BE FASHIONABLE. STAY FASHIONABLE. LOOK FASHIONABLE. FASHION. The universal language of every soul.

Fashion is a general term for a popular style or practice, especially in clothing footwear accessories make up body piercing or furniture Fashion refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behaviour. Fashion also refers to the newest creations of textile designers. The more technical term, costume, has become so linked to the term "fashion.

Fashion season is defined as either Autumn/Winter or Spring/Summer. Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth,father of Haute-Couture,who was the first designer to have his designer label sewn into the garments that he created. House of Worth was his label.

Haute-Couture (hi fashion) Prt-A-Porter (ready to wear) Mass market

French for "high sewing" or "high dressmaking" or "high fashion , refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customers or wearers measurements and body stance, and it is usually made from highquality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. "Couture" means dressmaking, sewing, or needlework and "Haute" means elegant or high. Haute Couture is a "protected name" that can be used only by firms that meet certain well-defined standards by Chambre de commerce et Dindustrie le Paris.

Design made-to-order for private clients, with one or more fittings. Have a workshop (atelier) in Paris that employs at least fifteen people full-time. Must have twenty full-time technical people in at least one atelier (workshop). Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.

or prt--porter is the term for factory-made clothing, sold in finished condition, in standardized sizes. Designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. The Fall/Winter shows take place in February, and the Spring/Summer collections are shown in September.

is ready-to-wear garments in mass. is available in large quantities and standard measurements. uses cheap materials or fabrics, creatively used, to produce affordable fashion. use simple production techniques therefore to sell at cheaper rates. are fashion available both in brands and on streets.

Area Brief Market Womens day wear Practical, comfortable, Haute-couture, readyfashionable to-wear, mass market Womens evening wear Glamorous, sophisticated, suited for occasions Haute-couture, readyto-wear, mass market Womens lingerie Glamorous, comfortable, washable Haute-couture, readyto-wear, mass market Mens day wear Casual, practical, comfortable Tailoring, ready-towear Mens evening wear Smart, elegant, formal, Tailoring, ready-toapt for occasion wear Kids wear Trendy or classy, practical, washable, functionable Ready-to-wear, mass market Teenage girl wear Colorful, comfortable, glamorous, pretty Ready-to-wear, mass market

Area Brief Market Jeans wear Unisex, democratic, comfortable, practical, functional Ready-to-wear, mass market Sports wear Comfortable, practical, well ventilated, washable, functional Ready-to-wear, mass market Knit wear Right weight and color Ready-to-wear, mass for the season market Outer wear Stylish, warm, Right weight and color for the season Ready-to-wear, mass market Bridal wear Sumptuous, glamorous, classic Haute-couture, readyto-wear, mass market accessories Striking, fashionable Haute-couture, readyto-wear, mass market

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Research Theme/ Mood board Inspiration board Illustration board Client board Accessory board Flat sketch board / tech pack Trim and fabric board Muslin fits (toile) Actualising the garment Costing Presentation

Type of collection Trend forecast Material availability Theme and inspiration Season Story line Clients profile Budgeting and costing

Occasions Seasons Activities Interests Social interests Objects Nature Emotions etc

Age group Social status Income Interests and hobbies Demography or geography Season or activity Marital status Character Attitude Motto in life Role model

Accessories can be categorised mainly into 3 types: Carried Accessories Worn Accessories Detachable Accessories Canes, handbags, swords, hand fans, parasols, umbrella etc Jackets, boots and shoes, cravats, ties, sunglasses, belts, gloves, muffs, jewellery, watches, shawls, scarves, socks, stockings etc Aigrettes, lapels, pins and badges etc

the blue print of making a garment the proportional drawing on construction of garment seam types and placement stitching and its types trims and fabrics number of pieces to construct number of colors for the same design sizes

Embellishments Closures (buttons, hooks etc) Laces Threads Fusing material Label (brand name) Fabric swatches

Are done by either using draping method or pattern making method This is the process of test fit done before actualising on real fabric. It helps in correcting any ill fit or flaws in the garment. Is done on cheaper fabrics

Muslin fit or toile are transferred onto real fabrics after alteration or correction if any The transferring is done with the help of tracing wheel, scales and markers

Includes all expenses inherited during the development of every single garment piece. Later a price is put up on the basis such that all the expenses + profit is incurred back. Can hike any % of the total net expense to gain back any % of profit

Collection launch at a fashion runway Retail store exhibition Exhibition to client E -store launch Presenting to the in house head designer

Fashion keeps inviting and exploring new lands and base when every time a new design develops. But the concepts and process involved remains the same and design derivation are always fresh, crisp and edgy. Fashion will never fade its face in any era. Fashion in you showcase the outlook who you are as a person.