII/flll/lccommod.tlon owned or rented or do you hVI nlfe r,nl frH? Owned Y II re.pon.lbl. lor th,l.mlly hiVing I1Rlnled X rent frN?
Rlnllr" 0(USE RELEVANT TERM) 0
OUO , RECORD PERSON NO IN BOX(IF THE PERSON IS A MARRIED
IIFCJWNED (cod. y.1 (II~WOMAN WHOSE HUSBAND IS A
Owned 2MEMBER OF THE HOUSEHOLD
(b) litcomplel.ly owned Of Ing bought? ENTER HIS PERSON NO) r-Mortg.g./buymg 3 r-;-.OUO • IASK ALL I Le.1 Ih.n 12 mlh. y
CD' (b) How long h..... 1 ye.r bUI I--IF ENTED codl X 11 e
you been 11"lh.n 2 ~(cl II It renled from Ine COUncl or pnvlI.ly? Council 5
hVlng In Ihll 2 yllr. butPnvlIl a .ccommodlllon ? le.. 1hln ~ ~
5 'Ill" bUlOUO 9 le.. 1hln 10 ,
10 or morl '111,,/ -Ilw'".1 2-OUO 9
38
J 6000
-7CLASSIFICATION DATA (11)
_I _ ..~
EMPLOYMENT CODI HEAD OF HOUSEHOLD 15- IF H/H EMPLOYMENT rOOE 9 IS RINGEOFULL-TIME EMPLOVED 7 CHECK BACK WITH HOUSEHOLD COMPOSI-
PART-TIME EMPLOVED/UNEMPLOVED/SICK/RETlRED/TION GRID FOR THE CHIEF WAGE EARNER
WIDOWED/PENSIONER IF H/H EMPLOYMENT CODE 7 OR B IS RINGED RECORD INFORMANT SWith Income 'rom .lIlOurc.. (AI.ry priv.t. m••n., pm,.I. OR IF THERE IS NO CHIEF WAGE EARNER THE OCCUPATION DETAILSpenllon dIAbI.,.,.nt pen.lon compeenAtlon .tc) comIng OCCUPATION DETAILS RELATE TO THE HEAD AT B BELOWto £7 • wHit iN Ont 8 OF HOUSEHOLD (R.ctJtd.t A IH/ow)
PART TIME EMPLOVED/UNEMPLOVED/SICK/RETlRED/ IF H/H EMPLOYMENT CODE 915 RINGED THE (IF INFORMANT IS H/HWIDOWED/PENSIONER OCCUPATION DETAILS RELATE TO CHIEF OR CWE AND THEREWith Incom. 'rom .11 .bove lOurtH coming to I.u th.n £7 WAGE EARNER (R.COfd.t A b.low) FORE RECORDED AT A• w.1k 9 I HMf)
OCCUPATION DITAllS A H••d 0' Hou..hold or Chi.' Wage E.m" B In'orm.nt
Wh.t type 0' 'irm 0' org.nlutlon dOM/dld (thi.per.on) work '0,1 STATE
(I) Type 0' 'Irm.le (Including wh.t Ih. 'I,mm.kea/does .te )
(b) N.m. of hrm/ora.nlutlon
Wh.1 Job don/did (thIS peraen) .etu.lly do '1
IF IN CIVIL SERVICE, FORCES POLICE, ETCWhat I' hl./h. ,.nk 01 arid. 1
IF OTHER Don/did (thl. peraen) hold .ny p.rtl-cui., pOlltion In the or;.nllltlon'1 (. g fore-m.n, typlfl4iJ SUpeMlO', offlC' mlnlg."company aecretlry, .tc )IF SELF-EMPLOVED-STATE THIS
IF PROPRIETOR OF BUSINESS OR A MANA- (I) Tol.1 .t thll pi_c. (b) No fa, whom (a) Tot.lat thl' pl.c. (b) No for whomGER OR SUPERVISOR ('0 RESPONSIBLE rllDOnllbl. r.,pan'lbl.FOR THE WORK OF OTHER PEOPLE) 25 2. 2. 2.(0) Roughly how mlny peopl. work .t the ormof1l INCLUDE or mar. 0' more INCLUDE or mar.
pllc. wh.re (thll petIOn) worb-IN- 10-24 THIS 10-24 10-2'THIS
10-2'CLUDE THIS PERSON TICK WHERE PERSON PERSONAPPROPRIATE OR ENTER ACTUAL I... th.n 10 IN ALL I... th.n 10 I... th.n 10 IN ALL I... th.n 10NUMBER IF LESS THAN TEN STATE No CASES STATE No STATE No CASES STATE No
(b) For how INny I. h./.h.....pon.lbl.'1
ASK FOR ALL H.. (thIS paraen) .ny qu.llflc.-tlo'" '1 (such u .ppr.ntlcnhlpa profeulon.1qu.llflcetlon.. unN'l,.jty dag,.. dlplom•••tc )STATE WHAT QUALIFICATIONS HELD
....L.. I-L SAMPLING PR AT LAA PO ITV <EG ..Q6ll. v., Xii SOCIAL ORAD! OF A V AR!A
HEAD OF HOUSE- CODE I ID.y of IntlrYiew =f HOLD OR CHIEF B XMond.y WAGE EARNER
Woman's Monthly MagazlllesLooked at J.n Last 4 Weeks
2/11 77 Vogue 1 Yes0 No
2/12 78 !~ Home and FamJ.ly 1 Yes0 No
2/13 79 True Romances 1 Yes0 No
2/14 80 Rave 1 Yes0 No
2/15 81 Not used Not used
2/16 82 She 1 Yes0 No
2/17 83 Good Housekeeping 1 Yes0 No
2/18 84 Vl1Illty FaJ.r 1 Yes0 No
2/19 85 True Uagazwe 1 Yes.0 No
2/20 86 Woman nnd Home 1 Yes0 No
2/21 87 True Story 1 Yes0 No
2/22 88 Woman's Home Journal 1 Yes0 No
2/23 89 WOllllm's Story 1 Yes0 No
2/24 90 Honey 1 Yes0 No
2/25 91 FlaJ.r 1 Yes0 No
2/26 92 Mother 1 Yes0 No
2/27 93 No Woman's MonthlyMo.gazme looked at 1 Yes
0 No
2/28 94 FamJ.ly Cucle 1 Yes0 No
- 6 - • 15
CAIID/COLUJ.IN VAR NO TITLE CODES
----- -~---~----~-----------~------------
Woman's Monthly l~gazlnes
Looked at 1n Last 4 Weeks(Cont1nued)
46
2/29
2/30
2/31
2/32
2/33
2/34
2/35
2/36
2/37
95
96
97
98
90
100
101
102
103
Nova
Annabel
lIers
LiV1.ng
Plons and Needles
Other lled1a Quest10ns - C1nema
lIow often c1noma v1s1tedthese days I
now often S1nCe last v1s1tedC1nema
~1mes v181ted C1nemn 1nlast 4 weel's
TeleV1s10n
TV 1 Telev1S10n ut home
- 7 -
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Tw1Ce a week or more often2 Once a week3 Once a fortn1ght4 Once a month5 Three or four t1lDes a year6 Less often7 Never go these days
1 \Y1 tll1n laot four weeks2 Over 1 month up to 3 months
ago3 Over 3 months up to 6 months
ugo4 IY1tll1n last G months, don I t
know when5 Longer ugo, don't know when
1 Once2 'rluce3 3 t1mes4 4 t1mes5 5-6 t1mes6 7-S tunes7 1I0re thun 8 t1mes8 Don I t Imow/no answer
1 BBC und ITV2 BBC only
I 3 No TV set4 Not stated
•
CARD/COLU!.IN
2/38
2/39
2/40
2/41
2/42
2/43
2/45
2/46
2/47
2/48
2/49
2/50
2/51
VAR NO
104
105
106
107
108
109
110
III
ll2
ll3
ll4
ll5
116
117
TITLE
Tclev1s1on (Cont1nued)
TI...]. !lore than one ITVChannel
TV J ITV stat10n generallyWatched
London
lli.dland
wncaslure (Grannda)
Yorksh1re
Southern
S. Hales and West(lfurlech)
Central Scotland (Scott1sh)
North East (Tyne Tees)
South West (Westward)
N.E. Scotland (Gramp1an)
S.W. Scotland and N.W.England (Border)
TV 40. How often TV watChedthese days
- 8 -
CODFS
1 Yes, more than one ITV Channel2 Nb, only one ITV Channel or
don't Iroo"3 Not stated
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Yeso No
1 Less often (than one or twodays a week
2 One or two days a week3 3 or 4 days a week4 5 days a week5 6 days a week6 7 days a week7 Never watch teleV1s10n (ne1ther
DDC nor ITV)8 Not stated
.47
48
"---- --, -
C:\RD/COLUMN
2/52
2/53
2/55
VAR NO
118
119
120
121
TITLE
Te1evis10n (Cont1nued)
TV 4b Hours a day TVwatched on averagev1ew1ng days
TV 4e Hours out of tenwatch ITV
Rad10 Luxembourg
R la llow often 11sten toi'iii"<h'o Luxembourg
R 1b llours a day 11sten toibdlo Luxembourg
- 9 -
CODES._----
12 Not statedo 1 or less hours a daylOver 1 up to 2 hours a day2 Over 2 up to 3 hours a day3 Over 3 up to 4 hours a day4 Over 4 up to 5 hours a d"y5 Over 5 up to 6 hours a day6 Over 6 up to 7 hours a day7 Over 7 up to 8 hours a day8 Over 8 up to 9 hours a day9 Over 9 hours " day
12 Not stated11 Noneo One or less1 1 up to 22 Over 2 up to 33 Over 3 up to 44 Over 4 up to 55 Over 5 up to 66 Over 6 up to 77 Over 7 up to 8[) Over 8 up to 99 Over 9
1 Less often (than one or twodays a week)
2 One or two days a week3 Not used4 3 or 4 days a week5 5 days a week6 6 days a lYe el{7 7 dnys a week3 Never 11sten to Rad10
Luxembourg these days9 Not stated
1 1 hour or less2 Ovel" 1 up to 3 hours3 Over 3 up to 5 hours4 lwre than 5 hours9 Not stated
•
CARD/COLU1IN
-------
2/56
2/57
2/58
2/59
2/60
VAn NO
122
123
124
125
126
TITLE
lJotonng
AI lea) Car at home
K l(b) Petrol bUYIng
M lee) Year of m~lufaetureof newest car
AI led) Year newest carobtluned
Al 1(e) lIolt old was newestcar when obtaIned
CODES
1 Yes, one car2 Yes more than one car3 No, no car4 Not stated
How long 1nforcaut respons1blefor household dut1es
Note: In the current household, 1.e. regard1Dg thehousehold as a un1t formedlVhen tIns house,ufe cOlllr.Jenceddut1cs for th1s household,1rrespcct1ve of the accomodat10n occupied.
Reading Frequency DallvMorning and London EveningNewspapers
Number of Issues Seen in anAverage Week
3/67 194 Duly Express
- 1/\ -
12 Noneo Less than one1 12 23 34 45 56 6 57
CARD/COLU!JN VAR NO TITLE CCIDES
~ - --~ ~ ---- -------=-===------1--------=-==---
3/68
3/69
3/70
3/71
3/72
3/73
3/74
3/75
3/76
3/77
3/78
3/79
3/80
4/1-5
4/6-7
4/8
4/9
195
196
197
198
199
200
201
202
203
204.
205
206
207
208
209
Read1ng Frequency Pa11yHorn;;; and London Even1ngNews ers (Contd,)
Pally LlJ.rror
Pa1ly Sketch
Pa11y Lla11
The T1mes
Pa11y Telegraph
The Guard1an
F1nanc1u1 T1mes
Pa1ly Record (Scotland)
Sun
Even1ng Standard
Even1ng Newe (London)
Weckend Colour lIagazmes
Observer Colour lIagaz1ne
Sunday T1mes Colour Magaz1ne
Case Number
Card NWJbcr
Weel,end Colour lIagaz1nes:(Contd, from Card 3)
Pa11y Telegraph Uagaz1ne
Sunday Newspapers
Slurniay Telegraph
- 19 -
Number of Issues Seen in anAverage Week
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
As for VAR 194,
Number,of Issues Seen 1n anAverage llonth
1 42 33 24 15 Less than one6 None
As for VAR 206,
Card 4
Number of Issues Seen 1n anAverage Month
As for VAR 206,
Number of Issues Seen 1n anAverage Month
1 42 33 24 15 Less than one6 None
C.IRD/COLUl.IN VAR NO TITLE CODrs
Sunday Newspapers (Contd,)
4/10 210 News of the World As for VAR 209,
4/11 211 Sunday Tl.Jlles As for VAR 209,
4/12 212 Sunday Express As for VAR 209.
4/13 213 Sunday Muror As for VAR 209.
4/14 214 Observer As for VAR 209.
4/15 215 People As for VAR 209,
4/16 216 Sunday Post As for VAR 209,
4/17 217 Sunday Ala11 As for VAR 209,
Da11y A1orn1ng and LondonEvenlng Newspapers
4/18 218 Dluly Bxpress 1 A = None2 D3 C4 D5 E6 F =.Ncarly all
!iJ!... P1cture chosen to1nd1cate proport10nread or looked at,
4/19 219 Da11y Ahrror As for VAR 218.
4/20 220 Da11y Sketch As for VAR 218.
4/21 221 Da11y A1l111 As for VAR 218.
4/22 222 The T1mes As for VAR 218,
4/23 223 Da11y Telegraph As for VAR 218,
4/24 224 The Guard1an As for VAR 218.
4/25 225 F1nanc1al Times As for VAR 218.
4/26 226 Dally Record (Scotland) As for VAR 218.
4/27 227 Sun As for VAR 218,
4/28 228 EvenuJg Standard (London) As for VAR 218,
4/29 229 Even1ng News (London) As for VAR 218,
- 20 - 59
----- -- - --~-----.-----------
60
CUlD/COLUllN
4/30
4/31
4/32
4/33
4/34
4/35
4/36
4/37
4/38
4/39
4/40
4/41
4/42
4/43
VAR NO
230
231
232
233
234
235
236
237
238
239
240
241
242
243
TITLE
Weekend Colour MngaZ1nes
Observer Colour llagaz1De
Sunday T~mes Colour Mngaz~ne
Dn~ly Telegraph Magaz~ne
Sundny Newspapers
Sunday Telegraph
News of the World
Sunday T~mes
SWlday Express
SWluny Mirror
Observer
People
Sunday Post (Glasgow)
Sunclay !Ia~ 1
Gene~'al Weekly llngaZ1nes
Punch
neve~lle
- 21 -
CODES
1 A a None2 B3 C4 D5 El6 F ~ Nearly all
~. ~cture chosen to~nd~ente proport~on
read or looked at
As for VAR 230.
As for VAR 230.
1 A a None2 B3 C4 D5 El6 F c Nearly all
N,D, ~cture chosen to~ncl~cnte proport~on
read or looked at.
As for VAn 233.
As for VAn 233.
As for VAR 233.
As for VAn 233.
As for VA..~ 233.
As for VAn 233.
As for VAR 233.
As for VAn 233.
Number of Issues Read or Lookedat ~n an Avera~e Month
1 42 33 24 15 Less than one6 None
Aa for VAn 242.
CIill.D/COLUMN VlilliW TITLE
-- - - -----,----------
CODES
4/44
4/45
4/46
4/47
4/48
4/49
4/50
4/51
4/52
4/53
4/54
4/55
4/56
4/57
4/58
4/59
4/60
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
General Weekly I.lagaz Wes(Contd.)
Un1verse
Chr1st1an Herald
T.V. T1mes **
Weekly News
l'Ieekend and Today
Parade
Rad10 T1rnes
Motor
Autoear
Easy (From March 1st)
Look Westward **
T.V. World
Telev1s10n Weekly **
** Telev1s10n l'Ieel<1y (Walesand West ITV area only)TI,e V1ewer (North EasternITV area only)Look Westward (South andWest ITV area only)T.V. T,mes (all otherITV areas)
Woman's Colour Magaz1nes
Woman's Realm
Petheoat
- 22 -
Number of Issues Read or Lookedat 1n an Average Month
As for VAR 242.
As for VAR 242.
As for VAR 242.
As fOl' VAR 242.
As for VAn 242.
As for VAR 242.
As for VAR 242.
As for VAR 242.
As for VAR 242.
As for VAR 242.
As for VAR 242.
As for VAR 242.
As for V,\R 242.
As for VAR 242.
As for VAR 242.
Taken off on 1stOctober 1968.
Number of Issues Read or Lookedat 1n an Average Month
1 42 33 24 15 Less than one6 None
As for VAn 259.
61
62
----- ----- ----- ---
CARD/COLU\IN VJ\R NO TITLE CODES- --- - ----~
Woman's Colour h~gaz1nes NruJber of Issues Read or Looked(Contd. ) at 1n an Average Month
4/61 261 Woman As for VAR 259.
4/62 262 Woman's Weelcly As for VAR 259.
4/63 263 Woman's Own As for VAR 259.
4/64 264 lly Weekly As for VAIl. 259.
4/65 265 People's Fnend As for VAR 259.
'1/66 266 Intro (taken off on 1stApnl, 1(68) As for VAR 259.
Quarterly llar;az1Oes Number of Issues Read or Lookedat m PrC'hous 12 Months
'1/67 267 Dr1ve 1 42 33 24 15 None
General Weekly Mngaz1nes
4/68 268 Puneh 1 A a None2 B3 C4 D5 El6 F = NearlYI'll
!Wl.... P1eture chosen to 1nd1catEproportlon read orlooked at.
