Introduction of Hisense/HITACHI - acv-bg.com...Company Outline 1.1.3 History – Hisense Hitachi...

Introduction of Hisense/HITACHI

Commercial Air Conditioning Dept.

2013.10

1. Profile

2. Product

3. Project

- History

- Factory

- Quality

- Technology

- Outline-ODU

- Outline-IDU

- In Africa & Latin America

- In China

CONTENTS

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserved.

1. Profile - History

- Factory

- Quality

1.1.1 History -- Hisense

., Ltd. 2011. All Rights Reserved.

HISENSE HEADQUARTERS

Founded in 1969 as a small radio factory in China,

Hisense has grown into a multibillion dollar global

conglomerate

In 1997, Hisense released first inverter Air

Conditioning Products in China

Largest inverter split AC market share for 15

consecutive years

H I S E N S E T O W E R

Hisense headquarters is located in the beautiful coastal city of Qingdao, China.

Group Profile

1.1.1 History -- Hisense Business Domains

#1 in flat panel TVs in China for 10 consecutive years

#1 in POS systems with 30% of the

Chinese retail market

Leading technology in TD-SCDMA

2nd largest refrigerator market share in China

Communications

Home Appliances

Consumer Electronics

Information

Technology

Real

Estate

Overseas

Production Bases

Overseas R&D

Centers

Overseas

Companies Overseas Branches

USA

Australia

Hong Kong

South Africa

Spain

Italy

Belgium

Germany

Algeria

Kirghizia

India

Egypt

Russia

UK

Germany

Chicago USA

Saudi Arabia

Algeria 6th October

Egypt

South Africa

Helwan Egypt

Atlanta USA

Canada

Malaysia

Indonesia

Japan

Dubai



Nov 18, 2002:

Joint-venture with Hitachi for air conditioning manufacturing

April 28, 2008:

Joint-venture with Whirlpool for washing machine manufacturing

May 23, 2008:

Strategic cooperation with IBM for Intelligent Transportation

System

Strategic Allies

0

3

6

9

12

15

2006 2007 2008 2009 2010 2011 2012

6,37 6,87 7,15 8,2

9,5 11,3

12,8

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserved.

HISENSE

Since 1969

USD

1 B

illio

n

Overseas Market

Overseas sales revenue for 2012 was $1.8 Billion.

USD

1 B

illio

n

Total sales revenue for

2012 was $12.8 Billion.

0

0,5

1

1,5

2

2008 2009 2010 2011 2012

0,75 1

1,4 1,64

1,84

1.1.1 Hisense’s Sales Performance

1.1.2 History -- Hitachi

Hitachi World-wide famous enterprise, covers

industrial fields like mechanical

manufacturing, integrated circuits, electrical

and electronical systems, Magnetically

Levitated Trains, etc.

Hitachi Appliance Inc. Air Conditioning is a pole industry for

Hitachi, it owns the patent for the first scroll

compressor in the world, and has

experienced 20 years’ history for

development and manufacturing SET FREE

series air conditioners.

“Inspire the next”

VRF Global Market Share No. Brand Turnover (MUS$) Market Share%

1 Daikin 1513.8 31.71%

2 Mitsubishi Electric 916.2 19.19%

3 Hitachi 579.4 12.14%

4 Carrier 401.2 8.4%

5 Others 300.1 6.29%

6 LG 266.8 5.59%

7 Sanyo 253.9 5.32%

8 Mitsubishi Heavy Industries 252.1 5.28%

9 Samsung 145.2 3.04%

10 Fujitsu 77.9 1.63%

12 Panasonic 15.1 0.32%

15 Midea 7.6 0.16%

17 Haier 3.3 0.07%

22 Total Volume 4774.2 100%

Note：Data from BSRIA/2008



Hitachi AP Commercial A/C Overseas Production Bases

HAPB

HAPQ

TANICHI

HAPP

HAPM

HHLI

HAPG

HCPG

HAPE

SMZ

Company Outline 1.1.3 History – Hisense Hitachi

Establishment Date Jan., 2003 (Production commenced from July, 2003)

Area Occupied 100,000 m2

Construction Area 58368 m2 ( 25,968 m2 +32,400 m2)

