1. Introduction to Data Warehousing

2. Data Warehouse Maintain historic data Analysis to get better understanding of business Better Decision making Definition: A data warehouse is a subject-oriented integrated time-varying non-volatile collection of data that is used primarily in organizational decision making. -- Bill Inmon, Building the Data Warehouse 1996 3. Subject Oriented Data warehouse is organized around subjects such as sales, product, customer. It focuses on modeling and analysis of data for decision makers. Excludes data not useful in decision support process. 4. Integrated Data Warehouse is constructed by integrating multiple heterogeneous sources. Data Preprocessing are applied to ensure consistency.RDBMS Data Processing Data Transformation Legacy SystemFlat FileData Warehouse Data Processing Data Transformation 5. Non-volatile Mostly, data once recorded will not be updated. Data warehouse requires two operations in data accessing - Incremental loading of data - Access of dataloadaccess 6. Time Variant Provides information from historical perspective e.g. past 510 years Every key structure contains either implicitly or explicitly an element of time 7. Why Data Warehouse? Problem Statement: ABC Pvt Ltd is a company with branches at Mumbai, Delhi, Chennai and Bangalore. The Sales Manager wants quarterly sales report across the branches. Each branch has a separate operational system where sales transactions are recorded. 8. Why Data Warehouse? MumbaiDelhiGet quarterly sales figure for each branch and manually calculate sales figure across branches.Sales ManagerChennaiBangloreWhat if he need daily sales report across the branches? 9. Why Data Warehouse? Solution: Extract sales information from each database. Store the information in a common repository at a single site. 10. Why Data Warehouse? MumbaiDelhi Data Warehouse ChennaiBangloreQuery & Analysis toolsSales Manager 11. Characteristics of Data Warehouse Relational / Multidimensional database Query and Analysis rather than transaction Historical data from transactions Consolidates Multiple data sources Separates query load from transactions Mostly non volatile Large amount of data in order of TBs 12. When we say large - we mean it! Terabytes -- 10^12 bytes:Yahoo! 300 Terabytes and growing Petabytes -- 10^15 bytes: Geographic Information Systems Exabytes -- 10^18 bytes: National Medical Records Zettabytes -- 10^21 bytes: Weather images Zottabytes -- 10^24 bytes: Intelligence Agency Videos 13. OLTP Vs Data Warehouse (OLAP) OLTPData Warehouse (OLAP)IndexesFewManyDataNormalizedGenerally De-normalizedJoinsManySomeDerived data and aggregatesRareCommon 14. Data Warehouse Architecture Operational SystemSales Data Mart AnalysisOperational System ETL (Extract Transform and Load)Data WarehouseGeneric Data MartFlat FilesFlat FilesData MiningInventory Data MartReporting 15. ETL ETL stands for Extract, Transform and Load Data is distributed across different sources Flat files, Streaming Data, DB Systems, XML, JSON Data can be in different format CSV, Key Value Pairs Different units and representation Country: IN or India Date: 20 Nov 2010 or 20101020 16. ETL Functions Extract Collect data from different sources Parse data Remove unwanted data Transform Project Generate Surrogate keys Encode data Join data from different sources Aggregate Load 17. ETL Steps The first step in ETL process is mapping the data between source systems and target database. The second step is cleansing of source data in staging area. The third step is transforming cleansed source data. Fourth step is loading into the target system. Data before ETL Processing:Data after ETL Processing: 18. ETL Glossary Mapping: Defining relationship between source and target objects. Cleansing: The process of resolving inconsistencies in source data. Transformation: The process of manipulating data. Any manipulation beyond copying is a transformation. Examples include aggregating, and integrating data from multiple sources. Staging Area:A place where data is processed before entering the warehouse. 19. Dimension Categorizes the data. For example - time, location, etc. A dimension can have one or more attributes. For example - day, week and month are attributes of time dimension. Role of dimensions in data warehousing. - Slice and dice - Filter by dimensions 20. Types of dimensions Conformed Dimension - A dimension that is shared across fact tables. Junk Dimension - A junk dimension is a convenient grouping of flags and indicators. For example, payment method, shipping method. De-generated Dimension - A dimension key, that has no attributes and hence does not have its own dimension table. For example, transaction number, invoice number. Value of these dimension is mostly unique within a fact table. Role Playing Dimensions - Role Playing dimension refers to a dimension that play different roles in fact tables depending on the context. For example, the Date dimension can be used for the ordered date, shipment date, and invoice date. Slowly Changing Dimensions - Dimensions that have data 21. Types of Slowly Changing Dimension Type1 - The Type 1 methodology overwrites old data with new data, and therefore does not track historical data at all. Type 2 - The Type 2 method tracks historical data by creating multiple records for a given value in dimension table with separate surrogate keys. Type 3 - The Type 3 method tracks changes using separate columns. Whereas Type 2 had unlimited history preservation, Type 3 has limited history preservation, as it's limited to the number of columns we designate for storing historical data. Type 4 - The Type 4 method is usually referred to as using "history tables", where one table keeps the current data, and an additional table is used to keep a record of all changes. Type 1, 2 and 3 are commonly used. 22. Facts Facts are values that can be examined and analyzed. For Example - Page Views, Unique Users, Pieces Sold, Profit. Fact and measure are synonymous. Types of facts: Additive - Measures that can be added across all dimensions. Non Additive - Measures that cannot be added across all dimensions. Semi Additive - Measures that can be added across few dimensions and not with others. 