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Page 1: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen
Page 2: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

1

INTRODUCTION

In an industry where breaking news,

product updates and other industry alerts are fast

impacting the way we do business, it is important

for today’s travel professional to easily access the

most comprehensive and accurate tourism news

source, delivered in a quick and digestible format.

Welcome to Global Travel Media, a free

news service, which allows travel sellers to have

the world’s tourism news at their fingertips.

Global Travel Media is fast becoming one

of the most respected daily tourism news services

now to nearly 64,000 online subscribers it is equally

influencing and strengthening destination and

product awareness in all aspects of the industry’s

core business sectors.

Our team’s mission is to keep readers

informed of the changing dynamics within the travel

tourism industry on a daily basis. And quality news

is what drives readers to an online news service.

Additionally, it is the elements of the

website that provides travel sellers with an efficient

business tool.

Accordingly, Global Travel Media has

invested heavily in a highly-developed infrastructure

that expertly combines the latest technology and

comprehensive industry network, backed by a team

of highly-skilled travel industry journalists who provide

the reader with the latest and most well informed

tourism coverage in geographically based editions

which are relevant to the subscriber’s markets.

Global Travel Media ess tool for all travel

professionals.

Stephen Morton

Publisher/ Editor-In-Chief

“BRINGING TO YOUR DESK THE FIRST AND

MOST TRUSTED SOURCE OF TRAVEL NEWS

FROM AROUND THE WORLD”

Page 3: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

2

WHY ADVERTISE WITH GLOBAL TRAVEL MEDIA?

The Benefits of Direct Targeting:

The Reader

Distribution by Industry:

Global Travel Media is circulated free to online

subscribers, providing travel sellers and other industry

professionals with up-to-the-moment reportage on all

breaking news and industry developments.

With over 64,000 daily subscribers worldwide

(and continually expanding), Global Travel Media provides

each reader with a number of user-friendly, interactive

tools to access the news and become fully engaged with

the interactive content, thus in turn providing greater

connection and advertising exposure.

Global Travel Media core subscribers include

Australian and New Zealand front-desk travel sellers,

tourism boards, professional conference organisers,

hospitality and airline personnel, industry executives,

regional tour operators and inbound operators, and

training facilities. International subscribers also include

the Americas, Asia, Europe and the United Kingdom.

Global Travel Media bulletin stories are emailed

directly to the subscriber’s In-Box each day.

Each individual news update is also easily accessed on

the website’s homepage by clicking straight on to the

link.

Global Travel Media coverage is picked up by

the major search engines world-wide as

‘news-feeds’, which then direct readers back to the website

where the stories and advertisements are easily accessed.

How Does Global Travel Media work?

Source: Based upon active subscribers

Page 4: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

INFLUENCING THE READER:

3

Global Travel Media is delivered by lunch time

each day, with breaking news backed by product and

destination reports. Global Travel Media also provides

advertisers with a quick turnaround for delivering their

corporate message or price-driven product.

Global Travel Media has designed a clean yet

colourful layout, which includes breaking stories and

key advertisements. Each advertisement is positioned

on Global Travel Media website on the homepage and/

or category pages which are easily accessed by clicking

straight on to the link.

Global Travel Media provides display advertise-

ment tabs on every webpage.

Global Travel Media high-quality editorial

reportage and advertising layout is complemented by

an integration of other interactive tools including

podcasts and direct website links.

Page 5: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

INFLUENCING THE READER:

4

Further Engagement:

Advertising Options include:

End-users are often subscribers to news however

Global Travel Media is indexed to attract major search

engines so that other readers can search and locate

relevant information about your company, placing your

business in front of your targeted audience on a mass

scale and optimising further commercial opportunities

• General Display Advertisements (text link a

dvertisements?)

• Leader Banner

• Home Page Banners

• Category Page Banners

• Hot Deals Advertisements

• Sponsored Email Banner

• Video Streaming

• Sponsored Category Links

• Email Blasts

Speak to your Global Travel Media account manager

for more information

Page 6: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA TEAM

5

Australian Editorial Team

Peter Needham:

Managing Editor – Australasia

Global Travel Media Publisher and Editor-In-Chief, Stephen Morton, brings over thirty years of

experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers,

airlines to working in a family owned travel business Stephen was also the founder of e-Travel Blackboard,

which under his direction, became Australia’s number one daily travel news service.