Registration Capital USD46,000,000

Ratio of Investment Hitachi: 49％, Hisense: 49％, Others: 2％

Production Line Up

O

D

U

R Series(8-54HP) 、M Series(8-48HP)、 W Series(3-6HP) 、L Series(4-6HP)、E Series(3-5HP)

I

D

U

4-Way Casstte（1～6HP）、Compact 4-Way Casstte （0.8~1.8HP）、Ceiling Ducted （1～6、8，10HP）、Low-height Ceiling Ducted （1～2.3HP）、Slim Ceiling Ducted (0.8~1.5HP)、Floor concealed （1～2.5HP）、 All Fresh Air Indoor Unit (3~20HP)

Sales Territory China Sales Offices: 26; Regions: 5

Employee 1756 （Sales・Service: 608 、

Factory・Headquarter: 1148, indirect 406, direct 742） by 2012.12

Organization Structure

Technical

Director

Chairman Board

President

Financial

Director Administrati

on Director

A

D

F

D

Q

A

D

M

D P

C

D

R

&

D

C

S

D

C

S

D

M

D

（Mr. Aoyama）

（Mr.Nishikawa）

（Mr.Fei）：From Hitachi

Hisense：３

Hitachi ：３

ＵＴＸ：１

VP Assistant

Marketing

Director

AD:

Admin

Dep’t

FD:

Financial

Dep’t

R&D:

R&D

Dep’t

QAD:

Quality

Assurance

Dep’t

PCD:

Production

Control

Dep’t

MD:

Mfg

Dep’t

CSD:

Customer

Support

Dep’t

CSD:

Customer

Service

Dep’t

MD:

Marketing

Dep’t

1.3 History – Hisense Hitachi

1.1.3 History – Hisense Hitachi

Qingdao Airport

HAPQ Headquarters

HAPQ Factory 1 Hour from Qingdao

1 Hour from Airport

Huangdao

Qingdao

Area：10,900km2

Population：7.5M

T

u

n

n

e

l

Jiaozhou Bay

Jiaozhou

Bay Bridge

Sales volume by models 1.1.3 History – Hisense Hitachi

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights

Reserved.

07年(実) 08年(実) 09年(実) 10年(実) 11年(実)

6.1

3.73.3

3.8

3.7

5.6

3.5

4.7

3.8

3.3

3.2

2.1

14.6

11.3

10.8

4.5

1.2

1.5

1.0

14.0

21.6

35.5

47.7

水冷

IVXmini

S/FR410A

S/Fmini R410A

S/Fmini 407C

S/F R22

店铺・一定速

12.6

16.9

14.6

2.9

0 .1

59.6モジュール

VAMmini

0.1

0 .7

11.8

11.3

8.97.0

(K台/年)

Split Commercial

2007

Actual

2008

Actual

2009

Actual

2010

Actual

2011

Actual 07年(実) 08年(実) 09年(実) 10年(実) 11年(実)

111.7

29.5

14.4

15.3

32.2

20.5

9.2

18.2

33.0

8.9

58.7

11.4

32.9

5.3

52.9

0.3

2.0

88.8

113.3

179.8

246.7

4方向 R410A

天埋 R410A

薄天 R410A

その他

4方向 R22

薄天 R22

天埋 R22

14.57.77 .1

11.2

21.4

0.6

31.7

3.0

46.9

4.3

(K台/年)

23.7

198.1

73.6

5.0

57

333.7

2007

Actual

2008

Actual

2009

Actual

2010

Actual

2011

Actual

Indoor unit Outdoor unit


Business Achievement from 20０３ to 2012

Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserve

R410A S/F Integral Type(8~20HP)

R410A S/F Front Flow(8~20HP)

Fix Speed

mini Export

IVX mini(3~5HP)

Module-Multi

Multi-function

IVX mini, SF mini

84 M

USD

111 M

USD

129M

USD

164 M

USD

239M

USD

300M

USD

356 M

USD

53M

USD

26M

USD

3M

USD

VRF Market Share Trends by Brand



Reserved.