LOCAL Sarrpl ing Area CodeCOlMI'Y CONSTITUENCY ~IARD
PLANNINGAlJrHORITY AREA REGION S;G
.PR AT LAA PD ITV SS-
3irmingham C.B. Warwickshire All Saints Soho W. Midlands 4 0 20 02 4 10 431rmingham C.B. Warwickshire Small Heath Small Heath W. Midlands 4 0 21 02 4 10 53inningham C.B Warwickshire Aston Aston W. Midlands 4 0 23 01 4 10 63irmingham C.B. Warwickshire North Fylde B C. Longbridge W. Midlands 4 0 17 03 4 10 23irmingham C.B. Warwickshire Aston Stockland Green W. Midlands 4 0 19 02 4 10 33inningham C.B. WarwickShire Selly Oak Sp>.rkh111 W. Midlands 4 0 22 02 4 10 23ishop Auckland Durham Bishop Auckland Bishop Auckland 1 North 1 4 16 01 2 09 3
C C.3ishopsbriggs S.B. Lanark Nth Lanarkshire Second Scotland X 0 15 01 Y 30 631aby R.D. Leicestershire Harborough C.C. Harborough E. Midlands 5 7 02 02 4 21 631ackburn C.B. Lancashire Blackburn B.C. St. Luke's North West 2 4 02 03 3 11 431ackburn C.B. Lancashire Darwen C.C. st. Mark's North West 2 4 02 01 3 11 331ackpool C.B. Lancashire Blackpool North Layton North West 2 4 01 02 3 15 631etchley U.D. Buckinghamshire Buckingham CC. Whaddon South East 8 4 Y2 01 5/6 10 431yth M.B. Suffolk E. Blyth B.C. Ridley pt. North 1 4 18 01 2 09 4 I)lyth R.D. Suffolk Eye C.C. Kensale-cmJ- E. Anglia 6 7 11 01 5 18 2 I
Carlton301ton C.B. Lancashire Bolton East B.C. Darcy lever-cum North West 2 0 17 03 3 12 3
Breightmet301ton C.B. Lancashire Bolton West Halliwell North West 2 0 17 01 3 12 6300tle C.B. Lancashire Bootle B.C. Orrell North West 2 0 04 01 3 06 33oston M.B. Lincolnshire Holland with Fernside E. Midlands 5 4 15 01 5/3 12 2
Boston C.C.30urnemouth C. B. Hampshire Bournemouth West Westbourne South East 8 4 02 01 7 20 3Journemouth C.B. Hampshire Bournemouth West Winton South East 8 4 02 03 7 20 53rackley R.D. Northamptonshire S. Northants C.C. Gt. Worth E. Midlands 5 7 14 01 4/3 16 23radtord C.B. Yorkshire West Bradford East Exchange Yorks. & 3 0 08 01 3 11 2
Riding Humberside3radford C.B. " Bradford West Manningham " 3 0 08 05 3 11 33radford C.B. Yorkshire West Bradford North Eccleshill Yorks. & 3 0 08 03 3 14 6
Riding Humbers idelradtord C.B. " Bradford South Clayton " 3 0 08 07 3 14 43redbury & Romiley U.D. Cheshire Cheadle C.C. Woodley pt. 2 North West 2 0 27 01 3 20 53rent L.B. - W111esden West Stonebridge Gt. London 9 0 22 05 6 17 53rent L.B. - W1l1esden East Brentwater Gt. London 9 0 22 07 6 17 4lrent L.B. - Wembley North Chalkh111 Gt. London 9 0 22 01 6 17 I 3
lrent L.B. - Wembley South Sudbury South Gt. London 9 0 22 03 6
117
1 ~ 13r1dae Blean R.D. Kent Canterbury C.C. Barham South East 8 7 24 01I
LOCAL Sampling Area CodeCOUNI'Y CONSTrrUENCY WARD PIANNING
AlJrHOHITY AREA REGION PR AT SEGIAA PD rrv eJ: SS--Coventry C.B. Warwickshire Coventry South Godiva W. Midlands 4 . 4 01 08 4 11 4Coventry C.B. Warwickshire Coventry East Longford W. Midlands 4 4 01 02 4 11 2Coventry C.B. Wsrwickshire Coventry South Westwood , W. Midlands 4 4 01 06 4 11 3Cowal L.D. Argyllshire Argyll K11modan-Invech- Scotland X 7 76 01 OjY 25 3
rolanCowes U.D. Isle of Wight Isle of Wight Central South East 8 4 75 01 7 16 5Crawley U.D. Sussex W. Horeham C.C. Southgatll South East 8 4 68 01 6 17 4Crewe M.B. Cheshire Crewe e.c. North East North West 2 4 39 01 3 05 2Cricklade & Wootton Wiltshire O1ippenham B.C. Cricklade South West 7 7 20 01 4/8 10 4
Bassett H.D.Crooke & Willington U.D. Durham N.W. Durham Surmybrow North 1 4 22 01 2 07 6Croydon L.B. - South a.c. Waddon Gt. London 9 0 15 05 6 23 5Croydon L.B. - , East S=rey(pt.) Woodcote & Gt. London 9 0 15 07 6 23 4
Coulsdon WestCroydon L.B. - North West B.C. Norbury Gt. London 9 0 15 01 6 23 3Croydon L.B. - North East B.C. Sth. NOrllOOd Gt. London 9 0 15 03 6 23 2CUckfleld U.D. . E. Sussex East Orinstead Ashen Ground S. East 8 7 18 01 6/7 33 3- B.e.CUpar L.D. Fife East Fife C.C. MonimaU Scotland X 7 84 01 Y/X 15 6CwnBIIIIIIlIl U.D. carmarthen Uanelly e-1IIIIlll1 Urban Wales 0 4 30 01 8 05 4Cwmbran U.D. Monmouth Pontypool Uanfrechfa Uppa' Wales 0 4 23 01 8 07 5
Darlington M.B. Durham Ile.rlington B.C. West North 1 4 13 02 2/3 11 6, Ile.rtford H.D. Kent Ile.rtford C.C. Ile.renth Central South East 8 7 38 01 6 18 3I Deal M.B. Kent Dover C.C. North South East 8 4 93 01 7/5 13 5
IDepwade H.D. Norfolk South Norfolk Hoydon East Anglia 6 7 13 01 5 15 4
Sampling Area CodeWCAL COUNTY CONSTITUENCY WARD PIANNINGREGION •AIJI'HORITY AI1EA
PR AT IAA PD ITV S~G SS
Doncaster R.D. Yorkshire W.R. Don Valley C.C iRossington 1Y0rks. &: 3 7 09 02 3 09 5Humberside
Dorchester M.B Dorset ~'" _., .'0"-' ~outh West 7 4 20 Ol 7 16 3Dorking &: Horley R.D Surrey Dorki ng c.C. ~orley ~outh East 8 7 09 01 6 26 3Dover R.D Kent over C.C ~heperdswell with ~outh East 8 7 26 01 7/5 21 2
COldred (Pt.)Downham R.D. ~orfolk ~.W. Norfolk ~ethwold lEast Anglia 6 7 17 01 5 11 5Dudley C.B. ~taffordshire ~rierley Hill B.C.~ordsley ~ Midlands 4 0 08 02 4 12 3Dudley C.B. Staffordshire ~ilston B C. pornal ~. Midlands 4 0 08 04 4 12 4Dukinfield M.B. !cheshire ~talybridge &: I\'de lEast ~orth West ,2 0 35 01 3 11 5Dunbarton L.B. Dunbartonshire ~est Dunbarton- Fourth Scotland X 4 56 01 Y 09 3
shireDundee C. of C Angus lnundee West Riverside ~cotland X 4 33 01 X/Y 11 4Dundee C. of C Angus IDundee Epst Harbour Scotland X 4 33 03 X/Y 11 5Dunfennlin L.B. Fife lnunrermlin Two ~cotlam X 4 58 01 Y 09 2Durham R.D. Durham IDurham C.C. ~underland Bridge 1N0rth 1 7 05 01 2 11 2
Brancepeth
Ealing L.B - ~outhall ~orthcote pt. London 9 0 23 04 6 16 3Ealing L.B. - !Ealing South ~alpole pt. Lomon 9 0 23 06 6 16 2Ealing L.B. - IEaling North West End pt. Lomon 9 0 23 02 6 16 6Easington R.D. Durham ~asington C.C. Peterlee ~orth 1 7 09 01 2 05 4Eastleigh M.B. \HampShire ~astle1gh C.C. ~ishopstoke ~outh East 8 4 70 01 7 17 6Ebbw Vale jMonmouthshire ~bbw Vale ~th. Central RR ~ales 0 4 27 01 8 06 2
I~th. Central CCEcclee M.B. !Lancashire j;:ccles C.C. ~nton ~orth West 2 0 39 01 3 10 6
Iscotland,Edinburgh C. of C. Midlothian West 11 Corstorphine X 4 26 02 YjX 17 5Edinburgh C. of C. Midlothian North 17 Calton Iscotland X 4 28 01 YjX 17 4
Edinburgh C. of C. Midlothian Pentlands 9 Sighthill Iscotland X 4 30 01 Y/X 17 6Edinburgh C. of C. Midlothian Leith No.18 West Leith Iscotland X 4 24 02 YjX 17 3Edinburgh C. of C. Midlothian Iwest No.3 George Sq. ~'cotlam X 4 25 02 YjX 17 2Egham lI.D. Surrey !chertsey C. C• Thorpe South East 8 4 38 01 6 24 5Elland lI.D. Yorkshire W.R. Sowerby C.C. Holywell Green !iorkshire &: 3 0 14 Ol 3 15 6
HumbersideEltham R.D. Kent Wolkestone &: HyttE Newington ~outh East 8 7 15 01 7 25 6Enfield L.B. - jEnfield Eaet Ponders Em pt. London 9 0 17 02 6 20 5Enfield L.B. Kent Southgate B.C. ~es pt. London 9 0 17 04 6 20 4
- -
LOCAL PLANNINGSa IT.pl:lng Area Code
COlMI'Y CONSTITUENCY ~'ARDAl1rHORITY AREA REGION SEGPR AT LAA PD ITV SS- %
Enfield L.B. - Edmonton St. Peters Gt. London 9 0 11 06 6 20 6, Esher U D. Surrey Esher C.C. Hinchley Wood South East 8 4 14 01 6 31 6Eton R.D. Buckinghamshire South Buck.s Denbam (Northern) South EBst 8 1 04 01 6 28 4Exeter C.B. Devon Exeter B.C. Pennsylvania South West 1 4 22 01 9/8 16 5.Felling U.D. Durham Gateshead EBst Leam North 1 0 11 Ol 2 06 6Flaxton R D. Yorkshire W.R Thirsk &: Malton Rawcliffe North 1 1 03 01 3 14 6
C.C.Fleetwood M.B. Lancashire North Fyle Park North West 2 4 21 01 3 10 4Folkestone M.B. Kent Folkestone &: HyftE Park South East 8 4 13 01 1/5 11 3Forres L.D. Moray Moray &: Nair Dyke &: Moy Scotland X 1 86 01 X 10 3Fylde R.D Lancashire South Fylde C.C. Singleton North West 2 1 08 01 3 11 , 6Garforth U.D. Yorkshire W.R. Barkston Ash C.C South Kippax Yorkshire &: 3 4 14 01 3 13 2
HumbersideGateshead C.B. Durham Gateshead East Harlow Green North 1 0 02 01 2 09 5Gillingham M.B. Kent Gillingham B.C. Central South East 8 4 Yl 01 6/1 11 5Glamford Brigg R.D. Lincolnshire Brigg C.C. Broughton Yorkshire &: 3 1 06 01 5/3 11 3
HumbersideGlasgow C. of C. Lanarkshire Hillhsad 19th Kelvinside Scotland X 0 02 01 Y 09 2Glasgow C. of C. Lanarkshire Kelvingrove 11th Exchange Scotland X 0 05 01 Y 09 3Glasgow C. of C. Lanarkshire Scotstown 24th Knightswood Scotland X 0 06 Ol Y 09 2Glasgow C. of C. Lanarkshire Shettleston 5th Mile End Scotland X 0 10 01 Y 09 3Glasgow C. of C Lanarkshire Central 14th Cowcaddel18 Scotland X 0 10 03 Y 09 2Glasgow C. of C. Lanarkshire Cathcart 36 Langside Scotland X 0 03 01 Y 09 5Glasgow C. of C. Lanarkshire Cathcart 35 Govanhill Scotland X 0 03 03 Y 09 4Glasgow C. of C Lanarkshire Craigton 31 Craigton Scotland X 0 04 02 Y 09 6Glasgow C. of C. Lanarkshire Provan 6 Denistown Scotland X 0 01 01 Y 09 5Glasgow C. of C. Lanarkshire Govan 30 Fairfield Scotland X 0 08 01 Y 09 4Glasgow C. of C. Lanarkshire Provan 1 Provan Scotland X 0 09 02 Y 09 6Glastonbury M.B. Somerset Wells C.C. No. 4 South West 1 4 10 01 8/9 20 3Glendal R.D. Northumberland Berw i ck upon 'l"-I. Ford (Pt.) North 1 1 14 01 2/1 16 2Glossop M.B. Derbyshire High Peak All Saints North West 2 4 16 Ol 3 14 3Gloucester C.B. Gloucestershire Gloucester B.C. East Gate South West 1 4 34 01 4 09 6Goole M.B. Yorkshire W.R. Gools C.C. Gools Yorkshire &: 3 4 11 01 3 10 3
I Herne Bay D.D. Kent Canterbury C.C. East Cliff South East 8 4 60 01 7/6 19 6Hertford R.D. Hertfordshire Hertford C.C. Bangeo Rural South East 8 7 07 01 6 27 2Hetton U.D. Durham Durham C.C. Hetton No. 1 North 1 4 26 01 2 06 3Highworth R.D. Wiltshire Devizes Wanborough South West 7 7 18 01 4/8 13 6High Wycombe M.B. Buckinghamshire Wycombe C.C. West Central South East 8 4 95 01 6 13 4Hillingdon L.B. - Uxbridge C.C. East Gt. London 9 0 18 01 6 20 3Hillingdon L.B. - Ruislip North Manor Gt. London 9 0 18 03 6 20 2Hillingdon L.B. - Hayes &: Harling- Hayell Gt. London 9 0 18 05 6 20 5
ton B.C.Hinckley U.D. Leicestershire Bosworth C.C. Earl Shllton E. Midlands 5 4 19 01 4 11 4!Iitchin R.D. Hertfordshire Hitchin C.C. Graveley South East 8 7 28 01 6/5 21 3Horsham U.D. Sussex Horsham C.C. North South East 8 4 34 Ol 6 25 2Houll81ow L.B. - Heston &: IslewaMh Spring Grove Gt. London 9 0 03 03 6 16 3Hounslow L.B. - Brentford Il: Riverside Gt. London 9 0 03 05 6 16 2
ChiswickHounslow L.B. - Feltham B.C. Fel tham South Gt. London 9 0 03 01 6 16 6Hove MB. Sussex E. Hove C.C. Vallance South East 8 4 33 01 7 26 6Hoylake U.D. Cheshire Wirral C.C. South North West 2 0 06 01 3 34 4Huddersfield C.B. Yorkshire W.R. HUddersfield West Birkby Yorkshire &: 3 0 03 02 3 14 2
HumbersideHuyton' with Rcby U.D. Lanoashire Huyton C.C. Huyton Farm North West 2 0 10 01 3 11
~Hyde M.B. Cheshire Stalyoridge Il: Godley North West 2 0 18 Ol 3 11-.J Hyde1:0
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00Q
11.
LOCALSaIT.pl ing Area Code
COWry CONSTITUENCY WARD PIANNINGAUI'HORITY AREA REGION .
PR AT SEGIAA PD J'l'V~
SS-Hythe M.B. Kent Folkestone & West (Part) South East 8 4 36 01 7 25 3
Hythe
Ince in Makerfield U D Lancashire Ince C.C. West North West 2 4 41 01 3 03 6Ipswich C.B. Sui'folk E. Ipswich C.C. Rushmere East Anglia 6 . 4 02 02 5 12 6Isle of Wight R.D. Isle of Wight Isle of Wight Co C Brightstone South East 8 7 20 01 7 23 5Islington L.B. - Islington S.West Ba insbury Gt. London 9 0 04 02 6 08 5Islington L.B. - Islington North St. Georges Gt. London 9 0 04 04 6 08 4
I Kingston upon Thames LB - Kingston-upon - Tudor (Pt.) Gt. London 9 0 12 01 6 26 6Thames
Kingston-upon Thames L.B - Surbiton B.C. St. Marks & Gt. London 9 0 12 03 6 26 3Seething
Kirkinti110ch L.D. Dunbarton East Dunbarton First Scotland X 7 74 01 Y 05 6Kirkbymoorside R.D. Yorkshire N R. Thirsk & Mal ton Kirkb;yrooorside North 1 7 12 01 3 19 6
R.D.
-
12.
- --LOCAL San.pl ing Area Code
COlMrY CONSTITUENCY WARD PLANNmGAlII'HORIT'i AREA REGION AT SEGPR LAA PD ITV
ClalilamLancaster M.B. Lancashire Lancaster C. C. Scotforth (No.3) North West 2 ·4 24 Ol 3 11 6Leatherhead U.D. Surrey Epsom Ashtead South East 8 4 16 01 6 36 2Leeds C.B. Yorkshire W.R. Leeds North West Moortown Yorkshire 3 0 21 02 3 29 2
& Humbers1dfLeeds C.B. Yorkshire W.R. Leeds West Wortley " 3 0 24 01 3 29 3Leeds C.B. Yorkshire W.R. Leeds East B.C. Crossgates " 3 0 23 01 3 13 5 ISeeds C.B. Yorkshire W.R. Leeds South East Westfield " 3 0 26 01 3 13 4=.eeds C.B. Yorkshire W.R. Leeds South Middleton " 3 0 27 02 3 13 6=.e1cester C.B. Leicestershire North West No. 9 or The E.Midlands 5 4 02 04 4 12 5
B.C.=.eicester C.B. Leicestershire S.W. Leicester NO. 6 The Castle E. Midlands 5 4 02 06 4 12 3
B.C.~e1gh M.B. Lancashire Leigh B.C. St. Joseph r s North West 2 4 34 01 3 08 3~ighton Linslade U.D. Bedfordshire Sth. BedfordshUe NO. 5 South East 8 4 85 01 6 15 4~wisham L.B. - l)eptford B.C. l)eptford Gt. London 9 0 29 01 6 12 4~wisham L.B. - Lewisham West Forest Hill Gt. London 9 0 29 03 6 12 6..8wisham L.B. - Lewisham Sth. Southend Gt. London 9 0 29 07 6 12 2~wisham L.B. - Lewisham Nth. Manor Lee Gt. London 9 0 29 05 6 12 3"ichfield R.D. Staffordshire Lichfield & Burntwood W. Midland 4 7 06 01 4 19 3
Tamworth C.C."incoIn C. B. L1nr.olnshire Lincoln B.C. Abbey E. Midland 5 4 23 01 5/3 10 3"inl1thgow L D. West Lothian West Lothian C. C West Div. 6 Scotland X 7 72 01 Y 08 4"ittleborough U.D. Lancashire Heywood & Royton LittlebOrough North West 2 0 14 01 3 13 5
C.C.~iverpool C.B. - Lancashire Garston B.C. Aigburgh North West 2 0 44 01 3 09 5"1verpool C.B. Lancashire Walton B.C. Warbeck North West 2 0 47 01 3 09 6~iverpool C.B. Lancashire Walton B.C. County North West 2 0 48 03 3 09 4"iverpool C.B. Lancashire Exchange B.C. Dovecott North West 2 0 50 01 3 09 5"iverpool C.B. 00 Lancashire Scotland B.C. st. Domingo North West 2 0
~?02 3 09 6
Liverpool C.B.~
Lancash1re Wavertree B.C. Church North West 2 0 01 3 22 2.iverpool C.B. Lancashire Wavertree B. C. Old Swan North West 2 0 48 01 3 22 3.1 verpool C. B. Lancashire Excbanlte .Granby North Wes~_ 2 0 ">2 Ol "3 22 2
~
13.
I -- ---- --------Sarr.pling Area CodeLOCAL COUlITY CONSTITUENCY WARD PLANNING
A!.JrHORITY AREA REGION PR AT SEt"}LAA PO "Pl'V % SS
- - •Llandeil0 R.D Carmarthen Carmarthen L1anybie wales 8 4 o~ 21 W;S I
11 4Llandudno R.D. Caernarvon Conway C.B. West Wales 23 3Uanelli M.B. Carmarthenshire Uanelly C.C. Div. 1 Wales 0 4 15 01 8 10 3Longbenton U D. Northl.l11berland Wallsend B.C. Ba1liol North 1 0 09 01 2 10 5Long Eaton U.D. Derbyshire S •E. Derbyshire Nottingham Road E. Midlands 5 4 27 01 4/3 09 6Luton C.B. Bedfordshire Sth. Bedford- Lewsey South East 8 4 09 02 6 12 4
shireLuton C.B. Bedfordshire Luton B.C. Stopsley South East 8 4 09 04 6 12 6Lytham st. Annes M.B. Lancashire South Fylde Fairhaven North West 2 4 05 01 3 32 6
Macclesfield M.B Cheshire Macclesfield West North West 2 4 12 01 3 17 2
IMagor &st. Mellons R.D Monmouthshire Monmouth C.C. Nash Wales 0 7 02 01 8 19 3Maidstone M.B. Kent Maidstone C.C. Parkwood South South East 8 4 80 01 6/7 16 2MaIling R.D. Kent Sevenoaks East Peckham South East 8 7 34 01 6/7 19 6Manchester C.B. Lancashire Moss Side Alexandra Park North West 2 0 56 01 3 10 5Manchester C.B. Lancashire Withenshawe Baguley North West 2 0 59 01 3 10 6Manchester C.B. Lancashire Openshawe Bradford North West 2 0 62 01 3 10 4Manchester C.B. Lancashire Moss Side Moss Side West North West 2 0 64 01 3 10 5Manchester C.B. Lancashire Blackley Blackley North West 2 0 57 02 3 10 2Manchester C.B. Lancashire Exchange New Cross North West 2 0 t6 01 ? 10 2Manchester C.B Lancashire Withington Levensholme North West 2 0 01 10 3Mansfield f4. B Nottinghamshire Mansfield C C. North E Midlands 5 4 13 01 3/4 13 3March U 0 Ely, Isle of Isle of Ely C.C March W.Central E Anglia 6 4 13 01 5 11 3Margate M.B. Kent Isle of 'Ibanet Marine South East 8 4 54 Ol 7 20 3Market Harborough R.D. Leicestershire Harborough C.C. Fleckney E.Midlands 5 7 12 01 4 14 3Market Harborough U.D. Leicestershire Harborough C C. South E. Midlands 5 4 11 02 4 14 5Martley R.D. Worcestershire Kidderminster Rushwick W. Midlands 4 7 16 01 4 19 3
C.C.Maybole L.D. Ayrshire S. Ayrshire Kirkmichael Scotland X 7 78 01 Y 22 2Meriden R.D. Warwickshire Meriden C.C. Balsall W. Midlands 4 7 05 Ol 4 20 6Merton L.B. - Wimbledon C.C. Wimbledon East Gt. London 9 0 19 02 6 19 4 IMerton L.B. - Mitcham B.C. Mitcham South Gt. London 9 0 19 04 6 19 6
IMexborough U.D. Yorkshire WR. Dearne Valley Mexborough Yorkshire &
HumbersideMorley M.B. Yorkshire W.R. Bateley &: Morley Central 11 3 0 18 01 3 11 4Motherwell &: Wishaw L.B Lanark Motherwell C.C. Third Scotland X . 0 12 01 Y 09 5
Neath R.D. Glamorgan Neath C.C. Coedffranc Wales 0 7 09 01 8 08 5Nelson M.B. Lancashire Nelson &: Colne Marsden North West 2 4 32 01 3 09 6Newark M.B. Nottinghamshire Newark C.C. Beacon East Midland~ 5 4 21 01 4/3/5 11 5Newbury R.D. Berkshire Newbury C.C. Thatcham South East 8 7 43 01 4/6/7 16 6Newbury M.B. Berkshire Newbury C.C. West South East 8 4 62 01 4/6/7 18 2Newcastle-under-Lyme M.B. Staffordshire Newcastle-under- 8 West Midland~ 4 4 15 01 3/4 13 4
LymeNewcastle upon Tyne C.B. Northumberland West Blakelaw North 1 0 01 05 2 12 4Newcastle upon Tyne C.B. Northumberland Central St. Nicholas North 1 0 Ol 01 2 12 2Newcastle upon Tyne C.B. Northumberland East Walkersgate North 1 0 01 03 2 12 3Newham L.B. - East Ham Nth. Woodgrange Gt. London 9 0 32 01 6 07 5Newham L.B. - West Ham Nth. Plashet Gt. London 9 0 32 03 6 07 4Newham L.B. - East Ham 8th. Castle Gt. London 9 0 32 05 6 07 6New Forest R.D. Hampshire New Forest C.C. Didden South East 8 7 57 01 7 15 3Newport C.B. Monmouth Newport B.C. Alexander Wales 0 4 03 01 8 12 4Newport C.B. Monmouth Monmouth C.C. South Wales 0 4 03 03 8 12 5Newmarket R.D. Cambridgeshire Cambridgeshire Soham E. Anglia 6 7 09 01 5 14 3
C.C.New Radnor R.D. Radnorshire Brecon &: Radnor Michael Church Wales 0 7 15 01 0 13 6
C.C. New Church/ColvaGladestry
Newton Abott U.D. Devon Totnes St. Leonards South West 7 4 27 01 9 14 4No. 3 L.D. Lanarkshire Lanark C.C. Carnwath Scotland X 7 66 01 Y 11 3No. 4 L.D. Renfrew West Renfrew Lochwinnoch Scotland X 7 64 01 Y 16 6No. 9 L.D. Lanark Nth. Lanarkshire Cadder Scotland X 0 19 01 Y 10 2Norman Cross R.D. Huntingdonshire Huntingdonshire Alwalton East Anglia 6 7 03 01 5 17 4Normanton U.D. Yorkshire W.R. Normanton C.C. Altofts Yorkshire &: 3 4 21 01 3 08 2
HumbersideNorthampton C.B. Northamptonshire Northampton B.C. Kingsthorpe E. Midlands 5 4 Ol 01 4/5 13 4Northampton C.B. Northamptonshire Northampton B.C. Abington lE. Midlands 5 4 01 03 4/5 13 5QC)- .
15·
WCALSampling Area Code
COU!fl'¥ CONSTITUENCY WARD PlANNINGAtJrHORITY ~L:.a REGION rn AT SE'~ •LAA I'D rrv SS
- <f;
North Lonsdale R.D. Iancashire Morecambe & Osmotherly North West 2 7 12 01 3 19 4Lonsdale C.C.
Norwich C.B. Norfolk Norwich North Cromer Fast Anglia 6 4 03 01 5 11 5B.C. ,
Norwich C.B. Norfolk Norwich South st. Stephens Fast Anglia 6 4 03 03 5 11 3 iB.C. ,
Nottingham C.B. Nottinghamshire West Nottingham Robin Hood E. Midlands 5 4 03 01 4/3 10 2 IB.C. ,
Nottingham C.B. Nottinghamshire Nottingham Nth. Mapperley E. Midlands 5 4 03 03 4/3 10 6 INottingham C.B. Nottinghamshire Ncttingham 5th. Trent E. Midlands 5 4 03 05 4/3 10 4Nottingham C.B. Nottinghamshire Nottingham Ctrl. st. Anne's E. MidlaIrls 5 4 03 07 4/3 10 5 INuneaton M.B. Warwickshire Nuneaton C C. Attleborough W. MidlaIrls 4 4 20 01 4 10 6 ,
Oakengates U.D. Shropshire The Wrekin Priorslee W. Midlands 4 4 23 01 4/3 09 4 iOkehampton R.D. Devon Torrington C.C. Sourton S. West 7 7 30 01 9 16 4
Oldham C.B. Lancashire Oldham West B.C. Coldhurst N. West 2 0 41 01 3 09 3,
Oldham C.B. Lancashire Oldham Fast Clarksfield N. West 2 0 41 03 3 09 4,I
Ormskirk U.D. Iancashire Ormskirk C.C. Knowsley N. West 2 4 10 01 3 19 5I
Oswestry R.D. Shropshire Oswestry st. Martins W. Midlands 4 7 12 01 3/4 12 2 IOundle & Thrapston R.D. Northamptoqphire Peterborough C.C Sl1pton/Lowich E. Midlands 5 7 18 01 5/4 13 4Oxford C.B. Oxfordshire Oxford B.C. Cowley & Iffley South Fast 8 4 06 02 4/6 14 4
Padiham U.D. Iancashire Cl1theroe C.C. Partridge Hill North West 2 4 20 01 3 12 5Paisley L.B. Renfrew Paisley B.C. Ninth Scotland X 0 21 02 ¥ 09 4Perth L.D. Perth Perth & E. DlUlbarney Scotland X 7 80 01 X/y 20 5
Perthahire Bridge of FarnPenybont R.D. Glamorgan Ogmore Pencoed Wales 0 7 06 01 8 11 6Peterborough M.B. Soke of Peter- Peterborough C.C Fast Fast Anglia 6 4 11 02 5 12 5
boroughPeterhead S.B. Aberdeen E. Aberdeenshire Peterhead Scotland X 4 54 01 X 10 6Ploughley R.D. Oxfordshire Banbury C.C. Kidlington South Fast 8 7 51 01 4/6 13 4
-
16.
-
LOCALSampl ing Area Code
COUNTY CONSTrrUENCY WARD PLANNmGAlII'HORrrY AnEA REGION PR AT SiGIAA PD rrv SS
----Plymouth C.B. Devon Plymouth Sutton st. Andrew South West 7 4 02 02 9 09 3Plymouth C.B. Devon Devonport B.C. Ford South West 7 4 02 04 9 09 2Plympton St. Mary R.D. Devon Tavistock C.C. Ivybridge South West 7 7 14 01 9 16 5Pontypool U.D. Monmouthshire Pontypool C.C. Griffithstown Wales 0 4 25 01 8 07 3poole M.B. Dorset Poole B.C. Hamworthy South East 8 4 03 01 7 18 4Poole M.B. Dorset Poole B.C. Brodstone & South East 8 4 -03 03 7 18 6
Canford MagnorPort Glasgow L.B. Renfrew West Renfrew- Third Scotland X 4 62 01 Y 04 4
shirePortland U.D. Dorset Sth. Dorset Portland (Under South West 7
~ 4 35 01 7/9 07 4hill)
Portsmouth C.B. Hampshire Portsmouth No.6 Kington South East 8 4 la 02 7 10 2South B.C.
