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Teaching lecture How Healthcare Professionals and Patient Groups are using Social Media 25 Sept 2011 Jan Geissler, Patvocates / Leukämie-Online / CML Advocates
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Health & Medicine |
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Teaching lecture
How Healthcare Professionalsand Patient Groups are using
Social Media
25 Sept 2011
Jan Geissler, Patvocates / Leukämie-Online / CML Advocates Network
Health on the Internet is the
new normal for many doctors & patients!
Internet: the patients' most popular resource for health information
55% of cancer patients use the Internet after diagnosis
30% search for prescription medicines 20% use the internet for taking decisions
on therapy 10% talk to their doctor about what they
found
Sources: Manhattan Research 2011
Internet: a doctor's key sourceof health information
Physicians online - % of content destinations when using the webSource: Comscore 2010
Physician smartphone adoption rate 2012: 81%
Social Media hasarrived hereat EMCC Twitter #EMCC2011
in the foyer
#EMCC2011 network of connections among people who follow, reply or mention one another in Twitter
Health on the net is a reality.Social Media is the next step.
Now some examples.