Expanding the electronic news service beyond Australasia to an international distribution and

readership, Stephen and his team of experienced travel trade journalists are now delivering the world’s

most comprehensive and dependable travel

Stephen Morton:

Publisher / Editor-In-Chief

Global Travel Media Managing Editor, Peter Needham, has long been considered one of

Australasia’s foremost tourism writers and columnists.

Over the past 20 years, Peter has written for many major publications in Australia and Asia, both

consumer and trade, including weekend newspaper travel supplements, magazines, dedicated travel

titles and websites. Peter’s background includes seven years as Editor of Inside Tourism at the time,

Australia’s only weekly travel industry publication, and other editorial roles with Traveltrade (Australia),

Australian Associated Press (Sydney Bureau), Reuters (UK), and the Los Angeles Times / Washington

Post News Service (European Bureau, London). Peter was also a reporter for The Guardian (London).

Page 7: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA TEAM

6

John Savage

Senior Journalist

In a Media and Public Relations career spanning more than 35 years Savage has worked as both

a journalist and communications specialist. He started his media career as a general news and feature

writer for national state and regional media including The Australian, The Daily Telegraph, The Sydney

Morning Herald, Cumberland Newspaper Group and Australian Associated Press.

He also worked as an on air presenter for Channels 9 and 10 and as a reporter, presenter and

producer for radio stations, 2UE, 2UW, 2WS the ABC and all their affiliated networks. Savage is a Fellow

of the Public Relations Institute of Australia and a member of the Australian Society of Travel Writers.

Although still enjoying the ever increasing challenges of travel “spin” the return to a travel writing role ads

another dimension to his lifestyle. Savage has been a recipient of many Public Relations, Marketing and

Tourism Awards during his career.

John Alwyn-Jones Cruise Editor, Correspondent and Pro-

ducer and Presenter of GTMTV on location

John Alwyn-Jones is one of Australia and the region’s most recognised and well known travel

industry personalities and travel journalists and he is also a cruise specialist, now re-joining Global Travel

Media as cruise editor and to undertake other editorial and partnership activities.

John has a long track record in the industry including working in the UK with Wales Tourist Board

and the National Trust, with the Wales Tourist Board/British Tourist Authority in the USA and Australia, and

he also worked in management consulting with Ernst & Young, Cap Gemini Ernst & Young, KPMG and also

his own business, in addition to a number of senior roles including with Tourism New South Wales.

He has been in the world of media, journalism and broadcasting for the last ten years or so and is

well known for being “The Mole” when he ran Travel Mole in this region, then joining eTravel Blackboard,

Global Travel Media, followed by a short time back at eTravel Blackboard, before rejoining Global Travel

Media as Cruise Editor, Correspondent, Producer and Presenter of GTMTV on location and other

initiatives, including from time to time providing his sometimes controversial views on the industry!

Page 8: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

Jill Walsh Business

Tourism Editor

Global Travel Media’s Business Tourism Editor, Jill Walsh, first began her career in journalism in

Perth, W.A. in the early 1990s.

Now based in Melbourne, Jill has written articles for a number of business tourism titles, lifestyle

and leisure magazines, and Sunday newspapers in Australia, New Zealand and Asia. Jill covers business

tourism for the interactive news service in Australia and abroad, where she often attends the world’s

leading trade shows on behalf of the team.

GLOBAL TRAVEL MEDIA TEAM

7

Richard Coles

Training Insights Contributor

Richard (Rick) has a true international background. Born in Toronto, Canada, he was raised in

Chicago, and London, and subsequently has lived and worked in 8 countries. After some years in Europe,

The Gulf and Asia, he now lives in Brisbane, Australia and works worldwide.

Richard’s career has been valuably varied. He has served with Qantas, KLM, Dubai Petroleum

Company, and Emirates.