Portsmouth C.B. Ha'llpshire Portsmouth No.14 Cosham(N) South East 8 4 10 04 7 la 3
I Langstone B.CPreston C B Lancashire Preston South Central North West 2 4 03 02 3 07 5Preston R.D. Lancashire South Fylde Penwortham North West 2 7 04 02 3 07 5Prestwich M.B. Lancashire Middleton & Prestwich-South North West 2 0 25 Cl 3 25 4
PrestwichPrudhoe U.D. Northumberland Hexham C.C. South North 1 4 20 01 2 08 5
Reading C.B. Berkshire Reading B.C. Katesgrove South East 8 4 07 02 6 14 6Redbridge L.B. - Ilford South B.C Ilford Gt. London 9 0 16 01 6 22 6Redbridge L.B. - Ilford North B.C Clayha11 Gt. London 9 0 16 03 6 22 3Redbridge L.B. - Wanstead & Snaresbrook Gt. London 9 0 16 05 6 22 2
WoodfordRedcar M.B. Yorkshire N.R. Cleveland Kirkleatham North 1 4 12 01 2 12 5Reigate M.B. Surrey Reigate C.C. West South East 8 4 45 01 6 23 3Rhondda M. B• Glamorgan Rhondda West Treorchy Wales 0 4 29 01 8 06 6Richmond upon Thames L.B. - Twickenham B.C. Central Twicken- Gt London 9 0 14 01 6 25 4
hamRichmond upon Thames L.B. - Twickenham B.C. South Twickenham Gt. London 9 0 14 03 6 25 6Riokmansworth U.D. Hertfordshire Herts S.W. Croxley Green South East 8 4 26 01 6 28 2
Sheffield C.B. Yorkshire W.R. Heeley B.C. Heeley " 3 4 33 01 3 13 3Sherborne V.D. Dorset West Dorset Sherborne East South West 7 4 25 01 7/9/8 15 6Shipston-upon-8oar R.D. Warwickshire Startford ;nmington &: W. Midlands 4 7 14 01 4 25 6
Compton ScorpionShoreham by Sea V.D. Sussex W. Arundel &: Shorham Kingston EVCl South East 8 4 40 01 7 24 4Shrewsbury M.B. Shropshire Shrewsbury C.C. Belle Vue W. Midlands 4 4 10 01 4 16 2Sittingbourne &: Milton un Kent Faversham C.C. North South East 8 4 99 01 7/6 12 3Slough M.B. Buckinghamshire Eton &: Slough Stoke North South East 8 4 96 02 6 13 6Smallburgh R.D. Norfolk North Norfolk Skeyton &: Swanton East Anglia 6 7 15 01 5 14 6
Abbot.3odbury R.D. Gloucestershire Sth. Gloucester Filton Northville South West 7 7 08 01 8 18 6Solihull C.B. Warwickshire Solihull C.C. Knowle W. Midlands 4 0 04 Cl 4 33 4Southampton C.B. Hampshire Southampton Itchsl Bitterne South East 8 4 08 05 7 13 5southampton C.B. Hampshire Southampton Test Bargate South East 8 4 08 01 7 13 2
B.C.Southampton C.B. Hampshire Southampton Test Redbridge South East 8 4 08 03 7 13 3
B.C.South East Derbyshire R.D Derbyshire Derby South Littleover E. Midlands 5 7 08 03 4/3 13 6Southend-on-8ea C.B. Essex Southend East Victoria South East 8 4 01 01 6/7 21 5Southend-on-8ea C.B. Essex Southend East Eastwood South East 8 4 01 03 6/7 21 2South Kesteven R.D. Lincolnshire Rutland &: Stanrlbrd Langtoft E. Midlands 5 7 16 01 5/4 15 6Southport C.B. Lancashire Southport C. C• Birkdale South North West 2 4 08 02 3 24 4South Shields C.B. Durham South Shields Westoe North 1 0 08 01 2 11 4Southwark L.B. - South_rk B.C. Cathedral Gt London 9 0 05 01 6 08 6Southwark L.B. - Camberwell Ruakin Gt. London 9 0 05 07 6 08 5
fordStevenage U.D. Hertfordshire Hitchen C.C. East South East 8 4 81 02 6/5 16 3Stevenston S.B. Ayr Bute &North North Scotland X 4 60 01 Y oe 5Stirling L.B. Stirling Stirling & St. Ninians Scotland X 4 44 01 Y 15 6
IFa1kirk BurghsC.C.
Stockport C.B. Cheshire Stockport South Portwood North West 2 0 30 02 3 14 6Stockton on Tees M.B. Durham Stockton on Tees Mile House North 1 4 11 01 2/3 13 4Stoke on Trent C.B. Staffordshire Stoke on Trent No. 15 W. Midlands 4 4 02 04 4/3 08 2
CentralStoke on Trent C.B Staffordshire Stoke on Trent No. 7 W. Midlands 4 4 02 02 4/3 08 5
I North,Stoke on Trent C.B. Staffordshire Stoke on Trent No. 22 W. Midlands 4 4 02 06 4/3 08 6I, South
IStokes1ey R.D. Yorkshire N.R. Richmond Great Ay ton North 1 7 01 01 2/3 29 5
IStone R.D. Staffordshire Stafford &Stone Hodderstone W. Midlands 4 7 03 01 4/3 25 2Stourbridge M.B. Worcestershire Dud1ey B.C. Lye W. Midlands 4 0 05 01 4 19 5Stranraer S.B. Wigtown Galloway Leswa1t Scotland X 4 48 01 1 13 2Stratford on Avon M.B. Warwickshire Stratford C.C. Guild W. Midlands 4 4 04 01 4 22 3Strood R.D. Kent Gravesend C.C. Cuxton South East 8 7 41 01 6/7 18 4Sunderland C.B. Durham North Roker North 1 4 01 02 2 10 2Sunderland C.B. Durham South Thorny C1ose(pt. North 1 4 01 04 2 10 3Sunderland R.D. Durham Sunderland North Downhill North 1 7 07 01 2 10 3Sutton L.B. - Sutton & Cheam North East Gt. London 9 0 13 01 6 26 2Sutton L.B. - Car1sha1t,m C.B. North East Gt. London 9 0 13 03 6 26 5
(pt. ). Sutton Co1dfie1d M.B. Warwickshire Sutton Co1dfie1d Bannersgate W. Midlands 4 0 03 01 4 36 3I Sutton in Ashfie1d U.D. Nottingham Ashfie1d C.C. East E. Midlands 5 4 31 01 4/3 07 5
Swansea C.B. Glamorgan Swansea East Uansamlet Wales 0 4 02 01 8 13 2Swansea C.B. Glamorgan Swansea West Ffynare Wales 0 4 02 03 e 13 3Swindon M.B. Wiltshire Swindon B.C. Kings South West 7 4 32 02 4/8 10 2
- -
c:u.
J ~ JO
-Sampl ing Area Code
LOCAL CorfflY CO"STITUDlGY WARD PuVI"IT'IGAIJI'HORITY Aru.::A HEGIOtI FR AT s::!AA PD IT; ,r, SS
-Taunton M.B. Somerset Taunton C.C. Castle South West 7 4 23 Ol 8/9 16 2Taunton R.D. Somerset Taunton C.C. Bishops Hull (AC) South West 7 7 06 01 8/9 19 2Thorne R.D Yorkshire W.R. Goole C.C. Hatfield Yorkshire &: 3 7 11 01 3 06 2
HumbersideThurrock U.D. Essex Thurrock C.C. Little Thurrock South East 8 4 11 02 6 09 5Tonbridge R.D. Kent Tonbridge C.C. Lamberhurst South East 8 7 11 01 7/6 26 5Tower Hamlets L.B. - Stepney B.C. Limehouse Gt. London 9 0 07 02 6 06 3Tower Hamlets L.B. - Poplar B.C. Bow South Gt. London 9 0 07 04 6 06 2Tranent L.D East Lothian Berwick &: E. Ormiston Scotland X 7 68 01 Yty 11 2
LothianTurton U.D. Lancashire Darwen C.C. Turton North West 2 4 07 01 3 26 3Tynmouth C.B. Northumberland Tynemouth BC. Preston North 1 0 06 02 2 16 3
Uphall L.D. West Lothian West Lothisn C.C Ecclesme.chen Scotland X 7 70 01 I 10 5I
Barlings HumbersideWelwyn Garden City U.D. Hertfordshire Hertford C.C. Haldens (Pt.) South East 8 4 49 01 6 22 4West Bridgford Nottinghamshire Nottingham Sth. Edwalton E. Midlands 5 4 05 01 4/3 28 2
B.C.West Bromwich C.B. Staffordshire West Bromwich Hateley Heath W. Midlands 4 0 11 01 4 08 4West Bromwich C.B. Staffordshire Rowley Regis & Tipton Green W. Midlands 4 0 11 03 4 08 5
TiptonWest Hartlepools C.B. Durham The Hartlepools West North 1 4 15 01 2 06 2West Houghton U.D. Lancashire West Houghton Central North West 2 0 29 01 3 18 2West Lancashire R.D. Lancashire Ormskirk Scarisbrick North West 2 7 03 02 3 25 4Westminster, City of L.I - Paddington Nth. Harrow Road Gt. London 9 0 01 01 6 27 5Westminster, City of L.I - St. Marylebone Lords Gt. London 9 0 01 03 6 27 4Westminster, City of L.I - Cities of London Churchill Gt. London 9 0 01 05 6 27 6
&WestminsterWeston-super-Mare M.B. Somerset Weston-super-Mare Ellenborough South West 7 4 14 01 8 18 2Whiston R.D. Lancashire Huyton C.C. Eccleston West North West 2 7 10 01 3 15 3Whitstable U.D. Kent Canterbury South South East 8 4 42 01 7 24 6Whitworth U.D. Lancashire Heywood & Royton Healey North West 2 4 43 01 3 07 2Wigan C.B. Lancashire Wigan B.C. Pemberton South North West 2 4 30 02 3 10 2Wigan R.D. Lancashire West Houghton Wrightington North West 2 7 06 01 3 20 2Wllmslow U.D. Cheshire Knutsford C.C. Deanrow North West 2 0 21 Ol 3 36 6Winchester M.B. Hampshire Wir.chester C.C. st. Paul South East 8 4 66 01 7 18 5
St. ThomasWindermere I1.D. Westmorland Westmorland C.C. Windermere North 1 4 03 01 3 26 5Wing R.D. Buckinghamshire Buckingham Wingrave with South East 8 7 39 01 6/4 18 5
Humberside1 Woodbridge U.D. Suffolk E. Surrey & Wood- - E. Anglia 6 4 05 01 5 18 2
bridge C.C.Woodstock M.B. Oxfordshire Banbury C. C• Hens1ngton within South East 8 4 52 01 4/6 20 2
PariahWorcester C.B. Worcestershire Worcester B.C. St. Stephen W Midlands 4 4 16 01 4 13 5
I, Worksop R.D. Nottingh4lMhire Bessetlaw C.C. Harworth E. Midlands 5 7 10 01 3 08 5I. Worksop M.B. Nottinghamshire Bessetlaw C.C. South West E. Midlands 5 4 25 01 3 10 2,I Worthing M.B. Sussex W. Worthing B.C. Durr1ngton South East 8 4 30 01 7 27 5
Wrexham M.B. Denbighshire Wrexham C. C. Grosvenor Wales 0 4 11 01 8/3 13 4Wrexham R.D. Denbighshire Wrexham C.C. Uay Wales 0 7 07 02 8/3 09 4Wycombe R.D. Buckinghamshire Wycombe C.C. Wooburn South East 8 7 18 02 6 24 3
Yeovll M.B. Somerset Yeovll C.C. East South West 7 4 29 01 8/9 13 3Yeovll R.D Somerset Yeovll C C. Stoke cum Hanrlon South West 7 7 16 01 8/9/7 15 2York C.B. Yorkshire W.R. York B.C. Acomb Yorkshire & 3 4 02 01 3 12 2
Humberside, York C.B. Yorkshire W.R. York B.C. Scarcroft Yorkshire & 3 4 02 03 3 12 6
Humberside
! Frane R.D. Somerset Wells C.C. Selwood South West 7 7 32 01 8/7 14 3
CC~
'--- -------- -- - .- -~-----
NATIONAL READERSHIP SURVEY
AREA CODE LIST
JULY-DECEMBER, 1968
J .6000jPW January, 1969
Prepared for
JICNARS
by
Research Services Limited,
Cambr1dge House,
20/24 Broadwick Street,
London, W.1
SAMPLING AREA CXlDE (CARD 0)
ITV ITV AREA (as defined by TAM - July 1967) ON CXlLUMN 66
1 Border2 North East
NB. In addl tion to the numeric code, note possibleoverpunch X and Y to differentlate Lancashireand Yorkshire ITV areas - see above.
SEG %= SOCIO-ECXlNOMIC GRADE OF AREA (% in Registrar General'sOccupation Groups 1-4 and 13) ON COLUMNS 67.68.
See following Area Lists
MidlandsAngl1aLondonSouthernWales 11: WestSouth WestNo ITV in areaNorth East ScotlandCentral Scotland
( Lancashire - overpwlChed X on Col 67(Yorkshire - overpunched Y on Col 67Northern3
456789oXY
N.B. Analysis by Conurbation
The Area Type Code 0 within Planning Region isolatesall conurbations with the exception of the two inthe North West. These can be separated as follows:
o Conurbation4 Other Urban7 Rural
PR PLANNING REXJION ON CXlLUMN 60:
1 North2 North West3 Yorkshire 11: Humberside4 West Midlands5 East Midlands6 East Anglia7 South West8 South East9 Greater Londono WalesX Scotland
ssS.E. Lancashire ConurbationAll other LAA i shavingCode 2 on Column 60together with Code 0 onColunm 61.
Merseyside ConurbationBlrkenhead C.B.Wallasey C.B.Ellesmere Port M.B.Wirral U.D.Liverpool C.B.Crasby M.B.Litherland U.D.
See following Area Lists.
•
The "South Wales Conurbation" is not defined as such bythe Registrar General and has not, therefore, beenincluded in the Area Type Code O.
= LOCAL Alll'HORITY AREA (within Area Type) ON CXlLUMNS 62,63.I
See following Area Lists.
PD = POLLING DISTRIcr (within L.A.A.) ON CXlLltolNS 64.65'
lAA
• • 1.
..t:>.
LOCAL PLANNING SAMPLING AREA CODEAl1rHORlTY AREA COUNl'Y CONSTrrUENCY WARD REGION
P.R A.T L.A.A P.D. I.T.V SEa ~ S.S.Aberdeen C. of C. ~berdeen Aberdeen North Northfield (Pt.) Scotland X 4 32 02 X 14 8
I Aberdeen C. of C. " ~berdeen South Ferryhill (Pt.) " X 4 32 04 X 14 YAberdeen L.D Aberdeen Western Aberdeen C.C. Newh1l1s (Dis t • Scotland X 7 63 01 X 21 8
41), Abingdon R.D. ~rkshire Abingdon C.C. Steventon S. East 8 7 37 01 6/4 18 Y
Accrington M.B. Lancashire Accrington C.C. Central N. West 2 4 21 01 3 Yll 9Adwick-le-street U.D. Yorkshire, Don Valley Skellow Yorkshire &: 3 4 27 01 3 x04 Y
West Riding HumbersideAireborough U.D. " Pudeey B.C. Buckstone " 3 0 11 01 3 X20 8Alcester R.D. r..arwickshire stratford Ma pIeborough West Midlands
Green 4 7 04 01 4 21 YAldridge Brownhills ~taffordshire Wa1sall South Rushall West Midlands 4 0 07 01 4 14 Y
U.D.Altrincham M.B. Cheshire Altrincham cl Sale Dunham North West 2 0 26 01 3 Y20 0Amersham R.D. ~ck1ngham South Bucks. Penn South East 8 4 01 02 6 34 7Amersbury R.D. ~llstshire Salisbury Shrewton South West 7 7 19 01 7 10 YArdrossan S.B. ~yr Bute cl Nth. Ayrshire Ardrossan Scotland X 4 47 01 Y 13 0Arnold U.D. ~ott1ngham- Carlton C.C. East East Midlands 5 4 06 01 4/3 X20 0
shireAshford U.D. Kent ~shford C.C. South East (Pt. ) South East 8 4 YO 01 7/6 11 YAtherstone R.D. r..arwickshire Meriden C.C. Anglesey West Midlands 4 7 13 01 4 09 7Aylesbury M.B. lBucks • ~ylesbury C.C. Northern South East 8 4 92 01 6 13 9Banbury R. D. Oxford ~bury C.C. Thatcham South East 8 7 42 01 4/6 17 0Banstead U.D. . East ~rlshalton C.C. Preston South East 8 4 13 01 6 38 YBarking L.B. - ~rking Abbey Gt. London 9 0 06 01 6 07 7Barking L.B. - Pagenham Eastbrook Gt. London 9 0 06 03 6 07 YBarnet L.B. - lFinchley Woodehouse Gt. London 9 0 09 02 6 29 YBarnet L.B. - ~endon North Colindale Gt. London 9 0 09 04 6 29 9Barnet L.B. - ~endon South Chllds Hill Gt. London 9 0 09 06 6 29 0Barnet L.B. - ~rnet Hadley Gt. London 9 0 09 08 6 29 XBarnsley C.B. !Yorkshire ~rnsley Car1ton Yorkshire &:
West Riding Humberside 3 4 22 01 3 X07 XBarnstaple R.D. ;:>evon ~orth Devon Swimbridge South West 7 7 25 01 9/8 19 8Barrow in Furness C.B lrancs. ~rrow in Furness Newbarns North West 2 4 31 01 3 Y09 9Barrow upon Soar R.D. !LeicestershirE Melton Mount Sorre11 East Midlands 5 7 03 01 4/3 X20 X
Continued
• • 2.
LOCAL PlANNING SAMPLING AREA CODEAlJrHORITY AREA COtJm'Y' CONSTrrlIDlCY WARD REGION
P.R A.T L.A.A P.D. LT.V SEG % S.S
Barry M.B Glamorgan Barry C.C. Illtyp Wales 0 4 12 01 8 12 YBasford R.D. Northampton Ashfield Selston East Midlands 5 7 04 01 413 x16 8Baslldon U.D. Easex B1l1ericay Central South East 8 4 05 01 6 14 YBath C.B. Somerset Bath B.C. Lyncombe South West 7 4 17 01 8 16 7Bathavon R.D. Somerset North Somerset Marksbury ~outh West 7 7 05 01 8 20 0Bathgate S.B. West Lothian W.~ian Bathgate Burgh Scotland X 4 49 01 Y 12 9Bedford M.B. Bedforshire Bedford C.C. Deparys ~outh East 8 4 84 01 5/6 13 0Bedlingtonshire U.D. Northumberllnl. Blyth C C. Sleekburn lNorth 1 4 21 01 2 07 7Bedwelty U.D. Morunouthshire Bedwelty Argoed Iwales 0 4 26 01 8 06 7Beeston &Stapleford Notts. Rushcl1ffe C.C. Chllwell East Midlands 5 4 08 01 4/3 Xl6 Y
U.D.Berwick upon Tweed M.B Northumberlan: Berwick upon Tweed C.C. Seton lNorth 1 4 10 01 1/2 13 0Bexley L.B. - ~xley East Wickham Gt. London 9 0 20 02 6 18 9Bexley L.B. - Bexley st. Mary's Gt. London 9 0 20 04 6 18 0Birkenhead C.B. Cheshire Birkenhead Gllbrook North West 2 0 09 02 3 Yl2 0Birkenhead C.B. Cheshire Birkenhead Renton North West 2 0 09 04 3 Y12 8Birmingham C.B. Warwickshire Edgbaston Edgbaston West Midlands 4 0 13 01 4 10 9Birmingham C.B. " Handsworth Sandwell West Midlands 4 0 14 01 4 10 8Birmingham C.B. " lNorthfield Kings Norten West Midlands 4 0 15 01 4 10 7Birmingham C.B. " Stechford Shard End West Midlands 4 0 16 01 4 10 YBirmingham C.B. " lNorthfield Weoley West Midlands 4 0 17 02 4 10 XBirmingham C.B. n lYardley Yardley ~est Midlands 4 0 18 01 4 10 0Birmingham C.B. n Perry Barr Oscott West Midlands 4 0 19 01 4 10 9Birmingham C.B. n Handsworth Handsworth West Midlands 4 0 20 01 4 10 8Birmingham C.B. n Stechford Washwood Heath West Midlands 4 0 21 01 4 10 7Birmingham C.B. n Sparkbrook Fox Hollies West Midlands 4 0 22 01 4 10 YBirmingham C.B. n Sparkbrook Sparkbrook West Midlands 4 0 22 03 4 10 XBirmingham C.B. " All Saints Rotton Park West Midlands 4 0 23 02 4 10 0Bishop Stortford U.D. Hertfordshire East Hertfordshire C.C. Thorley South East 8 4 37 01 6 24 9Blabey R.D. Leicestershire Harborough Blaby East Midlands 5 7 02 01 4 21 9
I Blackburn C.B. Lancashire Blackburn B.C. St. Judes North West 2 4 02 02 j- Yll 9I iBla ckburn R. D Lancashire Darwen C.C. Livesey North West 2 7 01 01 3 Y28 9I Blackpool C.B Lancashire Blackpool North Claremont North West 2 4 01 Cl 3 Y15 0I Blackpool C.B. Lancashire Blackpool South Squires Gate North West 2 4 01 03 3 Yl5 8
IDeAL PLANNING SAMPLING AREA CODEAlJrHORlTY AREA COlMI"f CONSTIT{ID/CY WARD REGION
P.R AT L.A.A P.D. I.T.V SEG ~ ~.S
31andford RD. Dorset North Dorset C.C. Tarant Hinton South West 7 7 33 01 7 12 XTarant Cunville
81aydon U.D. Durham Blaydon C.C• Winlaton South North 1 4 17 01 2 09 9310field & Flegg R.D. Norfolk Central Norfolk Postwick East Anglia 6 7 02 01 5 18 7301ton C.B. Lancashire Bolton West West North West 2 0 17 02 3 Yl2 0301ton C.B. Lancashire Bolton Bast Tonge North West 2 0 17 04 3 Y12 830rder R.D. Cumberland Penrith & Border C.C. Solport &: Staple- North 1 7 11 01 1 20 9
ton~oston R.D. Lincs. Pt. Holland with Boston Fishtoft East Midlands
Holland 5 7 05 01 5/3 X15 03Ournemouth C.B Hampshire Bournemouth West Kinaon North South East 8 4 02 02 7 20 730urnemouth C.B. Hampshire Bournemouth East &: Southbourne South East 8 4 02 04 7 20 0
Chr1stchurch3radord C.B. Yorkshire . Bradford North Laisterdyke Yorkshire &,
Weat Riding Humbers ide 3 0 08 02 3 X11 X3radford C.B. " Bradford West Allerton " 3 0 08 04 3 Xll 03radford C.B " Bradford South Wyke " 3 0 08 06 3 X11 7lrent L.B. - Wembley North Kingsbury Gt. London 9 0 22 02 6 17 Y,rent L.B. - Willesden West Kenaal Rise Gt. London 9 0 22 04 6 17 9OrllI1t L.B. - W1l1esden East Kllburn Gt. London 9 0 22 06 6 17 0lrentwood U.D Essex B1l1ericay C.C. Ingrave South East 8 4 32 01 6 26 Xlr idgnorth M B. Shropshire Ludlow C.C. West '~st Midlands 4 4 03 01 4 24 8lridlington M.B. Yorkshire Bridlington C.C. Old Town East Yorkshire &:
East Riding Humberside 3 4 08 01 3/5 X23 YJrighouse M.B. " Brighouse &: Spenborough Longroyde " 3 0 13 01 3 Xl6 9lrighton C.B. Sussex East Pavilion Preston South East 8 4- 04 Cl 7/6 16 Xlrighton C.B. Sussex East Kemp Town Lewis Road South East 8 4 04 03 7/6 16 7lristol C.B. Gloucester West Cl1fton South West 7 4 37 01 8 13 8lristol C.B. " South East Stockwood South West 7 4 39 01 8 13 9lristol C.B. " North West Southmead South West 7 4 40 02 8 13 Xlristol C.B. n South East st. George East South West 7 4 42 01 8 13 0,ristol C.B. " Central Easton South West 7 4 44 01 8 13 7lrixworth R.D. Northampton Kettering C.C. Harlestone East Midlands 5 7 13 01 4/5 20 0lromley L.B " Beckenham B.C. Eden Park Gt. London 9 0 10 02 6 29 8lromley L.B. " Bromley B.C. Martins Hill &: Gt. London 9 0 10 04 6 29 7
Town
Continued
• •lOCAL PLANNING SAMPLING AREA CODE
AlJrHORITY AREA COUNT'l CONSTITUENCY WARD REGIONP.R A.T L.A .A P.D LT.V SE£) % s S
Bromley L 3. - Orpington Goddington Gt. London 9 0 10 06 6 29 YBueklaw R.D. Cheshire Knutsford C.C. Warburton North West 2 7 07 01 3 Yla 0
CarringtonBudleigh Salterton Devon Honiton Budleigh SalterlDn South West 7 4 03 01 9 33 a
U.D.Bullingdon R.D. Oxford Henley C.C. Littlemore South East a 7 50 01 6/4 13 9Burnley C.B. Lanes. Burnley St. Andrews North West 2 4 25 01 3 YlO YBuxton M.B. Derby High Peak C.C. Coteheath North West 2 4 13 01 3/4 Y16 Y
(Northern Area)
Cambridge M.B. Cambridge Cambridge Abbey East Anglia 6 4 01 01 5 20 9Camden L.B. - Hampstead Hampstead Central Gt. London 9 0 02 02 6 20 0Camden L.B. - st. Paneras North Grafton Gt. London 9 0 02 04 6 20 9Camden L.B. - Holborn &st. Paneras Bloomsbury Gt. London 9 0 02 06 6 20 0Cannoek U.D. Staffs. Cannoek C.C. st. John's West Midlands 4 4 22 01 4 09 9Canterbury C.B Kent Canterbury C.C. Dane John South East a 4 76 01 7/6 16 XCardiff C.B. Glam. Cardiff North Cathays Wales 0 4 01 02 a 14 7Cardiff C.B. Glam. Cardiff West Canton Wales 0 4 01 04 a 14 YCardiff C.B. Glam. cardiff South East Splott Wales 0 4 01 06 a 14 aCardiff R.D. Glam. Berry Van Wales 0 7 01 02 a 30 0Carlton U.D. Notts. Carlton C.C. Carlton East Midlands 5 4 16 01 4/3 X12 aCastleford M.B. Yorkshire l'Ontefraet B.C. Whitwood Yorkshire &
West Riding Humberside 3 4 25 01 3 X05 7Caterham & Warlingham Surrey East Surrey C.C. Warl1ngham East South East a 4 21 01 6/7 30 x
U.D.Chadderton U.D. Lanes Oldham West North North West 2 0 13 01 3 Y/3 7Chanetonbury R.D. Sussex W. Arundel &Shoreham C.C. Upper Beeding South East a 7 16 01 7/6 24 9Chatham M.B. Kent Roehester & Chatham Luton South East a 4 Y3 01 6/7 10 aCheadle R.D. Staffs. Leek C C. Cheadle West Midlands 4 7 11 01 4/3 Yl5 aChelmsford M.B Essex Chelmsford C.C. East South East a 4 59 01 6 19 9Chelmsford R D. Essex Chelmsford C.C. Gt. Waltham South East a 7 21 01 5/6 23 XCheltenham M.B. Gloues. Cheltenham C.C. Central South West 7 4 19 01 4 16 0Cheshunt U.D. Hertfordsh1rE E. Hertfordshire C.C. Goffs Oak South East a 4 69 01 6 17 YChesterfield M.B. Derby Chesterfield C.C. Central East Midlands 5 4 20 01 3/4 X11 YChesterfield R.D. Derby N.E. Derbyshire Ashover East Midlands 5 7 09 01 3/4 XlO 9
Continued
• • 5 .-
LOCAL PLANNING SAMPLING AREA CODEAurHORrrY AREA COUNI'Y CONSTITUENCY WARD REGION
P.R AT L.A A P D. LT.V SEG % S S
Chesterfield R.D. Derbyshire N.E. Derbyshire Wessington East Midlands 5 7 09 03 3/4 XlO XChester le Street R.D Durham Chester le Street C.C. Lambton North 1 7 06 01 2 10 XChichester R.D. Sussex W. Chichester C.C. Chidham West South East 8 7 25 01 7 21 Y
ItchenorChigwell U.D. Essex Chigwell C.C. Chigwell South East 8 4 35 01 6 25 YChipping Norton R.D. Oxford Banbury Stonesfield South East 8 7 58 01 4/6 15 7Chorley M.B. Lancs. Chorley West North West 2 4 23 01 3 Yll 7Christchurch M.B. Hampshire Bournemouth East & Highcl1ffe South East 8 4 50 01 7 21 8
ChristchurchClacton U.D. Essex Harwich C.C. West South East 8 4 63 01 5/6 18 0Cleethorpes M.B. Lincs. Pt. of Louth C.C. Alexandra Yorkshire &
Lindsey Humberside 3 4 12 01 5/3 Xl3 9Coalville U.D. Leicestershire Bosworth C.C. Ell1stown East Midlands 5 4 26 01 4 09 XColchester M.B. Essex Colchester C.C. St. Mary's South East 8 4 79 02 5/6 16 YCongleton R.D. Cheshire Knutsfor.d C. C. Church Hulme North West 2 7 05 01 3 Y20 XConsett U.D. Durham COlUlett U.D. South Ward North 1 4 19 01 2 09 0Cosford R.D. Suffolk W. Su:ibury & Woodbridge Whatfield East Anglia 6 7 12 01 5 16 0
AldhamCoventry C.B. Warwickshire East Binley & Willen- West Midlands 4 4 01 01 4 11 9
hallCoventry C.B. Warwick East st. Michaels West Midlands 4 4 01 03 4 11 8Coventry C.B. Warwick North Rsdford West Midlands 4 4 01 05 4 11 7
i Coventry C.B. Warwick South Woodlands West Midlands 4 4 01 07 4 11 YCowdenbeath S.B. Fife Dunfermline C.C. Ward HI Scotland X 4 61 01 Y 06- 9Cranbrook R.D. Kent Ashford C C. Benenden South East 8 7 31 01 7 19 0Crosby M.B. Lancs. Crosby B.C. College North West 2 0 07 01 3 Y24 YCroydon L.B. - North West Bensham Manor Gt. London 9 0 15 02 6 23 8Croydon L.B. - ~orth East Addiscombe Gt. London 9 0 15 04 6 23 7Croydon L.B. - South Shirley Gt. London 9 0 15 06 6 23 YCroydon L.B. - East Surrey Sanderstead & Gt. London 9 0 15 08 6 23 9
SelsdonCumbernauld N T. Dunbarton ~unbarton Croysdullator Scotland X 4 69 01 Y 12 7Cumnock L.D. Ayr ~th. Ayrshire CC. Ochlltree Scotland X 7 87 01 Y 08 8Cumnock & Holmead S.B Ayr ~outh Ayrshire C. C. Cumnock Scotland X 4 43 01 Y 15 X
Continued
• .,6.
