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• What Is Chatime???

Introduction

Chatime Is…

a company which promotes bubble tea from Taiwan. The concept of Chatime itself is "Good tea good

time", where the beverage is in accordance with the popular taste ranging from children, teens to adults.

Brief History

Chatime is a taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, , Indonesia, Australia, dubai, Vietnam, Canada, UK, and the United State.

Chatime found in 2011st February by Ace Hardware Indonesia, which holds the sole right franchise Chatime bubble tea Indonesia. This is a prime chatime outlets in shopping malls Living World Alam Sutera, Tangerang.

The concept of Chatime itself is "Good tea good time", where the beverage is in accordance with the popular taste ranging from children, teens to adults. Throughout his journey until now Chatime Indonesia has more than 100 outlets spread across Indonesia including Bandung Dago Plaza Chatime which was inaugurated in July 2014 ago.

General business activity

Operational Production

Operational Order

Marketing Analysis

Product

Place

Price

Promotion

Product

Chatime has 75 variant menu, which is they release their new taste every 3-6 months.

Description :Milky Sun Moon lake black tea topped with our chewy black pearls.

Pearl Milk Tea

Price :19 k (Regular)22 k (Large)

The Most Favourite Product

Place

Chatime has more than 100 outlets store in Indonesia. In Bandung they have 9 outlets store, and in the near term they will

open at Bandung Indah Plaza, Trans Studio Mall, and Bandung Electric Centre

Price

The price among IDR 15k - IDR 24k for all regular size (exclude topping)Extra IDR 3k charge for upsize cup portion into a large one, and a same charge for each additional topping.

Promotion Methods

CooperationExample: Kakao Talk, Agnes Mo CD, Air Asia, etc

Promo

MembershipBenefit:Gets one point each transaction multiple of 5000

Monthly ProgramExample: Independence day promo on august

Promotion

Operational Production

Warehouse

SHAKERS

•POURING•TOPPING•SHIELD

Tea MakersTopping Makers

Ordered Materials by Staff

Small Warehouse in Outlet Store

Storage Refigerator

Operational Order

Customer’s Order Cashier

SHAKERS

POURING,TOPPING, andSHIELD THE CUP

Struck Order

PICK UP YOURFRESH CHATIME!!

Human Resource• Dago plaza outlet has 15 employee, they doing shift session twice a day,

morning and afternoon. Shift option:– 07.00-15.00– 08.00-16.00– 09.00-17.00

• They work 8 hours a day regularly.

• Salary: UMR Bandung city

• For Chatime, staff is key employee and also their assets

Employee’s Structure

Owner

Head of Manager

Manager Area

Supervisor

Store Leader

Team Leader

Staff

Strength• They make their employees to be their business assets.• Always give best service to the customer.

• Unique tea, juice, and coffee.

• Fast order, 20 seconds/glass.• Has an attractive and cute design interior to provide

comfort to every customer who comes.• Chatime always make a new promotion every month.• Strongly branded

Weakness• Expensive price.• People who come is almost teenagers, even though

that is the own chatime target.• Sometimes customers number exceed the capacity of

available seats. So there are few buyers often ask more seats (overload capacity).

• No wi-fi.• Have no different with other competitor.

Opportunity• They will built bigger place with buy a place beside

them (extense)• The place always established between factory outlet,

clothes shop or in mall and its being a profit booster for Chatime everyday.

Threats• The customers will decrease if they haven’t brave to

make food innovation.• There is a customer complaint through social media.• Price fraud through social media.

Thanks to:Allah SWT

Mrs. Dina DellyanaAll of our friends in 1A-1C