Amazon Web ServicesIntroducing

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Utility computing

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Utility computing

Services and tools

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Utility computing

Services and tools

Security in the cloud

Retail

Retail Merchant

Retail Merchant

Retail Merchant

Retail Merchant

Decades of experience

Retail Merchant

Decades of experience Programmatic access

Retail Merchant

Decades of experience Programmatic access

“Blinding flash of the obvious”

Available

AvailableOn demand Programmatic

Elastic capacity

Capacity

Time

Predictedcapacity

Capacity

Time

Capacity

Time

Barrier toentry

Investment

Capacity

Time

Real demand

Capacity

Time

Elastic capacity

Real demand

Available

Flexible

Available

Flexible

Existing tools

Platform growswith you

Existing skills

Available

Low cost Flexible

Available

Low cost Flexible

Pay as you go

No Cap-Ex No subscriptions

Idea Product

Idea Product

Undifferentiated heavy lifting

Idea Product

Storage

Compute

Databases

Tools &Support

Storage

S3

Simple Storage ServiceScalable, available, durable object storage

0

250.000

500.000

750.000

1000.000

Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012

Billions of objects

Objects in S3

905B

650k peak transactions per second

S3

Private by defaultAccess controls and bucket policies

S3

Public facing assetsWebsites, media, etc.

S3

Data stays local

CloudFrontGeographic edge caching

Compute

EC2

Elastic Compute CloudResizable compute capacity

ec2-run-instances

ec2-run-instances

Administrator accessFlexible

SecureIntegrated

Monitored Load balanced

ec2-run-instances

ec2-run-instances

eu-west-1a eu-west-1b eu-west-1c

Micro

Standard

High Memory

High CPU

Cluster & GPU

Elastic Compute Unit/hourA choice of payment models

Cost optimisationPay as you go compute capacity

Cost optimisationPay as you go compute capacity

On-demand

Reserved capacity

16 price dropsCost savings passed on to customers

Achieving economies of scale

100%

Time

Achieving economies of scale

100%

Reserved capacity

Achieving economies of scale

100%

Reserved capacity

On-demand

Achieving economies of scale

100%

Reserved capacity

On-demand

Spot marketChoose your own price

Databases

Databases

Relationaldatabases

“NoSQL”databases

Databases

Relationaldatabases

“NoSQL”databases

Databases

Any database on Amazon EC2MySQL, DB2, Oracle, PostgreSQL...

Relational Database ServiceManaged MySQL and Oracle databases

Relational Database ServiceManaged MySQL and Oracle databases

Scalablestorage

Rapidprovisioning

Scalablecompute

High availability

Relationaldatabases

“NoSQL”databases

Databases

Relationaldatabases

“NoSQL”databases

Databases

DynamoDBNoSQL database service

Unlimitedstorage

Consistentperformance

Provisioned throughputConsistent, high performance, single digit latency

Relationaldatabases

“NoSQL”databases

Databases

Tools & Support

Tools & Support

Tools & Support

Automation &orchestration

Technical support

Messaging &notifications

Shared responsibility

Private by default

Security groups on EC2

CertifiedISO 27001, SOC 1

aws.amazon.com/securitySecurity, risk and compliance white papers

Thank you!matthew@amazon.com

@mza