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A  unique  project  based  experien3al  learning  class  designed  to  understand,  measure,  and  analyze  online  social  interac3ons  

Delivered  by: Ari  Lightman 11/08/2011  

 

INTRODUCTION TO 94-823 - “MEASURING SOCIAL”

94-­‐823:  What’s  it  all  About……  

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Why?    

Ø  Difficult  Problem  

Ø  Lack  of  Resources  

Ø  Jus3fica3on  Needs  

Ø  Experien3al  Learning  

Ø  Real  Time  Data    

How?    

Ø  7  Project  Sponsors  

Ø  Experien3al  Learning  

Ø  Sharing  Knowledge  

Ø  University  Wide  

Ø  Web  2.0  Immersion  

Benefits    

Ø  Recruitment  

Ø  Analy3cs  

Ø  Research    

Ø  Rela3onship  

Ø  Educa3on  

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Topic  of  the  Week  •  #Occupywallstreet  •  Rapleaf/Privacy  •  Anonymous  vs.  Iden3ty  

Panels  • Mobile  •  Crowdsourcing  • Mone3za3on  •  Social  Commerce  

Guest  Presenters  •  Social  Gaming  •  Interac3ve  Adver3sing  

•  Designing  for  Social  

Lectures  •  Regulated  Markets  •  Analy3cs  •  Ci3zen  Journalism  •  Crowdsourcing  • Mobility  

Class  Structure  

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Some  of  our  Sponsors……  

•  Class  Twiaer  Hashtag  #cmusmc  

•  Recent  Press  -­‐  hap://bit.ly/v3TUkA  

•  Contact  Informa3on  –  aligh@andrew.cmu.edu  –  Twiaer  -­‐  @alightman  –  Blog  –  socialtheorem.com  –  Office  -­‐  2107c  HBH  –  Mobile  –  412-­‐512-­‐7134  

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