INTRODUCTION TO CAMPAIGNING

SESSION AIMS

Welcome! We aim to ensure you leave this session with the following knowledge:• You know what a campaign is• You have a range of ideas of how to campaign effectively• Your aware how to plan your campaign and the

importance of reviewing actions• You know what opportunities are available for you to

promote your candidacy.• You have a clear idea of the budgets and know where to

find the rules.

WHAT IS CAMPAIGNING?

“Organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups…the mobilising of forces by organisations and individuals to influence others in order to effect an identified and desired social, economic, environmental or political change.” (Good Campaigns Guide for the Voluntary Sector, NCVO)

HOW TO CAMPAIGN

• Your Target audience• What are the Campaign Rules• Speak to people• Be clear• Campaign team• Know your electorate

CAMPAIGN TEAM

Potential Campaigner

Why are they interested?

Get them on board

How can they contribute

What will they get out of it?

• When campaigning it is important to be able to manage your time effectively. Campaign teams allow you to do this.

• You cant be all over campus at once – your campaign team can!• Campaign teams can spread out your voter pool, as people who know your

campaigner, but not you may be persuaded more easily to vote for you.

SMARTER GOALS

S pecificM easurableA chievableR ealisticT imelyE valuateR eview 

WHAT EFFECTIVE CAMPAIGN METHODS CAN YOU THINK OF?

OVERCOMING APATHY

Apathy – “A lack of interest, enthusiasm or concern”

1. Talk to people about what concerns them, and inject a sense of injustice

2. Give people hope that things can be changed and that you’re the one to do it

3. Spur them into action, by getting them to vote.

OPPORTUNITIES TO PROMOTE YOUR CANDIDACY

We will provide you with several opportunities to promote your candidacy:• Question time• Candidates Videos• Candidates photos• Manifestos

ACTION AND EFFECT

ActionWhat is done

by campaigners?

ReactionWhat is

generated by this action?

ResultThe outcome

of this reaction?

EffectThe impact on the campaign.

THE CAMPAIGN PLAN

Slates• You may wish to run as a state – this is when

you form a group with other candidates.• You must register your slate by the start of

campaigning by e-mailing Rebecca Davies.• If you run as a slate you are liable for each

others actions

THE RULES• All of our elections within the Union are overseen by the Elections and Referenda committee

(ERC)

• ERC is responsible for ensuring the “free and fair” conduct of these elections

• Destroying, defacing or removing other candidates publicity

• Campaigning in the computer rooms or in the library/ Bannerman centre

• Making comments which are deemed negative or abusive against another candidate or member of a campaign team.

• Using your current position of authority or power to access information (including communications routes) which are not freely available to other candidates.

The rules can be found in full at:http://brunelstudents.com/pageassets/elections/stand/rules/

• Providing gifts, freebies or preferential access to events or activities (or any other action which may be interpreted as bribery)

• Seeking to gain advantage by breaching the set timetable for the elections

• Spending more money on their campaign than is permitted

• Actions which may be perceived as bullying or intimidating any other candidate, campaigner or student

• Using Union hosted sites or Union meetings to promote an election candidate

• Using external hosted sites that are linked to UBS groups to promote a candidate

COMPLAINTS

• Complaints regarding the conduct of any candidate’s campaign must be submitted, in writing to ERC via Rebecca Davies.

• Complaints about campaigning need to be received prior to the count

BUDGETS

• Full Time Officer - £100 • Other positions - £30• Out of this £20 is provided in the form of

Union printing credit, and can only be used to order printing through the union, the rest is your own money and is non-refundable.

• Expenses should be submitted either before or at the Candidates Debrief at the end of voting.

THE TIMELINE

• Printing deadline – Monday 11th March, 1pm

• Manifesto deadline – Tuesday 11th March, 1pm

• Campaign Plan deadline – Wednesday 12th March, 1pm

• Candidates Briefing – Wednesday 12th March, 6-8pm, LC067

• Start of campaigning – Wednesday 12th March, 8pm

• Video Manifesto Sessions – Tuesday 11th March – Thursday 13th March

• Question Time – Monday 17th March, 6pm, Academy

• Question Time –Tuesday 18th March, 6pm, Academy

• Voting – Wednesday 19th March, Midday – Friday 21st March, 4pm

• Results – Friday 21st March, 8pm, AcademyEnsure you attend both the campaigns briefing and 

candidates briefing to run in the elections – this includes handing in a Campaign Plan