Date post: | 06-Dec-2014 |
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Blackhat SEOExploiting Social Media for Traffic
Maxim Ogienko
BUS 456
What is it?
Search Engine Optimization (SEO) is the process of increasing a website’s popularity in search engines.
Black-hat SEO is a set of techniques for unethically, but not necessarily illegally, driving traffic to a site.
Why use it?
“Search Engine Optimization = ”
Time-Consuming
Expensive
Ineffective
Slow
Non-Scaleable
Difficult
Boring
Cheap
Scaleable
Automated
Targeted
Quick
Why not use it?
Annoying
Unethical
Short-Living
Suspicious
How does it work?
Trick search engines
Get links (from big, reputable sites)
Cover page in keywords
Spam social media sites
Who uses it?
Affiliate marketers
Spammers
Fraudsters
Big companies
How to use it?
Link Farms
Create thousands of pages containing
meaningless links, all leading to one place
Social Bookmarking
Use fake accounts at social bookmarking
sites to submit the target site multiple times.
Account Buying
Purchasing hacked accounts at social
media sites to broadcast the target site’s
message and post links.
PVA Accounts
Many sites now require a valid phone
number to register. A phone-verified
account (PVA) has a valid phone number
on file. These are much harder to fake.
Who is affected?
How to fight it?
Improving search engines
Moderation
Making links NOFOLLOW
CAPTCHAs
Crowdsourcing cleanup