-LOCAL PlANNING SAMPLING AREA CODE
, COum"f CONSTlTlIDlCY WARDAl1rHORlTY AREA REGIONP.R A.T L.A.A P.D. I.T.V SEG ~ S S
Dalton in Furness lanes. Barrow in Furness B.C. North North West 2 4 26 01 3 no xDarl1ngton C.B. Durham Darl1ngton Cockerton North 1 4 13 01 2/3 Xll XDartford M.B. Kent Dartford C.C. Priory South East 8 4 90 01 6 14 YDartford R.D. Kent Dartford West Kingsdown South East 8 7 3B 02 6 18 :;
East'Darton U.D. Yorkshire Barnsley B.C. Kexborough Yorkshire c!:I W. Riding Humberside 3 4 15 01 3 Xl2 0I Dawley U.D. Shropshire The Wrekin lawley c!: Old West Midlsnds 4 4 24 01 4 06 8
Park, Denby Dale U.D. Yorkshire Colne Valley Emley Yorkshire & 3 0 15 02 3 Xl3 XI W. Riding HunbersideDerby C.B. Derby Derby North Derwent East Midlands 5 4 04 01 4 08 XDerby C.B. Derby Derby South - Osmaston East Midlands 5 4 04 03 4 08 8Derwent R.D. Yorkshire Howden C.C. Fulford Yorkshire & 3 7 03 01 3 Xl8 9
E. Riding HumbersideDevizes R.D. Wll ts. Devizes C.C. Potterne South West 7 7 31 01 8/7 15 YDewsbury C.B. Yorkshire Dewsbury C.C. Ravensthorpe Yorkshire &
W. Riding Humberside 3 4 16 02 3 Xl2 7Doncaster R.D. Yorkshire loon Valley Armthorpe Yorkshire &
W. Riding Humberside 3 7 09 01 3 X09 7Dover M.B. Kent !Dover C.C. Hougham South East 8 4 94 01 7/5 13 8Droylesden U.D. lanes. ~shton-under-LyneB C. North North West 2 0 38 01 3 YIO 8Dudley C.B. Staffs. lnudley Netherton & West Midlands 4 0 08 01 4 12 X
Woodside (Pt.)Dudley C.B. Staffs. !Bllston B.C. Coseley West West Midlands 4 0 08 03 4 12 0Dulverton R.D. lsomerset Ir'aunton C.C. Winsford South West 7 7 01 01 9/8 20 8Dundee C. of C. f6.ngus Inundee West Downfield Scotland X 4 33 02 X/y 11 XDundee C. of C. i\ngus !Dundee East Douglas Scotland X 4 33 04 X/y 11 7Durham M.B. Durham lDurham C.C. Framwelgate North 1 4 04 01 2 20 8
Continued
•7.
LOCAL PLANNING SAMPLING AREA CODEAurHORITY AREA COlJm"{ CONSTrrUFllCY WARD REGION
P.R A.T L.A.A P.D. I T.V SEG ~ •S.S
Ealing L.B. - Ealing North Horsenden Gt. London 9 0 23 01 6 16 XEaling L.B. - Southall Brent Gt. London 9 0 23 03 6 16 8Ealing L.B. - Ealing South Central Gt. London 9 0 23 05 6 16 7Ealing L.B. - Acton Heathfield Gt. London 9 0 23 07 6 16 YEasington R.D. Durham Easington Whea tley Hill North 1 7 09 02 2 05 Y
EastEastbourne C.B. Sussex E. Eastbourne C.C. Hampden Park South East 8 4 39 01 7 24 8
'Easthampstead R.D. Beds. Hitchin C.C. Graveley South East 8 7 27 01 6 21 9East Kilbride S.B. Lanark Lanark C.C. Second Scotland X 0 01 01 Y 14 9Edinburgh C of C Midlothian North No. 15 st. AndrEWf Scotland X 4 24 01 Y/x. 17 8Edinburgh C of C Midlothian South No.4 Newington Scotland X 4 25 01 Y/x. 17 Y
S.D.'Edinburgh C of C Midlothian West No. 12 Murray- Scotland X 4 26 01 Y/x. 17 X
field CramondiEd inburgh C of C Midlothian South No. 5 Liberton Scotland X 4 27 01 Y/X 17 7IEdinburgh C of C Midlothian Leith No.20 South Leith Scotland X 4 29 01 Y/X 17 0I Edinburgh C of C Midlothian Central No. 1 St. GUes Scotland X 4 31 01 Y/X 17 9I Ellesmere U.D Shropshire Oswestry C.C. Ellesmere West Midlands 4 4 17 01 3 Y12 YEllesmere R D Shropshire Ellesmere R.D. Baschurch West Midlands 4 7 18 01 3/4 Y16 9Ellesmere Port M.B. Cheshire Wirral C.C. Rivacre North West 2 0 02 01 3 YlO 8Enfield L B. - Enfield East Bullsmoor Gt. London 9 0 17 01 6 20 8Enfield L.B. - Enfield West Town Gt. London 9 0 17 03 6 20 7Enfield L.B. - Southgate Oakwood Gt. London 9 0 17 05 6 20 YEnfield L.B. - Southgate Silver Street Gt. London 9 0 17 07 6 20 9Ennerdale R.D. C\.IIIberland Whitehaven Gosforth North 1 7 04 01 1/3/0 Yll 7Epping U.D. Essex Epping C.C. L1nc1sey st. South East 8 4 25 01 6 28 YEpping &Ongar R.D. Essex Chigwell C.C. Blackmore South East 8 7 03 01 6 29 YEpsom & Ewell M.B. Surrey Epsom C.C. Ewell South East 8 4 17 01 6 34 8Eston U.D. Yorkshire Cleveland West Central North 1 4 25 01 2/3 X06 8
N. Riding\.Eton R.D. Bucks. South Bucks Wrexham St. South East 8 7 04 02 6 28 9Exeter C.B. Devon Exeter Topsham South West 7 4 22 02 9/8 16 XFalk1rk L.B. Stirling Stirling & Falkirk Ba ins ford No.4 Scotland X 4 53 01 Y 10 Y
Burghs NorthFareham U.D. Hampshire Gosport & Fareham B. C• Fareham South South East 8 4 86 01 7 15 X
Continued
- -IDCAL PLANNDlG SAMPLING AREA CODE
AUl'HORITY AREA COWl":{ CONSTrrlffi)/CY WARD REGIONP.R A.T L.A .A P.D I.T.V SEG ~ S.S
-Farnborough V.D. Hampshire Aldershot C.C. North South East 8 4 78 01 6 16 7Featherstone V.D. Yorkshire Pontefract B.C. Central Yorkshire & 3 4 23 01 3 X07 0
North Riding HunbersideForehoe & Henstead Norfolk Central Norfolk C.C. Pockland St. Mary East Anglia 6 7 04 01 5 17 Y
R.D.Fr1mley & Camberley Surrey Woking C.C. Fr1mley West South East 8 4 41 01 6 24 0Fulwood M.B Lancs. Preston North B.C. Broughton West North West 2 4 06 01 3 Y29 0Gateshead C.B. Durham Gateshead West Gladstone North 1 0 02 02 2 09 9Ge11igaer V.D. Glam. Caer!ili11y c.c. Hengoed Wales 0 4 - -22 01 8 07 0Glllingham M.B. Kent Glllingham Rainham South East 8 4 Yl 02 6/7 11 9Girvan L.D. Ayr Sth Ayrshire Ballantrae Scotland X 7 85 01 OjY 13 9Glasgow C of C Lanark Scotstown White inch Scotland X 0 02 02 Y 09 XGlasgow C of C Lanark Cathcart Cathcart Scotland X 0 03 02 Y 09 YGlasgow C of C Lanark Craigton Po11ockshields Scotland X 0 04 01 Y 09 XGlasgow C of C Lanark Po11ok Pollokshaws Scotland X 0 04 03 Y 09 7Glasgow C of C Lanark Woodside 15th or Woodside Scotland X 0 05 02 Y 09 0Glasgow C of C Lanark Maryhi11 Maryhlll Scotland X 0 06 02 Y 09 9Glasgow C of C Lanark Shettleston Shettleston Scotland X 0 07 02 Y 09 8
TalcrossGlasgow C of C Lanark Provan Provan Scotland X 0 09 01 Y 09 YGlasgow C of C Lanark Springburn Cowlairs Scotland X 0 09 03 Y 09 XGlasgow C of C Lanark Maryhlll Ruchlll Scotland X 0 10 02 Y 09 7Glasgow C of C Lanark Gorbals Hutchesontown Scotland X 0 11 01 Y 09 0Glenrothes L.D. Fit'e West Fife C.C. Markinch Scotland X 7 67 01 Y 11 XGloucester C.B. Gloucester Gloucester B.C. Barnwood South West 7 4 34 02 4 09 9Gloucester R.D. " West Gloucester C.C. Longlevens South West 7 7 11 01 4 17 9Godalming M.B. Surrey Farnham C.C. North East South East 8 4 48 01 6 22 9Gosport M.B. Hampshire Gosport & Fareham Brockhurst South East 8 4 Y5 01 7 10 0Gourock S.B. Renfrew West Renfrew Third Scotland X 4 35 01 Y 26 0Gravesend M.B. Kent Gravesend C.C. Riverview South East 8 4 88 01 6 15 7Great Harwood V.D. Lancs. Clithorne West North West 2 4 19 01 3 Y13 8Greenock L.B. Renfrew Greenock Seventh Scotland X 4 57 01 Y 09 7Greenwich L.B. - Greenwich Blackheath Gt. London 9 0 24 02 6 13 9Greenwich L.B - Woolwich East St. Margaret's Gt. London 9 0 24 04 6 13 0
...Continued
• - 9·-
, LOCAL PLANNING SAMPLING AREA CODEAurHORITY AREA COUNl'Y CONSTrrUENCY WARD REGION
P.R A.T L.A.A P.D. LT.V SEG 'f, S.S.
, Grimsby C B. Lincs. Pt. Grimsby South Yorkshire &, of Lindsey Hunberside ) 4 I) 02 5/) Xl) XGuildford M.B. Surrey Guildford Wes tborough South East 8 4 44 02 6 2) 7,
: Guildford R.D. Surrey G)lildford Worp1esdon South East 8 7 10 01 6 26 XI
Hackney L.B - stoke Newington & Springfield Gt. London 9 0 )1 02 6 08 7Hackney North
Hackney L.B. - Central De.1ston Gt. London 9 0 )1 04 6 08 yHackney L.B - Shored itch & Finsbury Haggerston Gt. London 9 0 )1 06 6 08 9Hale U.D. Cheshire Knutsford BoUin North West 2 0 20 01 ) Y40 7Halifax C.B Yorkshire Halifsx Lee Mount Yorkshire &,! W. Riding Humberside ) 0 05 01 ) Xl) 8Hammersmith L.B. - North White City Gt. London 9 0 30 01 6 10 0Hammersmith L.B. - Barons Court Avonmore Gt. London 9 0 30 0) 6 10 XHammersmith L.B. - Fulhsm Sullivan Gt. London 9 0 30 05 6 10 8Har10w U.D. Essex Epping C.C. Harest & Town South East 8 4 74 01 6 17 0
CentreHaringey L.B. - Wood Green Park Gt. London 9 0 25 01 6 I) YHaringey L.B. - Hornsey Highgate Gt. London 9 0 25 0) 6 I) 8Haringey L.B. - Hornsey South Hornsey Gt. London 9 0 25 05 6 1) 7Harrow L.B. - East Be1mont Gt. London 9 0 U 01 6 27 9Harrow L.B - West Pinner Nth. &
Hatch End Gt. London 9 0 U 0) 6 21 0Harrow L.B. - Central West Harrow Gt. London 9 0 11 05 6 27 XHastings C B. Sussex East Hastings St. Clement's South East 8 4 71 01 7/6 17 9Haverfordwest M.B. Pembroke Pembroke C.C. Prendergast Wales 0 4 10 01 8 15 0Haverfordwest R.D. Pembroke Pembroke C.C. Wiston Wales 0 7 0) 01 8 14 YHaverhil1 U.D. Suffolk West Bury St. Edmunds C.C. St. Mary & East Anglia 6 4 14 01 5 08 0
HellionsHavering L.B. - Hornchurch Emerson Park Gt. London 9 0 21 01 6 18 XHavering L.B. - Hornchurch Upminster Gt. London 9 0 21 0) 6 18 8Havering L.B. - Romford Hilldene Gt. London 9 0 21 05 6 18 7Heckmondw1ke U.D. Yorkshire Brighouse & Spenborough North Yorkshire &
W. Riding Hunberside ) 0 09 01 ) XlO YHemel Hempstead M.B. Herts. Hemel Hempstead South ~outh East 8 4 72 01 6 17 8
Continued
• ..10.
lOCAL COlMI'Y PLANNlllG SAMPLlllG AREA CODEAllrHORITY AREA CONSTITUENCY WARD REGION
Henley R.D. Oxford Henley C.C. aonning Common South East 8 7 05 01 6 27 8Hepton R.D. lYorkshire Sowerby C.C. loadsworth Yorkshire &:
W. Riding Humberside 3 7 16 01 3 Xl4 XHeywood M. B. Lancs. Heywood and Royton bentral North West 2 0 40 01 3 YlO 9Hexham u.n. Northumber- Hexham C.C. ~encotes North 1 4 08 01 2 14 9
landHillingdon L.B. - Uxbridge aouth Gt. London 9 0 18 02 6 20 0Hillingdon L. B. - Ruislip Northwood ~outh Ruislip Gt. London 9 0 18 04 6 20 XHindley U.D. Lancs. West Houghton ~orth North West 2 4 37 01 3 Y05 XHiraethog R.n. Inenbigh Denbigh C.C. bapel Garmin Wales 0 7 14 01 ~/O 15 YHorsham R.D. Sussex West Horsham powfold South East 8 7 12 01 '6/7 25 7Hounslow L.B. - Feltham Jleston West Gt. London 9 0 03 02 6 16 XHounslow L.B. - Heston &: Isleworth J.Lsleworth South Gt. London 9 0 03 04 6 16 8Hove M.B. Sussex East Hove poldsmid South East 8 4 33 02 7 26 7Huddersfield C.B. \yorkshire Huddersfield East palton Yorkshire &: 3 0 03 01 3 Xl4 Y-- W. Riding HumbersideHuddersfield C.B. lYorkshire Huddersfield west ~rsh Yorkshire &: 3 0 03 03 3 Xl4 Y
W. Riding Humberside
Ilkeston M.B. !Derby Ilkeston C. C. ~rket East Midlands 5 4 32 01 ~/3 x05 YIlkley U.D. Yorkshire Ripon C.C. ~olme Yorkshire &: 3 4 04 01 3 X32 0
W. Riding Humberside~Inverness L.B. Inverness Inverness ~ixth Scotland X 4 01 I:</Y 22 9
Ipswich C. B. Suffolk East Ipswich ~t. Clement's East Anglia 6 4 02 01 5 12 XIpswich C.B. Suffolk East Ipswich ~estbourne East Anglia 6 4 02 03 5 12 8Irthlingborough u.n. Northampton We llingborough ~rthlingborough East Midlands 5 4 28 01 b/4 08 8Islington L.B. - East Ruao-rant Gt. London 9 0 04 01 6 08 7Islington L.B. - South West ~olloway Gt. London 9 0 04 03 6 08 YIslington L.B. - North ~tation Gt. London 9 0 04 05 6 08 9
iJarrow M. B. lnurham Jarrow B.C. [Tarrow Simonside North 1 0 10 01 2 07 y
(North)
~
Q
Continued
• 11 '-
LOCAL PLANNING SAMPLING AREA CODECOUNI"l CONSTITUENCY WARDAUI'HORITY AREA REGION
Kelson L.D. Roxburgh Roxburgh, Sekkisk & R. I. Scotland X 7 81 01 ./2 19 7Peebles
Kensington &ChelseaL.B. - Kensington North Holland Gt. London 9 0 08 01 6 30 8
Kensington &ChelseaL.B. - Kensington South North Stanley Gt. London 9 0 08 03 6 30 7
Kettering M.B. IN' tonshi re Kettering C.C. St. Peters East Midlands 5 4 12 01 ~/4 14 9Kilbirnie L.B. iAyr central Ayrshire Dalry Scotland X 7 71 01 Y 09 0Kings I.,ynn M. B. lNorfolk Kings I.,ynn C. C. St. Margaret's East Anglia 6 4 12 01 5 12 XKingston-u-Hull C.B. !yorkshire North University Yorkshire & 3 4 03 01 ~/3 X09 8
E. Riding HumbersideKingston-u-Hull C.B. !yorkshire West Pickering Yorkshire & 3 4 03 03 ~/3 X09 9
E. Riding HumbersideKingston-u-Hull C.B. r-torkBhire East Marfleet Yorkshire & 3 4 03 05 ~/3 xog X
E. Riding HumbersideKingston-u-Thames L.B. - Kingston-u-Thames Dickerage Gt. London 9 0 12 ~ 6 26 8Kingston-u-Thames L.B. - Surbiton Tolworth South Gt. London 9 0 12 04 6 26 7Kirkby U.D. ILancs Huyton central North West 2 4 40 01 3 Y04 8Kirkby in Ashfield un Notts Ashfield C.C. East East Midlands 5 4 30 01 ~/3 X07 0Kirkcaldy L. B. !Fife Kirkcaldy Burgh B.C. Five Scotland X 4 55 01 Y 10 XKirriemuir S.B. ~s Angus C.C. Kirriemuir Scotland X 4 41 Ol X Yl7 YKiveton Park R.D. lY'orkshire Rother Valley Anston North & Yorkshire & 3 7 07 01 3 Xll 0
W. Riding South Humberside
Lambeth L.B. - Vauxhall Oval Gt. London 9 0 28 01 6 12 9Lambeth L.B. - Brixton Larkhall Gt. London 9 0 28 03 6 12 0Lambeth L. B. - Norwood Herne Hill Gt. Lomon 9 0 28 05 6 12 XLambeth L.B. - Wandsworth Streatham Streatham Wells Gt. Lomon 9 0 28 07 6 12 8Launceston M.B. pornwall North Cornwall Launceston South West 7 4 15 01 9 17 8Leeds C.B. ~orkshire Leeds N. West Far Headingly Yorkshire & 3 0 21 01 3 X13 X
W. Riding HumbersideLeeds C.B. orkshire Leeds East Halton Yorkshire & - 3 0 22 Ol 3 Xl3 0
W. Riding Humberside
Continued
• 12.