He incorporates his valuable background into writing and training on Leadership, Sales and

Customer service subjects.

He brings innovative and creative ideas to his training that engage his audiences. He has

delivered hundreds of presentations in over 55 countries.

Richard develops timely analogies and ‘themes’ for writing and training, that his readers and

participants connect with quickly and use to accelerate and enhance their learning. Familiar with all

media, he appears on radio and TV shows around world talking about leadership and customer issues. He

looks forward to making regular contributions to Global Travel Media.

Page 9: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

Stephen Power

Editor at Large

My role is to bring you the most up-to-date news from the ground and in the air, with real examples

and experiences that are relevant to every travel professional.

Get insights and reviews of airlines, hotels, tours and cruises as we cut through the hype. With over

15 years of travel experiences to draw on and compare to the latest offerings, we’ll see which providers

are going the extra mile to attract and keep their customers.

GLOBAL TRAVEL MEDIA TEAM

8

Page 10: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA TEAM

9

India And South Asia Editorial Team

Global Travel Media’s Managing Editors, India, Anand & Madhura Katti are associated with Indian

tourism industry since 22 years, first as professionals and then as travel and food writers, columnists and

documentary film makers. As long standing and respected travel & food writers in India, they have

travelled across the world and have contributed to major dailies, lifestyle magazines, in-flight periodicals

in India and abroad.

A&M were India correspondents for TTG Asia Media, Asia’s leading travel trade publication for 14

years.

They have also contributed for four years to Aviation International News (AIN) on commercial,

business and defense aviation. They have received many industry awards and National Tourism Award.

Anand Katti and Madhura Katti

Managing Editors – India & South Asia

Page 11: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA TEAM

10

Thailand and South East Asia Editorial Team

Reinhard Hohler from Germany has travel in his blood. If not on tours, he finds time to write about

his travel adventures and tour experiences. Based in Chiang Mai, he also covers tourism related news for

Chiang Mai Post, Chiang Mai Mail, ASEAN Today and some other on-line travel services.

Since 2002, he intensively writes about the tourism developments in the Greater Mekong-

Subregion (GMS), comprising China, Cambodia, Lao PDR, Myanmar, Thailand, and Viet Nam. Sometimes,

he even ventures into Island Southeast Asia and the Indian Subcontinent.

Reinhard Hohler

Contributing Editor South East Asia

Earth Saiswang, joins Global Travel Media as the Social and Hospitality Editor, based in Bangkok,

Thailand.

Earth Saiswang, brings over 25 years experience in hotels, public relations with some of Bang-

kok’s prestigious hotels, Central Hotels & Resorts (Currently Centara Hotels & Resorts), Holiday Inn, Crown

Plaza and Grand Sukhumvit Sofitel and is the current President of the Hotel Public Relations Association of

Thailand. Earth Saiswang is also a TV Host for Bangkok Society (on Bangkok city Channel).

Based in Bangkok, Earth has written articles for numerous, lifestyle and leisure magazines in the

region.

Earth Saiswang covers social events and hospitality for many high end magazines.

Earth Saiswang

Social and Hospitality Editor

Page 12: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA TEAM

11

Global Travel Media Americas Editorial Team

Global Travel Media’s North and South American editor,Matthew Thomas, was the former editor of

The Americas for Travel blackboard as well as the editor for Black Meetings and Tourism Magazine.

Also a prominent member of a number of prestigious organisations including the Board of

Governors of the World Centre and the Board of Directors of the San Francisco African American Chamber

of Commerce, Matthew now covers the latest developments and news within the American travel industry.

Matthew Thomas

Managing Editor – The Americas

No one could be better suited to represent Global Travel in Hawaii and Japan than Arlynne.

Arlynne was born in Hawaii and raised and educated in Japan. She then began a long and successful

hospitality career based in Hawaii with a focus on serving the Japanese traveler.

Arlynne is truly a perfect blend of East and West. Her understanding and appreciation of the

Japanese people and culture and her “aloha spirit” which she shares so freely and naturally perfectly

qualifies her to be the conduit bringing Australian, New Zealand and guests from all parts of the globe to

her two favorite places, Hawaii and Japan.

