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Introduction

• Established in 1853, REVUE THOMMEN Swiss Made Watches has a legacy and history of over 160 years. In 1859 entrepreneur Gédéon Thommen and watchmaker Louis Tschopp took over the “Société d’Horlogerie à Waldenbourg”. Already 1890 production reaches over 13’000 watches annually. In 1936 the production of Aviation Instruments becomes the second main activity of “Thommens Uhrenfabrik AG”. 1987 “Thommens Uhrenfabrik AG” launches the new brand name “Revue Thommen”. For more than 160 years now and without interruption, mechanical watches are manufactured in Switzerland.

• Since early 2015, the REVUE THOMMEN watch trademark is operated by Swiss Initiative Limited, managed by Roland Buser, and under the license of GT Thommen Watch AG for the sole production and worldwide distribution. The new ownership and management is enthused and dedicated to taking upon the role of carrying the heritage of the brand forward and to bringing it back to its previous glory and beyond, by re-positioning itself in the “Affordable Luxury Segment”.

• Passionately created watches, with a great respect for its heritage in watchmaking and a touch of modern simplicity will continue to woo watch aficionados and consumers alike. A strong affiliation with the roots in manufacturing of mechanical watches, and historically also aircraft instruments, will resume center stage, alongside a diverse collection of mechanical Classic, Lifestyle, Aviation and Sport watches.

• REVUE THOMMEN proudly launched its new brand image, design, communication & advertising materials, products and collections at Baselworld 2015 under the motto; ARTISANS OF TIME. REINSPIRED.

A New Milestone…

• In 2014, a sales & distribution platform was established in Hong Kong to cater to the international sales activities, and to spearhead the commercial brand-building developments of REVUE THOMMEN.

• At Baselworld 2015, the new Brand Image, Design, Communication Tools, Products and Collections have been launched under the motto ARTISANS OF TIME. REINSPIRED. where the first CLASSIC and LIFESTYLEcollections were presented.

• At Baselworld 2016, the much anticipated AVIATION & SPORT collections will be presented and launched in Q3 2016 and with this, the initial implementation of new designs and collections will be concluded.

• The next steps will include establishing an office in Switzerland (REVUE THOMMEN) for the Swiss & European activities, together with a museum and customer service facilities.

• The consolidation of Swiss Made production, internalization of assembly of timepieces and the relocation back in to the buildings of origin in Waldenburg, Switzerland, is a much anticipated milestone. This step is very important for safeguarding the heritage, but also to benefit from the generations of experience that still exists in the valley.

• Once the above accomplished, it would be of added value to also reintegrate THOMMEN Aviation Instruments AG under the umbrella of REVUE THOMMEN. With this last step, the circle will be closed, heritage and continuation of the legacy safeguarded.

The Management

• The man at the helm of the redevelopment of the brand is Roland Buser.

• A true artisan of time born in to a family of Swiss watchmakers, he graduated from the Technical College ofWatchmaking in Solothurn, Switzerland as a Horloger-Rhabilleur.

• As a third generation watchmaker he travelled the world extensively on professional assignments for the SwissWatch Industry setting up and managing production sites for renown companies such as RONDA and SWATCHGROUP. One of his first big assignments brought him to China in 1988 and subsequently amongst others to the USVirgin Islands, India, Thailand, and Malaysia.

• In 1997, he moved to Hong Kong and joined Cartier, where he subsequently and as a Director of the RichemontGroup played a pivotal role in establishing the service functions and operations in the Asia-Pacific region. In 2004,he moved to Chopard for whom he reorganized the distribution, re-positioned the brand and set up offices in HongKong, Shanghai and Beijing for the Greater China region.

• Believing in the greatness and potential of this brand from his valley of origin, in 2012 he left the haven of the luxurysegment to pursue his dream, which is to establish REVUE THOMMEN in the under-developed segment of reliabletime-pieces, in a price range that consumers and watch collectors alike will appreciate the true value.