-WCAL PlANNING SAMPLING AREA CODE
AlJrHORlTY AREA COUNI"f CONSTrrlIDJC'i WARD REGIONP.R A.T L.A.A P.D. LT.V SEG % S.S.
Leicester C.B. Leics North East Leics. No. 2. Latimer East Midlands 5 4 02 01 4 12 9Leicester C.B. Leics North West Leics. No. 7. Wistcotes East Midlands 5 4 02 03 4 12 XLeicester C.B. Leics South East Leics. No. 12 Evington East. Midlands 5 4 02 05 4 12 8Leicester C. B. Leics South West Leics. No. 16 North
Braunstone East Midlands 5 4 02 07 4 12 0Letchworth U.D. Herts Hitchin C.C. Wllbury South East 8 4 53 01 ~/5 20 XLewisham L.B. - Deptford. Pepys Gt. London 9 0 29 02 6 12 7Lewisham L.B - Lewishmam West Sydenham East Gt. London 9 0 29 04 6 12 YLewisham L.B. - Lewisham South Rushey Green Gt. London 9 0 29 06 6 12 9Leyburn R.D. Yorks North Richmond C.C. Hunton North 1 7 13 01 B/2 X17 0
RidingLichfield M.B. Staffs Lichfield & Tarmmrth St. Johns West Midlands 4 4 05 01 4 19 7Litherland U.D. Lancs Crasby B.C. Walker North West 2 0 11 01 3 YlO 9Liverpool C.B. Lancs Garston B.C. Woolton North West 2 0 44 02 3 Y09 YLiverpool C.B. Lancs Wavertree B.C. Broad Green North West 2 0 45 02 3 Y09 9Liverpool C.B. Lancs West Derby B.C. Club Moor North West 2 0 47 02 3 Y09 0Liverpool C.B, Lancs Edge Hill B.C. Fairfield North West 2 0 48 02 3 Y09 7Liverpool C.B. Lancs Exchange B.C. St. James North West 2 0 49 01 3 Y09 XLiverpool C.B. Lancs Exchange B.C. Low Hill North West 2 0 51 01 3 Y09 0Liverpool C.B. Lancs Kirkdale B.C. Breckfield North West 2 0
~01 3 Y09 8
Liverpool C.B. Lancs Garston B.C. Speke North West 2 0 01 3 Y09 9Llanelli R.D. Carmarthen Llanelli C.C. Llanan Wales 0 7 08 01 8 08 XLlantwit Fardre R.D Glam Pontypridd C.C. Llantrisant Wales 0 7 05 01 8 11 7Llwchwr U.D. Glam Gower C.C. Talybont Wales 0 4 18 01 8 09 X
Lochmaben S.B. Dumfries Dumfries Landward 0 Scotland X 4 51 01 1 11 8 I
ILothingland R.D. Suffolk E. Lowestoft C.C. larlton Colville E{l.st Anglia 6 7 10. 01 5 14 X
I~
I
,
,..,
Continued
• •13·
-LOCAL PLANNING SAMPLING AREA CODE
Al1l'HOR ITY AREA COUNl'Y CONSTITUENCY WARD REGIONP.R A.T L.A.A P.D. I.T.V SEG ~ S.S.
Loughborough M.B. Leics. Loughborough C.C. South Fields East Midlands 5 4 la Ol /3 Xl6 7Louth M.B. Lincs pt of Louth B.C. St. Mary'S Yorkshire Il: 3 4 la 01 5/3 Xl6 8
Lindsey IIDmbersideLower Deeside L.D. Kincardine North Angus Il: Mearns Banchory Il: Scotland X 7 83 01 X 16 0
DevenickLowestoft M.B. Suffolk East Lowestoft C.C. Roman Hill East Anglia 6 4 08 01 5 14 8Ludlow R.D. Shropshire Ludlow C.C. Clobury Mortimer West Midlands 4 7 17 01 4 17 XLuton C.B. Bedfordshire South Bedfordshire Limbury South East 8 4 09 01 6 12 YLuton C.B. Bedfordshire Luton B.C. Hightown South East 8 4 09 03 6 12 9Luton R.D. Bedfordshire South Bedfordshire C.C. Toddington South East 8 7 48 01 ~/5 14 YLydney R.D. Gloucester West Glucester Aylburton South West 7 7 13 01 8 16 8
Maidenhead M.B. Berks Windsor C.C. Belmont South East 8 4 43 01 6 23 XMaidston R.D. Kent Maidstone C.C. Staplehurst South East 8 7 23 01 7/6 23 7Manchester C.B. Lancs. Wythenshawe Didsbury North West 2 0 55 01 3 YlO 9Mancnester C.B. Lancs Blackley Crympaall North West 2 0 57 01 3 YlO 7Mancnester C.B. Lancs Exchange All Saints North West 2 0 58 01 3 YlO YManchester C.B. Lancs Wythenshawe Woodhouse Park North West 2 0 59 01 3 YlO XManchester C.B. Lancs Blackley Lightbown North West 2 0 62 01 3 YlO 0Manchester C.B. Lancs Gorton Gorton North North West 2 0 63 01 3 YlO 8Manchester C.B. Lancs Cheetham Miles Platting North West 2 0 65 01 3 YlO 9Market Bosworth R.D. Leicester Bosworth C.C. Newbold Nerdon East Midlands 5 7 17 01 4 15 7Marple li.D. Cheshire Cheadle C.C. South North West 2 0 22 01 3 Y33 YMelford R.D. Suffolk West Sidbuury Il: Woodbridge Acton East Anglia 6 7 08 01 5 15 9
W. Riding HumbersideMelton Mowbray li.D. Leicester Melton C.C. Melton Mowbray East Midlands 5 4 18 Ol 4 12 0Menai Bridge li.D. Anglesey Anglesey C.C. Llandyslio Wales 0 4 04 01 8/3 Y25 9Meridlln R.D. Warwick Meriden C.C. Meriden West Midlands 4 7 05 02 4 20 XMerton L.B. - Wimbledon B.C. Wimbledon West Gt. London 9 0 19 01 6 19 8Merton L.B. - Merten Il: Morden Morden Gt. London 9 0 19 03 6 19 7Merton L.B. - Mitcham Mitcham North Gt. London 9 0 19 05 6 19 YMerthyr Tydfil C.B. Glam Merthyr Tydfil C.C. Town Wales 0 4 24 01 8 07 Y
Continued
• •14
LOCAL PIANNING SAMPLING AREA CODEAlJI'HORITY AREA COUNl'Y CONSTrrtmlCY WARD REGION
P.R A.T L.A .A P.D. LT.V SEG f, S S
Middlesborough C.B. Yorkshire East B.C. North Ormesby North 1 4 02 01 2/3 XlO 7N. Riding
Middlesborough C.B. Yorkshire West B.C. Linthorpe North 1 4 02 03 2/3 XlO XN. Riding
Milnrow U. D. lancs Heywood &Royton C.C. West North West 2 0 32 01 3 Y13 YMonifieth S.B. Angus South Angus Monifieth Scotland X 4 37 01 X/Y 22 9Morecambe &
Heysham M.B. lancs Morecambe & Lansdale Torrisholme North West 2 4 11 01 3 n8 7Morpeth R.D. N'land Morpeth C. C. Longhirst North 1 7 17 01 2 08 X
, Motherwell & Wishaw lanark Motherwell Ninth Scotland X 0 12 02 Y 09 9, L.B.i
Nairn L.D. Nairn Moray & Nairn Aulderan Scotland X 7 79 01 X 20 XNewburn U.D. N'land Newcastle-u-Tyne East Newburn North 1 0 07 01 2 11 X
B.C.Newburgh S.B. Fife East Fife Newburg Scotland X 4 59 01 Y/x. 09 0Newcastle-u-Lyme M.B. Staffs Newcastle-u-LYme 10 West Midlands 4 4 15 02 3/4 Y13 7Newcastle-u-Tyne C.B. N'land East Heaton North 1 0 01 02 2 12 XNewcastle-u-Tyne C.B. N'land North Jesmond North 1 0 01 04 2 12 8Newcastle-u-Tyne C.B. N'land West Scots Wood North 1 0 01 06 2 12 YNewham L.B. - West Ham North B.C. Stratford Gt. London 9 0 32 02 6 07 0Newham L.B. N'land West Ham South B.C. Hudsons Gt. London 9 0 32 04 6 07 XNewham L.B. N'land East Ham South South Gt. London 9 0 32 06 6 07 8Newmarket U.D. Suffolk vlest Bury St. Ednnmds C.C. St. Marys East Anglia 6 4 06 01 5 15 YNewport C.B. Monmouth Newport B. C. Malpas Wales 0 4 03 02 8 12 7Newton-le Willows U.D. lanoashire Newton C.C. Wargrave North West 2 4 28 01 3 YIO 0Nidderdale R.D. Yorkshire Barkston C.C. Nether Poppleton Yorkshire &
W. Riding Humber 3 7 01 01 3 X29 8No. 1 L.D. Renfrew East Renfrewshire East Wood Scotland X 0 14 01 Y 45 8No. 6 L.D Lanark Bothwell C.C. Bothwell Scotland X 0 22 01 Y 90 9No. 7 L.D. lanark North Lanark C.C. Shotts Scotland X 7 73 01 y 06 9No. 8 L.D. Lanark Hamilton B1antyre Scotland X 0 16 01 Y 15 YNo. 9 L.D. Lanark Bothwell C.C. Glasgow (Landword Scotland X 0 19 02 Y 10 7North L.D. Selkirk Roxburgh, Selkirk & North Scotland X 7 77 01 1 23 Y
Peeb1es
1-4
Continued
'.15.
LOCAL PIANNING SAMPLING AREA CODEAurHoRrry AREA COllm'Y CONSTrrllmCY WARD REGION .
P.R A.T L.A.A P.D I T.V SEG % S S
Northampton C.B. Northampton Northampton B.C. Delapre East Midlands 5 4 01 02 4/5 13 7Northampton R.D. Northampton South Northants C.C. Hardingstone East Midlands 5 7 15 01 4/5 16 y
I North Cotswold R.D. Gloucester C1rencester & Tewksbury Stow on the Wold South West 7 7 29 01 4 17 0Northwich R.D. Cheshire Northwich Byley/Sproston North West 2 7 09 01 3 Yl7 8
, Nottingham C.B. Nottingham Nottingham West Wollaton East Midlands 5 4 03 02 4/3 XlO y, Nottingham C~B. Nottingham Nottingham South Lenten East Midlands 5 4 03 04 4/3 XlO 7, Nottingham C.B. Nottingham Nottingham Central Trent East Midlands 5 4 03 06 4/3 XlO 9I Norwich C. B. Norfolk Norwich South B.C. Bol'thorpe East Angl1a 6 4 03 02 5 11 0, Nuneaton M.B. Warwick Nuneaton C.C. Stockingford West Midland 4 4 20 02 4 10 0
Ogmore & Garw U.D Glam Ogmore C.C. Tynewydd Wales 0 4 31 01 8 05 8Oldham C.B. Lanes Oldham East B.C. Waterhead North West 2 0 41 02 3 Y09 7Orrell U.D. Lanes !nee C.C. East North West 2 4 17 01 3 Y14 0
I Ossett M.B. Yorkshire Dewsbury B.C. North Yorkshire & 3 0 19 01 3 XlI 7W. Riding Humberside
Oxford C.B. Oxford Oxford B.C. South South East 8 4 06 01 4/6 14 9
Paignton U.D. Devon Torquay Hollicombe South West 7 4 05 01 9 26 7Paisley L.B. Renfrew Paisley B.C. Fourth (pt) Scotland X 0 21 01 Y 09 0Pembroke M. B. Pembroke Pembroke C. C. St. Michael Wales 0 4 14 01 8 11 7
I Penryn M.B. Cornwall Falmouth & Camborne Penryn South West 7 4 33 01 9 10 XPershore R.D. Worcs. South Worcestershire
C.C. Fladbury West Midlands 4 7 07 01 4 19 0Perth L.B. Perth Perth & East Perthshire No. 5 Scotland X 4 45 01 X/Y 15 7Peterborough M.B. Hunts & Peter Peterborough C. C. Paston & East Anglia 6 4 11 01 5 12 9
-borough WerringtonI Peterborough R.D. Hunts & Peter Peterborough C.C. Northborough East Anglia 6 7 06 01 5 16 8
-borough,
Petersfield R.D. Hampshire Petersfield C.C. Horndean South East 8 7 40 01 7 18 8: Petworth R.D. Sussex West Horsham C.C. J(jrdford South East 8 7 52 01 6/7 26 8I Plymouth C.B. Devon Plymouth Sutton Compton South West 7 4 02 01 9 09 X
Plymouth C.B. Devon Devonport Trelawny South West 7 4 02 03 9 09 9Pontardawe R. D. Glam Gower Llanguicke Wales 0 7 10 01 8 06 8Pontypridd U.D. Glam Pontypridd C.C. Trallwn Wales 0 4 16 01 8 10 9
Poole M.B, Dorset Poole B.C. Penn Hill & South East 8 4 03 02 7 18 YLilliput
Cont1nued
•16.
,IDCAL PLANNING SAMPLING AREA CODE IAurHOR ITY AREA COlJlfl'Y CONSTITlWCY WARD REGION
P.R A.T L.A .A P.D. I T.V SEG ~ SS!• I
Porthcawl U.D. Glam Aberavon C. C. East Wales 0 4 c6 01 8 22 XPort Talbot M.B. Glam Aberavon C.C. Sandfield Stn. Wales 0 4 20 01 8/9 08 8PortsDlOuth C.B. Hampshire Portsmouth West B.C. Buckland (5) South East 8 4 10 01 7 10 8 IPortsDlOuth C. B. Hampshire Portsmouth South B.C. Havelock (9) South East 8 4 10 03 7 10 0Preston C.B. Lanes Preston North Park North West 2 4 03 01 3 Y07 7Preston R.D. Lanes South Fylde Barton North West 2 7 04 01 3 Y22 Y
Ramsey U.D. Hunts & Pete Huntingdon C.C. Rarnsey East Anglia 6 4 04 01 5 20 Y-borough
Ramsgate M.B. Kent Isle of Thanet C.C. East central South East 8 4 97 01 7 13 XReading C.B. Barks Reading B.C. Abbey South East 8 4 07 01 6 14 8Reading C.B. Berks Reading B.C. Whitley South East 8 4 07 03 6 14 0Redbridge L.B. Berks Ilford North B.C. Hainault Gt. London 9 0 16 02 6 22 0Redbridge L.B. Berks Ilford North B.C. Chadwell Gt London 9 0 16 04 6 22 XRedditch U.D. Wores Bromsgrove C.C. Crabbs Cross West Midlands 4 4 14 01 4 14 8Repton R.D. Derby Belper B.C. Hartshorne East Midlards 5 7 07 01 4 14 Y
Crosley Est.Rhondda M.B Glam Rhondda East Penycraig Wales 0 4 29 02 8 c6 XRhyl U.D. Flint West Flint C.C. South Central Wales 0 4 08 01 8/3 Yl8 8Richmond R.D Yorkshire
, IDCAL COlMI'Y cONsTrrumcy PLANNING SAMPLING AREA CODEAUI'HORITY AREA WARD REGION
P.R A.T L.A A PD. I T.V SEG 'f, S S
, Royal Leamington Spa Warwick Warwick & Leamington Manor West Midlands 4 4 09 01 4 16 XC.B. C. C.
.
Royal Tunbridge Wells Kent Tunbridge C.C. Tunbridge Wells South East 8 4 46 01 7/6 23 YM.B. East
Royston U.D. Herts Hitehin C.C. Royston South East 8 4 65 01 5 18 XRutherglen L.B Lanark Rutherglen C. C. Castle Scotland X 0 18 01 Y 11 X
I Ryde M.B. Wight Isle of LO.W. C.C. West South East 8 4 57 01 7 19 y
I,I 1 Saddleworth U.D. Yorkshire Colne Valley Dobcross Yorkshire & 3 4 a'j 01 3 X25 7I W. Riding Humberside,ISt. Albans M.B. Herts St. Albans C.C. Marshalswiek South East 8 4 51 02 6 21 0
I St. Austell R.D. Cornwall North Cornwall C.C. St. Enodor South West 7 7 17 01 9 13 0St Helens C.B. Lanes St. Helens B. C. Parr North West 2 4 04 01 3 Ya'j YSt. Helens C B. Lanes St. Helens B.C. North Windle North West 2 4 04 03 3 Ya'j X
Sale M.B. Cheshire Altrineham &Sale B.C. st. Johns North West 2 0 24 01 3 Y29 XSalford C.B Lanes Salford West Langworthy North West 2 0 42 01 3 yoB YSalford C.B. Lanes 3alford East St. Matthia's North West 2 0 42 03 3 yoB XSearborough M.B. Yorkshire Searborough &Whitby Neoponness No. 2 North 1 4 a'j 01 3 Xl7 Y
N. Riding B.C.I Seunthorpe M. B Lines Pt of Brigg C. C. Riddings Yorkshire & 3 4 20 02 3/5 xoB 9
Lindsey HumbersideSeaford U.D. Sussex East !.ewes C.C. West South East 8 4 23 01 7 29 7Seaham U.D. Durham Houghton-le-Spring South North 1 4 29 01 2 05 9Seisdon R.D. Staffs Brierley Hill Wrottesley West Midlands 4 7 02 01 4 26 7Selby R.D. Yorkshire Barkston Ash Brayton Yorkshire & 3 7 12 Ol 3 X21 8
W. Riding HumbersideSevenoaks U.D. Kent Sevenoaks C.C. Northern South East 8 4 15 01 6 37 9Sheffield C.B. Yorkshire Heeley B.C. Beauehief Yorkshire & 3 4 29 Ol 3 X13 Y
W. Riding - HumbersideSheffield C.B. Yorkshire Attereliffe B.C. Darnall Yorshire & 3 4 32 Ol 3 X13 8
W. Riding fumbersideSheffield C.B. Yorkshire Heeley B.C. Sharrow Yorkshire & 3 4 31 Ol 3 Xl3 9
W. Riding HumbersideSheffield C.B. Ycrkshire Brightside B.C. Brightside Yorkshire & 3 4 34 01 3 Xl3 X
Slough M.B. Bucks Eton &: Slough Chalvey South East 8 4 96 01 6 13 0Solihull C.B. Warwick Solihull C. C. St. Alphege West Midlands 4 0 04 02 4 33 8Southampton C.B. Hampshire southampton Test B.C. Coxford South East 8 4 08 02 7 13 XSouthampton C.B. Hampshire Southampton Itchen B.C. St. Denys &: South East 8 4 08 04 7 13 7
Bi tterne ParkSouth East Derbyshire Derby South East Derbyshire Sandiacre East Midlands 5 7 08 02 4/3 X13 7
R.D.Southend-on-Sea C.B. Essex South End East All Saints South East 8 4 01 02 617 21 9Southend-on-Sea C.B. Essex South End West Southbourne South East 8 4 01 04 6/7 21 8Southwark L.B. Essex Southwark B.C. Browning Gt. London 9 0 05 02 6 08 0Southwark L.B. Essex Camberwell &: Peckham Giles Gt. London 9 0 05 04 6 08 X
B.C.Southwark L.B. Essex Camberwell Dulwich Lyndhurst Gt. London 9 0 05 06 6 08 8Southport C.B. Lanes Southport B.C. Park North West 2 4 08 01 3 Y24 8South Shields C.B. Durham South Shields B.C. Iwhiteleas North 1 0 08 02 2 11 8Spilsby R.D. Lines pt of Iilrncastle Iwainfleet St. Yorkshire &: 3 7 14 01 5/3 X07 9
Lindsey Mary HumbersideStafford M.B. Staffs Stafford &: Stone Holmcrost Iwest Midlands 4 4 11 01 4 16 0Stafford R.D. Staffs Stafford &: Stone Stone West Midlands 4 7 15 01 4 22 YStaines U.D. Surrey Spelthorne Laleham North South East 8 4 61 01 6 19 8Stanley U.D. Durham Consett C. C. Havannah North 1 4 27 01 2 06 YStaveley U.D Derby Chesterfield C Lowgates East Midlands 5 4 34 01 3/4 X05 7Stevenage U.D. Herts Hitchen C. C. Stevenage South South East 8 4 81 01 6/5 16 9Stockport C.B. Cheshire Stockport North Heaton Norris North West 2 0 30 01 3 Yl4 9
NorthStockport C.B. Cheshire Stockport South Heaviley North West 2 0 30 03 3 Yl4 7Stockton R.D. Durham Sedgefield C. C. Elton North 1 7 02 01 2/3 Xl8 0Stockton-on-Tees MB. Durham Stockton on Tees Hartburn North 1 4 11 02 2/3 X13 7Stoke-on-Trent C.B. Staffs Stoke-on-Trent North No. 3 Iwest Midlands 4 4 02 01 4/3 Y08 XStoke-on-Trent C.B. Staffs Stoke-on-Trent Central No. 11 Iwest Midlands 4 4 02 03 4/3 Y08 0
........r
Continued
• 19.
LOCAL PLANNING SAMPLING AREA CODEAlJrHORITY AREA COUNl'Y CONSTrrumcy WARD REGION
P.R A.T L.A .A P.D I.T.V SEG 'f, S S
Stock-on-Trent C.B. Staffs Stocke-on-Trent South No. 19 West Midlands 4 4 02 05 4/3 yoB 9Stourbridge M.B. Worcs Brierley Hills Amblecote West Midlands 4 0 05 02 4 19 7Stourport on Severn Worcs Kiddenninster No. 5 Areley West Midlands 4 4 12 01 4 15 ':1
U.D. KingsStreet U.D. Somerset Wells C.C. - South West 7 4 26 01 8/9 15 8Stretford M.B. Lancs Stretford C.C. Park North West 2 0 16 01 3 Yl3 XStroud U.D. Gloucs Stroud C.C. Cainoross South West 7 4 28 01 8 13 7Stroud R.D. Glouos Stroud C.C. Stonehouse South West 7 7 07 01 8/4 19 YSunbury-on-Thames U.D Surrey Spelthorne C.C. SUnbury Common South East 8 4 27 01 6 28 9Sunderland C.B. Durham North Downhill D North 1 4 01 Ol 2 10 9Sunderland C.B. Durham South Humbledon North 1 4 01 03 2 10 8Sutton L.B. - Sutton &: Cheam Belmont Gt. London 9 0 13 02 6 26 YSutton L.B. - Carsha1ton (pt) South East Gt. London 9 0 13 04 6 26 9Sutton Coldfield M.B. Warwick Sutton Coldfield B.C. Trinity West Midlands 4 0 03 02 4 36 ')Swansea C.B Glam. S",ansea East Penderry Wales 0 4 02 02 8 13 0Swansea C.B. Glam. Swansea West Sketty Wales 0 4 02 04 8 13 ySwindon M.B. Wilts Swindon B.C. North South West 7 4 32 01 4/8 10 YSwinton & Pendlebury Lancs Eccles B.C. Newton North West 2 0 34 01 3 Yl2 X1'1 B
Tamworth M B. Staffs Liohfield &: Tamworth central West Midlands 4 4 19 Ol 4 11 XTeifis1de R.D. Cardigan Cardigan C.C. Llandyssul Wales 0 7 12 01 8 18 0Teignmouth U.D. Devon Tiverton C.C. Teignmouth South West 7 4 09 01 9 21 YTendring R.D. Essex Harwich C.C. Alresford South East 8 7 44 01 6/5 16 XTenterden R. D. Kent Ashford C.C. Biddenden South East 8 7 56 01 7 17 XThirsk R.D Yorkshire Thirsk &: Malton Carlton Minnott North 1 7 15 01 3/2 Xl5 7
N. Ridingl'hornaby on Tees M.B. Yorkshire Middlesborough West Thornaby East North 1 4 23 01 2/3 X07 X
N. RidingThornbury R.D. Gloucs South Gloucester Thornbury South West 7 7 15 Ol 8/4 16 7Thornton Cleveleys Lancs North Fylde West North West 2 4 09 01 3 Y21 9
U.D.Thurrock U.D. Essex Thurrock C.C. Aveley South East 8 4 11 01 6 09 XThurrock U.D. Essex Thurrock C C. Stifford South East 8 4 11 03 6 09 7
Continued
'. •20.
