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Introduction to A2 Exam Unit – L1

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Introduction to A2 Exam Unit – L1. Wednesday 6 th March 2013. Unit G325: Section B – Critical Perspectives in Media. Aims & Objectives. Why?. WE WILL Follow on from Section A and state how this is an equal value section. - PowerPoint PPT Presentation
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Introduction to A2 Exam Unit – L1 Wednesday 6 th March 2013 Unit G325: Section B – Critical Perspectives in Media
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Page 1: Introduction to A2 Exam Unit – L1

Introduction to A2 Exam Unit – L1

Wednesday 6th March 2013

Unit G325: Section B – Critical Perspectives in Media

Page 2: Introduction to A2 Exam Unit – L1

Why?

Aims & Objectives

• WE WILL Follow on from Section A and state how this is an equal value section.

• Introduce the 2 topics we will be studying together and assess what you already know about the contemporary media landscape.

• Introduce key terminology and theory YOU WILL need to learn throughout the duration of the exam unit.

• Review the learning.

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

Page 3: Introduction to A2 Exam Unit – L1

A Facebook revision page has been set up for you to join and access revision material, as well as upload your own Case Study examples.

YOU MUST use this site frequently and enjoy it!

Page 4: Introduction to A2 Exam Unit – L1

YOU MUST summarise how the media works by writing down as many products that define who we are and what we use.

YOU COULD use the handout you have been given to add in some relevant key terms/theory.

WHAT DO YOU ALREADY KNOW?

Page 5: Introduction to A2 Exam Unit – L1

2 Hour Exam – 1 hour for Section B worth 50 marks.

Unit G325: Critical Perspectives in Media – Section B

Areas of focus:

•Global Media – Case studies •Media in the Online Age – Case studies

General New Media Technologies will also be covered through out the Unit.

AO1 - Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.AO2 - Apply knowledge and understanding to show how meanings are created when analyzing media products and evaluating their own practical work (Section A)

Page 6: Introduction to A2 Exam Unit – L1

What is expected of you?

YOU WILL be taught a variety of contemporary Case Study examples, as well as more historical examples, to provide context as to how the media is evolving and changing the way we live our lives.YOU WILL also be expected to research your own independent Case Study examples.

Page 7: Introduction to A2 Exam Unit – L1
Page 8: Introduction to A2 Exam Unit – L1

“As people individually and collectively program the web, they’re increasingly

in command”

(Tapscott & Williams – 2006)

INTERNET

YOU MUST write down this verbal code and then write down as many examples you can think of where YOU are “in command”.

YOU SHOULD use your Key terms/theory handout to apply other examples in your answer.

Page 9: Introduction to A2 Exam Unit – L1

FEEDBACK“As people individually and collectively program the web,

they’re increasingly in command”

(Tapscott & Williams – 2006)

1) Early Adopters have embraced NEW MEDIA TECHNOLOGIES such as….

2) Technological Determinism denotes how ….

3) As a result, the age of the Prosumer has emerged and traditional media products (Print news for example) and Institutions (The Daily Mail for example) no longer have control – or do they? This is known as Gate Keeping.

Page 10: Introduction to A2 Exam Unit – L1

“Lets get Digital” – Monday 14th July 2008 - John Plunkett

“The new generation of UK media power players are ditching the traditional gatekeepers and going straight

to their audience via the web”

(Plunkett - 2008)

HISTORICAL CONTEXT

Page 11: Introduction to A2 Exam Unit – L1

“…going straight to their audience via the web”

YOU MUST go online and find at least x1 example of a Traditional Media Institution that are now accessing their audience via the web.

YOU SHOULD write down any verbal codes that denote their reasons for changing their methods of gatekeeping.

Page 12: Introduction to A2 Exam Unit – L1

Quick Fire Task!

What does UCC stand for?

What is a Prosumer?

You have 2 minutes to write down your definition – YOU COULD give an example to “back up” your understanding!

Page 13: Introduction to A2 Exam Unit – L1

What have you learnt today?YOU MUST write down x3 terms you have learnt today.

YOU COULD write down x1 more term at least.

Page 14: Introduction to A2 Exam Unit – L1

Research a Case Study example of a New Media Technology (or “Fad”) that has “determined the nature of society” YOU MUST find out: 1) History of product2) Statistics that denote it’s success3) Useful Fact(s)

YOU SHOULD upload your findings onto the Facebook Page! Due: Thursday 8th March (Next lesson)


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