Introduction to Digital Marketing

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Presentation By Ramananda M.S Rao

ContentContentOverviewWeb Content ManagementSearch Engine Optimization (SEO)Google Web Master ToolGoogle Analytics and API'sSocial Media Optimization(SMO) Search Engine Marketing(SEM)Adword or Pay-Per-Click Ad(PPC)AdSense (ADS) Reputation Management Writing Blogs Lead GenerationOther Tools and TechniquesAbout Us

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OverviewDigital marketing is the way of marketing which makes

use of electronic devices such as computers, tablets, smartphones, cell phones and other digital devices to engage with information consumers or website visitors.

Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing , e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising etc.

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Web Content Management Content management means to create, manage, store and

deploy web contents on Web hosting server. Content like Website textual contents, Marketing and presentation materials.

Brochures pamphlets and leaflets, Advertisement materials, Product catalog and guides, User manual Writing and Ecommerce Writing .

To develop basic websites at least we need to have sound knowledge of HTML4, DHTML, CSS, Javascript and twitter Bootstrap.

To apply SEO Techniques. we need to have website hosted with static , dynamic or responsive web pages and change the script as per the standards expected.

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Search Engine Optimization (SEO) SEO is a technique to rank website higher than other sites in

response to a search query.SEO helps to increases the traffic. SEO Training Techniques include:

Introduction, Keyword Strategy, Content Structuring & Landing Page Analysis, Best Practices, On Page Optimization, Off Page Optimization.

Link Building and Backlink Strategy, Technical SEO, SEO Audit, Content and Crawl Issues, Understanding of White/Grey/Black SEO techniques.

Conversion Rate Optimization, Local Mobile SEO & International SEO, SEO Reporting, Integration of Google Analytics, Webmaster & Social Media.

Analytics and Tracking, Performance and competitors analysis,Google Algorithm Updates and 3rd Party Tool Learning for Analytics

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Google Web Master Tool Why Tool:To diagnose, monitor, and optimize website, Measure metrics

regarding index, links, and traffic, essential for good SEO effort,, helps improve overall campaign performance, Used for Better Website Optimization.

What you can do with Tools : Monitor Your Site’s Link Profile, Notifications About Sites Issues/Penalties, Recover Site Using The Disavow Tool, Identify Broken Pages on Your Site, Search Queries for traffic and keyword information.

Viewing Data With Change in Trends Over Time, Keyword data and Drilling Into Individual Keywords, Optimization Opportunities with Top Pages, Refining Page-Level Strategy, resolving issues of poor performance in search results.

Sitelinks to Your Site, Tools usage options: Site Dashboard and Site messages, Structured Data Highlighter, Recognizing HTML improvements, Changing Site link Order, Recognizing Internally Linked Pages, Indexation Status, Fetching as Google (resolving issues related with a page’s poor performance in search results.), search Traffic, Crawl and security Issues

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Social Media Optimization(SMO)The Social Media Optimization generate awareness

about a product, brand or event.Social Media Marketing create content that attracts

attention and encourage to share content across social networks.

SMO helps to traffic generation and creating awareness about a website.

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Search Engine Marketing(SEM) SEM - Search Engine Marketing. It is an Internet Marketing where

we can submit websites to search engines and make it visible by way of optimizing and advertising.

It is a process of gaining traffic & visibility from search engines through both free and paid efforts.

SEM may use Search Engine Optimization (SEO) that rewrites or adjusts the website content for better rankings in the search engine.

when a user searches a website for some information through or clicking through a directory .

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Adword or Pay-Per-Click Ad(PPC)PPC is an abbreviation of Pay Per Click. t is also called as

CostPer Click, Pay per click is an advertising model used for direct traffic to websites wherein advertisers pay the publishers, it is referred as the amount spent to get an advertisement clicked.

In PPC the advertisers bid on their keyword that is relevant to their target market. Websites that use PPC ads will display an advertisement when a keyword matches an advertiser's keyword or when a content site displays relevant content.

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AdSense (ADS) Google AdSense: AdSense is an advertising

service provided by Google. Publishers can place advertisements on website

pages and earn money when visitors view ads in website.

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Lead Generation Lead generation means process of stimulating and capturing interest in a

product or service and developing sales pipeline. Learn how to Build continuous relationships with buyers, customer

intelligence, Lead Generation Trends, Priorities Metrics, qualified leads and Tactics, push and pull marketing.

Inbound and outbound Marketing, content Syndication, Online and social media lead generation, Lead Generation for Business, Leads funnel, Website planning and Creation, Campaign Planning & Management, Affiliate Marketing.

Email Marketing, Online Display Advertising, Search Engine Advertising, Search Advertising , Customer Retention & Engagement, E-commerce Marketing, Mobile Marketing, Social Networks (Facebook, Myspace, LinkedIn, etc).

Strategic Marketing, Viral Marketing, Multimedia Marketing (video, photos),Competition analysis, Social Media channel and Website Promotion etc

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