Continued
LOCAL PLANNDlG SAMPLDlG AREA CODEAlJrHORITY AREA COlJNl"{ CONSTlT\IDlCY WARD REGION
I W. Riding Humberside 3 4 18 01 3 XlO YTonbridge U.D. Kent Tonbridge C.C. North West South East 8 4 67 01 617 18 7Torquay MB. Devon Torquay B.C. St. Mary Church South West 7 4 11 01 9 20 XTotnes R.D. Devon Totnes C.C. South Brent South West 7 7 21 01 9 23 XTower Hamlets L.B. - Stel¥ley B.C. Spitalf'ields Gt. London 9 0 07 03 6 06 0Tower Hamlets L.B. - Poplar B.C. Poplar Milwall Gt. London 9 0 07 05 6 06 XTower Hamlets L.B. - Bethnal Green B.C. Bethnal Green Gt. London 9 0 07 01 6 06 9
EastTring U.D. Herts Hemel Hempstead C.C. Tring South East 8 4 55 01 6 20 7
I Truro M.B. Cornwall Truro C.C. East South West 7 4 07 01 9 22 0I Tutbury R.D. Staffs Burton C.C. Tutbury West Midland 4 7 09 01 4 17 9I Tynemouth C.B. N'land Tynemouth B.C. Dookwray North 1 0 06 01 2 16 7
Uckfie1d R.D. Sussex East East Grinatead C.C. Isfield South East 8 7 14 01 7/6 25 yUlverton U.D. Lanes Morecambe &: Lonsda1e Ulverton North West 2 4 15 01 3 Yl6 XUrmston U.D. Lanes Stretford B.C. Urmston East North West 2 0 28 01 3 Y20 8
I Valley R.D. Anglesey Anglesey C. C. Bodedern Wales 0 7 16 01 813 Yl2 7
Wadebridge R.D. Cornwall North Cornwall C.C. Wadebridge South West 7 T 23 01 9 20 9Wainford R.D. Suffolk East Lowestoft C.C. Ringsfield/ East Anglia 6 7 14 01 5 15 7
BarshamWallasey C.B. Cheshire Wallaaey B.C. St. Hilary North West 2 0 08 02 3 Yl6 X
I Walsall C.B. Staffs Walsall North Paddock West Midlands 4 0 09 02 4 10 8Wa1sall C.B. Staffs Wednesbury Willenhall North West Midlands 4 0 09 04 4 10 7Wa1singham R.D. Norfolk North Norfolk C.C. Brinton/Brining- East Anglia 6 7 16 01 5 13 y
hamWaltham Forest L.B. Norfolk Epping C. C. Chingford Central Gt. London 9 0 26 01 6 13 yWa1tham Forest L.B. - Walthamstow East Wood St Gt. London 9 0 26 03 6 13 9
loaloa-
'. •21.
IDCAL PUlNNING SAMPLING AREA CODEAIJrHORITY AREA COUNI'Y CONSTrrUENCY WARD REGION
P.R A.T L.A.A P.D I.T.V SEG % S S
Waltham Forest L.B. Norfolk Leyton B.C. Leytonstone Gt. London 9 0 26 05 6 1) 0Walton &Wadebridge Surrey Esher C.C. Hersham North South East 8 4 19 Ol 6 )2 0
U.D.Wandsworth L.B. - Putney Roehampton Gt. London 9 0 27 Ol 6 1) XWandsworth L. B. - Putney Fairfield Gt. London 9 0 27 03 6 1) 8Wandsworth L.B. - Battersea South Balham Gt. London 9 0 27 05 6 1) 7Wandsworth L.B. - Wandsworth Central Graveney Gt. London 9 0 27 07 6 1) YWare RD. Herts East Hertfordshire Standon South East 8 7 29 01 b 21 8Warley C.B. Worcs Rowley Regis &Tipton Oldhill & West Midlands 4 0 10 02 4 08 y
BlackheathWarley C.B. Worcs Oldbury &Halesowen Warley-Abbey West Midlands 4 0 10 04 4 08 XWarrington C.B. Lanes Warrington B. C. Westy North West 2 4 38 02 3 Yif, 0Warrington R.D. Lanes Newton C. C. Poulton with North West 2 7 11 01 ) Y14 9
FearnheadWarwick M.B. Warwick Warwick & Leamington Warwick West Midlands 4 4 07 01 4 17 Y
e.c.Watford M.B. Herts Watford B.C. St. Andrews South East 8 4 82 01 6 16 8Watford R.D. Herts South West Hertford- Sarratt South East 8 7 35 01 6 19 7
shire C.C.Wellingborough U.D. Northants Wellingborough C.C. Queensway East Midlands 5 4 22 01 ~/4 11 7Well M.B. Somerset Wells C.C. Wells South West 7 4 24 Ol ~j9 16 9Wemyss L.D. Fife East Fife Kennoway Scotland X 7 75 01 Y 0) 8West Bromwich C.B. Staffs West Bromwich B.C. Greets Green West Midlands 4 0 11 02 4 08 0Westbury U.D. Wiltshire Westbury C.C. Westbury South West 7 4 30 01 ~/7 12 0Western No. ) L.D. Stirling West Stirlingshre C.C. Campsie Scotland X 7 65 01 Y 1) YWest Hartlepool C.B. Durham The Hartlepools Owton North 1 4 15 02 ~/3 XlO YWest Lancashire R.D. Lanes Ormskirk Aughton North West 2 7 03 Ol 3 Y25 7Westminster L.B. - Paddington South Westbourne Gt. London 9 0 Ol 02 6 27 YWestminster L.B. - St. Marylebone Baker Street Gt. London 9 0 01 04 6 27 9Westminster L.B. - Cities of London & Warwick Gt. London 9 0 01 if, 6 27 8
WestminsterWest Penwith R.D. Cornwall Falmouth &Cambourne Hayle South West 7 7 09 01 9 18 XWeymouth & Melcombe Dorset Sth Dorset C.C. Westham West South West 7 4 21 01 t7/9 16 YRegis M.B.
Whitley Bay M.B. N'land Tynemouth B.C. Hartley North 1 0 04 Ol 2 29 0
Continued
• • 22
LOCAL PLANNING SAMPLING AREA CODEAurHORITY AREA COtIm'Y CONSTITllmCY WARD REGION
P.R A.T L.A.A P.D. I.T.V SEG % S S
Widnes M.B. Lanes Widnes C.C. Appleton North West 2 4 35 01 3 Y08 YWigan C.B. Lanes Wigan B.C. Swinley No. 9 North West 2 4 30 01 3 YlO 8Wigston U.D. Leics Harborough C.C. Westfield East Midlands 5 4 14 01 4 13 XWimborne &Cranbourne Dorset North Dorset C.C. Hampreston South West 7 7 03 01 7 23 7R.D.
I Winchester R. D. Hampshire Winchester C.C. Owslebury South East 8 7 54 01 7 18 0Winsford U.D. Lanes Nantwich Over North West 2 4 33 01 3 Y08 7Wirral U.D. Cheshire Wirral C.C. Barnston (pt 2) North West 2 0 05 01 3 '07 7Witney R.D. Oxford Banbury C.C. Little Faringdon South East 8 7 46 01 ~/6 15 7
LangfordWokingham M.B. Berks Wokingham C.C. Evendons South East 8 4 29 01 6 27 8Wokingham R.D. Berks Wokingham C.C. Swallowfie ld South East 8 7 19 01 6 24 0Wolverhampton C.B. Staf'fs Brierley Hill Tettenhall Wight- West Midlands 4 0 01 02 4 13 0
wickWolverhampton C.B. Staffs Wolverhampton S.W. Blakenhall West Midlands 4 0 01 04 4 13 7Wolverhampton C.B. Staffs Cannock Wednesfield Heatt West Midlands 4 0 01 06 4 13 0Wolverton U.D. Bucks Buckingham C.C. Wolverton South East 8 4 Y7 01 /5/6 07 XWorkington M.B. C'land Workington C.C. St. Johns Ward North 1 4 14 01 1 10 8
SouthWorsley U.D. Lanes Warnworth C.C. Linnyshaw North West 2 0 .36 01 3 Ull 0Worthing M. B. SUssex West Worthing B.C. seldon South East 8 4 30 02 7 27 0Worthing R.D. SUssex Arundel &Shoreham C.C. Rustington South East 8 7 08 01 7 27 0Wortley R.D. Yorkshire Penistone C.C. Ecclesfield Yorkshire & 3 7 05 01 3 Xl3 X
W. Riding HumbersideWrexham R.D. Denbighshire Wrexham C.C. Cefn Wales 0 7 07 01 ~13 Y09 9Wycombe R.D. Bucks Wycombe C.C. Chepping Wycombe South East 8 7 18 01 6 24 8
Dailies, London EveningsWeekend Colour MagazinesSunday NewspapersWeekly MagazinesMonthly Magazines
Other MediaCinemaTelevisionRadio Luxembourg
Special Interest QuestionsMotoringHolidaysLawn Mower, Cheque Book etc.
))
7, 8
910 - 1213 - 16
17, 1819 - 2326, 27
28 - 323334
Classification Data
Sex, Marital Status, Normal Occupation StatusAge Last BirthdayAge Group of Informant, T.E.A.Housewife/Head of HouseholdHousehold Composition (No. aged 0-1, etc.)Total No. of Persons in HouseholdHousehold TypeNumber with Full-time ,TobsHow long Informant Responsible for Household DutiesTenure, Length of TenureYear of InterviewDay of InterviewDay of MonthMonth of Interview
Social Grade, Identity of Person on whomSocial Grade is based
Income of Head of Household or C.W.E.
117
3536, 37
)839
40 - 44454647
49, 5051, 52
5354
55 - 5657
58
59
-
Sunvnary of Card Layout (Continued)
Class of Information
Sampling Area Code
Planning RegionArea TypeLocal Authority AreaPolling District
rrv AreaSocio-Economic Grade of AreaSUbsample Number
Non-Elector Weighting
Informant is Elector/Non-elector, etc.Number of Electors in Private H/HNumber of Non-electors in Private H/HNumber of Residents aged 16+ at Institution
Masthead Booklet Version UsedInterviewer Number
Weighting Codes for card replication
Job Identification
Column Numbers
6061
62, 6364, 65
6667, 68
69
707172
73, 74
7576 - 78
79
80
118
Col. Pos.
rl'A J 'AT rONAL nlo:J\TiI']':'IIII' :iIJH\~,f[~
CODE LT"T
r;ARD 0 (CAll!) Cl,!'.;';;' 0)
1-56
7
o
Y
X
o1
2
34
5
6
7
8
9
Five digit serial number
Card Class Number
AVERAGE ISSUE READERSflIP (Question 2)
DAILY MORNING NEHSPAPERS LOOKED AT 'YESTERDAY'
Daily Express
Daily Mirror
No Daily Morning or Evening Newspaper looked at
Daily Sketch
Daily Mail
Times
Daily Telegraph
Guardian
Financial TiJl'es
Daily Record (Scotland only)
Sun
Not used
LONDON EVENmG NEWSPAPERS LOOKED AT 'YES1'ERDAY'
8 Y
X
Evening Standard
Evening News
)) London)
and ~.E. Survey Regionsonly
119
9
o1
2
34-9
Y
X
o1
2
WEEKElm COLOUR MAGAZINES LOOKED AT DJ LAST 7 DAYS
No Weekend Colour Magazine looked at
Observer Colour r~agazine
Sunday Times Colour Magazine
Daily Telegraph Magazllle
Not used
SUNDAY NEHSPAPERS LOOKED AT nr LAS1' 7 DAYS
Sunday Telegraph
News of the Horld
No Sunday Newsl'aper looked at
Sunday Times
Sunday Express
Col Pos.
(9 ) 34
56
7
8-9
- 2 -
AVERAGE ISSUE READERSHIP (Continued)
SUNDAY r~SPAPERS (Continued)
Sunday l'lirror
Observer
People
Sunday Post (Glasgow) )) asked about in all regions
Sunday Mail (Glasgow) )
Not used
10
11
( 11 )
12
Y
X
o1
2
34
56
78
9
Y
X
o1
2
34
5-6
78
9Y
X
o
GENERAL WEEKLY MAGAZINES LOOl(ED AT IN LAST 7 DAYS
Punch
Reveille
Not used
Universe & Catholic Times
Christian Herald
T V. Times
Tit-Bits
Weekly News (and Glasgow Weekly News)
Weekend & Today
Parade
Radio Times
Motor
Autocar
Easy (on survey from March 1, 1968)
No General Weekly Magazine looked at
The Viewer (North Eastern ITV area only)
Look Westward (South Western ITV area only)
T V. World (Midland ITV area only)
Television Weekly (Wales and Western ITV area only)
Not used
\10~1EN'S 11EEKLY MAGAZINES LOOKED AT IN LAST 7 DAYS
110man 's Realm
Petticoat
Woman
v/oman's Weekly
Vloman' s Own
No Vlomen's Vleekly Magazine looked at
120
- 3 -
Col. Pos. AVERAGE ISSUE READERSHIP (Continued)
WOMEN'S WEEKLY MAGAZlliES (Continued)
(12) 1 My Weekly
2 People's Friend
3 Intro
4 Not used
QUARTERLY MAGAZlliE
5 Drive
6,7,8,9 Not used
121
13
14
(14 )
15
Y
X
o1
2
34
56
78
9Y
X
o1
2
34-7
8
9Y
X
o1
2
GENERAL MOm'HLY MAGAZlliES LOOKED AT lli LAST 4 WEEKSPractical Householder
Reader's Digest
Not used
Ideal Home (incorporating Housewife from issue of March, 196E
Homes and Gardens
Men Only
Photoplay
Practical Motorist
Do-it-Yourself
Homemaker
Car Mechanics
ABC Film Review
Penthouse
Geographical Magazine
No General Monthly Magazine looked at
Popular Motoring
Motor Sport
Carnival
Not used
WOl".EJ~'S MONTHLY MAGAZlliES LOOKED AT lli LAST 4 WEEKS
Vogue
My Home & Family
True Romances
Rave
Not used
She
Good Housekeeping
- 4 -Col. Pos. AVERAGE ISSUE READERSHIP (Continued)
Adults only (Adults = 16+)Adults £ children (Children = 5-15)
Adults & infants (Infants = under 5)
Adults. children & infants
NUMBER IN HOUSEHOID WITH FULL-TIME JOBS
None
One
Two
Three
Four
Five
Six
Seven
Eight
Nine or more
Not sta oed
SPARE; COLUMNHOW LONG INFORMANT RESPONSmLE FOR HOUSEHOID DllrIES *Years (tens on Col 49. units on Col 50)
Not stated. informant not responsible for household duties
In the current household. i.e. regarding the householdas a unit formed when this housewife commenced dutiesfor this household. irrespective of the accommodationoccupied.
Col.
51
52
Pos
y
X
o1
2
34
56
7-8
9
y
X
o1
2
3-8
9
- 14 -
TENURE
Owned
Rented
Rent free
Not stated
Owned completely
Buying on mortgage
Not stated
Rented from Council/New Town authority
Rented privately
Not used
Not stated
LENGTH OF TENURE
Less than 12 months
1 year, less than 2
2 years, less than 55 years, less than 10
10 or more years, always
Not used
Not stated
YEAR OF INTERVIEW
53 y/8 1st half 1968 (February - June)
x/8 2nd half 1968
Y/9 1st half 1969
X/9 2nd half 1969
Y/O 1st half 1970
DAY OF INrEJ.VIEW
54 1 Monday
2 Tuesday
3 Wednesday
4 Thursday
5 Friday
6 saturday
132
- 15 -
Col Pos
55.56 01 - 31 DAY OF 1101rrH INTJ:RVIEHSD
MOm'H OF nrrERVTE,1
57 1
2
34
5
6
78
9
oX
Y
January
February
March
April
May
June
July
August
September
October
November
December./
(social grades estimated
£2000 or over
Refused to give income
Don't know. not stated
Informant selects incomenearest to his own netincome. If equidistant.coded on higher of thetwo
NB
All details refused. etcby interviewer)
INCOME OF HEAD OF HOUSEHOLD OR CHIEF WAGE EARNER
£450
£650
£850
£1050
£1250
£1650
SOCIAL GRADE OF HEAD OF HOUSEHOLD
A
B
Cl
C2
D
E
IDEm'ITY OF PERSON ON l<iHOM SOCIAL GRADE IS BASED
Head of Household
Chief wage earner
Not used
Y
X
o1
2
3
Y
X
o1
2
34
5
9
4
56-8
9
59
58
(58)
"
I"I
133
- 16 -Col. Pos.
SAMPLING AREA CODE
60 PLANNING REGION
,
61
62,63
64,65
66
67,68
69
1
2
34
56
7
8
9
ox
o4
7
1
/'--s-
9X
North
North West
Yorkshire & Humberside
West Midlands
East Midlands
East Anglia
South West
South East
Greater London
Wales
Scotland
AREA TYPE
Conurbation
Other Urban
Rural
LOCAL AUTHORITY AREA (Within Area Type)
(See Area Code List)
POLLING DISTRICT (within L.A.A.)
(See Area Code List)
SUPP~lENTARY CODE
ITV AREA (as defined by TAM - July 1967)Border
North East
Northern
Midlands
Anglia
London
Southern
Wales & West
South West
North East Scotland
Central Scotland
Socio-Economic Grade of Area(~ in R.G 's occ. groups 1-4 and 13)
I N~D3ER OF RES TDEW'S AGED 16+ AT INSTITUTION73.74 0/1 One
0/2 Two
I/O 'I'en
Etc
0/0 100
Y/O 200
X/O 300 or over
-/Y Not stated
135 -/X Estimated (punche1 in addition to est. number)
- 18 -
Col. Pos.
75 MASTHEAD BOOKIEI' USED
1. 2. 3. 4. 5. 6. 7. 8 (forward order)
IX, 2X. 3X. 4X. 5X, 6x. 7X. ex (reverse order)
76,77,78 Three digit interviewer number
79 loIEIGHTrnG CODES
8 Non-elector weighted card
9 Age x Sex x Region weighted card
80 9/0/1 Job identification
136
137
NATIONAL READERSHIP SURVEYS
CODE LIST
FEBRUARY - JUNE, 1968
CARD 1
(Reading Frequency and Intensity Data for allPublications except Monthlies)
Research Services Limited,Cambridge House,
20/24 Broadwick Street,London, W.!.
J 6000
NATIONAL READERSHIP SURVEYS
CODE LIST
CARD 1
Sununary of Card layout
Class of Information
Serial Number
Card Class Number
Reading Frequency
Dailies and London Evenings
Weekend Colour Magazines
Sunday Newspapers
General Weekly Magazines
Women's Weekly Magazines
Quarterly Magazine
Reading Intensity
Dailies and London Evenings
Weekend Colour Magazines
Sunday Newspapers
General Weekly Magazines
Women's Weekly Magazines
Quarterly Magazine
Job Identification
Column Numbers
1 - 5
6
7 - 19
20, 21
22 - 26
41 - 49
51 - 54
56
27 - 33
34, 35
36 - 40
57 - 65
67 - 70
72
80
138
139
IPII NIITIONIIL I1F.IIDtmrmTP '3UHVEYS
CODE LIST
CARD 1 (CARD CrASS 1)
Col. Pos.
1-5 Five Digit Serial Number
6 1 Card Class Number
READING FREQUENCYDAILY ~10RNING AND LONDON EVENING NEWSPAPERS
Number of issues seen in an Average Week:Less
6 5 4 ~ 2 1 than None- - - one
7 Daily Express 6 5 4 3 2 1 0 Y
8 Daily Mirror 6 5 4 3 2 1 0 Y
9 Daily Sketch 6 5 4 3 2 1 0 Y
10 Daily r~ail 6 5 4 3 2 1 0 Y
11 The Times 6 5 4 3 2 1 0 Y
12 Daily Telegraph 6 5 4 3 2 1 0 Y
13 The Guardian 6 5 4 3 2 1 0 Y
14 Financial Times 6 5 4 3 2 1 0 Y
15 Daily Record (scot 6 5 4 3 2 1 0 Y
16 Sun 6 5 4 3 2 1 0 Y
17 SPARE COLUMN
18 E. Standard (London) 6 5 4 3 2 1 0 Y
19 E. News (London) 6 5 4 3 2 1 0 Y
NEEKEND COLOUR MAGAZINES
Number of Issues seen in an Average Month:Less
4 ~ 2 1 than None- one
20 Observer Colour Magazine Y X 0 1 2 3-Sunday Times Colour Mag 4 5 6 7 8 9
21 Daily Telegraph Mag. Y X 0 1 2 34 - 9 Spare
- 2 -
Col. READING FREQUENCY (Continued)
SUNDAY NEWSPAPERS
Number of Issues seen in an Average Month:Leas
4 ~ 2 1 than None- - one
22 Sunday Telegraph Y X 0 1 2 3News of the World 4 5 6 7 8 9
23 Sunday Times Y X 0 1 2 3Sunday Express 4 5 6 7 8 9
24 Sunday Mirror Y X 0 1 2 3Observer 4 5 6 7 8 9
25 People Y X 0 1 2 3Sunday Post 4 5 6 7 8 9
26 Sunday Mail Y X 0 1 2 34 - 9 Spare
READING INrENSITY
DAILY MORNING AND LONDON EVENING NEWSPAPERS
Picture chosen to indicate proportion reador looked at:
None Nearly allA B C D E F- - - - -
27 Daily Express Y X 0 1 2 3Daily Mirror 4 5 6 7 8 9
28 Daily Sketch Y X 0 1 2 3Daily Mail 4 5 6 7 8 9
29 The Times Y X 0 1 2 3Daily Telegraph 4 5 6 7 8 9
30 The Guardian Y X 0 1 2 3Financial Times 4 5 6 7 8 9
31 Daily Record (Scotland) Y X 0 1 2 3Sun 4 5 6 7 8 9
32 SPARE COLUMN
33 Evening Standard (London) Y X 0 1 2 3Evening News (London) 4 5 6 7 8 9
140
None Nearly all-A- B C D E F-
34 Observer Colour Mag. Y X 0 1 2 3Sunday Times Colour Mag. 4 5 6 7 8 9
35 D. Telegraph Magazine Y X 0 1 2 34 - 9 Spare
SUNDAY NE.WSPAPERS
Picture chosen to indicate proportion reador looked at:
None Nearly all-A- B C D E F- -
)6 Sunday Telegraph Y X 0 1 2 3News of the World 4 5 6 7 8 9
37 Sunday Times Y X 0 1 2 3Sunday Express 4 5 6 7 8 9
38 Sunday Mirror Y X 0 1 2 3Observer 4 5 6 7 8 9
39 People Y X 0 1 2 3Sunday Post (Glasgow) 4 5 6 7 8 9
40 Sunday Mail (Glasgow) Y X 0 1 2 34 - 9 Spare
Col.
141
- 3 -
READING INTENSITY (Continued)
WEEKEND COLOUR MAGAZINES
Picture chosen to indicate proportion reador looked at:
142
- 5 -
Col. READING FREQUENCY (Continued)
WOMEN'S WEEKLY MAGAZINES
Number of Issues r~ad or looked at in anAverage Month:
Less4 2 2 1 than None
one
51 Woman's Realm Y X 0 1 2 3petticoat/I'rend 4 5 6 7 8 9
52 Woman Y X 0 1 2 3Woman's Weekly 4 5 6 7 8 9
53 Woman's Own Y X 0 1 2 3My Weekly 4 5 6 7 8 9
54 People IS Friend Y X 0 1 2 3Intro 4 5 6 7 8 9
55 SPARE COLUMN
QUARrERLY MAGAZINE
Number of Issues read or looked at inprevious 12 months:
56 Drive
2, 4 - 9 Spare
143
4
Y X
2
o
1
1
None
3
- 6 -
READING INTENSITY
Col. GLNEHAL WEEKLY MAGAZINES
Picture chosen to indicate proportion reador looked at:
None Nearly all-A- B C D E F
57 Punch Y X 0 1 2 3
ReveIlle 4 5 6 7 8 9
58 Universe Y X 0 1 2 3
Christian Herald 4 5 6 7 8 9
59 TV Times ** Y X 0 1 2 3
Tit-Bits 4 5 6 7 8 9
60 Weekly News Y X 0 1 2 3
Weekend &: Today 4 5 6 7 8 9
61 Parade Y X 0 1 2 3
Radio Times 4 5 6 7 8 9
62 Motor Y X 0 1 2 3
Autocar 4 5 6 7 8 9
63 Easy (from March 1st) Y X 0 1 2 3
The Viewer ** 4 5 6 7 8 9
64 Look Westward - Y X 0 1 2 3
TV World ** 4 5 6 7 8 9
65 Television Weekly ** Y X 0 1 2 3
4 - 9 Spare
66 SPARE COLUMN
** Television Weekly (Wales &: West ITV area only)
The Viewer (North Eastern ITV area only)
Look WestNard (South West ITV area only)
TV World (Midland ITV area onlY)
TV Times (all other ITV areas)
144
- 7 -Col. RE/lDUlC: INTEJ,SrrY (Continued)
l'iOWlli I S HEEKLY I<1AG~ZINr"s
Pioture chosen to indicate proportion reador looked at:
None Nearly all
A B C D E F
67 Woman's Realm Y X 0 1 2 3Petticoat/I'rend 4 5 6 7 8 9
68 Noman Y X 0 1 2 3Woman's Weekly 4 5 6 7 8 9
69 WOlMn's Own y X 0 1 2 3My Weekly 4 5 6 7 8 9
70 People's Friend y X 0 1 2 3Intro 4 5 6 7 8 9
71 SPARE COLUMN
QUARTERLY MAGAZINE
Picture chosen to indioate proportion reador looked at:
72 Drive
4 - 9 Spare
73-79 Not used
80 9/0/1
145
NoneA By X
Job Identification
co
D
1
E
2
Nearly allF
3
NATIONAL READERSHIP SURVEYS
CODE LIST
FEBRUARY - JUNE, 1968
CARD 2
(Reading Frequency and Intensity Data for MonthlyMagazines)
Research Services Limited,Cambridge House,
20/24 Broadwick Street,London, W.1.
