Introduction
Candidate A evidence
Topic – marketing mix of Marks and Spencer PLC
Candidate B evidence
Topic – to assess the corporate social responsibility of Costa Coffee
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 1 of 15
Research
Candidate A evidence
Topic – marketing mix of Marks and Spencer PLC
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 2 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 3 of 15
Candidate B evidence
Topic – to assess the corporate social responsibility of Costa Coffee
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 4 of 15
Analysis and Interpretation
Candidate C evidence
Topic – to evaluate the effectiveness of Sephora’s marketing mix
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 5 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 6 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 7 of 15
Candidate D evidence
Topic – impact of external factors in Ted Baker PLC using PESTEC
analysis
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 8 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 9 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 10 of 15
Conclusions and recommendations
Candidate C evidence
Topic – to evaluate the effectiveness of Sephora’s marketing mix
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 11 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 12 of 15
Candidate D evidence
Topic – impact of external factors in Ted Baker PLC using PESTEC
analysis
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 13 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 14 of 15
Higher Business Management Assignment 2019 Candidate evidence
SQA | www.understandingstandards.org.uk 15 of 15
