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Press report materials Introduction of IP Introduction of IP - - based Fixed based Fixed - - Line Phone Network Line Phone Network KDDI Corporation September 15, 2004
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Page 1: Introduction of IPIntroduction of IPIntroduction of IP …...the replacement with softswitch will be completed by the end of fiscal 2007 The introduction of IP to the fixed-line phone

Press report materials

Introduction of IP-based Fixed-Line Phone NetworkIntroduction of IPIntroduction of IP--based Fixedbased Fixed--Line Phone NetworkLine Phone Network

KDDI Corporation

S e p t e m b e r 1 5 , 2 0 0 4

Page 2: Introduction of IPIntroduction of IPIntroduction of IP …...the replacement with softswitch will be completed by the end of fiscal 2007 The introduction of IP to the fixed-line phone

Plan for IP-based Fixed-Line Phone NetworkPlan for IPPlan for IP--based Fixedbased Fixed--Line Phone NetworkLine Phone Network

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Basic Concept Behind IPBasic Concept Behind IP--based Fixedbased Fixed--Line Phone NetworkLine Phone Network

■KDDI has long intended to build an advanced telecommunications network using IP technology, and in October 2003 launched “KDDI Hikari Plus,” a three-pronged service utilizing FTTH to provide TV and video, high-speed Internet and high-quality IP telephony.

■On the other hand, estimates* indicate that by fiscal 2007 more than 20 million households will rely solely on phone service and will use subscriber phone lines (metal lines). *Based on KDDI’s research

■KDDI will beat the industry in completing its IP-based fixed-line phone service to extend affordable service using IP technology to customers who do not use broadband.

■KDDI has long intended to build an advanced telecommunications network using IP technology, and in October 2003 launched “KDDI Hikari Plus,” a three-pronged service utilizing FTTH to provide TV and video, high-speed Internet and high-quality IP telephony.

■On the other hand, estimates* indicate that by fiscal 2007 more than 20 million households will rely solely on phone service and will use subscriber phone lines (metal lines). *Based on KDDI’s research

■KDDI will beat the industry in completing its IP-based fixed-line phone service to extend affordable service using IP technology to customers who do not use broadband.

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Overview of Plan for IPOverview of Plan for IP--based Fixedbased Fixed--Line Phone NetworkLine Phone Network

  

KDDI’s existing fixed-line phone network

Customer Customer

KDDI’s high-quality IP network (CDN)

DION IP telephony(best-effort)

Exchange

Router

softswitch

Hikari DirectHikari Plus

Phone(FTTH)

MYLINE

DION IP telephony

Generally three floors highNTT East / West’s fixed

phone networkNTT East / West’s

fixed phone network

Telephone exchange

SDHtransmission

channelOptical

fiber

NTT office

NTT office

*CDN (Contents Delivery Network) integrates data and voice, prioritizing the transmission of voice over data so that the quality of the telephone calls are equivalent to that of existing fixed lines.

■ Phone service primarily provided through the existing fixed-line phone network■ KDDI’s Hikari Plus Phone is provided through CDN*■ Phone service primarily provided through the existing fixed-line phone network■ KDDI’s Hikari Plus Phone is provided through CDN*Current NetworkCurrent NetworkCurrent Network

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Overview of Plan for IPOverview of Plan for IP--based Fixedbased Fixed--Line Phone NetworkLine Phone Network

  KDDI’s high-quality IP network (CDN)

Customer Customer

DION IP telephony(best-effort)

Router

softswitch

Hikari Direct Hikari Plus

Phone(FTTH)

MYLINE

DION IP telephony

Generally two floors high

NTT East / West’s fixed phone network

NTT East / West’s fixed phone network

SoftswitchRouter

Optical fiberGateway with

existing phone network

NGW*

KDDI Metal Plus(dry copper)

NTT officeNTT office

Network After Switch to IP-based

System

Network After Network After Switch to IPSwitch to IP--based

■Expand CDN, the backbone of Hikari Plus, and replace existing fixed-line phone network with softswitch