• Both his father and grandfather worked in the BUSER Manufacture in Niederdorf, Switzerland, which later wasintegrated in to the Manufacture Suisse Reunis (MSR) Group. It was from this group of companies that REVUETHOMMEN emerged as the chosen brand for the worldwide commercial deployment and where another successstory was born, and added to the brands legacy...

Goals & Objectives

• Internationally revitalize the sales and broaden exposure

• Develop a commercial brand – brand building

• Reposition the brand in the mid to upper pricing segment = Affordable Luxury Segment

• Ensure continuity of the legacy and over 160 years heritage of the company

• Ensure continuity of dependable Swiss Made quality

• Consolidate and ultimately internalize the Swiss Made production

• Establish two main Sales & Distribution Platforms with a;• Swiss Sales office for European activities• Hong Kong Sales office for International activities

• Relocate the brand back in to the Historical Buildings of origin and establish a) sales & administration, b) customer service, c) logistic platform, d) interactive watch & industrial museum, and e) production and assembly of timepieces

• Merge the Watch and Aviation activities again under one umbrella of REVUE THOMMEN. Benefit from generations of expertise, stimulate and revive the local watch industry at the place of origin, by bringing the brand and production back to the valley

Competitive Strengths

• Independent and privately owned Brand, which includes brand IP rights, production and distribution

• Uninterrupted, strong and real heritage of over 160 years

• Only Swiss Made watch brand that has a direct affiliation with aviation, precision instruments and watchmaking

• Extensive growth potential and available facilities

• Unlimited access to (manufacture) movements and suppliers

• Own distinguished design and development

• Passionate management in the driving seat, with a 3-generation legacy of its own in watchmaking and production, who has strong and relevant hands-on experience in total brand management and brand-building, and is both personally and professionally fully invested in the company, and leads this mission from the front

• Internationally well versed, the management originates from the valley of origin in Switzerland and has the ability to locally fully blend in. With close to 30 years of international business experience, the management finds itself at ease with the challenges of the global development

• Knowledgeable, fast responding and flexible management team that has a very solid plan, with the ability to quickly adapt to any situation

Distribution Strategy

• Establish regional and local Distribution/Agent partnerships which primary role is to;• Promote the brand• Maintain press relationships• Visit and support appointed point-of-sales (POS) and service centers, to ensure the upkeep of quality standards• Appoint new qualitative point-of-sales (POS) and service centers• Explore new and diverse business opportunities and collaborations

• In parallel and with equal importance, occupy the on-line market space and manage all business directly by the brand, with the objective to control as much as possible the worldwide offer and pricing. Listing on all Amazon and the global top 30 on-line business platforms is essential and will make us the leading brand in this under-explored market space.

By stabilizing and controlling the on-line business, we elevate the brands credibility and with that have also compelling arguments to support the traditional distribution.

• An immediate worldwide roll-out is planned with the following market priorities;• Asia-Pacific• Europe• Middle East• North America• Eastern Europe• South America & Africa

Distribution Strategy (continued)

• Two distribution (sales & service) platforms are in process of being established to support the worldwide sales & service network, where the stocks of finished products will be managed and supporting services provided;• Hong Kong International business• Switzerland European and Swiss business

• Product development & production will remain in SwitzerlandOnce the products have left production, the distribution platforms will resume responsibility for the supply chain, supporting services and brand promotion.

Distribution / Supply Chain Strategy

Strong History

Ex-Factory

4’000 pieces

Licensed Production

Strong History

Distribution PlatformsCH (Switzerland & Europe) + HKG (International)

40’000 pieces

Internal Production

Internal Distribution

New Business Model

+ + +

New Business Model

1st Step

120’000 pieces2nd Step

Previous Business Model

Price / Market Positioning of the Collections

CHF7’000.- to 17’000.-

CHF4’000.- to 9’000.-

CHF1’500.- to 4’000.-

CHF1’000.- to 3’000.-

Target positioningCurrent positioning

Model

Quartz

Design

Mechanical/Complications

Quartz

Prestige

Technical

Accessible Luxury

Eurostaf Research 2011

Brand Re-Positioning

Remarks:• The objective is to re-establish a brand identity with individual style and key elements that are recognisable in the collections• Bring back to life “stories-of-legacy” and merge them with a new independent style, so to ensure continuation of the heritage in the products• Brand building, which includes streamlining the collections and identity• Over the recent past years, the brand has been managed as a mainstream private label brand and was distributed in an inadequate price segment• With the new collections and their identity, now established the brand in the Affordable Luxury Segment