J.6000
146
NATIONAL READERSHIP SURVEYS
CODE LIST
CARD 2
Summary of Card Layout
Class of Information Colunm Numbers
Serial Number 1 - 5
Card Class Number 6
Reading Frequency
General Monthly Magazines 7 - 22
Women's Monthly Magazines 25 - 45
Reading Intensity
General Monthly Magazines 48 - 55
Women's Monthly Magazines 57 - 67
} Job Identification 80
I
I
lr
I
IPA NATIONAL READERSHIP SURVEYS
CODE LIST
CARD 2 (CARD ClASS 2)
Col. Pos.
1-5 Five Digit Serial Number
6 2 Card Class Number
READING FnEQUENCY
GENERAL MONTHLY MAGAZINES
Number of Issues read or looked at in last 6 months6 .2 4 ~ 2 1 None- - -
7 Fract. Householder 6 5 4 3 2 1 Y
8 Reader's Digest 6 5 4 3 2 1 Y
9 Ideal Home * 6 5 4 3 2 1 Y
10 Homes & Gardens 6 5 4 3 2 1 Y
11 Men Only 6 5 4 3 2 1 Y
12 Photoplay 6 5 4 3 2 1 Y
13 Pract Motorist 6 5 4 3 2 1 Y
14 Do-it-Yourself 6 5 4 3 2 1 Y
15 Homemaker 6 5 4 3 2 1 Y
16 Car Mechanics 6 5 4 3 2 1 Y
17 ABC Film Review 6 5 4 3 2 1 Y
18 Penthouse 6 5 4 3 2 1 Y
19 Geographical Magazine 6 5 4 3 2 1 Y
20 Popular Motoring 6 5 4 3 2 1 Y
21 Motor Sport 6 5 4 3 2 1 Y
22 Carnival 6 5 4 3 2 1 Y
23, 24 SPARE COLUMNS
I '"4.I\. -
* Ideal Home incorporated Housewife from issueof March, 1968
148
,II - 2 -
I Col READING FREQUENCY (Continued)
WOMEN'S MONTHLY MAGAZINESII,
Number of Issues read or looked at in past 6 months'II
6 2 4 ~ 2 1 None-25 Vogue 6 5 4 3 2 1 Y
I\ 26 My Home & Family 6 5 4 3 2 1 Y,
27 True Romances 6 5 4 3 2 1 Y
28 Rave 6 5 4 3 2 1 Y
29 She 6 5 4 3 2 1 Y
30 Good Housekeeping '6 5 4 3 2 1 Y
31 Vanity Fair 6 5 4 3 2 1 Y
32 True Magaz ine 6 5 4 3 2 1 Y
33 Woman & Home 6 5 4 3 2 1 Y
34 True Story 6 5 4 3 2 1 Y
35 Woman's Home Journal 6 5 4 3 2 1 Y
36 Woman's Story 6 5 4 3 2 1 Y
37 Honey 6 5 4 3 2 1 Y
38 Flair 6 5 4 3 2 1 Y
39 Mother 6 5 4 3 2 1 Y
40 Family Circle 6 5 4 3 2 1 Y
41 Nova 6 5 4 3 2 1 Y
42 Annabel 6 5 4 3 2 1 Y
43 Hers 6 5 4 3 2 1 Y
44 Living 6 5 4 3 2 1 Y
I 45 Pins and Needles 6 5 4 3 2 1 Y
!46,47 SPARE COLUMNS
\
1~9
- 3 -
Col READnm nn'ENSTIY
; GENEHAL 110NTHLY MAGAZINES
1 Picture chosen to indicate proportion readi or looked at·, None Nearly all~ -A- B C D E F
48 Practical Householder Y X 0 1 2 3Reader's Digest 4 5 6 7 8 9
49 Ideal Home * Y X 0 1 2 3Homes & Gardens 4 5 6 7 8 9
, 50 Men Only Y X 0 1 2 3.'I Photoplay 4 5 6 7 8 9~,
51 Practical Motorist Y X 0 1 2 3Do-it-Yourself 4 5 6 7 8 9
52 Homemaker Y X 0 1 2 3Car Mechanics 4 5 6 7 8 9
53 ABC Film Review Y X 0 1 2 3Penthouse 4 5 6 7 8 9
II 54 Geographical Magazine Y X 0 1 2 3I. Popular Motoring 4 5 6 7 8 9~
55 Motor Sport Y X 0 1 2 3ICarnival 4 5 6 7 8 9
56 SPARE COLUMN
* Ideal Home incorporated Housewife fromissue of March, 1968
,
1
I,IIIII 150j
Col - 4 - READING INTENSITY (Continued)
War,lEU' '3 MONTHLY MAGAZINLS
Picture chosen to indicate proportion reador looJred at:
None Nearly all
A B C D E F- -57 Vogue Y X 0 1 2 3
My Home &: Family 4 5 6 7 8 9
58 True Romances Y X 0 1 2 3Rave 4 5 6 7 8 9
59 She Y X 0 1 2 3Good Housekeeping 4 5 6 7 8 9
60 Vanity Fair Y X 0 1 2 3True Magazine 4 5 6 7 8 9
61 Woman &: Home Y X 0 1 2 3True Story 4 5 6 7 8 9
62 Woman's Home Journal Y X 0 1 2 3Woman's Story 4 5 6 7 8 9
63 Honey Y X 0 1 2 3Flair 4 5 6 7 8 9
64 Mother Y X 0 1 2 3Family Circle 4 5 6 7 8 9
65 Nova Y X 0 1 2 3Annabel 4 5 6 7 8 9
66 Hers Y X 0 1 2 3Living 4 5 6 7 8 9
67 Pins 8. Needles Y X 0 1 2 34 - 9 Spare
68 SPARE COLUMN
69-76 Used for experimental purposes
77-79 SPARE COLUMNS
80 9/0/1 Job Identification
151
NATIONAL READERSHIP SURVEY
CODE LIST
JULY - DhCEMBER, 1';J68
CARD 0
Avera~e Issue Readershipand C~assification Data
Resea~ch Services Limited,Cambridge House,
20/24 Broadwick Street,'London, W.l.
J 6000
152
NATIONAL READERSHIP SURVEY
CODE LIST
CARD 0
SUJ1UJIary of Card Layout
Class of Information
Serial Number
Card Class Number
Average Issue Readership
Dailies, London Evenings )Weekend Colour Magazines )Sunday NewspapersWeekly Magazines and Quarterly MagazineMonthly Magazines
Other MediaCinemaTelevisionRadio Luxembourg
Special Interest Questions
MotoringHolidaysLawn Mower, Cheque Book etc.
Classification Data
Sex, Marital Status, Normal Occupation StatusAge Last BirthdayAge Group of Informant, T.E.AHousewife/Head of HouseholdHousehold Composition (No aged 0-1, etc.)Total No. of Persons in HouseholdHousehold TypeNumber with Full-time JobsHow long Informant Responsible for Household DutiesTenure, Length of TenureYear of InterviewDay of InterviewDay of MonthMonth of Interview
Social Grade, Identity of Person on whomSocial Grade is based
Income of Head of Household or C.W E.
153
Column Numbers
1 - 5
6
7, 8
910 - 1213 - 16
17, 1819 - 2326, 27
28 - 323334
3536, 37
3839
40 - 44454647
49, 5051, 52
5354
55 - 5657
58
59
Summary of Card Layout (Continued)
Class of Information
Sampling Area Code
Planning RegionArea TypeLocal Authority AreaPolling District
ITV AreaSocio-Economic Grade of AreaSUbsample Number
Non-Elector Weighting
Informant is Elector/Non-elector, etc.Number of Electors in Private H/HNumber of Non-electors in Private H/HNumber of Residents aged 16+ at Institution
Masthead Booklet Version UsedInterviewer Number
Weighting Codes for card replication
Job Identification
Column Numbers
6061
62, 6364, 65
6667, 68
69
707172
73, 74
7576 - 78
79
80
154
Col. Pos.
NATIONAL READERSHIP SURVEY
CODE LIST
CARD 0 (CARD CLASS 0)
1-56
7
o
Y
X
o1
2
34
56
7
8
9
Five digit serial numb~r
Card Class Number
AVERAGE ISSUE READERSHIP (Question 2)
DAILY MORNING NEWSPAPERS LOOKED AT 'YESTERDAY'Daily Express
Daily Mirror
No Daily Morning or Evening Newspaper looked at
Daily Sketch
Daily Mail
Times
Daily Telegraph
Guardian
Financial Times
Daily Record (Scotland only)
Sun
Not used
LONDON EVENING NEWSPAPERS LOOKED AT 'YESTERDAY'y
X
Evening Standard
Evening News
)) London)
and ~.E Survey Regionsonly
(8 )
9
155
o1
2
34-9
Y
X
o1
2
WEEKEND COLOUR MAGAZINES LOOKED AT DJ LAST 7 DAYS
No Weekend Colour Magazine looked at
Observer Colour Magazine
Sunday Times Colour Magazine
Daily Telegraph Magazine
Not used
SUNDAY NEWSPAPERS LOOKED AT IN LAST 7 DAYS
Sunday Telegraph
News of the World
No Sunday Newspaper looked at
Sunday Times
Sunday Express
- 2 -
)) asked about in all regions)Sunday Mail (Glasgow)
Not used
AVERAGE ISSUE READERSHIP (Continued)
SUNDAY NEWSPAPERS (Continued)
Stmday Mirror
Observer
People
Sunday Post (Glasgow)
34
56
Pos.
7
8-9
Col
(9 )
Takenoff on1stOctober1968
156
))))
only)l
Not used
WOMEN'S WEEKLY MAGAZINES LOOKED AT IN IAST 7 DAYS
Woman's Realm
Petticoat
Woman
Woman's Weekly
Woman's Own
No Women's Weekly Magazine looked at
GENERAL WEEKLY MAGAZINES LOOKED AT IN IAST 7 DAYS
Punch
Reveille
Not used
Universe & Catholic Times
Christian Herald
T.V. Times
Tit-Bits
Weekly News (and Glasgow Weekly News)
Weekend & Today
Parade
Radio Times
Motor
Autocar
Easy (on survey from March 1. 1968)
No General Weekly Magazine looked at
The Viewer (North Eastern rrv area onlyJ
Look Westward (south Western ITV area onlY)
T.V. World (Midland rrv area only)
Television\weekly (Wales and Western rrv area
7
8
9
Y
X
o
Y
xo1
2
34
56
7
8
9Y
X
o1
2
34
5-6
11
10
12
( 11 )
- 3 -
Col. Pos. AVERAGE ISSUE READERSHIP (Continued)
WOMEN'S WEEKLY MAGAZmES (Continued)
(12) 1 My Weekly
2 People's Friend
3 Intro (Taken off on 1st April,1968)
4 Not used
QUARTERLY MAGAZINE
5 Drive
6,7,8,9 Not used
3 Carnival
4 Showguide (Included in survey from 1st July,l968)
5 National Geographic (Included in survey from1st November,1968)
6-7 Not used
WOMEN'S MONTHLY MAGAZINES LOOKED AT IN LAST 4 WEEKS
13
14
(14)
15
157
Y
X
o1
2
34
5
6
7
8
9
Y
X
o1
2
8
9
Y
X
o1
2
GENERAL MONTHLY MAGAZmES LOOKED AT m LAST 4 WEEKSPractical Householder
Reader's Digest
Not used
Ideal Home (incorporating Housewife from issue of March, 1968)
Homes and Gardens
Men Only
Photo play
Practical Motorist
Do-it-Yourself
Homemaker
Car Mechanics
ABC Film Review
Penthouse
Geographical Magazine
No General Monthly Magazine looked at
Popular Motoring
Motor Sport
Vogue
My Home & Family
True Romances
Rave
Not used
She
Good Housekeeping
- 4 -
Col. Pos. AVERAGE ISSUE READERSHIP (Continued)
WOMEN'S MONTHLY MAGAZThlES (Continued)
( 15) 3 Vanity Fair
4 True Magazine
5 Woman & Home
6 True Story
7 Woman's Home Journal
8 Woman's Story
9 Honey
16 Y Flair
X Mother
0 No Women's Monthly Magazine looked at
1 Family Circle
2 Nova
3 Annabel
4 Hers
5 Living
6 Pins & Needles
7,8,9 Not used
158
Col. Pos.
- 5 -
159
17
18
19
Y
X
o1
2,4
56
78
9
Y,X,O
1
2,4
56
7
8
9
Y
X
o1
2,4-8
9
O'Cf'l:J' '~IA \JuESTIONS
CINEl'lA
C.l How often cinema visited these days
Twice a week or mOre often
Once a week
Once a fortnight
Once a month
Three or four times a year
Less often
Never go these days
C 2 How long since last visited cinema
Within last 4 weeks
Over 1 month, up to , months ago
Over' months, up to 6 months ago
Within last 6 months, Don't !<now when
Longer ago, Don't !<now when
C., Times visited cinema in last 4 weeks
Not used
Once
Twice
, times
4 times
5-6 times
7-8"" times
More than 8 times
Not used
Don't !<now, no response, not stated
TELEVISION
TV 1 Television at home?
BBC & ITV
BBC only
No TV set
Not stated
TV. 2 More than one ITV channel?
Yes, more than one ITV channel
No, only one ITV channel, or Don't know
Not used
Not stated
Col.
21
22
Pos
y
X
o1
2
34
5
6
7
8
9
Y
X
o1
2
34
56-8
9
y
y
o1
2
34
56
7
8
9
- 6
TELEVISION (Continued)
TV. 3 ~1 Station generally watchedLondon
Midland
Lancashire (Granada)
Yorkshlr<=
Southern
East Anglia (Anglia)
S. Wales & West (HarleLI1)
Central Scotland (Scottish)
North East (Tyne Tees)
South West (Westward)
N.E Scotland (Grampian)
S W Scotland, N.W England (Border)
TV 4a How often TV watched these days
Less often (than one or two days a week)
One or two days a week
Not used
3 or 4 days a week
5 days a week
6 days a week
7 days a week
Never watch television (neither BBC nor ITV)
Not used
Not stated
TV 4b Hours a day TV watched on average viewing days
Not stated
Not used
1 or less hours a day
Over 1, up to 2 hours a day
Over 2, up to 3 hours a day
Over 3, up to 4 hours a day
Over 4, up to 5 hours a day
Over 5, up to 6 hours a day
Over 6, up to 7 hours a day
Over 7, up to 8 hours a day
Over 8, up to 9 hours a day
Over 9 hours a day
160
161
Col
23
24,25
26
27
pos.
y
xo1
2
34
5
6
7
8
9
yXo1
2
34
5
6-8
9
1
2
34
5-8
9
- 7 -
TELEVISION (Continued)
TV 4c Hours out of ten watch ITV
Not stated
None
One or less
Over 1 up to 2
Over 2, up to 3
Over 3, up to 4
Over 4, up to 5
Over 5, up to 6
Over 6, up to 7
Over 7, up to 8
Over 8, up to 9
Over 9
SPARE COLUMNS
RADIO LUXEMBOURG
R la How often listen to Radio Luxembourg?
Less often (than one or two days a week)One or two days a weekNot used3 or 4 days a week5 days a week
6 days a week
7 days a week
Never listen to Radio Luxembourg these days
Not used
Not stated
R Ib Hours a day listen to Radio Luxembourg
1 hour or less
Over 1, up to 3 hours
Over 3, up to 5 hours
More than 5 hours
Not used
Not stated
Col
28
(28)
29
(29)
30
Pos.
Y
X
o1
2
34
5-8
9
Y
X
o1
2
3
4
56
78
9
Y
X
o1
2
3-8
9
- 8 -
SPECIAL INTEREST QUESTIONS
MOTORING
M.l(a) Car at home
Yes, one car
Yes, more than one car
No, no car
Not stated
M.l(b) Petrol buying
Does not buy most of petrol for any car
Buys most of petrol for one car
Buys most of petrol for more than one car
Not used
Not stated
M l(c) Year of manufacture of newest car
1967/8
1966
1965
1964
1963 or earlier
Don't know/not stated
M led) Year newest car obtained
1967/8
1966
1965
1964
1963 or earlier
Don't know/not stated
M.l(e) How old was newest car when obtained
New
Less than one year
1-2 years
3-4 years
5 or more years
Not used
Don't know, not stated
162
Col. Pos.
31 Y
X
0
1
2
3
4-8
9
32 Y
X
0
1
2-8
9
163
33
(3)
Y
X
o
1
2
34
56
7-8
9
- 9 -
MOTORING (Continued)
M.l(f) Miles driven per week (all cars)
0-79 miles
8c-1l9 miles
120-179 miles
18c-239 miles
240-399 miles
400 or more miles
Not used
Don't know/not stated
M.l(g) Expenditure On accessories in last 12 months
Nothing
£1 - £9
£10-£24
£25 or mOre
Not used
Don't know/Not stated
HOLIDAYS
H.l(a) Holiday in last 12 months?
Yes
No
Don't know/not stated
H.l(b) Holiday abroad?
No, England, Scotland, Wales, 1.0. Man
Yes, Ireland, Channel Isles
Yes, other countries abroad
Not stated
H.l(c) Packaged holiday?
Yes, packaged holiday
No, not packaged holiday
Not used
Don't know/not stated
10 -
Col. Pos.
IAWN MOWER, ErC
L 1 Lswn mower at home?
)4 Y Yes
X No
0 Not stated
L.2 Cheque Book?(34) 1 Yes
2 No
) Not stated
L.) Stocks &Shares, etc.?
C34 ) 4 Yes
5 No
6 Not stated
L.4 Telephone?
(34) 7 Yes
8 No
9 Not stated
164
165
Col.
35
(35)
(35)
36,37
38
(38)
Pos.
Y
X
o1
2
3
4
56
7
8
9
Y/y
x/X
Y
X
o1
2
3
4
56
7
8
9
- 11 -
CLASSIFICATION DATA
INFORMANT IS'
Male
Female
MARITAL STATUS
Single
Married
Widowed, Divorced, Separated legally
Not stated
NORMAL OCCUPATIONAL STATUS
Full time (30+ hours per week)
Part time (8-29 hours per week)
Part time (under 8 hours per week)
Retired from full-time job
Others, including housewives not otherwise occupied
Not stated
AGE LAST BIRTHDAY (Tens, Col.36, units Col. 37)Age not given
Age estimated (coded in addition to est. age)
AGE GROUP OF INFORMANT
16-24
25-34
35-44
45-54
55-64
65 or over
TERMINAL EDUCATION AGE
15 Or under
16-18
19-23
24 or over
Not stated
Still at school or college
- 12 -
Col. Pos.HOUSEWIFE/HEAD OF HOUSEHOLD
mFORMANT IS:
39 y Female Housewife (mainly or shares resp )
X Male 'Housewife r (mainly resp. or shares duties)
0 Not housewife
1 Head of household ) includes female heads) of household
2 Not head of household )
(39) 34
56
7
8
9
AGE OF HOUSEWIFE (IF FEMALE)
16-24
25-34
35-44
45-54
55-64
65+
Not stated
41 0 42 0 43 0 44 0 None
1 1 1 1 One
2 2 2 2 Two
3 3 3 3 Three
4 4 4 4 Four
5 5 5 5 Five
6 6 6 6 Six
7 7 7 7 Seven
8 8 8 8 Eight
9 9 9 9 Nine
X X X X- Ten or more
y y y y-'- Not stated
o - 1COl-:-Pci"s.
40 0
1
2
34
56
78
9X
Y
2 - 4Col-.--Pos .
HOUSEHOLD COMPOSITIONNUMBER m HOUSEHOLD AGED:
5 - 15 16 - 20Col Pos. Col. Pos.
21 or overCol. Pos.
166
Col Pos
1
- 13 -
TOTAL NUMBER OF PERSONS IN HOUSEHOLD
One
2 Two
3 Three
4 Four
5 Five
6 Six
7 Seven
8 Eight
9 Nine
x - Ten or more
Y + Not stated
46
47
Y .l
X
o1
o1
2
34
56
7
8
9
HOUSEHOLD TYPE
Adults only (Adults = 16+)
Adults & children (Children = 5-15)Adults & infants (Infants = under 5)Adults, children & infants
NUMBER IN HOUSEHOLD YlTIH FULL-TIME JOBS
None
One
Two
Three
Four
Five
Six
Seven
Eight
Nine or more
Y 1-
48
49,50
167
Not stated
SPARE COLUMN
HOW LONG INFORMANT RESPONSffiLE FOR HOUSEHOLD DurIES *Years (tens on Col 49, units on Col. 50)
Y/y Not stated, informant not responsible for household duties
* In the current household, i e. regarding the householdas a unit formed w~en th~s housewife commenced dutiesfor this household, irrespective of the accommodationoccupied
Col.
51
52
Pos.
Y
X
o1
2
34
56
7-8
9
Y
X
o1
2
3-8
9
- 14 -
TENURE
Owned
Rented
Rent free
Not stated
Owned completely
Buying on mortgage
Not stated
Rented from Council/New Town authority
Rented privately
Not used
Not stated
LENGTH OF TENURE
Less than 12 months
1 year, less than 2
2 years, less than 5
5 years, less than 10
10 or more years, always
Not used
Not stated
YEAR OF INTERVIEW
53 Y/8 1st half 1968 (February - June)
x/8 2nd half 1968
Y/9 1st half 1969
X/9 2nd half 1969
Y/O 1st half 1970
DAY OF INI'ERVIEW
54 1 Monday
2 Tuesday
3 Wednesday
4 Thursday
5 Friday
6 Saturday
168
- 15 -
Col. Pos
55,56 01 - 31 DAY OF MONTH TIJTERVIEWED
MONTH OF INTERVIEW
57 1
2
34
56
7
8
9
oX
Y
January
February
March
April
May
June
July
August
September
October
November
December
58
(58)
Y
X
o1
2
3
4
56-8
9
SOCIAL GRADE OF HEAD OF HOUSEHOLD
A
B
Cl
C2
D
E
IDENI'lTY OF PERSON ON WHOM SOCIAL GRADE IS BASED
Head of Household
Chief wage earner
Not used
All details refused, etc. (social grades estimatedby interviewer)
£2000 or over
Refused to give L~come
Don't know, not stated
Informant selects incomenearest to his own netincome If equidistant,coded on higher of thetwo
N.B
INCOME OF HEAD OF HOUSEHOLD OR CHIEF WAGE EARNER£450
£650
£850
£1050
£1250
£1650
Y
X
o1
2
34
5
9
169
59
- 16 -
Col. PosSAMPLDlG AREA CODE
60 PIANNDlG REGION
1
2
34
56
78
9ox
North
North West
Yorkshire &Humberside
West Midlands
East Midlands
East Anglia
South West
South East
Greater London
Wales
Scotland
61 AREA TYPE
Conurbation
Other Urban
Rural
LOCAL AtrrHORITY AREA (within Area Type)
(See Area Code List)
POLLING DISTRICT (within L.A.A.)
(See Area Code List)
SUPPLEMENTARY CODE
rrv AREA (as defined by TAM - July 1967)
Border
code
'I- overpunched • on Col.67- overpunched • on Col.67
y.