■Provide customers with direct connections through Hikari Plus, Hikari Direct and Metal Plus

■Expand CDN, the backbone of Hikari Plus, and replace existing fixed-line phone network with softswitch

■Provide customers with direct connections through Hikari Plus, Hikari Direct based SystemSystem and Metal Plus

*NGW: Network Gateway

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Differences Between 050 IP Telephony and HighDifferences Between 050 IP Telephony and High--quality IP Telephonyquality IP Telephony

IP phone (companies)

EGW

router

DION IP telephony (homes)

ADSL modem

Hikari Plus Phone(homes)

EGW

PBX

Hikari Direct (companies)

optical

M/Crouter

DSLAM router

Existing phone network

Gateway

softswitch

metal

CDNDION

NTT-LS

NTT’sGC station

NGW

M/C

HGW

softswitch

With quality controls

IP networks integrating data and voice prioritize the transmission of voice over data so that the voice quality is equivalent to that of existing fixed lines.

Quality Control:

KDDI’sInternet lines

opticalmetal

KDDI Metal Plus(homes, companies)

050 number 050 number OAB-J numberOAB-J number OAB-J number

050 IP telephony High-quality IP telephony

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Configuration of Configuration of KDDIKDDI’’ss Metal Plus FacilitiesMetal Plus Facilities

■ Customers’ subscriber phone lines (metal lines) are connected directly to KDDI’s high-quality IP network■ Basic fees include domestic, international and mobile phone costs, creating a comprehensive service■ Customers’ subscriber phone lines (metal lines) are connected directly to KDDI’s high-quality IP network■ Basic fees include domestic, international and mobile phone costs, creating a comprehensive service

NTT’s GC station

MDF

Corporate customers

Metal line interval

MDF

KDDI’s high-quality IP

network (CDN)

Residential customers

NGW (Network Gateway):NGW (Network Gateway):IP telephony equipment for telephone

exchanges that converts between analog and IP in an industry first

softswitchPBX

NGW

Customers’ conventional subscriber lines can be used as is

Customers’ conventional subscriber lines can be used as is

Existing phones and PBX can be used as isExisting phones and

PBX can be used as isShares high-quality IP

network (CDN) built with Hikari Plus

Shares high-quality IP network (CDN) built with

Hikari Plus

Existing phone

network

IP phone network (050)

IP telephony interval

IP telephony generally requires that the gateway for IP telephony be set up inside the customer’s residence, but this is not necessary for Metal Plus

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Schedule for Introduction of IPSchedule for Introduction of IP--based Fixedbased Fixed--Line Phone NetworkLine Phone Network

■ The introduction of an IP-based system to the existing fixed-line phone network will begin in fiscal 2005, and the replacement with softswitch will be completed by the end of fiscal 2007

■ The introduction of IP to the fixed-line phone network will make it easier to adopt new IP telephony services

■ Provide customers with direct connections to reduce NTT access charges

■ The introduction of an IP-based system to the existing fixed-line phone network will begin in fiscal 2005, and the replacement with softswitch will be completed by the end of fiscal 2007

■ The introduction of IP to the fixed-line phone network will make it easier to adopt new IP telephony services

■ Provide customers with direct connections to reduce NTT access charges

Existing fixed-line telephone exchange softswitch

2007.03 2008.032004.03 2005.03 2006.03

Replace

October 2003: Hikari Plus starts (CDN operations are launched)

2009.03

October 2004: Hikari Direct starts

February 2005: KDDI Metal Plus starts

Fiscal 2005: Introduction of IP-based system to fixed-line phone network starts

IP introduction completed by end of

fiscal 2007

Page 9: Introduction of IPIntroduction of IPIntroduction of IP …...the replacement with softswitch will be completed by the end of fiscal 2007 The introduction of IP to the fixed-line phone