2015 Watch (Steel) Collection

1853 Metro Millennium Urban Cosmo

Design / Positioning Concept – 1853 (Classic Collection)

Zenith

Baume & Mercier

Blancpain

Piaget

Patek Philippe

Breguet

$ 5,800

$ 2,600

$ 17,800$ 9,800

$ 21,100

$ 22,800

Retail Prices in US$

$ 2,000 $ 2,330

Design / Positioning Concept – MILLENNIUM (Classic Collection)

Piaget Patek Philippe

Girard Perreaux

Cartier

Vacheron Constantin

Corum

$ 23,500

$ 23,500

$ 9,800

$ 18,900

$ 24,600

$ 2,780Retail Prices in US$

$ 2,030 $ 3,610

Design / Positioning Concept – URBAN (Lifestyle Collection)

Ball Piaget

Audemars Piguet

Cartier Vacheron Constantin

Hublot$ 2,399

$ 52,000

$ 10,700

$ 13,700

$ 14,000

$ 18,900

Retail Prices in US$

$ 4,250 $ 2,940

Design / Positioning Concept – METRO (Lifestyle Collection)

Carl F.Bucherer

IWC

IWC

Baume & Mercier

Panerai

Vacheron Constantin$ 5,400

$ 19,500

$ 11,100

$ 12,700

$ 7,100

$ 5,800Retail Prices in US$

$ 1,980 $ 3,540

Design / Positioning Concept – COSMO (Lifestyle Collection)

Girard Perregaux

CartierPiaget

Baume & Mercier

Chopard

Bvlgari

$ 2,410

$ 29,800

$ 5,600

$ 1,990

$ 29,900

$ 6,300

$ 5,450

$ 37,200

Design / Positioning Concept – AIR RACE 1 (Aviation Collection)

Raymond Weil

Omega

Baume & Mercier

Longines

Hamilton

Tag Heuer

$1,900

$1,700

$4,600

$2,000

$3,700

$538

Retail Prices in US$

$ 1,200

Design / Positioning Concept – MACH I (Aviation Collection)

IWC

Breiting

Bell Ross

$3,700Tudor

Tag Heuer

$12,700

$6,700

$6,840

Oris

$5,850

$4,925

Retail Prices in US$

$ 3,100

Design / Positioning Concept – MACH II (Aviation Collection)

Hamilton

Breiting

Ball

$4,390 Zenith

Tag Heuer

$1,950

$3,000

$9,650

Oris

$14,400

$5,500

Retail Prices in US$

$ 5,500

Design / Positioning Concept – SEAMARK (Sport Collection)

Longines

Rolex

Omega

Montblanc

Tag Heuer

Tudor$8,550

$6,200

$2,900 $6,800

$3,380

$3,620Retail Prices in US$

$ 2,500

SEA MARK

Design / Positioning Concept – FATHOM (Sport Collection)

IWC

Rolex

Omega

ZENITH

Tag Heuer

Tudor

$4,425

$1,450$12,795

$8,200

$6,900 $8,500

Retail Prices in US$

$ 2,800

Packaging Materials

2-Year International Warranty CardReference No. AC.WC.001

Shopping BagReference No. AC.PB.001

Price TagsReference No. AC.PT.001

User ManualReference No. AC.UM.001

Wooden-BoxReference No. AC.WB.001

Gédéon Thommen Manufacture (GTM) Movements

With its range of new GTM manufacture movements, exquisitely refined and finished to the standards of REVUE THOMMEN, the brand maintains its real competitive advantage.