Arlynne Hurley

Business Development/Travel Editor Hawaii & Japan

Page 13: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

RATE CARD

12

Ad Type - Partnership Ad Size (Pixels) Rate per MonthPlatinum Partnership Logo

Elite Partnership Logo

Premier Partnership Logo

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Rates current as of January 2017 and are shown exclusive of GST and are subject to change.

Page 14: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

BANNER SPECIFICATIONS FOR ADVERTISERS

13

Media Compatibility Chart

General Media Standards

EP125 x 125 PP125 x 60

•Width: 125 pixels Height: 125 pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size

•Width: 125 pixels Height: 60 pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size

o Animated .GIF: N/A

o Static Media: 20k

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S728 x 90

•Width: 728pixels Height: 90pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size

o Animated .GIF: 50k

o Animation length: 15 seconds in total/ Multiple

loops

o Static Media: 50k

Page 15: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

BANNER SPECIFICATIONS FOR ADVERTISERS

14

General Media Standards

S250x250

•Width: 250 pixels Height: 250 pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size

o Animated .GIF: 50k

o Animation length: 15 seconds in total/ Multiple loops

o Static Media: 50k

• Width: 300 pixels Height: 60 pixels

• Third Party Click Tracking?: Yes

• File Format: .gif or .jpg

• Max. File Size

o Animated .GIF: N/A

o Static Media: 30k

S468 x 220

•Width: 468 pixels Height: 220 pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size

o Animated .GIF: 45k

o Animation length: 15 seconds in total/

Multiple loops

o Static Media: 45k

S300x300

•Width: 300 pixels Height: 300 pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size

