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Introduction to Crowdfunding SHR Marketing, LLC Stan Robinson www.shrmarketing.com www.linkedin.com/in/stanrobinson
| Date post: | 18-Nov-2014 |
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Introduction to Crowdfunding
SHR Marketing, LLCStan Robinsonwww.shrmarketing.comwww.linkedin.com/in/stanrobinson
Start with Business Strategy
Crowdfunding is by definition, “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”
What is Crowdfunding?
Donations - Cancer Society Walk; First Giving, Crowdwise
No regulations on donations
Rewards based - Kickstarter, Rockethub, Indiegogo, etc Non-monetary incentives
Pre-Purchase Good for those with a product
Investment/Equity - SeedInvest. not yet approved in US
Types of Crowdfunding
Loosened regulations on equity investments
Businesses can raise up to $1MM in 12 months
Net worth under $100K – up to $2000
Can advertise investments to public
JOBS Act – April 2012
No need to rely on banks
Credit score doesn’t matter
No monetary repayment
No limit on how much you can raise
Advantages
You need a network
Learning curve
Costs in time, fulfillment and taxes
Family & friends may lose money
Work involved
Disadvantages
Product/idea
Campaign strategy
Budget
Network
Platform
Marketing
Fulfillment
Components of a Campaign
Marketing
Platform fees – 8% - 12%
Taxes – consult tax accountant
Fulfillment
Costs
Have a strategy
Budget
Execute
What did you learn?
Summary
http://www.crowdsourcing.org/
http://www.crowdfundinsider.com/
www.crowdfunding-expert.com
Resources
Contact information:
Stan Robinson, Jr. Phone: 908-463-3485Email: [email protected] LinkedIn: www.linkedin.com/in/stanrobinson
Questions?