Further unique technical and functional developments are in planning and will ensure that the legacy of 100% Made in Switzerland will continue.The ultimate goal is to equip all our timepieces with uniquely finished GTM manufacture movements and with that foster the highest quality of workmanship.

GTM 1124

GTM 1124SQ

GTM 1353

GTM 1698

Service Strategy

• Products are designed for easy and reasonable maintenance, and to facilitate local repair services

• REVUE THOMMEN strongly supports the local watch trade and its developments, and hence will promote and maximize local technical services

• Centralized & localized services, inclusive warranty coverage, will be directly coordinated and managed by REVUE THOMMEN

• Regional and local Distributors/Agents will provide the second layer of service within the supply chain

• In addition, REVUE THOMMEN will internationally appoint front-line service centers in all major cities, so to provide customers with a direct go-to solution

• Alternatively and with over-lapping coverage, regional service centers will be established that will be reachable by postal service

Marketing & Communication

Website

Sales kit - Catalog & Corporate Book

Advertising CampaignPackaging

PLV

Marketing & Communication Strategy

• The official materials were launched at BASELWORLD 2015

• One advertising campaign per product family

• The background of POS displays are interchangeable, so that individual product campaigns can be chosen to suit best the specific local/shop requirements

• The campaign align both advertising and PLV / POS decoration material

• Standard format is ½ page A4, full-page A4 and double-page A3 (horizontal)

• Institutional advertising will be borne by the brand and will be deployed by market, in-line with the actual sales development

• Corporate advertising should total minimum to 10% of the sales turn-over, typically to be shared 50/50 between the Agent and Retailer, and/or Brand

• Campaigns will typically be updated on a 2-year cycle

Baselworld

BASELWORLD 2015 has truly been a milestone for REVUE THOMMEN Swiss Made Watches, where the new brand image, advertising campaign and most importantly, the 2015 Classic & Lifestyle collections were successfully introduced at its own booth (Hall 2.2 – Stand C47).

At BASELWORLD 2016, the much anticipated AVIATION & SPORT collections will be presented and launched in Q3 2016 and with this, the initial implementation of new designs and collections will be concluded.

From humble beginnings in 1853 in the historical town of Waldenburg (Switzerland), REVUE THOMMEN proves to be a true renaissance of time by creating a collection of timepieces, which preserves its unique heritage together with a touch of modern design.Driven by the brand’s new inspiration and passionate management team, REVUE THOMMEN intends to bring the brand and town back to its previous glory and beyond.

Following the successful international launch at BASELWORLD 2015, REVUE THOMMEN hosted, early June 2015, its first market launch in Hong Kong.

With close to 300 invited guests and celebrities, it was another milestone for the record. The event was held in the heart of Central, Hong Kong, with 5 new lines and 39 different models displayed. We also debuted our newest arrivals, the diamond paved Urban and Cosmo lines.

The evening began with a presentation to 30 press/media and main event shortly following. It was a truly enjoyable cocktail evening showcasing our new collections paired with world-class entertainment. Our very special guests: singer / actor Gian Magdangal and Asia’s Got Talent human beatbox Niel.

With the new collection ready for sale, the initial re-development period is completed and the commercial activities commence!

Market Launch 2015

With a strong affiliation in Aviation Watches & Instruments, REVUE THOMMEN is proud to be the official timing partner of Air Race 1 World Cup (the first international series of formula one class air races event). Air Race 1 will play an important role, as anticipation of the soon-to-launch AIRSPEED collection grows.

Air Race 1 is a high speed, pylon to pylon race between 8 aircrafts, flown as little as 10 meters above the ground, at speeds of up to 450km/h. It is a thrilling test of pilot skill which is based upon the long-running historic formula one aircraft class.

Discover more by referring to the links below for footage of the action!Introductory video: http://youtu.be/iyCP8qlIQtYEpisode #1 - Tunisia: https://youtu.be/twnMViSvuzg

Air Race 1 Sponsorship

www.revuethommenwatches.com

LIVING A PASSION SINCE 1853