23. How to store data? Facts and Dimensions: 1. Select the business process to model 2. Declare the grain of the business process 3. Choose the dimensions that apply to each fact table row 4. Identify the numeric facts that will populate each fact table row 24. Dimension Table Contains attributes of dimensions e.g. Month is an attribute of Time dimension. Can also have foreign keys to another dimension table Usually identified by a unique integer primary key called surrogate key 25. Fact Table Contains Facts Foreign keys to dimension tables Primary Key: usually composite key of all FKs 26. Types of schema used in data warehouse Star Schema Snowflake Schema Fact Constellation Schema 27. Star Schema Multi-dimensional Data Dimension and Fact Tables A fact table with pointers to Dimension tables 28. Star Schema 29. Snowflake Schema An extension of star schema in which the dimension tables are partly or fully normalized. Dimension table hierarchies broken down into simpler tables. 30. Snowflake Schema 31. Fact Constellation Schema A fact constellation schema allows dimension tables to be shared between fact tables. This Schema is used mainly for the aggregate fact tables, OR where we want to split a fact table for better comprehension. For example, a separate fact table for daily, weekly and monthly reporting requirement. 32. Fact Constellation SchemaIn this example, the dimensions tables for time, item, and location are shared between both the sales and shipping fact tables. 33. Operations on Data Warehouse Drill Down Roll up Slice & Dice Pivoting 34. Drill Down Product Category e.g Home Appliances Sub Category e.g Kitchen Appliances Product e.g ToasterTime 35. Roll Up YearFiscal YearQuarterFiscal QuarterMonthFiscal MonthFiscal WeekDay 36. Slice & Dice Product = Toaster ProductTime Time 37. Pivoting ProductProductTime Also called rotation Rotate on an axis Interchange Rows and ColumnsRegion 38. Advantages of Data Warehouse One consistent data store for reporting, forecasting, and analysis Easier and timely access to data Scalability Trend analysis and detection Drill down analysis 39. Disadvantages of Data Warehouse Preparation may be time consuming. High associated cost 40. Case Study: Why Data Warehouse G2G Courier Pvt. Ltd. is an established brand in courier industry which has its own network in main cities and also have sub contracted in rural areas across the country to various partners. The President of the company wants to look deep into the financial health of the company and different performance aspects. 41. Challenges Apart from G2Gs own transaction system, each partner has their own system which make the data very heterogeneous. Granularity of data in various systems is also different. For eg: minute accuracy and day accuracy. To do analysis on metrics like Revenue and Timely delivery across various geographical locations and partner, we need to have a unified system. 42. Looks like we are doing good in South, is there any scope of further improvement???We are getting lot of complaints from the East, who exactly is the black sheep??? 43. Sales Information Report: Revenue by region RegionRevenue (lacs)% ChangeSouth41+ 8.1North34+ 5.2East25- 6.8West12+ 2.7Report: Performance by partner PartnerOn Time Delivery RateNo. of complaintsA100 %0B98 %90C60 %521 44. Case Study: Data Warehouse Design ABC Pvt Ltd is a new company which produces stationary products with production unit located at Ludhiana. They have sales units at Delhi, Bangalore. The President of the company wants sales information. 45. Sales Information Report: The number of units sold. 113Report: The number of units sold over time JanuaryFebruaryMarchApril14413325Report : The number of items sold for each product with time JanFebApr6Black CartridgeMar17 8Long notebook6166Short notebook82521 Product 46. Sales Information Report: The number of items sold in each City for each product with time CityItemDelhiJanFeb Mar AprBlack Cartridge3 166Short Notebook 4166Bangalore Black Cartridge3TimeLong Notebook 3107Long Notebook 38Short Notebook 49Product15CityItemJan FebMar AprDelhiGeneral Stationary712Ink & Toners Bangalore General StationaryInk & Toners3 791015837Time32Product Category 47. Identify sales Facts & Dimensions Facts Units soldDimensions Product, Time, Region.Fact Table City_ID Prod_ID 158913112181425891321218141 Time_Id Units589216Time dimension table Time_IdMonth1January 20122February 2012 48. Identify sales Facts & Dimensions Region Dimension TableCity_IDCityRegionCountry1DelhiNorthIndia2BangaloreSouthIndiaProduct Dimension TablesProd_IDProduct_NameProduct_Category_ID589Black Cartridge2590Long Notebook1288Short Notebook1Product_Category_ID Product_Category 1General Stationary2Ink & Toners 49. Data warehouse model TimeProductSales FactRegionProduct Category 50. Thank You