KDDI Metal PlusKDDI Metal PlusKDDI Metal Plus

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Introduction of Introduction of KDDIKDDI’’ss Metal PlusMetal Plus

■ Even customers with a single phone that do not use broadband will be able to use this affordable phone service based on cutting-edge IP technology

■ The direct access new phone service using metal lines (dry copper) require no work from the customer and can be used after KDDI makes a simple change

Service name KDDI Metal Plus

Launch of Services Customers may sign up from December 2004 and service will start in February 2005

Service Area Services will start in the Tomeihan area and gradually expand nationwide, with the coverage rate to exceed 60% in early fiscal year 2005   

Sales Targets Residences and companies

■ Even customers with a single phone that do not use broadband will be able to use this affordable phone service based on cutting-edge IP technology

■ The direct access new phone service using metal lines (dry copper) require no work from the customer and can be used after KDDI makes a simple change

Service name KDDI Metal Plus

Launch of Services Customers may sign up from December 2004 and service will start in February 2005

Service Area Services will start in the Tomeihan area and gradually expand nationwide, with the coverage rate to exceed 60% in early fiscal year 2005   

Sales Targets Residences and companies

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Overview of Overview of KDDIKDDI’’ss Metal PlusMetal Plus

Five Main Features of New ServiceFive Main Features of New Service

1. Basic charges are not by service area but standardized nationwide.2. Push-button phone line will be offered as basic function.3. The IP-based system makes call charges more affordable and simple.4. The bill for basic charges and call charges are consolidated.5. Telephone subscription rights are not needed

1. Basic charges are not by service area but standardized nationwide.2. Push-button phone line will be offered as basic function.3. The IP-based system makes call charges more affordable and simple.4. The bill for basic charges and call charges are consolidated.5. Telephone subscription rights are not needed

Functions comparable to fixed linesFunctions comparable to fixed lines

1. Current telephone number (OAB-J number) can be used as is (number portability)2. Customers can dial emergency numbers (110, 118, 119) 3. Phone can be used even in power outages 4. Additional functions can be used (Caller ID, number notification request, blocks on

crank calls, call waiting and other additional services, as well as services equivalent to voice warp, dial-in and line combinations, will be provided. )

1. Current telephone number (OAB-J number) can be used as is (number portability)2. Customers can dial emergency numbers (110, 118, 119) 3. Phone can be used even in power outages 4. Additional functions can be used (Caller ID, number notification request, blocks on

crank calls, call waiting and other additional services, as well as services equivalent to voice warp, dial-in and line combinations, will be provided. )

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  Overview of KDDI Metal Plus ChargesOverview of KDDI Metal Plus Charges

Basic charge       1,500 yen per month (1,575 yen with tax) * Charges are standardizednationwide (no differentiation between service areas), includes push-buttonphone functions

Installation charge   100 yen per month (105 yen per month included) *applies to the first 60

months after installation 

Connection charges 8 yen/3 minutes for local calls, 15 yen / 3 minutes for long-distance calls (8.4 yen / 3 minutes and 15.75 yen / 3 minutes including tax)   

Additional services Same as NTT East / West

Basic charge       1,500 yen per month (1,575 yen with tax) * Charges are standardizednationwide (no differentiation between service areas), includes push-buttonphone functions

Installation charge   100 yen per month (105 yen per month included) *applies to the first 60

months after installation 

Connection charges 8 yen/3 minutes for local calls, 15 yen / 3 minutes for long-distance calls (8.4 yen / 3 minutes and 15.75 yen / 3 minutes including tax)   

Additional services Same as NTT East / West

ResidencesResidences

Basic charge     2,400 yen per month (2,520 yen with tax) * Charges are standardized nationwide (no differentiation between service areas), includes push-button phone functions

Installation charge     100 yen per month (105 yen per month including tax) *applies to the first 60 months after installation

Connection charges     8 yen/3 minutes for both local and long-distance (8.4 yen / 3 minutes including tax)

