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Introduction Social Media Summit

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Social Media Summit The Hotel 26 june 2015
Transcript

Social Media Summit The Hotel 26 june 2015

Helena Van [email protected]

DearMedia [strategy consultant]

Digital strategy & Digital Transformation

Freelance [online communication]

Mentor & coach [everyone who asks]

• a digital consulting company

• founded in 2009, currently we are 6 people

• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media

• our scope is everything in the digital space, with focus on social, mobile, tablets, internet of things, ...

• We work for large European clients

Out Now!

• www.digitaltransformationbook.com

• English & Dutch version available

5Social Media

inspired by Peter Kim’s article on the Drum

Trends

Social media is

mobile

Social media will

disappear

Social media will

be shoppable

Social media will be

under your skin

Social media will

be automated

7InterestingSpeakers

200K people joining LinkedIn every day

With mobile being a big share

Pascal Hendrickx - Pebble Media

Content marketingis crucial

10 pieces of content are consumed before a purchasing decision is made

Pascal Hendrickx - Pebble Media

4-1-1 rule

When publishing one commercial postyou have to publish

4 pure content & 1 content item coming from another source

Pascal Hendrickx - Pebble Media

Elements of good content

call to actioneasy to read

visualsuseful

inspiring

Pascal Hendrickx - Pebble Media

Elements of good content

Be graphicBe a journalistBe exclusiveBe consistent

Pascal Hendrickx - Pebble Media

What makes good content?

Was it helpful?Was it interesting?

Will it inspire them to take action?

Pascal Hendrickx - Pebble Media

BE RELEVANT!Especially in content marketing

Pascal Hendrickx - Pebble Media

How to measure your content?

Referral trafficEngagement

Higher quality leads

& use it to shape your strategy

Pascal Hendrickx - Pebble Media

How to raise engagement

DIY videosHighlight your skills

Reveal a new productBehind the scenes

InspireSay thanks

Olivier Dedecker - Be Connect

87% of marketeersuse video

for content marketing

Olivier Dedecker - Be Connect

Facebook video is only 5%of all content

but when used it dominates interaction

Olivier Dedecker - Be Connect

Why use video?

People remember better videoPeople share more video

People engage moreMobile & video are best friends

Olivier Dedecker - Be Connect

Micro-video45% of people stop watching after 1 minute60% of people stop watching after 2 minutes

Olivier Dedecker - Be Connect

3 wonderful casesWith insights in how to organize

as an agency to create top topical content marketingfast, on budget and scheduled

Quentin Pirlot - Isobar Belgium

Top topical contentgenerates huge organic reach

As an agency it’s intensive to organizeyourself for just one brand.But the model is scalable,

you just needs more brands.

Quentin Pirlot - Isobar Belgium

Top topical contentgenerates huge engagement

You can create a lot of video content on a small budget, just be creative!!!

Quentin Pirlot - Isobar Belgium

Invest in content creationand ultra-targeting

You could win!A lot!

Quentin Pirlot - Isobar Belgium

When is your Waterloo?How long will it take for your industry

or your clients industry before disruption hits their market

Danny Devriendt - Mediabrands

Shark fin adoption curveFast change

><Slow adoption

Danny Devriendt - Mediabrands

Moonshot thinking

Instead of trying to change

Decide what needs to be done & Start building!

Danny Devriendt - Mediabrands

Marathon vs the sprintSocial Media is the marathon

Don’t go for direct conversion!

Dado Van Peteghem - DearMedia

Start being a glass houseShow your DNA more than your products

Start acting like a human, less like a telex& go for thought leadership

Dado Van Peteghem - DearMedia

Stop being boring!

Dado Van Peteghem - DearMedia

In Social Media, it's not about the BIG budgetsit's about the small details

in content creation

+ B2B is not boring to boring

People over brandsevery time

Dado Van Peteghem - DearMedia

Help your employees & fansto share your story

Find your ambassadors!

Social Media is here to stay

Florent Diverchy - Bisnode

Only if it makes your CEO happy!

So where is the money?

What is blocking ROIin Social Media?

Florent Diverchy - Bisnode

Who is the person in charge?What are you measuring to know your ROI?

Are you making the link between your costs and your wins?(social CRM)

When integrated,Social Media is here to stay!

Florent Diverchy - Bisnode

For exampleUsers and interactions are multichannel.Stop talking about channel attribution.

Follow your public as a brand

Bob Cox - Samsung

People use Facebook less than new social networks

We as a brand had to follow

Multi-channel approach on social

Bob Cox - Samsung

We use Facebook as a amplifier and not as a hub anymore

How to differentiate?

Bob Cox - Samsung

Reach & awareness networks (facebook & twitter)Engagement networks (instagram & other new platforms)

Search enhanced networks (YouTube)

When using a network?

Bob Cox - Samsung

Create awareness: Twitter, Facebook, YouTube but no Instagram

Inspire preference: Facebook & Twitter, YouTube but also a little bit Instagram & Pinterest

Drive participation & brand love:Instagram, Pinterest, Vine, Tumbr are very important here

Tailor your stories to each audience

Bob Cox - Samsung

ExamplesTarget different USP’s to different audiences on FacebookBuild extensions of your main (classic) advertising stories

YouTube is perfect for tutorials and product benefitsShow our audience what you can do with our product

Be creative with your product

Bob Cox - Samsung

Stories are possibleThink about the (living) environment

Whats the place of the product in people lives?

One overall KPIcombining all active social networks

Bob Cox - Samsung

Reaching the right audienceEfficient posting frequency

Effective platform engagement(different weights per platform)

Thank you!See you on the 15th of October

for the 10th edition of the Social Media Summit


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