Agenda

• Introduction• Origin of ChannelWorld• What ChannelWorld could mean to you• Communication options • USP’s• Suggestions for cooperation

From separate, loosely connected entities, brands and media mixes…

To an integrated crossmedia formula!

ChannelWorld can help you to...

• Launch a new product• Introduce a new partner programme• Activate your reseller network• Communicate via an independent medium• Explain your strategy• Contact new resellers• Fill channel personnel vacancies• Or…

Per mediatype…• Online:

Video interviewsRectanglesSkyscraperBannersLeaderboardsNewslettersPartner mailingsAdvertorialsPartner zonesWhitepaper-

hostingMatchmaking…

• Print:Full color pagesMessages to the editorInsertsAdvertorialsStickersReply cardsOutserts…

• Events:Stand/floor

spaceConference websiteMatchmakingBusiness entry

ticketsAccess to

databaseDinner tableDemo spaceSpeakersCustomized

event…

Or in full cross-media fashion:

Video interviews

Advertorial

Newsletter

Customised event

Inserts

Skyscraper

Message to the editorOutsert

Stand/floor space

Dinner table

Matchmaking

Why ChannelWorld?

• Biggest reach in the channel– Both print and online

• ComputerPartner is seen by 80% of the target audience as its primary source of information!

• Unique multimedia formula– Economies of scale– Great support in the channel– 1 message- 3 platforms– 60% of the print readership also frequents the

website

• International brand – ChannelWorld appears in 16 countries

ChannelWorld vs Competitors

ChannelWorld is the biggest, the best and reaches most

decision makers in the channel.