VRF: Variable Refrigerant Flow

DAIKIN

MIDEA

GREE MIT

HEAVY

MIT ELEC

TOSHIBA

HITACHI

- 16 lines (ODU 8 lines, IDU 8 lines)

- 58,368 (25,968+32,400) m2,

- 1,600,000 units per year (USD1.3B)

- Largest oversea factory for Hitachi

branding central A/C

Same with Hitachi’s factory in Japan

- Most of equipments

- Layout & procedure

- Management system

1.2 Factory

Constant Temperature Test Low Temperature test High Temperature Test

Salt Spray Test Pressure Switch Test Vibration Test

All components must be qualified by Hitachi Japan.

For components

For finished products

Performance test EMC test Noise test

Field test Reliability test Piping stress test


Reserved.

2. Product - Technology

- VRF Lineup-ODU

- MF Hybrid Heat Pumps

- VRF Lineup-IDU

2.1 Technology

3G Scroll Compressor

3 core technologies for inverter multi central A/C

Hitachi invented the 1st scroll

compressor for air conditioner in 1983.

Inverter

Hitachi is the TOP inverter maker in Japan.

Hitachi inverter is using for Japanese Shinkansen bullet train .

Control System

Hitachi has its own leading development platform of microchips as

strong as Intel .

Hitachi is the biggest to produce

scroll compressor in the world.

1. Profile 2.2 VRF Lineup--ODU

Series 3-5HP 4-6HP 3-6HP 8-54HP

Mini VRF E Series

Mini VRF L Series

Water VRF W Series

2-pipes VRF M Series (8-48HP)

3-pipes VRF R Series (8-54HP)

3/4/5HP E Series Outdoor Unit Introduction

E Series Capacity

0.8 1.0 1.3 1.5 1.8 2.0 2.3 2.5 3 4 5

ODU

Dcuted(low-height) ● ● ● ● ● ● ● ●

Dcuted(Slim) ● ● ● ●

Wall Mounted Type ● ● ● ●

4/5/6HP L Series Outdoor Unit Introduction

L Series Capacity

0.8 1.0 1.3 1.5 1.8 2.0 2.3 2.5 3.0 3.3 4 5 6

ODU

Dcuted ● ● ● ● ● ● ● ● ● ● ● ● ●

Dcuted (low-height) ● ● ● ● ● ● ● ●

Dcuted (Slim) ● ● ● ●

4-way Cassette ● ● ● ● ● ● ● ● ● ● ● ● ●

Compact 4- way Cassette

Wall Mounted Type ● ● ● ●

Floor Concealed ● ● ● ●

W Series Outdoor Unit Introduction

Model Capacity Connectable Indoor Unit

AVWW-28UC(2)SA 27.3KBtu/h 4




M Series Outdoor Unit Introduction

HP ModelNormal Cooling

Capacity(kBtu/h)

Max.Connectable Indoor

Unit8 AVWT-86U6/B/7SR 86.0 AVWT-86U6/B/7SR 13

10 AVWT-96U6/B/7SR 95.5 AVWT-96U6/B/7SR 16

12 AVWT-114U6/B/7SR 114.3 AVWT-114U6/B/7SR 19

14 AVWT-136U6/B/7SS 136.5 AVWT-136U6/B/7SS 23

16 AVWT-154U6/B/7SS 153.5 AVWT-154U6/B/7SS 26

18 AVWT-182U6/B/7SZ 181.5 AVWT-86U6/B/7SR AVWT-96U6/B/7SR 26

20 AVWT-190U6/B/7SZ 191.5 AVWT-96U6/B/7SR AVWT-96U6/B/7SR 33

22 AVWT-210U6/B/7SZ 209.8 AVWT-86U6/B/7SR AVWT-136U6/B/7SS 36



28 AVWT-272U6/B/7SZ 267.8 AVWT-136U6/B/7SS AVWT-136U6/B/7SS 47



34 AVWT-328U6/B/7SZ 327.6 AVWT-86U6/B/7SR AVWT-96U6/B/7SR AVWT-154U6/B/7SS 56




42 AVWT-402U6/B/7SZ 402.6 AVWT-114U6/B/7SR AVWT-136U6/B/7SS AVWT-154U6/B/7SS 64

44 AVWT-426U6/B/7SZ 421.4 AVWT-114U6/B/7SR AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64

46 AVWT-444U6/B/7SZ 443.6 AVWT-136U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64

48 AVWT-460U6/B/7SZ 460.6 AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64

Combination

R Series Outdoor Unit Introduction

HP ModelNormal Cooling

Capacity(kBtu/h)