Additional services Same as NTT East/West    

Basic charge     2,400 yen per month (2,520 yen with tax) * Charges are standardized nationwide (no differentiation between service areas), includes push-button phone functions

Installation charge     100 yen per month (105 yen per month including tax) *applies to the first 60 months after installation

Connection charges     8 yen/3 minutes for both local and long-distance (8.4 yen / 3 minutes including tax)

Additional services Same as NTT East/West    

CompaniesCompanies

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SummarySummary

IP-based fixed-line phone system will be completed by the end of fiscal 2007, resulting in greater efficiency and lower costsIP-based fixed-line phone system will be completed by the end of fiscal 2007, resulting in greater efficiency and lower costs

Introducing cutting-edge IP technology will enable customers not using broadband to take advantage of this more affordable serviceIntroducing cutting-edge IP technology will enable customers not using broadband to take advantage of this more affordable service

KDDI considers the customer’s perspective.

Adding KDDI Metal Plus to the line-up of Hikari Plus and Hikari Direct will result in a total service meeting customers’ diverse needs.

KDDI Metal Plus, a high-quality IP telephony service, does not bill basic charges by service area, but has standardized these charges nationwide.

IP means that connection charges are no longer based on distance, making charges more simple.

KDDI considers the customer’s perspective.

Adding KDDI Metal Plus to the line-up of Hikari Plus and Hikari Direct will result in a total service meeting customers’ diverse needs.

KDDI Metal Plus, a high-quality IP telephony service, does not bill basic charges by service area, but has standardized these charges nationwide.

IP means that connection charges are no longer based on distance, making charges more simple.

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Appendix 1 Appendix 1 -- Comparison of DirectComparison of Direct--Access FixedAccess Fixed--Line Phone Service Charges (Residential Use)Line Phone Service Charges (Residential Use)

Metal Plus Otoku Plan NTTSubscriber Phone

Basic Charge

Standardized 1,500 yen  (1,575 yen incl. tax)

Included Push-button Phone Charge

Class 3 1,550 yen (1,627.5 yen incl. Tax)Class 2 1,400 yen (1,470 yen incl. Tax)Class 1 1,350 yen (1,417.5 yen incl. Tax)

Class 3 1,750 yen (1,837.5 yen incl. Tax)Class 2 1,600 yen (1,680 yen incl. Tax)Class 1 1,450 yen (1,522.5 yen incl. Tax)

Installation Charge

100 yen(105 yen incl. Tax)

100 yen(105 yen incl. Tax) -

Push-button-Phone Charge is freePush-Phone 390 yen(409.5 yen incl. Tax )

Push-Phone 390 yen(409.5 yen incl. Tax)

Other charges are the same as NTTCaller ID 400 yen (420 yen incl. Tax)Cut-in 300 yen (315 yen Incl. Tax)

No. Display 400 yen (420 yen incl. Tax)Call Waiting 300 yen (315 yen Incl. Tax)

8 yen(8.4 yen incl. Tax)

8.5 yen(8.925 yen incl. Tax)

8.5 yen(8.925 yen incl. Tax)

Standardized nationwide 15 yen(15.75 yen including tax)

20 - 80 yen(21- 84 yen incl. Tax)

Maximum 50% Discount

20 - 80 yen (NTT Communications)(21 - 84 yen incl. Tax)

Variety of Discounts Available

International (US) 27 yen180 yen

Maximum 50% Discount

160 yen (NTT communications)Variety of Discounts Available

To Mobile Phone   to au 51 yen (53.55 yen incl. Tax)  Others 54 yen  (56.7 yen incl. Tax)

75 yen (78.75 yen incl.Tax)54 yen (NTT Communications)(56.7 yen incl. Tax)

- -72,000 yen

(75,600 yen incl. Tax)

MonthlyCharges

Cost for facility & equipment

Connection Charge

Week-daydaytime

3min.

Charges forAdditional Services

FixedCharges

Residential Use

Local

Long Distance

* The table above represents the fees as of September 15, 2004.※ only applies to the first 60 months after installation.