o Animated .GIF: 45k

o Animation length: 15 seconds in total/ Multiple loops

o Static Media: 45kS300x60

Page 16: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY

15

468 x 220 px

Page 17: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY

16

Page 18: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY

17

Page 19: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA STATS BY REGION

18

Oceania Dec-15 Dec-16 Dec-17

Australia

New Zealand

Fiji

Solomon Islands

Papua New Guinea

Vanuatu

Total

Austria

Bulgaria

Belgium

Czech Republic

Denmark

Bhutan

Cambodia

China

Indonesia

Japan

Laos

Malaysia

Myanmar

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam

Total

2,892,757

158,205

0

0

0

0

3,050,962

8,721

2,591

3,410

2,535

3,218

14,425

4,170

223,930

89,237

28,694

497

57,262

1,508

19,816

228,769

31,204

14,703

408,238

39,474

1,161,927

3,043,519

185,687

3,247

369

586

487

3,233,895

3,070,910

189,400

3,276

376

455

478

3,264,895

3,957

5,778

2,994

4,740

1,414

5,199

5,117

4,216

5,954

4,594

629

6,221

349,396

98,516

15,298

136

55,160

5,124

22,313

249,879

37,367

12,449

427,021

52,892

1,332,401

599

14,765

356,314

53,409

53,409

147

117,560

4,997

21,678

243,145

10,461

15,898

476,791

54,109

1,438,616

Asia / China Dec-15 Dec-16 Dec-17

Europe Dec-15 Dec-16 Dec-17

Page 20: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA STATS BY REGION

19

Europe Dec-15 Dec-16 Dec-17

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Spain

Sweden

Switzerland

Turkey

Ukrane

United Kingdom

Russia

Total

Argentina

Brazil

Canada

Colombia

Mexico

United States of America

Total

16,775

345,641

141,337

1,605

17,722

20,803

9,500

102,331

426,621

2,909

13,015

3,823

11,944

5,139

24,154

7,038

9,071

94,355

64,944

1,339,202

1,389

5,724

81,275

800

2,745

6,344,585

6,436,518

102,845

468,576

132,063

1,925

1,753

60,280

12,304

62,812

422,155

27,512

14,097

7,522

20,606

7,322

15,693

26,399

52,847

190,375

23,994

1,669,963

101,798

472,793

132,591

7,569

1,821

61,407

15,876

103,865

426,798

15,972

13,993

3,797

21,096

12,971

16,678

25,125

13,993

194,230

29,710

1,697,163

6,498

11,067

126,780

711

8,997

2,499,518

2,653,571

6,441

7,472

82,820

646

13,219

2,462,580

2,573,178

America’s Dec-15 Dec-16 Dec-17

Page 21: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

GLOBAL TRAVEL MEDIA STATS BY REGION

20

South Asia Dec-15 Dec-16 Dec-17

India

Sri Lanka

Pakistan

Bangledesh

Nepal

Total

Iran

Israel

Jordan

Kuwait

Oman

Qatar

Saudia Arabia

UAE

Total

Morocco

South Africa

Total

Other Countries

72,170

7,959

1,733

766

418

83,046

604

9,463

668

0

1,224

0

1,827

73,949

87,735

1,173

71,784

72,957

321,396

160,708

3,127

2,023

1,702

871

168,431

143,512

4,118

13,865

1,675

865

164,035

1,737

25,231

938

954

1,802

26,177

8,216

59,347

124,402

1,675

12,877

898

987

1,797

26,962

3,543

64,975

113,714

1,508

23,934

25,442

327,155

1,495

73,478

74,973

335,334

Middle East Dec-15 Dec-16 Dec-17

Africa Dec-15 Dec-16 Dec-17

Page 22: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen
Page 23: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

CONTACT OUR TEAM MEMBERS

22

Australian Editorial Team

India and South Asia Editorial Team

Stephen Morton

Chief Executive Officer

e: [email protected]

T: + 61 2 8005 8352

John Alwyn-Jones,

FTS Cruise Editor and Correspondent GTM and Present-

er and Producer GTMTV

M: +61 402 891 674

E mail: [email protected]

Richard Coles

Training Insights Contributor / Trainer / Presenter

M: +61 4341 52545

[email protected]

Ian McIntosh

Contributing Editor

[email protected]

Peter Needham

Managing Editor - Australasia

e: [email protected]

T: + 61 2 8006 0240 M: +61 4 1558 4342

John Savage

Journalist

e: [email protected] M: +61 413121215

Jill Walsh

Business Travel Editor

e: [email protected]

Stephen Power

Editor at Large

e: [email protected]

Anand Katti

Managing Editor India & South Asia

e: [email protected] [email protected]

T: +91-222765 7927 M: +91-98204 94322

Madhura Katti

Managing Editor India & South Asia

e: [email protected] [email protected]

T: + 91-22-2765 7927

M: +91-9833129133

Thailand and South East Asia Editorial Team

Reinhard Hohler

Contributing Editor South East Asia

e: [email protected]

M: +66-891210268

Tassapon Sutthidetkul (Tass)

Partnership and Editorial Manager Thailand

E: [email protected]

M: +66 999 246 994

Earth Saiswang

Social and Hospitality Editor

e: [email protected]

T: +66 81435 4243

Praevaryn Sucharitachandra

Business Development Manager and Editorial Contributor

E: [email protected]

M: +66 93 584 6748

Page 24: INTRODUCTION · experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers, airlines to working in a family owned travel business Stephen

CONTACT OUR TEAM MEMBERS

23

Global Travel Media Americas Editorial

Global Travel Media Sales Team

Matthew Thomas

Managing Editor – Americas

e: [email protected]

T: +61 415 468 4800

M: +61 415 518 2300

Stephen Morton

Global Partnership Manager

e: [email protected]

T: + 61 2 8005 8352

Anand Katti

Partnership Manager - India & South Asia

e: [email protected] e: [email protected]

T: +91 222765 7927

M: +91 98204 94322

Arlynne Hurley

Business Development/Travel Editor Hawaii & Japan

e: [email protected]

M: +1 (808) 383-5310

Arlynne Hurley

Business Development/Travel Editor Hawaii & Japan

e: [email protected]

M: +1 (808) 383-5310

Matthew Thomas

Partnership manager – Americas

e: [email protected]

T: +61 415 468 4800 M: +61 415 518 2300


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