Max.Connectable Indoor

Unit8 AVWT-76FESR 76.5 AVWT-76FESR 8 13

10 AVWT-96FESR 95.5 AVWT-96FESR 10 16

12 AVWT-114FESR 114.3 AVWT-114FESR 12 19

14 AVWT-136FESS 136.5 AVWT-136FESS 14 23



20 AVWT-190FESZ 190.8 AVWT-76FESR AVWT-114FESR 33

22 AVWT-212FESZ 213.0 AVWT-76FESR AVWT-136FESS 36



28 AVWT-272FESZ 273.0 AVWT-136FESS AVWT-136FESS 47





38 AVWT-364FESZ 365.1 AVWT-114FESR AVWT-114FESR AVWT-136FESS 64



44 AVWT-420FESZ 421.4 AVWT-114FESR AVWT-136FESS AVWT-170FESS 64



50 AVWT-476FESZ 477.7 AVWT-136FESS AVWT-170FESS AVWT-170FESS 64



Combination

Indoor

Hydro box

Water tank

AC system

Floor heater

Sanitary water

Cooling-Heating-Sanitary water

Hisense MF water heat pump for Luxury life

2.3 MF water heat pump

2.4 VRF Lineup--IDU 1

Low height in-the-ceiling

In-the-ceiling ４-way cassette Wall type

Low height in-the-ceiling In-the-ceiling 4-way cassette

2-way cassette Floor Concealed

3. Project References -In Europe

-In China

-In Africa & Latin America

(office building, bank, hotel, shopping mall

& apartment, villa, special)

3.1 In Europe

b

Project Name: Moonlight 5 Stars Hotel

Project Address: Sunny Beach, Bulgaria

Product Series: Hisense M Series

3.1 In Europe

b

Project Name: Bagedi Office Centrum

Project Address: Varna, Bulgaria


3.1 In Europe

b

Project Name: Bank Allianz

Project Address: Varna, Bulgaria


b

3.1 In Europe

Project Name: Calvin Klein Atelier

Project Address: Umbria, Italia


b

3.1 In Europe

Project Name: Italian Euronics

Project Address: Roma, Italia


Project Pangu Daguan

Size Construction area: 200,000m2

14 high class residential buildings

Developer Beijing Pangu Investment Co., Ltd

Commissioning In process

3.2 In China

Project Banshan Peninsula

Size Area occupied 1,500,000㎡

Developer Sanya Luhuitou Tourism Co.,

Ltd

Commissi

oning 2008～

Capacity 30,000HP

3.2 In China

3.2 In China - Office Building

SZ Philips Tower

46,000m2

HZ Citizen Center

400,000m2

QZ Traffic Headquarter

20,000m2

BJ China Science Ministry

17,400m2

SZ Fortune Square

120,000m2

National Development

Bank 20,000m2

3.2 In China - Hotel & Apartment

SZ Zhongxin

Apartment 100,000m2

QD Yihe Hotel

300,000m2

QD Hisense Yandao Apartment

400,000m2

SZ Ease Hotel

40,000m2

3.2 In China - Villa

GZ Zhongxin Longgang Green Glof Villa

100,000m2

SH Wanke Hongjun Villa

80,000m2

SH Yunjianlvdadi Villa

100,000m2

3.2 In China - Special

Library of QD College

22,000m2

QZ Renmin Hospital

30,000m2

SH New International Expo Center

300,000m2 SH Fudan University Art Center

50,000m2

SH SVA/NEC LCD Factory

15,000m2

KM Gaoxin District Stadium

5,000m2

3.3 In Africa & Latin America

Airport of Republic of Congo,

40,000m2

Office building in Ghana,

10,000m2

Parliament house of Seychelles,

5,000m2

President house of Namibia,

5,000m2

Parliament Offices in Ghana,

50,000m2

Armed Forces Command and Staff

College in Ghana, 6,000m2

3.3 In Africa & Latin America

Ministry of Foreign Affairs of

Surinam 3,000m2

Stadium of Antigua and Barbuda ,

150,000m2

LA

LA

Double Tree by Hilton in Tanzania,

2,500m2

Double Tree by Hilton in Burundi,

10,000m2

THANK YOU !

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