(Lancashire(Yorkshire
North EastNorthernMidlandsAngliaLondonSouthernWales & WestSouth WestNo ITV in areaNorth East Scotland
Central ScotlandSocio-Economic Grade of Area (In addition to numericCol 67 may also be overpunched X or Y - see Col 66)(% in R G. s occ groups 1-4 and 13)SUBSAMPLE NUMBER (Fieldwork scheduled to begin in)
Nine or moreNUMBER OF RESIDENI'S AGED 16+ AT INSTITUTIONOne
Two
Ten
Etc.
100
200
300 Or over
Not stated
Estimated (punched ln addition to est. number)
- 18 -
Col. Pos.
75 MASTHEAD BOOKIEI' USED
1, 2, 3, 4, 5, 6, 7, 8 (forward order)
IX, 2X, 3X, 4x, 5X, 6x, 7X, 8X (reverse order)
76,77.78 Three digit interviewer number
79 WEIGHTING CODES
8 Non-elector weighted card
9 Age x Sex x Region weighted card
80 9/0/1 Job identification
172
173
NATIONAL READERSHIP SURVEY
CODE LIST
JULY - DE<»IBER 1968
CARD 1
(Reading Frequency and Intensity Data for allPublications except Monthlies)
Research Services Limited,Cambridge House,
20/24 Broadwick Street,London, W.1.
J 6000
NATIONAL READERSHIP SURVEY
CODE LIST
CARD 1
SUIlIIIary of' card tayout
Class of Information
Serial Number
Card Class Number
Reading Frequency
Dailies and London Evenings
Weekend Colour Magazines
Sunday Newspapers
General Weekly Magazines
Women r s Weekly Magazines
Quarterly Magazine
Reading Intensity
Dailies and London Evenings
Weekend Colour Magazines
Sunday Newspapers
General Weekly Magazines
Women I s Weekly Magazines
Quarterly Magazine
Registrar General's Classification of Occupations
Employment Status
3-digi t Occupation Code
Weighting Codes
Job Identification
Column Numbers
1 - 5
6
7 - 19
20, 21
22 - 26
41 - 49
51 - 54
56
27 - 33
)4, 35
36 - 40
B7 - 65
67 - 70
72
7374 - 76
79
80
174
175
NATIONAL READERSHIP SURVEY
CODE LIST
CARD 1 (CARD CIASS 1)
Col. Pos.
1-5 Five Digit Serial Number
6 1 Card Class Number
READING FREQUENCYDAILY MORNING AND LONDON EVENING NEWSPAPERS
Number at: issues seen in an Average Week:, Less6 5 4 ~ 2 1 than None- - one
7 Daily Express 6 5 4 3 2 1 0 Y
8 Daily Mirror 6 5 4 3 2 1 0 • Y
9 .Daily Sketch 6 5 4- 3 2 1 0 Y
10 Daily Mail 6 5 4 3 2 1 0 Y
11 The Times 6 5 4 3 2 1 0 Y
12 Daily Telegraph 6 5 4 3 2 1 0 Y
13 The Guardian 6 5 4 3 2 1 0 y
14 FinanciaL Times 6 5 4 3 2 1 0 y
15 Da ily Re cord (Scot. ) q 5 4 3 2 1 0 y
16 Sun 6 5 4 3 2 1 0 y
17 SPARE COLUMN
18 E. Standard (London) 6 5 4 3 2 1 0 y
19 E. News (London) 6 5 4 3 2 1 0 y
WEEKEND COLOUR MAGAZINES
Number of Issues seen in an Average Month:Less
4 ~ 2 1 than None- one
20 Observer Colour Magazine Y X 0 1 2 3Sunday Times Colour Mag. 4 5 6 7 8 9
21 Daily Telegraph Mag. y X 0 1 2 3,4 - 9 Spare
- 2 -
Col. READING FREQUENCY (Continued)
SUNDAY NEWSPAPERS
Number of Issues seen in an Average Month:Less
4 l 2 1 tiiari None- - one
22 Sunday Telegraph Y X 0 1 2 3News of the World 4 5 6 7 8 9
23 Sunday Times Y X 0 1 2 3Sunday Express 4 5 6 7 8 9
24 Sunday Mirror Y X 0 1 2 3Observer 4 5 6 7 8 9
25 People Y X 0 1 2 3Sunday Post 4 5 6 7 8 9
26 Sunday Mail Y X 0 1 2 34 - 9 Spare
READING INl'ENSITY
DAILY MORNING AND LONDON EVENING NEWSPAPERS
Picture chosen to indicate proportion reador looked at:
None Nearly allA B C D E F- - -
27 Daily Express Y X 0 1 2 3Daily Mirror 4 5 6 7 8 9
28 Daily Sketch Y X 0 1 2 3Daily Mail 4 5 6 7 8 9
29 The Times Y X 0 1 2 3Daily Telegraph 4 5 6 7 8 9
30 The Guardian Y X 0 1 2 3Financial Times -4 5 6 7 8 9
31 Daily Record (Scotland) Y X 0 1 2 3Sun 4 5 6 7 8 9
32 SPARE COLUMN
33 Evening Standard (London) Y X 0 1 2 3Evening News (London) 4 5 6 7 8 9
176
Col.
I
- 3 -
READING INTENSITY (Continued)
WEEKEND COLOUR MAGAZINES
Picture chosen to indicate proportion reador looked at:
None Nearly all-A- B C D E F- -
34 Observer Colour Mag. Y X 0 1 2 3Sunday Times Colour Mag. 4 5 6 7 8 9
35 D. Telegraph Magazine Y X 0 1 2 34 - 9 Spare
SUNDAY NEWSPAPERS
Picture chosen to indicate proportion reador looked at:
None Nearly allp::- B C D E F- - - -
36 Sunday Telegraph Y X 0 1 2 3News of the World 4 5 6 7 8 9
37 Sunday Times Y X 0 1 2 3Sunday Express 4 5 6 7 8 9
38 Sunday Mirror Y X 0 1 2 3Observer 4 5 6 7 8 9
39 People Y X 0 1 2 3Sunday Post (Glasgow) 4 5 6 7 8 9
40 Sunday Mail (Glasgow) Y X 0 1 2 34 - 9 Spare
177
- 4 -
READmG FREQUENCY
Col. GENERAL WEEKLY MAGAZINES
Number of Issues read or looked at in anAverage Month:
Less4 3 2 1 than None- - one
41 Punch Y X 0 1 2 3Reveille 4 5 6 7 8 9
42 Universe Y X 0 1 2 3Christian Herald 4 5 6 7 8 9
43 TV Times ** Y X 0 1 2 3Tit-Bits 4 5 6 7 8 9
44 Weekly News Y X 0 1 2 3Weekend &Today 4 5 6 7 8 9
45 Parade Y X 0 1 2 3 \Radio Times 4 5 6 7 8 9
46 Motor Y X 0 1 2 3Autocar 4 5 6 7 8 9
47 Easy (From March 1st) Y X 0 1 2 3The Viewer ** 4 5 6 7 8 9
48 Look Westward ** Y X 0 1 2 3TV World ** 4 5 6 7 8 9
49 Television Weekly ** Y X 0 1 2 34 - 9 Spare
50 SPARE COLUMN
** Television Weekly (Wales & West ITV area only) ~The Viewer (North Eastern ITV area only) ) Taken off
Look Westward (South West ITV area only) ) on 1st) October,
TV World (Midland ITV area only) ) 1968
TV Times (all other ITV areas) ))
178
- 5 -
Col. READDlG FREQUENCY (Continued)
WOMEN'S WEEKLY MAGAZINES
Number of Issues read or looked at in anAverage Month:
Less4 ~ 2 1 tiWi None
one
51 Woman's Realm Y X 0 1 2 3Petticoat 4 5 6 7 8 9
52 Woman Y X 0 1 2 3Woman's Weekly 4 5 6 7 8 9
53 Woman's Own Y X 0 1 2 3I My Weekly 4 5 6 7 8 9
54 People's Friend Y X 0 1 2 3Intro (Taken off on 1st 4 5 6 7 8 9April, 1968)
55 SPARE COLUMN
QUARTERLY MAGAZINE
Number of Issues read or looked at inprevious 12 months:
56 Drive
2, 4 - 9 Spare
179
4
Y X
2
o
1
1
None
3
- 6 -
READING INTENSITY
Col. GENERAL WEEKLY MAGAZINES
Picture chosen to indicate proportion reador looked at:
None Nearly all-A- B C D E F
57 Punch Y X 0 1 2 3Reveille 4 5 6 7 8 9
58 Universe y X 0 1 2 3Christian Herald 4 5 6 7 8 9
59 TV Times ** y X 0 1 ·2 3I Tit-Bits 4 5 6 7 8 9
60 Weekly News Y X 0 1 2 3Weekend &Today 4 5 6 7 8 9
61 Parade Y X 0 1 2 -3Radio Times 4 5 6 7 8 9
62 Motor y X 0 1 2 3Autocar 4 5 6 7 8 9
63 Easy (from March 1st) y X 0 1 2 3The Viewer ** 4 5 6 7 8 9
64 Look Westward ** Y X 0 1 2 3TV World ** 4 5 6 7 8 9
65 Television Weekly ** Y X 0 1 2 34 - 9 Spare
66 SPARE COLUMN
** Television Weekly (Wales & West ITV area only) )
The Viewer (North Eastern ITV area only)) Taken off) on 1st
Look Westward (south West rrv area only) ) October,TV World (Midland rrv area only)
) 1968)TV Times (all other rrv areas) )
180
- 7 -Col. RFADING INTENSITY (Continued)
WOMEN'S WEEKLY MAGAZINES
Picture chosen to indicate proportion reador looked at:
None Nearly allA B C D E F-
67 Woman's Realm Y X 0 1 2 3Petticoat/I'rend 4 5 6 7 8 9
68 Woman Y X 0 1 2 3Woman's Weekly 4 5 6 7 8 9
69 Woman's Own Y X 0 1 2 3My Weekly 4 5 6 7 8 9
70 People's Friend Y X 0 1 2 3Intro (taken off on 4 5 6 7 8 9
1st April,1968)
71 SPARE COLUMN
QUARTERLY MAGAZINE
Picture chosen to indicate proportion reador looked at:
72 Drive
4 - 9 Spare
1~.1
NoneA BY X
C
oD
1
E
2
Nearly allF
3
- 8 -
REGISTRAR GENERAL'S ClASSIFICATION OF OCCUPATIONS(Added 1st November. 1968)
Employment Status
Self-employed - without employees
- with employees - Large establishments(25 or more)
- with employees - Small establishments(24 or less)
3-digit Occupation Code (RegJstrar General s 1966 version)
No O(.(~UPIi lion
Refused
Occupation code is that of a retired person (coded inaddition to occupation code)
SPARE COLUMNS
Weighting Codes (as Card 0)
Job Identification
trainees
- Foremen,and Supervisors - Manual
- Foremen and Supervisors -~ual
- Apprentices. articled pupils. formal
- Family workers
- Employees not elsewhere classified
more)
less)\
(25 or
(24 or
- Managers - Large establishments
- Managers - Small establishments
Not applicable
Refused
Employees
Col. Pos.
T) y
x
0
1
2
34
5
6
7
8
9
74-76
4/0/0
5/0/0
-/-/X
77-78
79
80 9/0/1
182
183
NATIONAL READERSHIP SURVEY
CODE LIST
JULY - DECEMBER, 1968
CARD 2
(Reading Frequency and Intensity Dsta for MonthlyMagazines)
Research Services Limited,Cambridge House,
20/24 Broadwick Street,London, W.1.
.J .6000
NATIONAL READERSHIP SURVEY
CODE LIST
CARD 2
Sununary of Card Layout
Class of Information
Serial Number
Card Class Number
Reading Frequenoy
General Monthly Magazines
Women's Monthly Magazines
Reading Intensity
General Monthly Magazines
Women's Monthly MagazinesYear CodeWeighting Codes
Job Identifioation
ColUllD1 Numbers
1 - 5
6
7 - 24
25 - 45
48 - 56
57 7767
79
80
184
NATIONAL READERSHIP SURVEY
CODE LIST
CARD 2 (CARD CLASS 2)
Col. Pos
1-5 Five Digit Serial Number
6 2 Card Class Number
READING FREqUENCY
GENERAL MONTHLY MAGAZINES
Number of Issues read or looked at in last 6 months:6 2 4 l 2 1 None- -
7 Fract. Householder 6 5 4 3 2 1 Y
8 Reader's Digest 6 5 4 3 2 1 Y
9 Ideal Home * 6 5 4 3 2 1 Y
10 Homes & Gardens 6 5 4 3 2 1 Y
11 Men Only 6 5 4 3 2 1 Y
12 Photoplay 6 5 4 3 2 1 Y
13 Pract. Motorist 6 5 4 3 2 1 Y
14 Do-it-Yourself 6 5 4 3 2 1 Y
15 Homemaker 6 5 4 3 2 1 Y•
16 Car Mechanics 6 5 4 3 2 1 Y
17 ABC Film Review 6 5 4 3 2 1 Y
18 Penthouse 6 5 4 3 2 1 Y
19 Geographical Magazine 6 5 4 3 2 1 Y
20 Popular Motoring 6 5 4 3 2 1 Y
21 Motor Sport 6 5 4 3 2 1 Y
22 Carnival 6 5 4 3 2 1 Y
23 Showguide (from 1st July ,1968) 6 5 4 3 2 1 Y
24 National Geographic (from1st November,1968) 6 5 4 3 2 1 Y
* Ideal Home incorporated Housewife from issueof March, 1968
185
- 2 -
Col. READING FREQUENCY (Continued)
WOMEN'S MONTHLY MAGAZINES
Number of Issues read or looked at in past 6 months:
6 ~ 4 ~ 2 1 None- - -25 Vogue 6 5 4 3 2 1 Y
26 My Home & Family 6 5 4 3 2 1 Y
27 True Romances 6 5 4 3 2 1 Y
28 Rave 6 5 4 3 2 1 y
29 She 6 5 4 3 2 1 Y
30 Good Housekeeping 6 5 4 3 2 1 Y
31 Vanity Fair 6 5 4 3 2 1 Y
32 True Magazine 6 5 4 3 2 1 Y
33 Woman & Home 6 5 4 3 2 1 Y
34 True Story 6 5 4 3 2 1 Y
35 Woman's Home Journal 6 5 4 3 2 1 Y
36 Woman'lS Story 6 5 4 3 2 1 Y
37 Honey 6 5 4 3 2 1 Y
38 Flair 6 5 4 3 2 1 Y
39 Mother 6 5 4 3 2 1 Y
40 Family Circle 6 5 4 3 2 1 Y
41 Nova 6 5 4 3 2 1 Y
42 Annabe1 6 5 4 3 2 1 Y
43 Hers 6 5 4 3 2 1 Y
44 Living 6 5 4 3 2 1 Y
45 Pins and Needles 6 5 4 3 2 1 Y
46.47 SPARE COLUMNS
186
- 3 -
Col READING INTENSITY
GENERAL MOtmiLY MAGAZINES
Picture chosen to indicate proportion reador looked at:
None Nearly all-A- B C D E F-
48 Practical Householder Y X 0 1 2 3Reader's Digest 4 5 6 7 8 9
4') Ideal Home * Y X 0 1 2 3Ilomes & r.ardens 4 5 6 7 8 9
50 Men Only Y X 0 1 2 3Photoplay 4 5 6 7 8 9
51 Practical Motorist Y X 0 1 2 3Do-it-Yourself 4 5 6 7 8 9
52 Homemaker Y X 0 1 2 3Car Mechanics 4 5 6 7 8 9
53 ABC Film Review Y X 0 1 2 3Penthouse 4 5 6 7 8 9
54 Geographical Magazine Y X 0 1 2 3Popular Motoring 4 5 6 7 8 9
55 Motor Sport Y X 0 1 2 3Carnival 4 5 6 7 8 9
56 Showguide (from 1st JUly,1968) Y X 0 1 2 3National Geographic (from1st November,1g68) 4 5 6 7 8 9
* Ideal Home incorporated Housewife fromissue of March, 1968
18 7
Col. - 4 - RFADnW INTENSITY (Continued)
WOMEN I S MONrHLY MAGAZINES
Picture chosen to indicate proportion reador looked at:
None Nearly all
A B C D E F
57 Vogue Y X 0 1 2 3My Home &: Family 4 5 6 7 8 9
58 True Romances Y X 0 1 2 3Rave 4 5 6 7 8 9
59 She Y X 0 1 2 3Good Housekeeping 4 5 6 7 8 9
60 Vanity Fair Y X 0 1 2 3True Magazine 4 5 6 7 8 9
61 Woman &: Home Y X 0 1 2 3True Story 4 5 6 7 8 9
62 Woman r s Home Journal Y X 0 1 2 3Woman's story 4 5 6 7 8 9
63 Honey Y X 0 1 2 3Flair 4 5 6 7 8 9
64 Mother Y X 0 1 2 3Family Circle 4 5 6 7 8 9
65 Nova Y X 0 1 2 3Annabel 4 5 6 7 8 9
66 Hers y X 0 1 2 3Living 4 5 6 7 8 9
67 Pins &: Needles Y X 0 1 2 34 - 9 Spare
68 SPARE COLUMN
69-76 Used for experimental purposes
TT -7a SPARE COLUMNS
79 Weighting Codes (as Card 0)
80 9/0/1 Job Identification
188
J.6ooo
NATIONAL R2ADERSHIP SURVEYWEIGHTED CONTROL FIGURES
FEBRUARY - JUNE 1968
September, 1968
Preparec: for
Joint Industry Committee for lic:::.~nal Reac.ersnip Surveys
by
Research Servic~s Llmited,
Cambridge ::~..se,
20/24 Broadvd~:: 3~~e:',
London, " :..
189
CONTENl'S
WEIGHTED CON'rROL FIGURES
FOR "u.. ADu::rS. MEN. WOMEN. FEW\LE HOUS.:;vlrlES. OTHER WOMEN
DerlobTaphic' Page AveraEe Issue Reddership' Page
Aef; Group 1 Daily Newspapers 3:"".J<.:L1.1 Gr<:.t le 1 Weekend Colour Magazines 3Planning R~gion 1 Sunday Newspapers 3Survey Reglon 1 General Weekly Magazines 4Area Type 2 Women's Weekly Magazines 4ITV Area 2 Quarterly Magazine 4
General Monthly Magazines 5Women's Monthly Magazin",s ~
SERIAL NU!1BERS
Informant se"ial numbers (Columns 1-5 on each Card Class) have beenallocated wi:hin the following blocks
Original Cards Weighted Cards1st s"tage weighting 2nd stage weighting
1st '<.uarter(Sub-Samples 2-3)
2nd Quarter(Sub-Samples 4-6)
00.()()l-06. 999
07.001-16.999
50.001-51.999
52.001-53.999
60.001-61.999
62.001-63.999
PUBLICATION NOTES
1. DAILY RECORD was asked about in Scotland only.
3 CVENING NEWS and EVENING STANDARD were asked abou"t ln the London.Sou"th Eastern and Eas~ Anglian planning regions only.
5. TVlO issues of VOGUE were pUblished in each of the months of March andApril. 1968. The questioning and analysis were not amended to allow forthese additional issues and the readership figures are thus not strictlycomparable with those magazines which had only one issue each month.
6. One issue of VANITY FAIR was pUblished in each of the flve monthsF~bruarJ' to June. 1968.
7. DRIVE was included ln the survey experimentally from February 1st. 1968DRIVE i& the magazine of the Automo~ile Assoc1dcion and ls the flrstquarterly publication to appear in the HRS.
9. IJITRO was dropped from the survey for fieldwork batches commencingApril 1st onwards. following its 1ncorporacion with PETTICOAT. and therevised PETTICOAT masthead (omltcing "/rREND") was used from the sa"le do.te
10. EpSY (on sale 17th Februar; 1968) was included in the survey for fieldworkba':.ches commencing 1st March onwards. but was not included in the publishedreport.
190
WEIGh~ED CONTROL FIGURES
Punch-card weigh~ed pack
FIRST HALF 1968 (February - June, 1968)
ALL FEMALECII'HER
ADULTS MEN WOMEN HOUSE- WOMENWIVES
TOTAL 16,600 7,920 8,680 7,394 1,286
Age Group:
16-24 2945 1,489 1,456 592 864
25-34 2685 1,)65 1,320 1,235 85
35-44 2771 1,397 1,374 1,320 54
45-54 2816 1,380 1,436 1,393 43
55-64 2643 1,248 1,395 1,344 51
65 or over 2740 1,041 1,699 1,510 189
Social Grade·
A 449 194 255 223 32
B 1486 725 761 623 138
Cl 3701 1,699 2,002 1,668 334
C2 5224 2,764 2,460 2,090 370
D 4258 2,r:rr6 2,182 1,838 344
E 1482 462 1,020 952 68
Planning Region:
North 1041 487 554 459 95
North West 2083 978 1,105 935 170
Yorkshire & Humberside 1466 716 750 644 106
West Midlands 1550 783 767 650 117
East Midlands 1030 481 549 494 55East Anglia 526 229 297 257 40
Informant serial numbers (Columns 1-5 on each Card Class) have beenallocated within the following blocks:
rrd QuarterSUb-Samples 7-9) 17,001-26,999
197
4th Quarter(Sub-8amples O,X &: Y) 27,001-35,999
Weighted cards have the same serial number as the original card butare identified on Column 79 (See Code List for July-December, 1968).
PUBLICATION NOTES
1. DAILY REX:ORD was asked about in Scotland only.
2. The 'I."I TIMES absorbed the other four ITV programme publicationson September 19th, 1968. No control figures are given, therefore,for LOOK WES'IWARD, TELEITISION WEE<LY, '!liE VIElIIER, and T.V. WORLD.
3. EVENING NElIIS and EVENING STANDARD were asked about in the London,South Eastern and East Anglian planning regions only. In fact,the mastheads for these two publications were inadvertentlyomitted from the booklets used in the East Anglian planning regionthroughout the period 1st February - lst October, 1968. Thiswill have resulted in the estimated readership figures in thisreport for both the EVENIOO NElIIS and the EVENING STANDARD beingslightly lower than they would otherwise have been. It ispossible to estimate the extent of the under-statement caused bythis omission and this has been the subject of Bulletins issuedby JICNARS. (See Bulletin No. 7, issued on 18th December, 1968).
5. Two issues of VOGUE were published in each of the four month8 ofMarch, April, September and October, 1968. The questioning andanalysis were not amended to allow for these additional issuesand the readership figures are thus not strictly comparable withthose magazines which had only one issue each month.
- 11 -
6. One issue of VANITY FAffi was published in each of the elevenmonths February to December, 1968.
7. DRIVE was included in the survey experimentally from February1st, 1968. DRIVE is the magazine of the Automobile Associationand 111 the first quarterly publication to appear in the NHS.
10. EASY (on sale 17th February 1968) was included in the survey forfieldwork batches commencing 1st March onwards, but was droppedfrom the survey on 31st December, 1968.
198
199
WEIGHTED CONTROL FIGURES
Punch-card weighted pack
SH:OND HALF 1968 (July - December, 1968)
ALLFEMALE OI'HER
ADULTS MEN WOMEN HOUSE- Wct>lENWIVES
TOTAL 16600 7929 8671 7445 1226
Age Group·
16-24 2944 1488 1456 620 836
25-)4 2684 1366 1318 1232 86
35-44 2774 1402 1372 1322 50
45-54 2815 1}81 14)4 1396 38
55-64 2643 1250 1393 1355 }8
65 or over 2740 1042 1698 1520 178
Social Grade:
A 378 185 193 167 26
B 1769 899 870 737 133
Cl 3700 1699 2001 1690 311
C2 4926 2568 2358 2042 316
D 4316 2157 2159 1796 363
E 1511 421 1090 1013 77
Planning Region:
North 983 475 ;,08 436 72
North West 2082 978 1104 927 177York8hire & Humberside 1523 729 794 694 100
West Midlands 1545 753 792 666 126
East Midlands 1035 511 524 437 87East Anglia 523 246 277 251 26
South West 1201 587 614 517 97South East 2994 1455 1539 1329 210
Greater London 2422 1121 1301 1139 162
Wales 789 371 418 374 44
Scotland 1503 703 800 675 125
Survey Region:
London & South East 5939 2822 3117 2719 398South West & Wales 1990 958 1032 891 141
Midland 2580 1264 1316 1103 213North West 2082 978 1104 927 177North East & North 2506 1204 1302 1130 172Scotland 1503 703 800 675 125