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Appendix 2 Appendix 2 -- Comparison of DirectComparison of Direct--Access FixedAccess Fixed--Line Phone Service Charges (Corporate Use)Line Phone Service Charges (Corporate Use)

Metal Plus Otoku Plan NTTSubscriber Phone

Basic Charge

Standardized 2,400 yen  (2,520 yen incl. tax)

Included Push-button Phone Charge

Class 3 2,400 yen (2,520 yen incl. Tax)Class 2 2,250 yen (2,362.5 yen incl. Tax)Class 1 2,100 yen (2,205 yen incl. Tax)

Class 3 2,600 yen (2,730 yen incl. Tax)Class 2 2,450yen (2,572.5 yen incl. Tax)Class 1 2,300 yen (2,415 yen incl. Tax)

Installation Charge

100 yen(105 yen incl. Tax)

100 yen(105 yen incl. Tax) -

Push-button-Phone Charge is freePush-Phone 390 yen(409.5 yen incl. Tax )

Push-Phone 390 yen(409.5 yen incl. Tax)

Other charges are the same as NTTCaller ID 1,200 yen (1,260 yen incl. Tax)Cut-in 300 yen (315 yen Incl. Tax)

No. Display 1,200 yen (1,260 yen incl. Tax)Call Waiting 300 yen (315 yen Incl. Tax)

Local8 yen

(8.4 yen incl. Tax)

8.5 yen(8.925 yen incl. Tax)

8.5 yen(8.925 yen incl. Tax)

Long Distance20 - 80 yen

(21- 84 yen incl. Tax)55% Discount

20 - 80 yen (NTT Communications)(21 - 84 yen incl. Tax)

Variety of Discounts Available

International (US) 27 yen180 yen

15% Discount160 yen (NTT Communications)Variety of Discounts Available

To Mobile Phone    54 yen (56.7 yen incl. Tax) 75 yen (78.75 yen incl.Tax)54 yen (NTT Communications)(56.7 yen incl. Tax)

- -72,000 yen

(75,600 yen incl. Tax)

MonthlyCharges

Cost for facility & equipment

Corporate Use

Connec-tion Charge

Week-daydaytime

3min.

Charges forAdditional Services

FixedCharges

* The table above represents the fees as of September 15, 2004.※ only applies to the first 60 months after installation.

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Appendix 3 Appendix 3 -- Results of Competition in Telecom MarketResults of Competition in Telecom Market

1. Customer fees have dropped dramatically for services facing increasing competition.2. On the other hand, customer fees for services facing little competition are on an uptrend.1. Customer fees have dropped dramatically for services facing increasing competition.2. On the other hand, customer fees for services facing little competition are on an uptrend.

400

80

1985 2004

(yen)Weekday, longest distance for 3 min

- 80%1,550

(yen)Residential use (class 3)Basic charges

13%1,750

108.5

1985 2004

(yen)Local call on weekday for 3 min

Local calls

-15%

 Step2   Step3 

2,3502,60011%

Res.

Business

 Step1 Status of custom

er charges

Long-distance calls

20041985

NTT Communications

(58%)

KDDI (20%)

Japan Telecom (11%)

* Share of MYLINE and MYLINE Plus subscribers (those not subscribing are not included in the share)

* Figures reflect subscribers as of the end of July 2004(Source: MYLINE Carriers Association’s web site)

NTT East / West(72%)

Electric (9%)

*Share of MYLINE and MYLINE Plus subscribers (those not subscribing are not included in the share)*Figures reflect subscribers as of the end of July 2004

(Source: MYLINE Carriers Association’s web site)

KDDI (13%)

Japan Telecom (7%)

Electric (6%)

Other (2%)Other (2%)Status of com

petition (changes in m

arket share)

Competitors (1.1%)

NTT East / West(98.9%)

* Figures are current as of March 31, 2004(Source: Ministry of Public Management,Home Affairs, Posts and Telecommunications)


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